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Southwest Airlines (LUV) Competitors

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$39.70 +0.06 (+0.15%)
Closing price 08/28/2026 03:58 PM Eastern
Extended Trading
$39.41 -0.29 (-0.73%)
As of 07:27 AM Eastern
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LUV vs. AAL, ALGT, CHRW, JBLU, and LSTR

Should you buy Southwest Airlines stock or one of its competitors? Southwest Airlines's main competitors and comparable companies include American Airlines Group (AAL), Allegiant Travel (ALGT), C.H. Robinson Worldwide (CHRW), JetBlue Airways (JBLU), and Landstar System (LSTR). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "industrials" sector.

How does Southwest Airlines compare to American Airlines Group?

American Airlines Group (NASDAQ:AAL) and Southwest Airlines (NYSE:LUV) are both industrials companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, dividends, media sentiment and earnings.

American Airlines Group currently has a consensus target price of $18.86, indicating a potential upside of 38.28%. Southwest Airlines has a consensus target price of $49.01, indicating a potential upside of 23.44%. Given American Airlines Group's stronger consensus rating and higher probable upside, equities research analysts plainly believe American Airlines Group is more favorable than Southwest Airlines.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Airlines Group
2 Sell rating(s)
11 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.29
Southwest Airlines
4 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.23

Southwest Airlines has lower revenue, but higher earnings than American Airlines Group. American Airlines Group is trading at a lower price-to-earnings ratio than Southwest Airlines, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
American Airlines Group$54.63B0.17$111M-$0.49N/A
Southwest Airlines$28.06B0.69$441M$1.6324.36

In the previous week, American Airlines Group had 16 more articles in the media than Southwest Airlines. MarketBeat recorded 37 mentions for American Airlines Group and 21 mentions for Southwest Airlines. Southwest Airlines' average media sentiment score of 1.16 beat American Airlines Group's score of 0.95 indicating that Southwest Airlines is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
American Airlines Group
23 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Positive
Southwest Airlines
14 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

52.4% of American Airlines Group shares are owned by institutional investors. Comparatively, 80.8% of Southwest Airlines shares are owned by institutional investors. 0.7% of American Airlines Group shares are owned by insiders. Comparatively, 0.9% of Southwest Airlines shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

American Airlines Group has a beta of 1.34, suggesting that its stock price is 34% more volatile than the broader market. Comparatively, Southwest Airlines has a beta of 1.14, suggesting that its stock price is 14% more volatile than the broader market.

Southwest Airlines has a net margin of 2.78% compared to American Airlines Group's net margin of -0.56%. Southwest Airlines' return on equity of 14.15% beat American Airlines Group's return on equity.

Company Net Margins Return on Equity Return on Assets
American Airlines Group-0.56% -9.11% -0.27%
Southwest Airlines 2.78%14.15%3.60%

Summary

Southwest Airlines beats American Airlines Group on 11 of the 16 factors compared between the two stocks.

How does Southwest Airlines compare to Allegiant Travel?

Southwest Airlines (NYSE:LUV) and Allegiant Travel (NASDAQ:ALGT) are both industrials companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, media sentiment, earnings, risk, dividends and analyst recommendations.

80.8% of Southwest Airlines shares are held by institutional investors. Comparatively, 85.8% of Allegiant Travel shares are held by institutional investors. 0.9% of Southwest Airlines shares are held by insiders. Comparatively, 12.8% of Allegiant Travel shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Southwest Airlines has a net margin of 2.78% compared to Allegiant Travel's net margin of 0.90%. Southwest Airlines' return on equity of 14.15% beat Allegiant Travel's return on equity.

