Kronos Worldwide (KRO) Competitors

Tronox (NYSE:TROX) and Kronos Worldwide (NYSE:KRO) are both small-cap basic materials companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, risk, institutional ownership, earnings, analyst recommendations and media sentiment.

Does the media prefer TROX or KRO?

In the previous week, Tronox had 4 more articles in the media than Kronos Worldwide. MarketBeat recorded 7 mentions for Tronox and 3 mentions for Kronos Worldwide. Tronox's average media sentiment score of -0.17 beat Kronos Worldwide's score of -0.32 indicating that Tronox is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Tronox	1 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Kronos Worldwide	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do insiders & institutionals have more ownership in TROX or KRO?

73.4% of Tronox shares are owned by institutional investors. Comparatively, 15.1% of Kronos Worldwide shares are owned by institutional investors. 1.7% of Tronox shares are owned by company insiders. Comparatively, 0.1% of Kronos Worldwide shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Is TROX or KRO a better dividend stock?

Tronox pays an annual dividend of $0.50 per share and has a dividend yield of 9.0%. Kronos Worldwide pays an annual dividend of $0.20 per share and has a dividend yield of 3.1%. Tronox pays out -52.6% of its earnings in the form of a dividend. Kronos Worldwide pays out 24.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Tronox is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is TROX or KRO more profitable?

Kronos Worldwide has a net margin of 5.07% compared to Tronox's net margin of -4.94%. Kronos Worldwide's return on equity of 11.71% beat Tronox's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Tronox	-4.94%	-1.57%	-0.48%
Kronos Worldwide	5.07%	11.71%	5.17%

Which has higher earnings and valuation, TROX or KRO?

Kronos Worldwide has lower revenue, but higher earnings than Tronox. Tronox is trading at a lower price-to-earnings ratio than Kronos Worldwide, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Tronox	$3.07B	0.29	-$48M	-$0.95	-5.87
Kronos Worldwide	$1.89B	0.40	$86.20M	$0.83	7.88

Do analysts rate TROX or KRO?

Tronox presently has a consensus price target of $7.63, suggesting a potential upside of 36.65%. Kronos Worldwide has a consensus price target of $7.75, suggesting a potential upside of 18.50%. Given Tronox's stronger consensus rating and higher probable upside, equities analysts clearly believe Tronox is more favorable than Kronos Worldwide.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Tronox	1 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.50
Kronos Worldwide	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Which has more volatility and risk, TROX or KRO?

Tronox has a beta of 1.37, indicating that its share price is 37% more volatile than the S&P 500. Comparatively, Kronos Worldwide has a beta of 1.12, indicating that its share price is 12% more volatile than the S&P 500.

Summary

Tronox beats Kronos Worldwide on 11 of the 18 factors compared between the two stocks.