Gray Media (GTN) Stock Price, News & Analysis

Company Overview

Gray Media (NYSE:GTN) is a U.S.-based broadcasting and digital media company that owns and operates a portfolio of local television stations and associated digital platforms. The company’s core business centers on delivering local news, sports and entertainment programming through its network-affiliated broadcast outlets. In addition to traditional over-the-air distribution, Gray Media supports multi-platform video streaming and on-demand services for audiences across its markets.

Gray Media’s television stations carry network programming from major national broadcasters, including ABC, CBS, NBC, Fox and The CW, and often feature locally produced news and public affairs content. The company generates revenue through advertising sales, retransmission consent fees from cable and satellite providers, and digital ad sales on its owned-and-operated websites and mobile apps. Gray also develops proprietary digital networks that amplify niche programming and extend the reach of its content offerings.

Founded in 1946 by James H. Gray in Atlanta, Georgia, the company has grown through strategic acquisitions and organic expansion. A landmark transaction was the completion of its merger with Raycom Media in 2019, which significantly increased Gray Media’s footprint and diversified its station portfolio. Headquartered in Atlanta, Gray Media has invested in next-generation broadcast technologies and digital streaming infrastructure to support evolving viewer habits.

Today, Gray Media serves local audiences in over 90 television markets across the United States, operating more than 100 broadcast outlets. Under the leadership of Chairman and Chief Executive Officer Hilton H. Howell Jr., the company continues to focus on strengthening local journalism, expanding digital offerings and enhancing shareholder value through disciplined growth and operational efficiency.

Key Stats

• Today's Range: $5.42 to $5.60
• 50-Day Range: $4.13 to $6.26
• 52-Week Range: $2.91 to $6.30
• Volume: 2.62 million shs
• Average Volume: 1.48 million shs
• Market Capitalization: $564.56 million
• P/E Ratio: 3.66
• Dividend Yield: 5.79%
• Price Target: $6.88
• Consensus Rating: Moderate Buy

Gray Media Stock Analysis - MarketRank™

Gray Media scored higher than 96% of companies evaluated by MarketBeat, and ranked 14th out of 293 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.1 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Gray Media has received a consensus rating of Moderate Buy. The company's average rating score is 2.75, and is based on 3 buy ratings, 1 hold rating, and no sell ratings.

Upside Potential

Gray Media has a consensus price target of $6.88, representing about 24.3% upside from its current price of $5.53.

Amount of Analyst Coverage

Gray Media has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: Decreasing

Earnings Growth

Earnings for Gray Media are expected to decrease in the coming year, from $3.32 to ($0.28) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Gray Media is 3.66, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 280.04.

Price to Earnings Ratio vs. Sector

The P/E ratio of Gray Media is 3.66, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 18.59.

Price to Book Value per Share Ratio

Gray Media has a P/B Ratio of 0.24. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

6.01% of the float of Gray Media has been sold short.

Short Interest Ratio / Days to Cover

Gray Media has a short interest ratio ("days to cover") of 3.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Gray Media has recently increased by 13.78%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Leadership

Gray Media is a leading dividend payer. It pays a dividend yield of 5.79%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Gray Media does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Gray Media is 21.19%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: 3.2 / 5
• Environmental Score: -0.74

Percentage of Shares Shorted

6.01% of the float of Gray Media has been sold short.

Short Interest Ratio / Days to Cover

Gray Media has a short interest ratio ("days to cover") of 3.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Gray Media has recently increased by 13.78%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: 1.38

News Sentiment

Gray Media has a news sentiment score of 1.38. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.87 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Gray Media this week, compared to 5 articles on an average week.

Search Interest

Only 8 people have searched for GTN on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

MarketBeat Follows

Only 1 people have added Gray Media to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Gray Media insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $116,400.00 in company stock.

Percentage Held by Insiders

15.22% of the stock of Gray Media is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

78.64% of the stock of Gray Media is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

GTN Stock Analysis - Frequently Asked Questions

How have GTN shares performed this year?

Gray Media's stock was trading at $3.15 on January 1st, 2025. Since then, GTN shares have increased by 75.6% and is now trading at $5.53.

How were Gray Media's earnings last quarter?

Gray Media Inc. (NYSE:GTN) issued its earnings results on Friday, August, 8th. The company reported ($0.42) earnings per share for the quarter, missing the consensus estimate of ($0.23) by $0.19. Gray Media's revenue for the quarter was down 6.5% on a year-over-year basis.
Read the conference call transcript.

Who are Gray Media's major shareholders?

Top institutional shareholders of Gray Media include Capital Management Corp VA (6.59%), New York State Common Retirement Fund (1.36%), AQR Capital Management LLC (1.34%) and Prudential Financial Inc. (0.89%). Insiders that own company stock include Hilton H Howell Jr, Robin Robinson Howell, Harriett J Robinson, Jeffrey R Gignac, Kevin Paul Latek, D Patrick Laplatney, Richard Lee Boger and T L Elder.
View institutional ownership trends.

How do I buy shares of Gray Media?

Shares of GTN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Gray Media own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Gray Media investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Advanced Micro Devices (AMD), Arista Networks (ANET), Adobe (ADBE) and ServiceNow (NOW).

Company Calendar

• Record date for 6/30 Dividend: 6/13/2025
• Ex-Dividend for 6/30 Dividend: 6/13/2025
• Dividend Payable: 6/30/2025
• Last Earnings: 8/08/2025
• Record date for 9/30 Dividend: 9/15/2025
• Ex-Dividend for 9/30 Dividend: 9/15/2025
• Today: 9/19/2025
• Dividend Payable: 9/30/2025
• Next Earnings (Estimated): 11/14/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: BRDCST - RADIO/TV
• Sub-Industry: Communication
• Current Symbol: NYSE:GTN
• CIK: 43196
• Web: www.gray.tv
• Phone: (404) 266-8333
• Fax: 404-261-9607
• Employees: 9,502
• Year Founded: 1897

Price Target and Rating

• Average Price Target for Gray Media: $6.88
• High Price Target: $9.00
• Low Price Target: $5.00
• Potential Upside/Downside: +25.1%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.75
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.51
• Trailing P/E Ratio: 3.65
• Forward P/E Ratio: 1.66
• P/E Growth: N/A
• Net Income: $375 million
• Net Margins: 5.64%
• Pretax Margin: 8.03%
• Return on Equity: 10.31%
• Return on Assets: 2.17%

Debt

• Debt-to-Equity Ratio: 2.56
• Current Ratio: 0.87
• Quick Ratio: 0.87

Sales & Book Value

• Annual Sales: $3.64 billion
• Price / Sales: 0.15
• Cash Flow: $7.04 per share
• Price / Cash Flow: 0.78
• Book Value: $22.93 per share
• Price / Book: 0.24

Miscellaneous

• Outstanding Shares: 102,090,000
• Free Float: 86,549,000
• Market Cap: $560.98 million
• Optionable: Optionable
• Beta: 1.21