This company has been marked as potentially delisted and may not be actively trading. Discover Financial Services (DFS) Stock Forecast & Price Target Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsDividendEarningsHeadlinesInsider TradesOwnershipShort InterestSustainabilityTrendsBuy This Stock Get the Latest News and Ratings for DFS and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Discover Financial Services and its competitors. Sign Up View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. 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DFS Analyst Ratings Over TimeTypeCurrent Forecast9/16/24 to 9/16/251 Month Ago8/17/24 to 8/17/253 Months Ago6/18/24 to 6/18/251 Year Ago9/17/23 to 9/16/24Strong Buy1 Strong Buy rating(s)1 Strong Buy rating(s)1 Strong Buy rating(s)0 Strong Buy rating(s)Buy5 Buy rating(s)5 Buy rating(s)5 Buy rating(s)8 Buy rating(s)Hold5 Hold rating(s)5 Hold rating(s)6 Hold rating(s)12 Hold rating(s)Sell0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)Consensus Price Target$198.90$198.90$191.64$132.94Forecasted Upside0.58% Upside0.58% Upside-3.09% Downside-0.72% DownsideConsensus RatingModerate BuyModerate BuyModerate BuyHold DFS Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History DFS Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Discover Financial Services Stock vs. The CompetitionTypeDiscover Financial ServicesFinance CompaniesS&P 500Consensus Rating Score 2.64 2.53 2.53Consensus RatingModerate BuyModerate BuyModerate BuyPredicted Upside0.58% Upside18.04% Upside11.25% UpsideNews Sentiment RatingNeutral NewsSee Recent DFS NewsPositive NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export to Excel DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails5/7/2025Jefferies Financial Group2 of 5 starsJohn Hecht Not RatedReiterated RatingBuy ➝ Hold$180.00-4.36%4/25/2025Argus3 of 5 starsS. Biggar Not RatedUpgradeStrong-Buy4/25/2025Truist Financial3 of 5 starsBrian Foran Not RatedBoost TargetBuy$219.00 ➝ $229.00+22.86%4/24/2025TD SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingMoshe OrenbuchSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetBuy$188.00 ➝ $184.00-0.39%4/8/2025JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the firm's recommendation accuracy ratingRichard ShaneSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetNeutral$169.00 ➝ $129.00-17.42%1/24/2025Royal Bank Of CanadaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingKarl ShepardSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetSector Perform$193.00 ➝ $210.00+3.94%1/24/2025Wells Fargo & CompanySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDonald FandettiSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetEqual Weight$185.00 ➝ $214.00+6.53%1/24/2025BarclaysSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingT. MaSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOverweight$186.00 ➝ $209.00+4.04%1/13/2025UBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingE. NajarianSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeNeutral ➝ Buy$150.00 ➝ $239.00+40.79%12/9/2024Keefe, Bruyette & WoodsSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetOutperform$170.00 ➝ $232.00+29.81% Get the Latest News and Ratings for DFS and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Discover Financial Services and its competitors with MarketBeat's FREE daily newsletter. 10/30/2024Evercore ISISubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetIn-Line$156.00 ➝ $163.00+5.04%7/19/2024BMO Capital MarketsSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetMarket Perform$115.00 ➝ $119.00-15.00%6/7/2024BTIG ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingV. CainticSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingInitiated CoverageNeutral3/21/2024HSBCSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetHold$107.00 ➝ $144.00+14.14%3/15/2024Seaport Res PtnSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingW. RyanSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingDowngradeBuy ➝ Neutral2/23/2024Piper SandlerSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetOverweight$127.00 ➝ $145.00+18.44%2/23/2024CitigroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetBuy$127.00 ➝ $168.00+36.96%2/21/2024Wolfe ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingOutperform ➝ Peer Perform2/8/2024Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeEqual Weight ➝ Overweight$105.00 ➝ $133.00+25.14%1/19/2024Deutsche Bank AktiengesellschaftSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower TargetHold$140.00 ➝ $111.00+14.02%1/19/2024The Goldman Sachs GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower TargetBuy$139.00 ➝ $121.00+24.74%12/14/2023StephensSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingEqual Weight$98.00-7.42%12/6/2023Bank of AmericaSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeNeutral ➝ Buy$94.00 ➝ $116.00+17.08%11/1/2023TD CowenSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Initiated CoverageOutperform$100.00+21.83%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 05:05 AM ET. Should I Buy Discover Financial Services Stock? DFS Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 10, 2025. Please send any questions or comments about these Discover Financial Services pros and cons to contact@marketbeat.com. Discover Financial Services Bull Case Here are some ways that investors could benefit from investing in Discover Financial Services: The current stock price is around $100, which may present a buying opportunity for investors looking for value in the financial sector. Discover Financial Services has a strong presence in the digital banking space, offering a range of consumer lending products that cater to a growing market. The company has shown resilience in its payment services segment, particularly with the PULSE network, which enhances its transaction processing capabilities. Recent innovations in their credit card offerings have attracted new customers, contributing to an increase in market share. Discover Financial Services has a solid track record of profitability, which can provide investors with confidence in its long-term growth potential. Discover Financial Services Bear Case Investors should be bearish about investing in Discover Financial Services for these reasons: Increased competition in the digital banking and payment services sectors could pressure profit margins and market share. Economic fluctuations and rising interest rates may impact consumer borrowing and spending, potentially affecting loan performance. Regulatory changes in the financial industry could impose additional compliance costs on Discover Financial Services. Recent trends show a shift towards alternative payment methods, which may challenge traditional credit card usage. Market volatility can lead to fluctuations in stock performance, which may deter risk-averse investors. DFS Forecast - Frequently Asked Questions What is Discover Financial Services' forecast for 2025? According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for Discover Financial Services is $198.90, with a high forecast of $239.00 and a low forecast of $129.00. Should I buy or sell Discover Financial Services stock right now? 11 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Discover Financial Services in the last twelve months. There are currently 5 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" DFS shares. Does Discover Financial Services's stock price have much upside? According to analysts, Discover Financial Services's stock has a predicted upside of 0.58% based on their 12-month stock forecasts. Do Wall Street analysts like Discover Financial Services more than its competitors? Analysts like Discover Financial Services more than other "finance" companies. The consensus rating score for Discover Financial Services is 2.64 while the average consensus rating score for "finance" companies is 2.53. Learn more on how DFS compares to other companies. Stock Forecasts and Research Tools Related Companies COF Stock Forecast SLM Stock Forecast CACC Stock Forecast EZPW Stock Forecast ECPG Stock Forecast WRLD Stock Forecast GDOT Stock Forecast PRAA Stock Forecast RM Stock Forecast AXP Stock Forecast Today's Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter This page (NYSE:DFS) was last updated on 9/16/2025 by MarketBeat.com Staff From Our PartnersNew Biotech Backed by Proven Incubator Now Open to PublicA successful biotech incubator just opened its next chapter - and you're invited to their raise. 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