NYSE:HOGHarley-Davidson Stock Price, Forecast & News

$22.73

+1.39 (+6.51 %)

(As of 06/2/2020 04:00 PM ET)

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Today's Range

$21.41

Now: $22.73▼

$23.15

50-Day Range

$18.28

MA: $20.88▼

$24.83

52-Week Range

$14.31

Now: $22.73▼

$40.89

Volume4.04 million shs

Average Volume3.40 million shs

Market Capitalization$3.48 billion

P/E Ratio9.80

Dividend Yield0.35%

Beta1.4

Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and motorcycle parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin.

Beat the Market (BTM) Rank^™

4.0 Analyst's Opinion

Consensus Rating
Harley-Davidson has received a consensus rating of Hold. The company's average rating score is 2.07, and is based on 3 buy ratings, 10 hold ratings, and 2 sell ratings.
Price Target Upside/Downside
According to analysts' consensus price target of $28.60, Harley-Davidson has a potential upside of 25.8% from its current price of $22.73.
Amount of Analyst Coverage
Harley-Davidson has been the subject of 7 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

2.6 Community Rank

Outperform Votes
Harley-Davidson has received 849 “outperform” votes. (Add your “outperform” vote.)
Underperform Votes
Harley-Davidson has received 801 “underperform” votes. (Add your “underperform” vote.)
Community Sentiment
Harley-Davidson has received 51.45% “outperform” votes from our community.

MarketBeat's community ratings are surveys of what our community members think about Harley-Davidson and other stocks. Vote “Outperform” if you believe HOG will outperform the S&P 500 over the long term. Vote “Underperform” if you believe HOG will underperform the S&P 500 over the long term. You may vote once every thirty days.

4.2 Dividend Strength

Dividend Leadership
Harley-Davidson is a leading dividend payer. It pays a dividend yield of 0.35%, putting its dividend yield in the top 25% of dividend-paying stocks.
Dividend Growth
Harley-Davidson has been increasing its dividend for 9 years.
Dividend Coverage
The dividend payout ratio of Harley-Davidson is 2.38 %. This payout ratio is at a healthy, sustainable level, below 75%.
Dividend Sustainability
Based on earnings estimates, Harley-Davidson will have a dividend payout ratio of 3.42 % next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.

4.0 Company Ownership

Insider Buying vs. Insider Selling
In the past three months, Harley-Davidson insiders have bought more of their company's stock than they have sold. Specifically, they have bought $2,080,291.00 in company stock and sold $0.00 in company stock.
Percentage Held by Insiders
Only 0.86% of the stock of Harley-Davidson is held by insiders.
Percentage Held by Institutions
92.58% of the stock of Harley-Davidson is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

3.1 Earnings and Valuation

Earnings Growth
Earnings for Harley-Davidson are expected to grow by 90.24% in the coming year, from $1.23 to $2.34 per share.
Price to Earnings Ratio vs. the Market
The P/E ratio of Harley-Davidson is 9.80, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 15.72.
Price to Earnings Ratio vs. Sector
The P/E ratio of Harley-Davidson is 9.80, which means that it is trading at a less expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 14.32.
Price to Earnings Growth Ratio
Harley-Davidson has a PEG Ratio of 2.90. PEG Ratios above 1 indicate that a company could be overvalued.
Price to Book Value per Share Ratio
Harley-Davidson has a P/B Ratio of 1.94. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Overall Beat the Market Rank^™

3.59 out of 5 stars

Industry, Sector and Symbol

Stock Exchange NYSE

Industry Motorcycles, bicycles, & parts

Sub-IndustryMotorcycle Manufacturers

SectorAuto/Tires/Trucks

Current SymbolNYSE:HOG

Previous Symbol

CUSIP41282210

CIK793952

Webwww.harley-davidson.com

Phone414-342-4680

Debt

Debt-to-Equity Ratio2.67

Current Ratio1.09

Quick Ratio0.95

Price-To-Earnings

Trailing P/E Ratio9.80

Forward P/E Ratio18.48

P/E Growth2.9

Sales & Book Value

Annual Sales$5.36 billion

Price / Sales0.65

Cash Flow$5.86 per share

Price / Cash Flow3.88

Book Value$11.69 per share

Price / Book1.94

Profitability

EPS (Most Recent Fiscal Year)$3.36

Net Income$423.64 million

Net Margins6.93%

Return on Equity24.99%

Return on Assets4.21%

Miscellaneous

Employees5,000

Outstanding Shares153,173,000

Market Cap$3.48 billion

Next Earnings Date7/28/2020 (Estimated)

OptionableOptionable

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Harley-Davidson (NYSE:HOG) Frequently Asked Questions

How has Harley-Davidson's stock been impacted by COVID-19 (Coronavirus)?

Harley-Davidson's stock was trading at $23.07 on March 11th, 2020 when COVID-19 reached pandemic status according to the World Health Organization (WHO). Since then, HOG stock has decreased by 1.5% and is now trading at $22.73. View which stocks have been most impacted by Coronavirus.

Do Wall Street analysts recommend investors buy shares of Harley-Davidson?

15 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 2 sell ratings, 10 hold ratings and 3 buy ratings for the stock, resulting in a consensus recommendation of "Hold." View analyst ratings for Harley-Davidson.

When is Harley-Davidson's next earnings date?

Harley-Davidson is scheduled to release its next quarterly earnings announcement on Tuesday, July 28th 2020. View our earnings forecast for Harley-Davidson.

How were Harley-Davidson's earnings last quarter?

