Diageo PLC is a global leader in the production, marketing and distribution of premium alcoholic beverages. Headquartered in London, the company was formed in 1997 through the merger of Guinness Brewery and Grand Metropolitan, creating one of the world’s largest spirits and beer businesses. Diageo’s mission is to celebrate life every day, everywhere, through a diverse portfolio of spirits, beer and ready-to-drink brands.
The company’s product range spans a wide array of categories, including Scotch whisky (Johnnie Walker, The Singleton), vodka (Smirnoff, Ketel One), rum (Captain Morgan), gin (Tanqueray, Gordon’s) and liqueurs (Baileys Irish Cream). In addition to these leading spirits, Diageo owns and distributes several regional beer brands, with Guinness stout remaining one of its most iconic products. The business also invests in innovation, developing low-and no-alcohol variants and exploring new consumption formats to meet evolving consumer preferences.
Diageo sells its products in more than 180 countries, with major markets in North America, Europe, Africa and Latin America, as well as growing operations across Asia Pacific. The company operates a network of manufacturing sites, distribution centers and warehouses, supported by local sales teams and partnerships to ensure its brands reach diverse consumer segments. Sustainability and responsible drinking are key pillars of Diageo’s global strategy, with initiatives focused on water stewardship, carbon reduction and community engagement.
Leadership at Diageo includes CEO Debra Crew, who took the helm in mid-2023, and a board of directors with deep industry experience. Under Crew’s guidance, the company continues to pursue growth through brand building, geographic expansion and premiumization, while maintaining a commitment to corporate responsibility. Diageo’s governance framework emphasizes transparency, ethical conduct and long-term value creation for shareholders and communities.
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