This company has been marked as potentially delisted and may not be actively trading. Discover Financial Services (DFS) Stock Forecast & Price Target Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsDividendEarningsHeadlinesInsider TradesOwnershipShort InterestSustainabilityTrendsBuy This Stock Get the Latest News and Ratings for DFS and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Discover Financial Services and its competitors. Sign Up View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. 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DFS Analyst Ratings Over TimeTypeCurrent Forecast10/18/24 to 10/18/251 Month Ago9/18/24 to 9/18/253 Months Ago7/20/24 to 7/20/251 Year Ago10/19/23 to 10/18/24Strong Buy1 Strong Buy rating(s)1 Strong Buy rating(s)1 Strong Buy rating(s)0 Strong Buy rating(s)Buy5 Buy rating(s)5 Buy rating(s)5 Buy rating(s)8 Buy rating(s)Hold5 Hold rating(s)5 Hold rating(s)5 Hold rating(s)12 Hold rating(s)Sell0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)Consensus Price Target$198.90$198.90$198.90$136.12Forecasted Upside0.58% Upside0.58% Upside0.58% Upside-8.46% DownsideConsensus RatingModerate BuyModerate BuyModerate BuyHold DFS Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History DFS Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Discover Financial Services Stock vs. The CompetitionTypeDiscover Financial ServicesFinance CompaniesS&P 500Consensus Rating Score 2.64 2.30 2.52Consensus RatingModerate BuyHoldModerate BuyPredicted Upside0.58% Upside26.29% Upside13.61% UpsideNews Sentiment RatingNeutral NewsSee Recent DFS NewsPositive NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export to Excel DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails5/7/2025Jefferies Financial Group2 of 5 starsJohn Hecht Not RatedReiterated RatingBuy ➝ Hold$180.00-4.36%4/25/2025Argus4 of 5 starsS. Biggar Not RatedUpgradeStrong-Buy4/25/2025Truist Financial3 of 5 starsBrian Foran Not RatedBoost TargetBuy$219.00 ➝ $229.00+22.86%4/24/2025TD SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingMoshe OrenbuchSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetBuy$188.00 ➝ $184.00-0.39%4/8/2025JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRichard ShaneSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetNeutral$169.00 ➝ $129.00-17.42%1/24/2025Royal Bank Of CanadaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingKarl ShepardSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetSector Perform$193.00 ➝ $210.00+3.94%1/24/2025Wells Fargo & CompanySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDonald FandettiSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetEqual Weight$185.00 ➝ $214.00+6.53%1/24/2025BarclaysSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingT. MaSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOverweight$186.00 ➝ $209.00+4.04%1/13/2025UBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingE. NajarianSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeNeutral ➝ Buy$150.00 ➝ $239.00+40.79%12/9/2024Keefe, Bruyette & WoodsSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetOutperform$170.00 ➝ $232.00+29.81% Get the Latest News and Ratings for DFS and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Discover Financial Services and its competitors with MarketBeat's FREE daily newsletter. 10/30/2024Evercore ISISubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetIn-Line$156.00 ➝ $163.00+5.04%7/19/2024BMO Capital MarketsSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetMarket Perform$115.00 ➝ $119.00-15.00%6/7/2024BTIG ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingV. CainticSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingInitiated CoverageNeutral3/21/2024HSBCSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetHold$107.00 ➝ $144.00+14.14%3/15/2024Seaport Res PtnSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingW. RyanSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingDowngradeBuy ➝ Neutral2/23/2024Piper SandlerSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetOverweight$127.00 ➝ $145.00+18.44%2/23/2024CitigroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetBuy$127.00 ➝ $168.00+36.96%2/21/2024Wolfe ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingOutperform ➝ Peer Perform2/8/2024Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeEqual Weight ➝ Overweight$105.00 ➝ $133.00+25.14%1/19/2024Deutsche Bank AktiengesellschaftSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower TargetHold$140.00 ➝ $111.00+14.02%1/19/2024The Goldman Sachs GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower TargetBuy$139.00 ➝ $121.00+24.74%12/14/2023StephensSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingEqual Weight$98.00-7.42%12/6/2023Bank of AmericaSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeNeutral ➝ Buy$94.00 ➝ $116.00+17.08%11/1/2023TD CowenSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Initiated CoverageOutperform$100.00+21.83%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 06:48 AM ET. Should I Buy Discover Financial Services Stock? DFS Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, October 14, 2025. Please send any questions or comments about these Discover Financial Services pros and cons to contact@marketbeat.com. Discover Financial Services Bull Case Here are some ways that investors could benefit from investing in Discover Financial Services: The current stock price is around $182.56, which may present a buying opportunity for investors looking for value in the financial sector. Discover Financial Services has a strong presence in digital banking, offering a range of consumer lending products and services that cater to a growing market. The company has shown a month-to-month increase in shares shorted, indicating a potential positive sentiment among investors regarding its future performance. With an institutional ownership percentage of over 86%, Discover Financial Services has significant backing from large investors, which can be a positive indicator of stability and confidence in the company. The company operates in the consumer finance subindustry, which has been resilient in recent economic conditions, suggesting a stable revenue stream. Discover Financial Services Bear Case Investors should be bearish about investing in Discover Financial Services for these reasons: The company has experienced a slight decline in its fifty-two week performance, which may raise concerns about its growth trajectory. With a short percentage of float at approximately 2.18%, there may be some skepticism in the market regarding the stock's potential for upward movement. The average daily volume of shares traded is around 2.34 million, which could indicate lower liquidity and higher volatility in the stock price. Recent increases in shares shorted may suggest that some investors are betting against the stock, reflecting potential concerns about its future performance. As a company operating in the personal credit institutions industry, Discover Financial Services may face regulatory challenges that could impact its operations and profitability. DFS Forecast - Frequently Asked Questions What is Discover Financial Services' forecast for 2025? According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for Discover Financial Services is $198.90, with a high forecast of $239.00 and a low forecast of $129.00. Should I buy or sell Discover Financial Services stock right now? 11 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Discover Financial Services in the last twelve months. There are currently 5 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" DFS shares. Does Discover Financial Services's stock price have much upside? According to analysts, Discover Financial Services's stock has a predicted upside of 0.58% based on their 12-month stock forecasts. Do Wall Street analysts like Discover Financial Services more than its competitors? Analysts like Discover Financial Services more than other "finance" companies. The consensus rating for Discover Financial Services is Moderate Buy while the average consensus rating for "finance" companies is Hold. Learn more on how DFS compares to other companies. Stock Forecasts and Research Tools Related Companies COF Stock Forecast CACC Stock Forecast SLM Stock Forecast NNI Stock Forecast EZPW Stock Forecast ECPG Stock Forecast WRLD Stock Forecast GDOT Stock Forecast PRAA Stock Forecast RM Stock Forecast Today's Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter This page (NYSE:DFS) was last updated on 10/18/2025 by MarketBeat.com Staff From Our PartnersHoly ****... 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