Company Net Margins Return on Equity Return on Assets
Southwest Airlines2.78% 14.15% 3.60%
Allegiant Travel 0.90%10.83%2.75%

In the previous week, Allegiant Travel had 5 more articles in the media than Southwest Airlines. MarketBeat recorded 26 mentions for Allegiant Travel and 21 mentions for Southwest Airlines. Southwest Airlines' average media sentiment score of 1.16 beat Allegiant Travel's score of 0.65 indicating that Southwest Airlines is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Southwest Airlines
14 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Allegiant Travel
11 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Southwest Airlines has higher revenue and earnings than Allegiant Travel. Southwest Airlines is trading at a lower price-to-earnings ratio than Allegiant Travel, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Southwest Airlines$28.06B0.69$441M$1.6324.36
Allegiant Travel$2.61B0.83-$44.70M$1.4155.99

Southwest Airlines currently has a consensus target price of $49.01, suggesting a potential upside of 23.44%. Allegiant Travel has a consensus target price of $128.38, suggesting a potential upside of 62.64%. Given Allegiant Travel's stronger consensus rating and higher probable upside, analysts clearly believe Allegiant Travel is more favorable than Southwest Airlines.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Southwest Airlines
4 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.23
Allegiant Travel
1 Sell rating(s)
4 Hold rating(s)
8 Buy rating(s)
2 Strong Buy rating(s)
2.73

Southwest Airlines has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market. Comparatively, Allegiant Travel has a beta of 1.53, indicating that its share price is 53% more volatile than the broader market.

Summary

Allegiant Travel beats Southwest Airlines on 9 of the 17 factors compared between the two stocks.

How does Southwest Airlines compare to C.H. Robinson Worldwide?

C.H. Robinson Worldwide (NASDAQ:CHRW) and Southwest Airlines (NYSE:LUV) are both large-cap industrials companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, risk, valuation, profitability, media sentiment, institutional ownership and dividends.

C.H. Robinson Worldwide currently has a consensus price target of $197.00, indicating a potential upside of 30.99%. Southwest Airlines has a consensus price target of $49.01, indicating a potential upside of 23.44%. Given C.H. Robinson Worldwide's stronger consensus rating and higher probable upside, analysts plainly believe C.H. Robinson Worldwide is more favorable than Southwest Airlines.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
C.H. Robinson Worldwide
1 Sell rating(s)
7 Hold rating(s)
16 Buy rating(s)
1 Strong Buy rating(s)
2.68
Southwest Airlines
4 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.23

In the previous week, Southwest Airlines had 15 more articles in the media than C.H. Robinson Worldwide. MarketBeat recorded 21 mentions for Southwest Airlines and 6 mentions for C.H. Robinson Worldwide. Southwest Airlines' average media sentiment score of 1.16 beat C.H. Robinson Worldwide's score of 0.96 indicating that Southwest Airlines is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
C.H. Robinson Worldwide
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Southwest Airlines
14 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

C.H. Robinson Worldwide has a net margin of 3.73% compared to Southwest Airlines' net margin of 2.78%. C.H. Robinson Worldwide's return on equity of 38.36% beat Southwest Airlines' return on equity.

Company Net Margins Return on Equity Return on Assets
C.H. Robinson Worldwide3.73% 38.36% 12.63%
Southwest Airlines 2.78%14.15%3.60%

C.H. Robinson Worldwide has a beta of 0.94, suggesting that its share price is 6% less volatile than the broader market. Comparatively, Southwest Airlines has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market.

C.H. Robinson Worldwide has higher earnings, but lower revenue than Southwest Airlines. Southwest Airlines is trading at a lower price-to-earnings ratio than C.H. Robinson Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
C.H. Robinson Worldwide$16.23B1.08$587.08M$5.2428.70
Southwest Airlines$28.06B0.69$441M$1.6324.36

C.H. Robinson Worldwide pays an annual dividend of $2.52 per share and has a dividend yield of 1.7%. Southwest Airlines pays an annual dividend of $0.72 per share and has a dividend yield of 1.8%. C.H. Robinson Worldwide pays out 48.1% of its earnings in the form of a dividend. Southwest Airlines pays out 44.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. C.H. Robinson Worldwide has raised its dividend for 27 consecutive years. Southwest Airlines is clearly the better dividend stock, given its higher yield and lower payout ratio.

93.2% of C.H. Robinson Worldwide shares are owned by institutional investors. Comparatively, 80.8% of Southwest Airlines shares are owned by institutional investors. 0.4% of C.H. Robinson Worldwide shares are owned by insiders. Comparatively, 0.9% of Southwest Airlines shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

C.H. Robinson Worldwide beats Southwest Airlines on 13 of the 20 factors compared between the two stocks.