Harley-Davidson Inc (NYSE:HOG) posted its quarterly earnings results on Tuesday, April, 28th. The company reported $0.51 EPS for the quarter, topping the consensus estimate of $0.41 by $0.10. The firm earned $1.10 billion during the quarter, compared to analysts' expectations of $1.04 billion. Harley-Davidson had a return on equity of 24.99% and a net margin of 6.93%. Harley-Davidson's quarterly revenue was down 8.0% on a year-over-year basis. During the same quarter in the prior year, the business posted $0.80 EPS. View Harley-Davidson's earnings history.

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson declared a quarterly dividend on Wednesday, April 29th. Investors of record on Friday, May 22nd will be paid a dividend of $0.02 per share on Friday, June 12th. This represents a $0.08 annualized dividend and a yield of 0.35%. The ex-dividend date of this dividend is Thursday, May 21st. View Harley-Davidson's dividend history.

What price target have analysts set for HOG?

15 Wall Street analysts have issued 12-month price objectives for Harley-Davidson's stock. Their forecasts range from $17.00 to $40.00. On average, they anticipate Harley-Davidson's share price to reach $28.60 in the next year. This suggests a possible upside of 25.8% from the stock's current price. View analysts' price targets for Harley-Davidson.

Has Harley-Davidson been receiving favorable news coverage?

Media coverage about HOG stock has been trending very negative this week, InfoTrie Sentiment Analysis reports. InfoTrie identifies positive and negative news coverage by monitoring more than six thousand news and blog sources in real time. The firm ranks coverage of companies on a scale of negative five to five, with scores nearest to five being the most favorable. Harley-Davidson earned a media sentiment score of -3.5 on InfoTrie's scale. They also gave press coverage about the company a news buzz of 0.0 out of 10, meaning that recent news coverage is extremely unlikely to have an effect on the company's share price in the next several days. View the latest news aboutHarley-Davidson.

Are investors shorting Harley-Davidson?

Harley-Davidson saw a increase in short interest during the month of May. As of May 15th, there was short interest totaling 23,180,000 shares, an increase of 9.0% from the April 30th total of 21,270,000 shares. Based on an average daily trading volume, of 3,390,000 shares, the short-interest ratio is currently 6.8 days. Currently, 15.2% of the company's stock are sold short. View Harley-Davidson's Current Options Chain.

Who are some of Harley-Davidson's key competitors?

Some companies that are related to Harley-Davidson include GEELY AUTOMOBIL/ADR (GELYY), PEUGEOT SA/ADR (PUGOY), Genuine Parts (GPC), AISIN SEIKI CO/ADR (ASEKY), LKQ (LKQ), CNH Industrial (CNHI), BorgWarner (BWA), RENAULT S A/ADR (RNLSY), WABCO (WBC), ISUZU MOTORS LT/ADR (ISUZY), AUTO TRADER GRP/ADR (ATDRY), Gentex (GNTX), Lear (LEA), VALEO/S (VLEEY) and Autoliv (ALV). View all competitors.

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Exxon Mobil (XOM), Gilead Sciences (GILD), Walt Disney (DIS), AT&T (T), Intel (INTC), Bank of America (BAC), Netflix (NFLX), Ford Motor (F), Pfizer (PFE) and AbbVie (ABBV).

Who are Harley-Davidson's key executives?

Harley-Davidson's management team includes the following people:

Mr. Matthew S. Levatich, Pres, CEO & Director (Age 54)
Mr. John A. Olin, Sr. VP & CFO (Age 58)
Mr. Paul J. Jones, VP, Chief Legal Officer, Chief Compliance Officer & Sec. (Age 48)
Mr. Lawrence G. Hund, Pres & COO of Harley-Davidson Financial Services (Age 63)
Mr. Mark R. Kornetzke, Chief Accounting Officer

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by a number of retail and institutional investors. Top institutional shareholders include BlackRock Inc. (9.53%), Bank of New York Mellon Corp (9.04%), Invesco Ltd. (6.99%), State Street Corp (4.98%), Massachusetts Financial Services Co. MA (3.21%) and Jupiter Asset Management Ltd. (2.75%). Company insiders that own Harley-Davidson stock include Jochen Zeitz, John A Olin, Lawrence G Hund, Mark R Kornetzke, Michelle Kumbier and Paul J Jones. View institutional ownership trends for Harley-Davidson.

Which major investors are selling Harley-Davidson stock?

HOG stock was sold by a variety of institutional investors in the last quarter, including Massachusetts Financial Services Co. MA, Strs Ohio, Bank of New York Mellon Corp, Jupiter Asset Management Ltd., Morgan Stanley, Morgan Stanley, Kiltearn Partners LLP, and New York State Common Retirement Fund. Company insiders that have sold Harley-Davidson company stock in the last year include John A Olin, Lawrence G Hund, Mark R Kornetzke, Michelle Kumbier, and Paul J Jones. View insider buying and selling activity for Harley-Davidson.

Which major investors are buying Harley-Davidson stock?

HOG stock was purchased by a variety of institutional investors in the last quarter, including Prudential PLC, Parametric Portfolio Associates LLC, Morningstar Investment Services LLC, BlackRock Inc., Advisor Group Holdings Inc., Swiss National Bank, Deutsche Bank AG, and Baird Financial Group Inc.. View insider buying and selling activity for Harley-Davidson.

How do I buy shares of Harley-Davidson?

Shares of HOG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $22.73.

How big of a company is Harley-Davidson?

Harley-Davidson has a market capitalization of $3.48 billion and generates $5.36 billion in revenue each year. The company earns $423.64 million in net income (profit) each year or $3.36 on an earnings per share basis. Harley-Davidson employs 5,000 workers across the globe.

What is Harley-Davidson's official website?

The official website for Harley-Davidson is www.harley-davidson.com.

How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company can be reached via phone at 414-342-4680 or via email at [email protected]

This page was last updated on 6/2/2020 by MarketBeat.com Staff