HubSpot (HUBS) Stock Price, News & Analysis

Company Overview

HubSpot, Inc. is a leading provider of cloud-based inbound marketing, sales, customer service and CRM software designed to help businesses grow and manage customer relationships more effectively. Through a unified platform, HubSpot offers a suite of integrated “hubs” – including Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub – that enable organizations to attract visitors, convert leads and nurture customer engagement across digital channels. The company’s solutions are built to streamline workflows, automate repetitive tasks and deliver data-driven insights, making it easier for businesses of all sizes to scale their operations and maintain consistent brand experiences.

Originally founded in 2006 by entrepreneurs Brian Halligan and Dharmesh Shah, HubSpot popularized the concept of inbound marketing, emphasizing the value of content creation, social media engagement and search engine optimization over traditional outbound tactics. Over time, the company has expanded its product portfolio to cover the full customer lifecycle, adding advanced automation, analytics and collaboration tools. HubSpot’s ecosystem also includes an extensive marketplace of third-party integrations, an online academy offering certifications and a global community of users and partners that share best practices and industry insights.

Headquartered in Cambridge, Massachusetts, HubSpot maintains a significant international presence with regional offices across North America, Europe, Asia-Pacific and Latin America. This global footprint enables the company to serve a diverse customer base that ranges from small and medium-sized enterprises to large multinational corporations. By tailoring its platform and support services to local markets, HubSpot helps organizations worldwide implement growth strategies that align with regional customer behaviors and regulatory requirements.

Since transitioning to CEO leadership under Yamini Rangan in 2021, HubSpot has focused on deepening product innovation and expanding its platform capabilities to support evolving digital trends, such as conversational marketing and customer data unification. With a leadership team comprised of seasoned executives in technology, finance and operations, the company continues to prioritize customer-centric development and aims to foster long-term partnerships by delivering tools that adapt to changing market demands and accelerate business performance.

Key Stats

• Today's Range: $519.96 to $553.51
• 50-Day Range: $523.76 to $672.34
• 52-Week Range: $434.84 to $881.13
• Volume: 1.23 million shs
• Average Volume: 609,768 shs
• Market Capitalization: $27.62 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $766.71
• Consensus Rating: Moderate Buy

HubSpot Stock Analysis - MarketRank™

HubSpot scored higher than 98% of companies evaluated by MarketBeat, and ranked 38th out of 666 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.5 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

HubSpot has received a consensus rating of Moderate Buy. The company's average rating score is 2.90, and is based on 25 buy ratings, 4 hold ratings, and no sell ratings.

Amount of Analyst Coverage

HubSpot has been the subject of 17 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 113.86%

Earnings Growth

Earnings for HubSpot are expected to grow by 113.86% in the coming year, from $1.01 to $2.16 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of HubSpot is -1,163.91, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of HubSpot is -1,163.91, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

HubSpot has a PEG Ratio of 19.48. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

HubSpot has a P/B Ratio of 14.17. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.18% of the float of HubSpot has been sold short.

Short Interest Ratio / Days to Cover

HubSpot has a short interest ratio ("days to cover") of 1.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in HubSpot has recently increased by 15.85%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

HubSpot does not currently pay a dividend.

Dividend Growth

HubSpot does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 2.9 / 5
• Environmental Score: -0.60

Percentage of Shares Shorted

2.18% of the float of HubSpot has been sold short.

Short Interest Ratio / Days to Cover

HubSpot has a short interest ratio ("days to cover") of 1.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in HubSpot has recently increased by 15.85%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 3.4 / 5
• News Sentiment: 1.17

News Sentiment

HubSpot has a news sentiment score of 1.17. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.86 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 16 news articles for HubSpot this week, compared to 19 articles on an average week.

Search Interest

14 people have searched for HUBS on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

MarketBeat Follows

4 people have added HubSpot to their MarketBeat watchlist in the last 30 days. This is an increase of 33% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, HubSpot insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $11,298,621.00 in company stock.

Percentage Held by Insiders

Only 4.50% of the stock of HubSpot is held by insiders.

Percentage Held by Institutions

90.39% of the stock of HubSpot is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

HUBS Stock Analysis - Frequently Asked Questions

How have HUBS shares performed this year?

HubSpot's stock was trading at $696.77 at the beginning of 2025. Since then, HUBS stock has decreased by 24.8% and is now trading at $523.76.

How were HubSpot's earnings last quarter?

HubSpot, Inc. (NYSE:HUBS) announced its quarterly earnings results on Wednesday, February, 12th. The software maker reported $0.20 earnings per share (EPS) for the quarter, missing the consensus estimate of $2.18 by $1.98. HubSpot had a negative net margin of 0.85% and a positive trailing twelve-month return on equity of 0.14%.
Read the conference call transcript.

Does HubSpot have any subsidiaries?

HubSpot subsidiaries include these companies: PieSync, Acenna Data, Motion AI, Evolve App, Kemvi, Rekindle, Rentabilities, and more.

Who are HubSpot's major shareholders?

Top institutional shareholders of HubSpot include Zevenbergen Capital Investments LLC (0.08%), Swedbank AB (0.05%), Mn Services Vermogensbeheer B.V. (0.04%) and Assenagon Asset Management S.A. (0.03%). Insiders that own company stock include Dharmesh Shah, Brian Halligan, Yamini Rangan, Kathryn Bueker, Dawson Alyssa Harvey and Lorrie M Norrington.
View institutional ownership trends.

How do I buy shares of HubSpot?

Shares of HUBS stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of HubSpot own?

Based on aggregate information from My MarketBeat watchlists, some other companies that HubSpot investors own include IDEXX Laboratories (IDXX), Broadcom (AVGO), Tesla (TSLA), Applied Materials (AMAT), ASML (ASML), CrowdStrike (CRWD) and Cadence Design Systems (CDNS).

Company Calendar

• Last Earnings: 2/12/2025
• Today: 7/12/2025
• Next Earnings (Estimated): 8/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: INTERNET SOFTWARE
• Sub-Industry: Computer Software
• Current Symbol: NYSE:HUBS
• CIK: 1404655
• Web: www.hubspot.com
• Phone: (888) 482-7768
• Fax: N/A
• Employees: 8,246
• Year Founded: 2006

Price Target and Rating

• Average Price Target for HubSpot: $766.71
• High Price Target: $950.00
• Low Price Target: $645.00
• Potential Upside/Downside: +46.4%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.90
• Research Coverage: 30 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.45)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 518.57
• P/E Growth: 19.48
• Net Income: $4.63 million
• Net Margins: -0.85%
• Pretax Margin: 0.41%
• Return on Equity: 0.14%
• Return on Assets: 0.07%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.66
• Quick Ratio: 1.66

Sales & Book Value

• Annual Sales: $2.63 billion
• Price / Sales: 10.51
• Cash Flow: $1.15 per share
• Price / Cash Flow: 455.02
• Book Value: $36.97 per share
• Price / Book: 14.17

Miscellaneous

• Outstanding Shares: 52,740,000
• Free Float: 50,365,000
• Market Cap: $27.62 billion
• Optionable: Optionable
• Beta: 1.66