Kronos Worldwide (KRO) Competitors

Kronos Worldwide (NYSE:KRO) and Tronox (NYSE:TROX) are both small-cap basic materials companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, media sentiment, analyst recommendations, profitability, earnings, dividends and valuation.

Do analysts prefer KRO or TROX?

Kronos Worldwide presently has a consensus price target of $7.75, indicating a potential upside of 29.06%. Tronox has a consensus price target of $5.12, indicating a potential upside of 5.61%. Given Kronos Worldwide's higher possible upside, equities analysts plainly believe Kronos Worldwide is more favorable than Tronox.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kronos Worldwide	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Tronox	2 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.33

Does the media refer more to KRO or TROX?

In the previous week, Tronox had 39 more articles in the media than Kronos Worldwide. MarketBeat recorded 40 mentions for Tronox and 1 mentions for Kronos Worldwide. Tronox's average media sentiment score of 0.06 beat Kronos Worldwide's score of 0.00 indicating that Tronox is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kronos Worldwide	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Tronox	1 Very Positive mention(s)	5 Positive mention(s)	32 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is KRO or TROX a better dividend stock?

Kronos Worldwide pays an annual dividend of $0.20 per share and has a dividend yield of 3.3%. Tronox pays an annual dividend of $0.20 per share and has a dividend yield of 4.1%. Kronos Worldwide pays out 34.5% of its earnings in the form of a dividend. Tronox pays out -12.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Tronox is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has better earnings & valuation, KRO or TROX?

Kronos Worldwide has higher earnings, but lower revenue than Tronox. Tronox is trading at a lower price-to-earnings ratio than Kronos Worldwide, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kronos Worldwide	$1.89B	0.37	$86.20M	$0.58	10.35
Tronox	$3.07B	0.25	-$48M	-$1.58	-3.07

Which has more volatility and risk, KRO or TROX?

Kronos Worldwide has a beta of 1.08, indicating that its stock price is 8% more volatile than the S&P 500. Comparatively, Tronox has a beta of 1.32, indicating that its stock price is 32% more volatile than the S&P 500.

Is KRO or TROX more profitable?

Kronos Worldwide has a net margin of 3.57% compared to Tronox's net margin of -8.48%. Kronos Worldwide's return on equity of 8.04% beat Tronox's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kronos Worldwide	3.57%	8.04%	3.50%
Tronox	-8.48%	-4.83%	-1.40%

Do insiders and institutionals hold more shares of KRO or TROX?

15.1% of Kronos Worldwide shares are owned by institutional investors. Comparatively, 73.4% of Tronox shares are owned by institutional investors. 0.1% of Kronos Worldwide shares are owned by insiders. Comparatively, 1.7% of Tronox shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Tronox beats Kronos Worldwide on 10 of the 18 factors compared between the two stocks.