Kronos Worldwide (KRO) Competitors

Kronos Worldwide (NYSE:KRO) and Tronox (NYSE:TROX) are both small-cap basic materials companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, media sentiment, risk, earnings, analyst recommendations, dividends, institutional ownership and profitability.

Does the media favor KRO or TROX?

In the previous week, Tronox had 11 more articles in the media than Kronos Worldwide. MarketBeat recorded 13 mentions for Tronox and 2 mentions for Kronos Worldwide. Kronos Worldwide's average media sentiment score of -0.64 beat Tronox's score of -0.71 indicating that Kronos Worldwide is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kronos Worldwide	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Negative
Tronox	1 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	2 Very Negative mention(s)	Negative

Which has more risk & volatility, KRO or TROX?

Kronos Worldwide has a beta of 1.1, meaning that its share price is 10% more volatile than the S&P 500. Comparatively, Tronox has a beta of 1.35, meaning that its share price is 35% more volatile than the S&P 500.

Is KRO or TROX a better dividend stock?

Kronos Worldwide pays an annual dividend of $0.20 per share and has a dividend yield of 3.8%. Tronox pays an annual dividend of $0.50 per share and has a dividend yield of 14.7%. Kronos Worldwide pays out 24.1% of its earnings in the form of a dividend. Tronox pays out -31.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Tronox is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do analysts rate KRO or TROX?

Kronos Worldwide currently has a consensus target price of $7.75, indicating a potential upside of 49.04%. Tronox has a consensus target price of $7.06, indicating a potential upside of 108.33%. Given Tronox's stronger consensus rating and higher possible upside, analysts plainly believe Tronox is more favorable than Kronos Worldwide.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kronos Worldwide	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Tronox	1 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.50

Which has better earnings & valuation, KRO or TROX?

Kronos Worldwide has higher earnings, but lower revenue than Tronox. Tronox is trading at a lower price-to-earnings ratio than Kronos Worldwide, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kronos Worldwide	$1.89B	0.32	$86.20M	$0.83	6.27
Tronox	$3.07B	0.17	-$48M	-$1.58	-2.15

Do insiders and institutionals have more ownership in KRO or TROX?

15.1% of Kronos Worldwide shares are held by institutional investors. Comparatively, 73.4% of Tronox shares are held by institutional investors. 0.1% of Kronos Worldwide shares are held by company insiders. Comparatively, 1.7% of Tronox shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Is KRO or TROX more profitable?

Kronos Worldwide has a net margin of 5.07% compared to Tronox's net margin of -8.48%. Kronos Worldwide's return on equity of 11.71% beat Tronox's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kronos Worldwide	5.07%	11.71%	5.17%
Tronox	-8.48%	-4.74%	-1.41%

Summary

Tronox beats Kronos Worldwide on 10 of the 18 factors compared between the two stocks.