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Ford Motor (F) Stock Forecast & Price Target

Ford Motor logo
$12.15 -0.10 (-0.84%)
As of 01:40 PM Eastern
This is a fair market value price provided by Massive. Learn more.

Ford Motor - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
11
Buy
7

Based on 19 Wall Street analysts who have issued ratings for Ford Motor in the last 12 months, the stock has a consensus rating of "Hold." Out of the 19 analysts, 1 has given a sell rating, 11 have given a hold rating, and 7 have given a buy rating for F.

Consensus Price Target

$15.43
26.99% Upside
According to the 19 analysts' twelve-month price targets for Ford Motor, the average price target is $15.43. The highest price target for F is $20.00, while the lowest price target for F is $11.00. The average price target represents a forecasted upside of 26.99% from the current price of $12.15.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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F Analyst Ratings Over Time

TypeCurrent Forecast
10/9/25 to 10/9/26
1 Month Ago
9/9/25 to 9/9/26
3 Months Ago
7/11/25 to 7/11/26
1 Year Ago
10/9/24 to 10/9/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
7 Buy rating(s)
8 Buy rating(s)
5 Buy rating(s)
2 Buy rating(s)
Hold
11 Hold rating(s)
10 Hold rating(s)
9 Hold rating(s)
13 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$15.43$15.68$14.77$11.04
Forecasted Upside26.99% Upside16.24% Upside5.55% Upside-4.12% Downside
Consensus RatingHoldHoldHoldHold

F Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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F Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Ford Motor Stock vs. The Competition

TypeFord MotorConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.32
2.19
2.52
Consensus RatingHoldHoldModerate Buy
Predicted Upside25.87% Upside251.50% Upside19.66% Upside
News Sentiment Rating
Neutral News

See Recent F News
Neutral News
Neutral News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/7/2026
UBS Group AG logo
UBS Group
4 of 5 stars
Joseph Spak
5 of 5 stars
Lower TargetBuy$17.00 ➝ $15.00+23.81%
10/6/2026
Mark Delaney
5 of 5 stars
Lower TargetNeutral$16.00 ➝ $14.00+15.22%
10/2/2026
Weiss Ratings logo
Weiss Ratings
3 of 5 stars
 DowngradeBuy (B) ➝ Hold (C-)
8/11/2026 UpgradeHold ➝ Moderate Buy
8/4/2026 DowngradeStrong-Buy ➝ Hold
7/31/2026 UpgradeSell ➝ Hold$16.00+7.21%
7/30/2026Boost TargetNeutral$14.00 ➝ $14.50-2.32%
7/29/2026Boost TargetOverweight$16.00 ➝ $17.00+9.22%
7/29/2026Boost TargetHold$13.00 ➝ $15.00-2.76%
7/29/2026Boost TargetOverweight$16.00 ➝ $17.00+9.57%
7/29/2026Boost TargetSector Perform$13.00 ➝ $15.00-3.32%
7/29/2026UpgradeNeutral ➝ Buy$19.00 ➝ $20.00+33.69%
7/27/2026UpgradeHold ➝ Buy$14.50 ➝ $17.50+21.99%
7/9/2026Boost TargetEqual Weight$13.00 ➝ $14.00+3.46%
6/25/2026Boost TargetUnderweight$10.00 ➝ $11.00-22.88%
5/29/2026Boost TargetBuy$17.00 ➝ $20.00+13.54%
5/13/2026Reiterated RatingEqual Weight$14.00+4.45%
1/13/2026Boost TargetHold$9.80 ➝ $12.80-8.60%
12/22/2025Boost TargetIn-Line$12.00 ➝ $14.00+3.74%
4/30/2025UpgradeUnderperform ➝ Peer Perform
4/9/2025DowngradeMarket Perform ➝ Underperform$9.40 ➝ $7.00-19.31%
10/30/2024 Lower TargetHold$11.00 ➝ $10.00-3.89%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 01:40 PM ET.


Should I Buy Ford Motor Stock? F Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 7, 2026. Please send any questions or comments about these Ford Motor pros and cons to contact@marketbeat.com.

Ford Motor
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Ford Motor:

  • Ford Motor is currently trading at $12.12, which is significantly below the consensus price target of $15.675, suggesting substantial upside potential for investors who believe the market is undervaluing the company's recovery.
  • The company recently reported second-quarter earnings that beat analyst expectations, with actual earnings per share of $0.66 compared to a consensus estimate of $0.1829, demonstrating strong operational performance and profitability in recent periods.
  • Ford Motor offers a high dividend yield of 4.96%, providing income-focused investors with a steady cash flow return that is attractive compared to many other large-cap industrial stocks.
  • The company has successfully retained its No. 3 U.S. sales position in the third quarter, fending off competition from Hyundai, which indicates strong brand loyalty and market share stability in its core truck and SUV segments.
  • Ford Motor is benefiting from easing fuel economy regulations, which are projected to cut automakers' compliance spending by approximately $60.6 billion through 2031, potentially improving the company's future profit margins and reducing regulatory costs.

Ford Motor
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Ford Motor for these reasons:

  • Ford Motor has reported a negative net margin of 3.93% and a negative P/E ratio of -6.48, indicating that the company is currently operating at a loss and has not been profitable on a net basis, which poses a risk to shareholder value.
  • The company's electric vehicle sales plunged by 80% year-over-year in the third quarter, signaling significant challenges in its EV transition strategy and potential loss of market share in the growing electric vehicle segment.
  • Ford Motor carries a high debt-to-equity ratio of 3.07, which means the company has a substantial amount of debt relative to its equity, increasing financial risk and limiting its flexibility in a volatile economic environment.
  • Recent analyst actions have been negative, with UBS Group cutting its price target from $17.00 to $15.00 and Goldman Sachs lowering its target from $16.00 to $14.00, reflecting growing concerns among Wall Street analysts about the company's future performance.
  • Ford Motor has a high beta of 1.93, indicating that its stock is significantly more volatile than the overall market, which could lead to larger price swings and higher risk for investors seeking stability.

F Forecast - Frequently Asked Questions

According to the research reports of 19 Wall Street equities research analysts, the average twelve-month stock price forecast for Ford Motor is $15.43, with a high forecast of $20.00 and a low forecast of $11.00.

19 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Ford Motor in the last twelve months. There is currently 1 sell rating, 11 hold ratings and 7 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" F shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in F, but not buy additional shares or sell existing shares.

According to analysts, Ford Motor's stock has a predicted upside of 26.99% based on their 12-month stock forecasts.

Over the previous 90 days, Ford Motor's stock had 4 upgrades and 2 downgrades by analysts.

Analysts like Ford Motor more than other "consumer discretionary" companies. The consensus rating score for Ford Motor is 2.32 while the average consensus rating score for "consumer discretionary" companies is 2.19. Learn more on how F compares to other companies.


MarketBeat monitors more than a dozen sources for Ford Motor analyst ratings, with the most recent rating issued on 10/7/2026.
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