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Discover Financial Services (DFS) Stock Forecast & Price Target

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DFS Analyst Ratings Over Time

TypeCurrent Forecast
10/7/24 to 10/7/25
1 Month Ago
9/7/24 to 9/7/25
3 Months Ago
7/9/24 to 7/9/25
1 Year Ago
10/8/23 to 10/7/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
5 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
8 Buy rating(s)
Hold
5 Hold rating(s)
5 Hold rating(s)
6 Hold rating(s)
12 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$198.90$198.90$191.64$133.88
Forecasted Upside0.58% Upside0.58% Upside-3.09% Downside-7.06% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyHold

DFS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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DFS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Discover Financial Services Stock vs. The Competition

TypeDiscover Financial ServicesFinance CompaniesS&P 500
Consensus Rating Score
2.64
2.31
2.51
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside0.58% Upside120.49% Upside170.14% Upside
News Sentiment Rating
Neutral News

See Recent DFS News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
5/7/2025Jefferies Financial Group
2 of 5 stars
John Hecht
Not Rated
Reiterated RatingBuyHold$180.00-4.36%
4/25/2025Argus
4 of 5 stars
S. Biggar
Not Rated
UpgradeStrong-Buy
4/25/2025Truist Financial
3 of 5 stars
Brian Foran
Not Rated
Boost TargetBuy$219.00 ➝ $229.00+22.86%
4/24/2025TD Securities
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Lower TargetBuy$188.00 ➝ $184.00-0.39%
4/8/2025JPMorgan Chase & Co.
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Lower TargetNeutral$169.00 ➝ $129.00-17.42%
1/24/2025Royal Bank Of Canada
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Boost TargetSector Perform$193.00 ➝ $210.00+3.94%
1/24/2025Wells Fargo & Company
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Boost TargetEqual Weight$185.00 ➝ $214.00+6.53%
1/24/2025Barclays
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Boost TargetOverweight$186.00 ➝ $209.00+4.04%
1/13/2025UBS Group
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UpgradeNeutralBuy$150.00 ➝ $239.00+40.79%
12/9/2024Keefe, Bruyette & Woods
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 Boost TargetOutperform$170.00 ➝ $232.00+29.81%
10/30/2024Evercore ISI
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 Boost TargetIn-Line$156.00 ➝ $163.00+5.04%
7/19/2024BMO Capital Markets
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 Boost TargetMarket Perform$115.00 ➝ $119.00-15.00%
6/7/2024BTIG Research
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Initiated CoverageNeutral
3/21/2024HSBC
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 Boost TargetHold$107.00 ➝ $144.00+14.14%
3/15/2024Seaport Res Ptn
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DowngradeBuyNeutral
2/23/2024Piper Sandler
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 Boost TargetOverweight$127.00 ➝ $145.00+18.44%
2/23/2024Citigroup
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 Boost TargetBuy$127.00 ➝ $168.00+36.96%
2/21/2024Wolfe Research
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 Reiterated RatingOutperformPeer Perform
2/8/2024Morgan Stanley
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 UpgradeEqual WeightOverweight$105.00 ➝ $133.00+25.14%
1/19/2024Deutsche Bank Aktiengesellschaft
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 Lower TargetHold$140.00 ➝ $111.00+14.02%
1/19/2024The Goldman Sachs Group
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 Lower TargetBuy$139.00 ➝ $121.00+24.74%
12/14/2023Stephens
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 Reiterated RatingEqual Weight$98.00-7.42%
12/6/2023Bank of America
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 UpgradeNeutralBuy$94.00 ➝ $116.00+17.08%
11/1/2023TD Cowen
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 Initiated CoverageOutperform$100.00+21.83%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 08:03 PM ET.


Should I Buy Discover Financial Services Stock? DFS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 6, 2025. Please send any questions or comments about these Discover Financial Services pros and cons to contact@marketbeat.com.

Discover Financial Services
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Discover Financial Services:

  • The current stock price is around $182.56, which may present a buying opportunity for investors looking for value in the financial sector.
  • Discover Financial Services has a strong presence in digital banking, offering a range of consumer lending products and services that cater to a growing market.
  • The company has shown a month-to-month increase in shares shorted, indicating growing investor confidence in its performance.
  • With a significant percentage of institutional ownership, there is a level of trust from large investors, which can be a positive signal for retail investors.
  • The company operates in two robust segments—Digital Banking and Payment Services—allowing for diversified revenue streams and reduced risk.

Discover Financial Services
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Discover Financial Services for these reasons:

  • The company has experienced a slight decline in its fifty-two week performance, which may raise concerns about its growth trajectory.
  • With a relatively low short percentage of float, there may be limited upside potential if the stock does not perform as expected.
  • The average daily volume is substantial, but fluctuations in trading activity can lead to volatility, which may deter risk-averse investors.
  • Discover Financial Services operates in a competitive market, and any economic downturn could impact consumer lending and payment services negatively.
  • Recent increases in shares shorted could indicate that some investors are betting against the stock, which may suggest underlying concerns about its future performance.

DFS Forecast - Frequently Asked Questions

According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for Discover Financial Services is $198.90, with a high forecast of $239.00 and a low forecast of $129.00.

11 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Discover Financial Services in the last year. There are currently 5 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" DFS shares.

According to analysts, Discover Financial Services's stock has a predicted upside of 0.58% based on their 12-month stock forecasts.

Analysts like Discover Financial Services more than other "finance" companies. The consensus rating for Discover Financial Services is Moderate Buy while the average consensus rating for "finance" companies is Hold. Learn more on how DFS compares to other companies.


This page (NYSE:DFS) was last updated on 10/7/2025 by MarketBeat.com Staff
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