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Hilton Worldwide (HLT) Stock Forecast & Price Target

Hilton Worldwide logo
$310.97 -3.38 (-1.08%)
As of 09/4/2026 03:58 PM Eastern

Hilton Worldwide - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
8
Buy
17

Based on 25 Wall Street analysts who have issued ratings for Hilton Worldwide in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 25 analysts, 8 have given a hold rating, 16 have given a buy rating, and 1 has given a strong buy rating for HLT.

Consensus Price Target

$353.82
13.78% Upside
According to the 25 analysts' twelve-month price targets for Hilton Worldwide, the average price target is $353.82. The highest price target for HLT is $400.00, while the lowest price target for HLT is $312.00. The average price target represents a forecasted upside of 13.78% from the current price of $310.97.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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HLT Analyst Ratings Over Time

TypeCurrent Forecast
9/5/25 to 9/5/26
1 Month Ago
8/6/25 to 8/6/26
3 Months Ago
6/7/25 to 6/7/26
1 Year Ago
9/5/24 to 9/5/25
Strong Buy
1 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
16 Buy rating(s)
14 Buy rating(s)
14 Buy rating(s)
8 Buy rating(s)
Hold
8 Hold rating(s)
8 Hold rating(s)
9 Hold rating(s)
8 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$353.82$353.05$348.55$264.40
Forecasted Upside13.78% Upside9.67% Upside1.40% Upside-2.86% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

HLT Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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HLT Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Hilton Worldwide Stock vs. The Competition

TypeHilton WorldwideConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.72
2.20
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside13.78% Upside202.83% Upside14.03% Upside
News Sentiment Rating
Positive News

See Recent HLT News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/2/2026
Wolfe Research logo
Wolfe Research
4 of 5 stars
Peter Supino
Peter Supino
Not Rated
Initiated CoveragePeer Perform
8/21/2026
Weiss Ratings logo
Weiss Ratings
5 of 5 stars
 UpgradeBuy (B-)Buy (B)
8/14/2026
UBS Group AG logo
UBS Group
4 of 5 stars
Robin Farley
Robin Farley
3 of 5 stars
Reiterated RatingBuy$363.00+11.77%
8/12/2026 UpgradeStrong-Buy
8/12/2026 Initiated CoverageOutperform
8/12/2026 UpgradeHoldBuy$365.00+16.01%
8/11/2026Lower TargetNeutral$353.00 ➝ $345.00+10.92%
7/30/2026Boost TargetOverweight$379.00 ➝ $382.00+18.62%
7/29/2026Boost TargetOverweight$367.00 ➝ $368.00+13.84%
7/29/2026Boost TargetOutperform$359.00 ➝ $360.00+11.37%
7/21/2026 UpgradeIn-LineOutperform
7/21/2026Boost TargetOverweight$363.00 ➝ $365.00+12.20%
7/17/2026Boost TargetOverweight$319.00 ➝ $332.00+3.47%
6/15/2026 Boost TargetBuy$380.00 ➝ $400.00+14.07%
5/15/2026Lower TargetMarket Perform$322.00 ➝ $320.00+1.18%
4/29/2026Boost TargetHold$307.00 ➝ $312.00-1.13%
4/29/2026 Boost TargetBuy$353.00 ➝ $387.00+20.34%
4/29/2026 Boost TargetBuy$354.00 ➝ $360.00+11.94%
4/29/2026 Boost TargetNeutral$296.00 ➝ $320.00-0.50%
4/29/2026 Boost TargetNeutral$320.00 ➝ $325.00+1.06%
4/28/2026Boost TargetNeutral$321.00 ➝ $326.00+1.37%
4/27/2026 Boost Target$324.00 ➝ $375.00+12.64%
4/23/2026 Boost TargetMarket Perform$325.00 ➝ $345.00+3.39%
4/22/2026 Boost TargetBuy$350.00 ➝ $390.00+16.87%
2/20/2026 Boost TargetOutperform$300.00 ➝ $355.00+14.08%
2/11/2026Reiterated RatingBuy$339.00+4.51%
5/14/2025UpgradeHoldStrong-Buy
10/21/2024 DowngradeBuyHold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 12:02 AM ET.


Should I Buy Hilton Worldwide Stock? HLT Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 3, 2026. Please send any questions or comments about these Hilton Worldwide pros and cons to contact@marketbeat.com.

Hilton Worldwide
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Hilton Worldwide Holdings Inc.:

  • Hilton Worldwide Holdings Inc. recently reported second-quarter earnings that exceeded analyst expectations, posting earnings per share of $2.29 against a consensus estimate of $2.27, which demonstrates the company's ability to deliver strong profitability and beat market forecasts.
  • The stock is currently trading at $314.31, which is below the consensus price target of $353.82, suggesting that the market may be undervaluing the company relative to the average analyst forecast for its future performance.
  • Institutional investors have shown renewed confidence in the company, with Nykredit A S acquiring a new stake of 141,540 shares valued at approximately $46.77 million in the second quarter, indicating that large financial entities are increasing their exposure to the brand.
  • Hilton Worldwide Holdings Inc. maintains a capital-light, fee-driven business model that generates revenue through management and franchise fees, which helps mitigate balance sheet risk and supports adequate dividend coverage while fueling share buybacks.
  • The company is experiencing strong momentum in the Asia Pacific region, with double-digit RevPAR growth in Asia and robust net unit expansion, positioning it to benefit from what management describes as the fastest-growing tourism markets globally.

Hilton Worldwide
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Hilton Worldwide Holdings Inc. for these reasons:

  • The company reported a negative return on equity of 35.24% in its most recent quarter, which indicates that the company is not generating a positive return on the equity invested by shareholders during that specific period.
  • Hilton Worldwide Holdings Inc. has a high price-to-earnings ratio of 46.15, which means investors are paying a significant premium for each dollar of earnings, potentially leaving little room for error if future earnings growth slows down.
  • The stock is currently trading below its 50-day moving average of $326.11 and its 200-day moving average of $322.13, which is a technical indicator that the stock may be in a short-term downtrend or facing downward price pressure.
  • Short interest in the stock increased by 8.69% in the most recent reporting period to 4,961,117 shares, suggesting that a growing number of traders are betting against the stock's price appreciation.
  • The company's dividend yield is only 0.19%, which is very low for income-focused investors, meaning the stock offers minimal cash flow returns compared to other investment options in the market.

HLT Forecast - Frequently Asked Questions

According to the research reports of 25 Wall Street equities research analysts, the average twelve-month stock price forecast for Hilton Worldwide is $353.82, with a high forecast of $400.00 and a low forecast of $312.00.

25 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Hilton Worldwide in the last twelve months. There are currently 8 hold ratings, 16 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" HLT shares.

According to analysts, Hilton Worldwide's stock has a predicted upside of 13.78% based on their 12-month stock forecasts.

Over the previous 90 days, Hilton Worldwide's stock had 4 upgrades and 1 downgrade by analysts.

Analysts like Hilton Worldwide more than other "consumer discretionary" companies. The consensus rating for Hilton Worldwide is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how HLT compares to other companies.


MarketBeat monitors more than a dozen sources for Hilton Worldwide analyst ratings, with the most recent rating issued on 9/2/2026.
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