Diageo plc is a global leader in the production and distribution of premium alcoholic beverages, with a portfolio encompassing some of the world’s most recognized spirits and beer brands. The company’s operations span the entire value chain, from sourcing raw materials and distillation to marketing, sales and supply chain management. Diageo is dedicated to driving brand innovation and sustainable practices across its production facilities and distribution networks.
The company’s diverse product lineup includes iconic Scotch whiskies such as Johnnie Walker, single malts like Talisker and Lagavulin, and Irish whiskies including Bushmills. In the vodka category, Diageo’s Smirnoff remains one of the highest-selling brands globally, while its tequila offerings include Don Julio and Casamigos. The rum portfolio is anchored by Captain Morgan, and the company also features renowned liqueurs such as Baileys Irish Cream. Diageo continues to expand into premium and craft segments, investing in experimental distilleries and limited-edition releases to capture evolving consumer tastes.
With operations in over 180 countries, Diageo serves North America, Europe, Africa, Latin America and the Asia Pacific region through an extensive network of manufacturing sites, warehouses and distribution partners. The company leverages regional insights and consumer trends to tailor marketing campaigns and product innovations in key markets. Diageo’s global footprint is supported by strategic partnerships and local collaborations that reinforce its commitment to responsible drinking and community engagement.
Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo inherits a heritage dating back to the 18th century. The company is led by Chief Executive Officer Debra L. Crew, who oversees a leadership team focused on driving growth through brand investment, operational efficiency and sustainability initiatives. Diageo’s governance structure emphasizes ethical conduct, diversity and inclusion, and robust risk management to support long-term shareholder value.
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