Gray Media (GTN) Stock Price, News & Analysis

Company Overview

Gray Media, Inc. (NYSE:GTN), formerly known as Gray Television, is a multimedia company focused on local television broadcasting and digital media. The company owns and operates local television stations across the United States, providing news, weather, sports, entertainment and other programming to communities in its service areas.

In addition to its broadcast stations, Gray Media operates digital platforms and produces original content for local and national audiences. Its businesses also include production and distribution activities, allowing the company to serve viewers through over-the-air television, cable and satellite providers, websites, mobile applications and streaming platforms.

Gray Media traces its history to 1946, when it began with a single radio station in Albany, Georgia. The company expanded through acquisitions, including Raycom Media, Quincy Media’s television assets and Meredith Corporation’s local media group. Gray Media is headquartered in Atlanta, Georgia, and its leadership includes President and Chief Executive Officer Pat LaPlatney and Executive Chairman Hilton H. Howell Jr.

Key Stats

• Today's Range: $4.37 to $4.51
• 50-Day Range: $4.35 to $5.34
• 52-Week Range: $3.55 to $6.43
• Volume: 606,496 shs
• Average Volume: 1.05 million shs
• Market Capitalization: $458.78 million
• P/E Ratio: N/A
• Dividend Yield: 7.18%
• Price Target: $7.88
• Consensus Rating: Moderate Buy

Gray Media Stock Analysis - MarketRank™

Gray Media scored higher than 91% of companies evaluated by MarketBeat, and ranked 26th out of 234 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.7 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Gray Media has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on 1 strong buy rating, 3 buy ratings, 1 hold rating, and 1 sell rating.

Upside Potential

Gray Media has a consensus price target of $7.88, representing about 76.8% upside from its current price of $4.46.

Amount of Analyst Coverage

Gray Media has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: Decreasing

Earnings Growth

Earnings for Gray Media are expected to decrease in the coming year, from $2.35 to ($0.73) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Gray Media is -7.30, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Gray Media is -7.30, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

Gray Media has a PEG Ratio of 0.09. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

Gray Media has a P/B Ratio of 0.21. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.36% of the float of Gray Media has been sold short.

Short Interest Ratio / Days to Cover

Gray Media has a short interest ratio ("days to cover") of 3.86, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Gray Media has recently decreased by 14.01%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

Gray Media is a leading dividend payer. It pays a dividend yield of 7.39%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Gray Media does not have a long track record of dividend growth.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 0.58

News Sentiment

Gray Media has a news sentiment score of 0.58. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for Gray Media this week, compared to 2 articles on an average week.

Search Interest

10 people have searched for GTN on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

MarketBeat Follows

2 people have added Gray Media to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Gray Media insiders have not sold or bought any company stock.

Percentage Held by Insiders

8.95% of the stock of Gray Media is held by insiders.

Percentage Held by Institutions

78.64% of the stock of Gray Media is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/07/2026
• Record date for 9/30 Dividend: 9/15/2026
• Ex-Dividend for 9/30 Dividend: 9/15/2026
• Dividend Payable: 9/30/2026
• Today: 10/15/2026
• Next Earnings (Estimated): 11/06/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Communication Services
• Industry: Media
• Sub-Industry: Broadcasting
• Current Symbol: NYSE:GTN
• CIK: 43196
• Web: www.graymedia.com
• Phone: (404) 266-8333
• Fax: 404-261-9607
• Employees: 9,582
• Year Founded: 1897

Price Target and Rating

• Average Price Target for Gray Media: $7.88
• High Price Target: $12.00
• Low Price Target: $6.00
• Potential Upside/Downside: +76.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.67
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.61)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 1.90
• P/E Growth: 0.09
• Net Income: -$85 million
• Net Margins: -0.83%
• Pretax Margin: -2.00%
• Return on Equity: -1.12%
• Return on Assets: -0.23%

Debt

• Debt-to-Equity Ratio: 2.73
• Current Ratio: 0.95
• Quick Ratio: 0.95

Sales & Book Value

• Annual Sales: $3.10 billion
• Price / Sales: 0.15
• Cash Flow: $2.58 per share
• Price / Cash Flow: 1.73
• Book Value: $21.13 per share
• Price / Book: 0.21

Miscellaneous

• Outstanding Shares: 102,980,000
• Free Float: 93,767,000
• Market Cap: $458.78 million
• Optionable: Optionable
• Beta: 1.00