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NYSE:HOGHarley-Davidson Stock Price, Forecast & News

-0.38 (-1.45 %)
(As of 08/4/2020 04:00 PM ET)
Today's Range
Now: $25.90
50-Day Range
MA: $25.96
52-Week Range
Now: $25.90
Volume2.78 million shs
Average Volume3.97 million shs
Market Capitalization$3.97 billion
P/E Ratio52.86
Dividend Yield0.30%
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and motorcycle parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin.
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Beat the Market (BTM) Rank

Analyst Opinion: 3.3Community Rank: 2.6Dividend Strength: 2.5Insider Behavior: 4.0Valuation: 1.9 5 -4 -3 -2 -1 -

Overall Beat the Market Rank

2.85 out of 5 stars

Industry, Sector and Symbol

Industry Motorcycles, bicycles, & parts
Sub-IndustryMotorcycle Manufacturers



Sales & Book Value

Annual Sales$5.36 billion
Cash Flow$5.42 per share
Book Value$10.60 per share


Net Income$423.64 million


Market Cap$3.97 billion
Next Earnings Date10/27/2020 (Estimated)
-0.38 (-1.45 %)
(As of 08/4/2020 04:00 PM ET)
30 days | 90 days | 365 days | Advanced Chart

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Harley-Davidson (NYSE:HOG) Frequently Asked Questions

How has Harley-Davidson's stock been impacted by COVID-19 (Coronavirus)?

Harley-Davidson's stock was trading at $23.07 on March 11th, 2020 when COVID-19 (Coronavirus) reached pandemic status according to the World Health Organization (WHO). Since then, HOG shares have increased by 12.3% and is now trading at $25.90.
View which stocks have been most impacted by Coronavirus

Do Wall Street analysts recommend investors buy shares of Harley-Davidson?

17 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 8 hold ratings and 9 buy ratings for the stock, resulting in a consensus recommendation of "Buy."
View analyst ratings for Harley-Davidson

When is Harley-Davidson's next earnings date?

Harley-Davidson is scheduled to release its next quarterly earnings announcement on Tuesday, October 27th 2020.
View our earnings forecast for Harley-Davidson

How were Harley-Davidson's earnings last quarter?

Harley-Davidson Inc (NYSE:HOG) announced its quarterly earnings data on Tuesday, July, 28th. The company reported ($0.35) EPS for the quarter, missing the Zacks' consensus estimate of $0.12 by $0.47. The firm earned $669.27 million during the quarter, compared to analysts' expectations of $763.47 million. Harley-Davidson had a return on equity of 9.55% and a net margin of 1.72%. The company's quarterly revenue was down 53.3% on a year-over-year basis. During the same quarter in the prior year, the company earned $1.46 earnings per share.
View Harley-Davidson's earnings history

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson announced a quarterly dividend on Wednesday, July 29th. Stockholders of record on Thursday, September 10th will be paid a dividend of $0.02 per share on Friday, September 25th. This represents a $0.08 annualized dividend and a dividend yield of 0.31%. The ex-dividend date is Wednesday, September 9th.
View Harley-Davidson's dividend history

What price target have analysts set for HOG?

17 Wall Street analysts have issued twelve-month target prices for Harley-Davidson's shares. Their forecasts range from $20.00 to $40.00. On average, they anticipate Harley-Davidson's stock price to reach $31.43 in the next year. This suggests a possible upside of 21.3% from the stock's current price.
View analysts' price targets for Harley-Davidson

Has Harley-Davidson been receiving favorable news coverage?

News stories about HOG stock have trended somewhat negative this week, according to InfoTrie. The research firm scores the sentiment of media coverage by monitoring more than six thousand news and blog sources in real time. The firm ranks coverage of publicly-traded companies on a scale of negative five to positive five, with scores closest to five being the most favorable. Harley-Davidson earned a media sentiment score of -1.0 on InfoTrie's scale. They also assigned headlines about the company a news buzz of 5.0 out of 10, indicating that recent media coverage is somewhat likely to have an impact on the stock's share price in the next few days.
View the latest news about Harley-Davidson

Are investors shorting Harley-Davidson?

Harley-Davidson saw a decrease in short interest in the month of June. As of June 30th, there was short interest totaling 16,960,000 shares, a decrease of 13.1% from the June 15th total of 19,510,000 shares. Based on an average trading volume of 5,100,000 shares, the short-interest ratio is presently 3.3 days. Currently, 11.2% of the shares of the company are short sold.
View Harley-Davidson's Current Options Chain

Who are some of Harley-Davidson's key competitors?

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Exxon Mobil (XOM), Gilead Sciences (GILD), Walt Disney (DIS), AT&T (T), Intel (INTC), Bank of America (BAC), Netflix (NFLX), Ford Motor (F), Pfizer (PFE) and AbbVie (ABBV).

Who are Harley-Davidson's key executives?

Harley-Davidson's management team includes the following people:
  • Mr. Matthew S. Levatich, Pres, CEO & Director (Age 54)
  • Mr. John A. Olin, Sr. VP & CFO (Age 58)
  • Mr. Paul J. Jones, VP, Chief Legal Officer, Chief Compliance Officer & Sec. (Age 48)
  • Mr. Lawrence G. Hund, Pres & COO of Harley-Davidson Financial Services (Age 63)
  • Mr. Mark R. Kornetzke, Chief Accounting Officer

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by a variety of retail and institutional investors. Top institutional shareholders include Marathon Asset Management LLP (0.28%), First Trust Advisors LP (0.25%), Robeco Institutional Asset Management B.V. (0.14%), New York State Teachers Retirement System (0.13%), Raymond James & Associates (0.12%) and Texas Permanent School Fund (0.07%). Company insiders that own Harley-Davidson stock include Jochen Zeitz, John A Olin, Lawrence G Hund, Mark R Kornetzke, Michelle Kumbier and Paul J Jones.
View institutional ownership trends for Harley-Davidson

Which institutional investors are selling Harley-Davidson stock?

HOG stock was sold by a variety of institutional investors in the last quarter, including Marathon Asset Management LLP, Robeco Institutional Asset Management B.V., Envestnet Asset Management Inc., OLD National Bancorp IN, SeaBridge Investment Advisors LLC, Zurcher Kantonalbank Zurich Cantonalbank , Strs Ohio, and ProShare Advisors LLC. Company insiders that have sold Harley-Davidson company stock in the last year include John A Olin, Lawrence G Hund, and Michelle Kumbier.
View insider buying and selling activity for Harley-Davidson

Which institutional investors are buying Harley-Davidson stock?

HOG stock was purchased by a variety of institutional investors in the last quarter, including Raymond James & Associates, First Trust Advisors LP, Texas Permanent School Fund, Comerica Bank, Kessler Investment Group LLC, Louisiana State Employees Retirement System, Oregon Public Employees Retirement Fund, and Sciencast Management LP.
View insider buying and selling activity for Harley-Davidson

How do I buy shares of Harley-Davidson?

Shares of HOG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $25.90.

How big of a company is Harley-Davidson?

Harley-Davidson has a market capitalization of $3.97 billion and generates $5.36 billion in revenue each year. The company earns $423.64 million in net income (profit) each year or $3.36 on an earnings per share basis. Harley-Davidson employs 5,000 workers across the globe.

What is Harley-Davidson's official website?

The official website for Harley-Davidson is www.harley-davidson.com.

How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company can be reached via phone at 414-342-4680 or via email at [email protected]

This page was last updated on 8/5/2020 by MarketBeat.com Staff

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