Kronos Worldwide (KRO) Competitors

Tronox (NYSE:TROX) and Kronos Worldwide (NYSE:KRO) are both small-cap basic materials companies, but which is the better stock? We will compare the two businesses based on the strength of their media sentiment, analyst recommendations, profitability, earnings, risk, institutional ownership, dividends and valuation.

Is TROX or KRO more profitable?

Kronos Worldwide has a net margin of 3.57% compared to Tronox's net margin of -8.48%. Kronos Worldwide's return on equity of 8.04% beat Tronox's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Tronox	-8.48%	-4.83%	-1.40%
Kronos Worldwide	3.57%	8.04%	3.50%

Do analysts rate TROX or KRO?

Tronox currently has a consensus price target of $4.90, indicating a potential upside of 1.34%. Kronos Worldwide has a consensus price target of $7.75, indicating a potential upside of 27.78%. Given Kronos Worldwide's higher possible upside, analysts clearly believe Kronos Worldwide is more favorable than Tronox.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Tronox	2 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.33
Kronos Worldwide	2 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Do institutionals & insiders have more ownership in TROX or KRO?

73.4% of Tronox shares are held by institutional investors. Comparatively, 15.1% of Kronos Worldwide shares are held by institutional investors. 1.7% of Tronox shares are held by insiders. Comparatively, 0.1% of Kronos Worldwide shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Which has higher valuation and earnings, TROX or KRO?

Kronos Worldwide has lower revenue, but higher earnings than Tronox. Tronox is trading at a lower price-to-earnings ratio than Kronos Worldwide, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Tronox	$3.07B	0.25	-$48M	-$1.58	-3.06
Kronos Worldwide	$1.89B	0.37	$86.20M	$0.58	10.46

Does the media favor TROX or KRO?

In the previous week, Tronox had 42 more articles in the media than Kronos Worldwide. MarketBeat recorded 43 mentions for Tronox and 1 mentions for Kronos Worldwide. Kronos Worldwide's average media sentiment score of 1.85 beat Tronox's score of -0.02 indicating that Kronos Worldwide is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Tronox	4 Very Positive mention(s)	1 Positive mention(s)	28 Neutral mention(s)	4 Negative mention(s)	5 Very Negative mention(s)	Neutral
Kronos Worldwide	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Which has more volatility & risk, TROX or KRO?

Tronox has a beta of 1.32, indicating that its share price is 32% more volatile than the S&P 500. Comparatively, Kronos Worldwide has a beta of 1.08, indicating that its share price is 8% more volatile than the S&P 500.

Is TROX or KRO a better dividend stock?

Tronox pays an annual dividend of $0.20 per share and has a dividend yield of 4.1%. Kronos Worldwide pays an annual dividend of $0.20 per share and has a dividend yield of 3.3%. Tronox pays out -12.7% of its earnings in the form of a dividend. Kronos Worldwide pays out 34.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Tronox is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Tronox and Kronos Worldwide tied by winning 9 of the 18 factors compared between the two stocks.