Discover Financial Services (DFS) Stock Forecast & Price Target

$197.76 -2.73 (-1.36%)

Closing price 05/16/2025

Extended Trading

$197.76 0.00 (0.00%)

As of 05/16/2025 07:59 PM Eastern

Discover Financial Services - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 12 Analyst Ratings

Sell
0

Hold
6

Buy
6

Based on 12 Wall Street analysts who have issued ratings for Discover Financial Services in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 12 analysts, 6 have given a hold rating, 5 have given a buy rating, and 1 has given a strong buy rating for DFS.

Consensus Price Target

$191.64
-3.09% Downside

According to the 12 analysts' twelve-month price targets for Discover Financial Services, the average price target is $191.64. The highest price target for DFS is $239.00, while the lowest price target for DFS is $119.00. The average price target represents a forecasted downside of -3.09% from the current price of $197.76.

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DFS Analyst Ratings Over Time

Type	Current Forecast 7/1/24 to 7/1/25	1 Month Ago 6/1/24 to 6/1/25	3 Months Ago 4/2/24 to 4/2/25	1 Year Ago 7/2/23 to 7/1/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	5 Buy rating(s)	5 Buy rating(s)	5 Buy rating(s)	7 Buy rating(s)
Hold	6 Hold rating(s)	7 Hold rating(s)	6 Hold rating(s)	12 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$191.64	$191.64	$192.40	$126.29
Forecasted Upside	-3.09% Downside	-3.09% Downside	9.44% Upside	-5.02% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Hold	Hold

DFS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DFS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Discover Financial Services Stock vs. The Competition

Type	Discover Financial Services	Finance Companies	S&P 500
Consensus Rating Score	2.58	2.53	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	-3.09% Downside	24.63% Upside	10.29% Upside
News Sentiment Rating	Positive News See Recent DFS News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
5/7/2025	Jefferies Financial Group 2 of 5 stars	John Hecht Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold	$180.00	-4.36%
4/25/2025	Argus 3 of 5 stars	S. Biggar Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
4/25/2025	Truist Financial 3 of 5 stars	Brian Foran Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$219.00 ➝ $229.00	+22.86%
4/24/2025	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	Moshe Orenbuch Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$188.00 ➝ $184.00	-0.39%
4/8/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Richard Shane Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$169.00 ➝ $129.00	-17.42%
1/24/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Karl Shepard Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Sector Perform ➝ Sector Perform	$193.00 ➝ $210.00	+3.94%
1/24/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Donald Fandetti Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$185.00 ➝ $214.00	+6.53%
1/24/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	T. Ma Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$186.00 ➝ $209.00	+4.04%
1/13/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	E. Najarian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$150.00 ➝ $239.00	+40.79%
12/9/2024	Keefe, Bruyette & Woods Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$170.00 ➝ $232.00	+29.81%
Get the Latest News and Ratings for DFS and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Discover Financial Services and its competitors with MarketBeat's FREE daily newsletter.
10/30/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	In-Line ➝ In-Line	$156.00 ➝ $163.00	+5.04%
7/19/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Perform ➝ Market Perform	$115.00 ➝ $119.00	-15.00%
6/7/2024	BTIG Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	V. Caintic Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Neutral
3/21/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$107.00 ➝ $144.00	+14.14%
3/15/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	W. Ryan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Neutral
2/23/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$127.00 ➝ $145.00	+18.44%
2/23/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$127.00 ➝ $168.00	+36.96%
2/21/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Peer Perform
2/8/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Equal Weight ➝ Overweight	$105.00 ➝ $133.00	+25.14%
1/19/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$140.00 ➝ $111.00	+14.02%
1/19/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$139.00 ➝ $121.00	+24.74%
12/14/2023	Stephens Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Equal Weight ➝ Equal Weight	$98.00	-7.42%
12/6/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$94.00 ➝ $116.00	+17.08%
11/1/2023	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform	$100.00	+21.83%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 07:18 PM ET.

Should I Buy Discover Financial Services Stock? DFS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, June 30, 2025. Please send any questions or comments about these Discover Financial Services pros and cons to contact@marketbeat.com.

Discover Financial Services
Bull Case

Here are some ways that investors could benefit from investing in Discover Financial Services:

The current stock price is around $182.56, which may present a buying opportunity for investors looking for value in the financial sector.
Discover Financial Services has a strong presence in digital banking, offering a range of consumer lending products and services that cater to a growing market.
The company has shown a month-to-month increase in shares shorted, indicating a potential positive sentiment among investors regarding its future performance.
With an institutional ownership percentage of over 86%, there is significant confidence from large investors, which can be a positive indicator for retail investors.
The company operates in the consumer finance subindustry, which has been resilient and continues to grow, providing a stable environment for investment.

Discover Financial Services
Bear Case

Investors should be bearish about investing in Discover Financial Services for these reasons:

The company has experienced a slight decline in its fifty-two week performance, which may raise concerns about its growth trajectory.
With a short percentage of float at approximately 2.18%, there is a notable level of skepticism among some investors regarding the stock's future performance.
The average daily volume of shares traded is around 2.34 million, which may indicate lower liquidity compared to other stocks, potentially leading to higher volatility.
Recent increases in shares shorted could suggest that some investors are betting against the stock, which may indicate underlying concerns about its financial health.
As a company primarily focused on consumer finance, it may be vulnerable to economic downturns that affect consumer spending and borrowing habits.

DFS Forecast - Frequently Asked Questions

: According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Discover Financial Services is $191.64, with a high forecast of $239.00 and a low forecast of $119.00.
: 12 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Discover Financial Services in the last twelve months. There are currently 6 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" DFS shares.
: According to analysts, Discover Financial Services's stock has a predicted downside of -3.09% based on their 12-month stock forecasts.
: Over the previous 90 days, Discover Financial Services's stock had 1 upgrade by analysts.
: Discover Financial Services has been rated by research analysts at Argus, Jefferies Financial Group, JPMorgan Chase & Co., TD Securities, and Truist Financial in the past 90 days.
: Analysts like Discover Financial Services more than other "finance" companies. The consensus rating score for Discover Financial Services is 2.58 while the average consensus rating score for "finance" companies is 2.53. Learn more on how DFS compares to other companies.

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This page (NYSE:DFS) was last updated on 7/1/2025 by MarketBeat.com Staff

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Discover Financial Services (DFS) Stock Forecast & Price Target