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Harley-Davidson Stock Forecast, Price & News

-2.21 (-4.67 %)
(As of 05/12/2021 12:00 AM ET)
Today's Range
50-Day Range
52-Week Range
Volume1.94 million shs
Average Volume2.39 million shs
Market Capitalization$6.93 billion
P/E Ratio62.61
Dividend Yield1.27%
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Harley-Davidson logo

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.


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Industry, Sector and Symbol

Industry Motorcycles, bicycles, & parts
Sub-IndustryMotorcycle Manufacturers
Year Founded1903

Sales & Book Value

Annual Sales$5.36 billion
Cash Flow$6.25 per share
Book Value$11.69 per share


Net Income$423.64 million




Market Cap$6.93 billion
Next Earnings Date7/27/2021 (Estimated)

Social Links


Overall MarketRank

2.14 out of 5 stars

Auto/Tires/Trucks Sector

9th out of 148 stocks

Motorcycles, Bicycles, & Parts Industry

1st out of 8 stocks

Analyst Opinion: 2.3Community Rank: 2.6Dividend Strength: 1.7Insider Behavior: 1.7Valuation: 2.5 5 -4 -3 -2 -1 -
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Harley-Davidson (NYSE:HOG) Frequently Asked Questions

Is Harley-Davidson a buy right now?

14 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last twelve months. There are currently 1 sell rating, 4 hold ratings and 9 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" Harley-Davidson stock.
View analyst ratings for Harley-Davidson
or view top-rated stocks.

What stocks does MarketBeat like better than Harley-Davidson?

Wall Street analysts have given Harley-Davidson a "Buy" rating, but there may be better short-term opportunities in the market. Some of MarketBeat's past winning trading ideas have resulted in 5-15% weekly gains. MarketBeat just released five new trading ideas, but Harley-Davidson wasn't one of them. MarketBeat thinks these five stocks may be even better buys.
View MarketBeat's top stock picks here.

When is Harley-Davidson's next earnings date?

Harley-Davidson is scheduled to release its next quarterly earnings announcement on Tuesday, July 27th 2021.
View our earnings forecast for Harley-Davidson

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) released its quarterly earnings data on Sunday, April, 18th. The company reported $1.68 earnings per share for the quarter, beating analysts' consensus estimates of $0.90 by $0.78. The company had revenue of $1.42 billion for the quarter, compared to analyst estimates of $1.26 billion. Harley-Davidson had a net margin of 2.53% and a trailing twelve-month return on equity of 12.61%. The business's revenue was up 29.4% compared to the same quarter last year. During the same period last year, the firm posted $0.51 EPS.
View Harley-Davidson's earnings history

How has Harley-Davidson's stock price been impacted by Coronavirus (COVID-19)?

Harley-Davidson's stock was trading at $23.07 on March 11th, 2020 when Coronavirus (COVID-19) reached pandemic status according to the World Health Organization (WHO). Since then, HOG shares have increased by 95.4% and is now trading at $45.08.
View which stocks have been most impacted by COVID-19

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson announced a quarterly dividend on Wednesday, February 3rd. Stockholders of record on Tuesday, March 2nd will be given a dividend of $0.15 per share on Friday, March 19th. This represents a $0.60 annualized dividend and a yield of 1.33%. The ex-dividend date is Monday, March 1st. This is a positive change from Harley-Davidson's previous quarterly dividend of $0.02.
View Harley-Davidson's dividend history

Is Harley-Davidson a good dividend stock?

Harley-Davidson pays an annual dividend of $0.60 per share and currently has a dividend yield of 1.27%. Harley-Davidson does not yet have a strock track record of dividend growth. The dividend payout ratio of Harley-Davidson is 17.86%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, Harley-Davidson will have a dividend payout ratio of 21.43% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.
View Harley-Davidson's dividend history.

What price target have analysts set for HOG?

14 equities research analysts have issued twelve-month target prices for Harley-Davidson's shares. Their forecasts range from $28.00 to $55.00. On average, they anticipate Harley-Davidson's stock price to reach $44.08 in the next year. This suggests that the stock has a possible downside of 2.2%.
View analysts' price targets for Harley-Davidson
or view top-rated stocks among Wall Street analysts.

Who are Harley-Davidson's key executives?

Harley-Davidson's management team includes the following people:
  • Mr. Jochen Zeitz, Chairman, Pres & CEO (Age 58, Pay $125k)
  • Mr. Lawrence G. Hund, Chief Commercial Officer (Age 65, Pay $1.16M) (LinkedIn Profile)
  • Mr. Luke Christopher Mansfield, VP & Chief Strategy Officer of Harley-Davidson Motor Company (Age 43, Pay $747.17k) (LinkedIn Profile)
  • Ms. Gina Goetter, Chief Financial Officer
  • Mr. Mark R. Kornetzke, Chief Accounting Officer
  • Ms. Julie Anding, VP & Chief Admin. Officer (Age 51) (LinkedIn Profile)
  • Mr. Shannon Burns, Director of Investor Relations
  • Mr. Paul J. Krause, VP, Chief Legal, Ethics & Compliance Officer and Sec. (Age 42)
  • Ms. Amy Giuffre, VP & Chief Communications Officer
  • Ray Drea, Chief Stylist, VP & Director of Styling

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?

38 employees have rated Harley-Davidson CEO Jochen Zeitz on Jochen Zeitz has an approval rating of 73% among Harley-Davidson's employees.

