Dutch Bros (BROS) Stock Price, News & Analysis

Company Overview

Dutch Bros Coffee, trading on the NYSE under the ticker BROS, is an American drive-through coffee chain known for its quick-service model and community-focused brand. Founded in 1992 by brothers Dane and Travis Boersma in Grants Pass, Oregon, the company began as a single coffee stand and has since expanded its footprint across numerous U.S. markets. Dutch Bros specializes in handcrafted espresso drinks, drip coffee, cold brew, energy drinks, smoothies, teas, and a variety of signature “Dutch Freeze” and “Dutch Frost” blended beverages.

The company operates a mix of company-owned and franchised locations, placing a strong emphasis on speed and customer engagement. Dutch Bros’ drive-through model is supported by streamlined order processes, mobile app ordering, and loyalty programs designed to enhance customer convenience. In addition to its core beverage offerings, the chain periodically introduces seasonal and promotional drinks, leveraging social media and local partnerships to drive brand awareness and community participation.

Headquartered in Grants Pass, Oregon, Dutch Bros has gradually penetrated markets throughout the Western and Southwestern United States, often targeting suburban and small-town communities. The company’s growth strategy includes careful market selection, real estate partnerships, and ongoing support for franchisees to ensure consistency in service and product quality. While the brand has established a strong regional presence, it continues to explore new geographic opportunities to bring its drive-through coffee concept to underserved areas.

Leadership at Dutch Bros remains closely tied to its founding values of customer service, community involvement, and employee engagement. Co-founders Dane and Travis Boersma laid the foundation for a highly engaged workforce, and the executive team has upheld those principles as the company has matured. Dutch Bros continues to invest in barista training programs and community outreach initiatives, reinforcing its reputation as a culture-driven coffee chain.

Key Stats

• Today's Range: $56.64 to $58.18
• 50-Day Range: $46.72 to $57.56
• 52-Week Range: $44.58 to $77.88
• Volume: 4.52 million shs
• Average Volume: 4.14 million shs
• Market Capitalization: $9.41 billion
• P/E Ratio: 89.35
• Dividend Yield: N/A
• Price Target: $75.50
• Consensus Rating: Moderate Buy

Dutch Bros Stock Analysis - MarketRank™

Dutch Bros scored higher than 80% of companies evaluated by MarketBeat, and ranked 69th out of 195 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.5 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Dutch Bros has received a consensus rating of Moderate Buy. The company's average rating score is 2.92, and is based on 1 strong buy rating, 22 buy ratings, 3 hold ratings, and no sell ratings.

Upside Potential

Dutch Bros has a consensus price target of $75.50, representing about 32.0% upside from its current price of $57.19.

Amount of Analyst Coverage

Dutch Bros has been the subject of 12 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 31.71%

Earnings Growth

Earnings for Dutch Bros are expected to grow by 31.71% in the coming year, from $0.82 to $1.08 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Dutch Bros is 88.81, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 38.56.

Price to Earnings Ratio vs. Sector

The P/E ratio of Dutch Bros is 88.81, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 18.29.

Price to Earnings Growth Ratio

Dutch Bros has a PEG Ratio of 1.94. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Dutch Bros has a P/B Ratio of 10.47. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

20.01% of the float of Dutch Bros has been sold short.

Short Interest Ratio / Days to Cover

Dutch Bros has a short interest ratio ("days to cover") of 5.05.

Change versus previous month

Short interest in Dutch Bros has recently increased by 12.00%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Dutch Bros does not currently pay a dividend.

Dividend Growth

Dutch Bros does not have a long track record of dividend growth.

News and Social Media

• Score: 3.6 / 5
• News Sentiment: 0.76

News Sentiment

Dutch Bros has a news sentiment score of 0.76. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 15 news articles for Dutch Bros this week, compared to 9 articles on an average week.

Search Interest

47 people have searched for BROS on MarketBeat in the last 30 days. This is an increase of 12% compared to the previous 30 days.

MarketBeat Follows

13 people have added Dutch Bros to their MarketBeat watchlist in the last 30 days. This is an increase of 63% compared to the previous 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Dutch Bros insiders have not sold or bought any company stock.

Percentage Held by Insiders

38.90% of the stock of Dutch Bros is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

85.54% of the stock of Dutch Bros is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

BROS Stock Analysis - Frequently Asked Questions

How have BROS shares performed this year?

Dutch Bros' stock was trading at $61.23 at the beginning of 2026. Since then, BROS stock has decreased by 6.6% and is now trading at $57.1850.

How were Dutch Bros' earnings last quarter?

Dutch Bros Inc. (NYSE:BROS) issued its quarterly earnings results on Thursday, February, 12th. The company reported $0.17 earnings per share for the quarter, beating the consensus estimate of $0.10 by $0.07. The business's quarterly revenue was up 29.4% on a year-over-year basis.
Read the conference call transcript.

When did Dutch Bros IPO?

Dutch Bros (BROS) raised $400 million in an IPO on Wednesday, September 15th 2021. The company issued 21,052,632 shares at $18.00-$20.00 per share.

Who are Dutch Bros' major shareholders?

Top institutional investors of Dutch Bros include Bank of New York Mellon Corp (0.63%), Wasatch Advisors LP (0.54%), Riverbridge Partners LLC (0.31%) and Stephens Investment Management Group LLC (0.20%). Insiders that own company stock include Joth Ricci, Brian Maxwell, Charles Jemley, Dm Trust Aggregator, Llc, Travis Boersma, Dm Individual Aggregator, Llc, Victoria J Tullett and Tsg7 A Management Llc.
View institutional ownership trends.

How do I buy shares of Dutch Bros?

Shares of BROS stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Dutch Bros own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Dutch Bros investors own include Humana (HUM), American Water Works (AWK), Waste Connections (WCN), Voyager Therapeutics (VYGR), The RMR Group (RMR), AUO (AUOTY) and DiamondRock Hospitality (DRH).

Company Calendar

• Last Earnings: 2/12/2026
• Today: 5/05/2026
• Next Earnings (Estimated): 5/06/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Retail/Wholesale
• Industry: RETAIL - RESTRNTS
• Sub-Industry: Restaurants, Hotels, Motels
• Current Symbol: NYSE:BROS
• CIK: 1866581
• Web: www.dutchbros.com
• Phone: 541-955-4700
• Fax: N/A
• Employees: 32,000
• Year Founded: 1992

Price Target and Rating

• Average Price Target for Dutch Bros: $75.50
• High Price Target: $85.00
• Low Price Target: $63.00
• Potential Upside/Downside: +32.0%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.92
• Research Coverage: 26 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.64
• Trailing P/E Ratio: 89.35
• Forward P/E Ratio: 69.74
• P/E Growth: 1.94
• Net Income: $79.84 million
• Net Margins: 4.87%
• Pretax Margin: 8.28%
• Return on Equity: 9.56%
• Return on Assets: 2.82%

Debt

• Debt-to-Equity Ratio: 0.22
• Current Ratio: 1.49
• Quick Ratio: 1.28

Sales & Book Value

• Annual Sales: $1.64 billion
• Price / Sales: 5.74
• Cash Flow: $1.20 per share
• Price / Cash Flow: 47.76
• Book Value: $5.46 per share
• Price / Book: 10.47

Miscellaneous

• Outstanding Shares: 164,545,000
• Free Float: 100,537,000
• Market Cap: $9.41 billion
• Optionable: Optionable
• Beta: 2.40