Brady Corporation (NYSE: BRC) is a global leader in the design and manufacture of identification solutions and workplace safety products. The company’s core offerings include industrial printers, precision labels and badges, safety signs, and durable self-laminating labels that help organizations manage compliance, traceability, and operational efficiency. Brady’s products serve diverse industries such as manufacturing, telecommunications, electronics, automotive, aerospace, healthcare and government, where reliable identification and safety protocols are critical.
Operating across two primary segments—Identification Solutions and Workplace Safety—Brady provides a comprehensive portfolio of hardware, software, and consumables. In the Identification Solutions segment, the company offers portable and stationary label printers, thermal transfer ribbons, and specialty marking materials designed for asset tracking, wiring and panel marking, and equipment identification. The Workplace Safety segment encompasses photoluminescent and digital safety signs, pipe marking systems, lockout/tagout products and software tools that streamline risk assessments and emergency response planning.
Headquartered in Milwaukee, Wisconsin, Brady traces its roots back to the early 20th century when founder W. H. Brady began supplying industrial nameplates. Over the decades, the company expanded internationally, establishing manufacturing facilities and sales offices across North America, Europe, Asia Pacific and Latin America. Strategic acquisitions and a continued emphasis on research and development have enabled Brady to integrate new technologies—such as cloud-based labeling software and advanced materials—into its product lineup, ensuring ongoing innovation in safety and identification solutions.
Under the leadership of President and Chief Executive Officer Tom Jakiel, Brady has pursued a balanced approach to growth, combining organic innovation with targeted acquisitions. The management team emphasizes customer-centric product development, operational excellence and sustainability initiatives. With an experienced executive team and a multidisciplinary workforce, Brady remains committed to helping organizations worldwide reduce risk, maintain regulatory compliance and enhance productivity through clear, durable and effective safety and identification systems.
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