Who are some of Harley-Davidson's key competitors?

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include The Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by many different retail and institutional investors. Top institutional shareholders include BlackRock Inc. (8.50%), Boston Partners (8.39%), H Partners Management LLC (5.48%), LSV Asset Management (3.09%), Jupiter Asset Management Ltd. (2.68%) and Geode Capital Management LLC (1.25%). Company insiders that own Harley-Davidson stock include Jochen Zeitz, John A Olin, Lawrence G Hund, Luke Christopher Mansfield, Mark R Kornetzke, Michelle Kumbier and Paul J Jones.
View institutional ownership trends for Harley-Davidson

Which major investors are selling Harley-Davidson stock?

HOG stock was sold by a variety of institutional investors in the last quarter, including Lord Abbett & CO. LLC, Boston Partners, Standard Life Aberdeen plc, Jupiter Asset Management Ltd., Los Angeles Capital Management LLC, Prudential Financial Inc., Edgestream Partners L.P., and Geode Capital Management LLC.
View insider buying and selling activity for Harley-Davidson
or view top insider-selling stocks.

Which major investors are buying Harley-Davidson stock?

HOG stock was purchased by a variety of institutional investors in the last quarter, including H Partners Management LLC, Heartland Advisors Inc., BlackRock Inc., Northern Trust Corp, Principal Financial Group Inc., Hussman Strategic Advisors Inc., State of Tennessee Treasury Department, and Poehling Capital Management LLC. Company insiders that have bought Harley-Davidson stock in the last two years include Jochen Zeitz, and Luke Christopher Mansfield.
View insider buying and selling activity for Harley-Davidson
or or view top insider-buying stocks.

How do I buy shares of Harley-Davidson?

Shares of HOG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $45.08.

How much money does Harley-Davidson make?

Harley-Davidson has a market capitalization of $6.93 billion and generates $5.36 billion in revenue each year. The company earns $423.64 million in net income (profit) each year or $3.36 on an earnings per share basis.

How many employees does Harley-Davidson have?

Harley-Davidson employs 5,150 workers across the globe.

Does Harley-Davidson have any subsidiaries?

The following companies are subsidiares of Harley-Davidson: Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, H-D Capitol Drive LLC, H-D F&R LLC, H-D Franklin LLC, H-D Hong Kong Limited, H-D International Holding Co. Inc., H-D LiveWire Labs LLC, H-D Motor (Thailand) Limited, H-D Motor Company India Private Limited, H-D Motorcycle (Thailand) Limited, H-D Pilgrim Road LLC, H-D Tomahawk Industrial Park LLC, H-D Tomahawk Kaphaem Road LLC, H-D Tomahawk Somo LLC, H-D U.S.A. LLC, HDMC (Thailand) Ltd., HDWA LLC, HR Holding Corp., HR LLC, Harley-Davidson (Shanghai) Commercial and Trading Co. Ltd., Harley-Davidson (Thailand) Company Limited, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, Harley-Davidson Asia Pacific Pte. Ltd., Harley-Davidson Australia Pty. Limited, Harley-Davidson Austria GmbH, Harley-Davidson Benelux B.V., Harley-Davidson Canada GP Inc., Harley-Davidson Canada Holdings ULC, Harley-Davidson Canada LP, Harley-Davidson Central and Eastern Europe s.r.o., Harley-Davidson Credit Corp., Harley-Davidson Customer Funding Corp, Harley-Davidson De Mexico Management S. De R.L. De C.V., Harley-Davidson De Mexico S. De R.L. De C.V., Harley-Davidson Dealer Systems Inc., Harley-Davidson Espana S.L., Harley-Davidson Europe Limited, Harley-Davidson Financial Services Canada Inc., Harley-Davidson Financial Services Europe Limited, Harley-Davidson Financial Services Inc., Harley-Davidson Financial Services International Inc., Harley-Davidson France SAS, Harley-Davidson Germany GmbH, Harley-Davidson Holding Co. Inc., Harley-Davidson Indonesia PT, Harley-Davidson Insurance Services Inc., Harley-Davidson Insurance Services of Illinois Inc., Harley-Davidson Italia S.r.l., Harley-Davidson Japan KK, Harley-Davidson Leasing Inc., Harley-Davidson MENA DMCC, Harley-Davidson Motor Company Group LLC, Harley-Davidson Motor Company Inc., Harley-Davidson Motor Company Operations Inc., Harley-Davidson Motorcycle Trust 2015-1, Harley-Davidson Motorcycle Trust 2015-2, Harley-Davidson Museum LLC, Harley-Davidson RUS LLC, Harley-Davidson South East Europe Single Member E.P.E., Harley-Davidson Switzerland GmbH, Harley-Davidson Warehouse Funding Corp., Harley-Davidson do Brazil Fabricacao De Componentes Ltda., Harley-Davidson do Brazil Ltda., MV Agusta Group, New Castalloy Pty. Limited, and StaCyc.

When was Harley-Davidson founded?

Harley-Davidson was founded in 1903.

What is Harley-Davidson's official website?

The official website for Harley-Davidson is

Where are Harley-Davidson's headquarters?

Harley-Davidson is headquartered at 3700 W JUNEAU AVE, MILWAUKEE WI, 53208.

How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company can be reached via phone at 414-342-4680 or via email at [email protected]

This page was last updated on 5/13/2021 by Staff
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