How does Southwest Airlines compare to JetBlue Airways?

Southwest Airlines (NYSE:LUV) and JetBlue Airways (NASDAQ:JBLU) are both industrials companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, profitability, dividends, earnings, valuation, institutional ownership, media sentiment and risk.

80.8% of Southwest Airlines shares are owned by institutional investors. Comparatively, 83.7% of JetBlue Airways shares are owned by institutional investors. 0.9% of Southwest Airlines shares are owned by company insiders. Comparatively, 2.4% of JetBlue Airways shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Southwest Airlines has higher revenue and earnings than JetBlue Airways. JetBlue Airways is trading at a lower price-to-earnings ratio than Southwest Airlines, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Southwest Airlines$28.06B0.69$441M$1.6324.36
JetBlue Airways$9.50B0.19-$602M-$2.39N/A

Southwest Airlines currently has a consensus price target of $49.01, indicating a potential upside of 23.44%. JetBlue Airways has a consensus price target of $5.51, indicating a potential upside of 14.69%. Given Southwest Airlines' stronger consensus rating and higher probable upside, research analysts clearly believe Southwest Airlines is more favorable than JetBlue Airways.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Southwest Airlines
4 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.23
JetBlue Airways
6 Sell rating(s)
6 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

In the previous week, Southwest Airlines had 4 more articles in the media than JetBlue Airways. MarketBeat recorded 21 mentions for Southwest Airlines and 17 mentions for JetBlue Airways. Southwest Airlines' average media sentiment score of 1.16 beat JetBlue Airways' score of 0.66 indicating that Southwest Airlines is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Southwest Airlines
14 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
JetBlue Airways
7 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Southwest Airlines has a beta of 1.14, indicating that its stock price is 14% more volatile than the broader market. Comparatively, JetBlue Airways has a beta of 1.74, indicating that its stock price is 74% more volatile than the broader market.

Southwest Airlines has a net margin of 2.78% compared to JetBlue Airways' net margin of -9.32%. Southwest Airlines' return on equity of 14.15% beat JetBlue Airways' return on equity.

Company Net Margins Return on Equity Return on Assets
Southwest Airlines2.78% 14.15% 3.60%
JetBlue Airways -9.32%-45.92%-5.41%

Summary

Southwest Airlines beats JetBlue Airways on 13 of the 16 factors compared between the two stocks.

How does Southwest Airlines compare to Landstar System?

Southwest Airlines (NYSE:LUV) and Landstar System (NASDAQ:LSTR) are both industrials companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, risk, profitability, dividends, earnings, valuation, institutional ownership and media sentiment.

Southwest Airlines presently has a consensus price target of $49.01, indicating a potential upside of 23.44%. Landstar System has a consensus price target of $196.00, indicating a potential upside of 8.87%. Given Southwest Airlines' higher probable upside, analysts clearly believe Southwest Airlines is more favorable than Landstar System.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Southwest Airlines
4 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.23
Landstar System
2 Sell rating(s)
10 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.29

Southwest Airlines has a beta of 1.14, meaning that its stock price is 14% more volatile than the broader market. Comparatively, Landstar System has a beta of 0.9, meaning that its stock price is 10% less volatile than the broader market.

Southwest Airlines has higher revenue and earnings than Landstar System. Southwest Airlines is trading at a lower price-to-earnings ratio than Landstar System, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Southwest Airlines$28.06B0.69$441M$1.6324.36
Landstar System$4.98B1.23$115.01M$3.8646.64

80.8% of Southwest Airlines shares are held by institutional investors. Comparatively, 97.9% of Landstar System shares are held by institutional investors. 0.9% of Southwest Airlines shares are held by insiders. Comparatively, 0.7% of Landstar System shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Southwest Airlines had 3 more articles in the media than Landstar System. MarketBeat recorded 21 mentions for Southwest Airlines and 18 mentions for Landstar System. Landstar System's average media sentiment score of 1.50 beat Southwest Airlines' score of 1.16 indicating that Landstar System is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Southwest Airlines
14 Very Positive mention(s)
3 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Landstar System
15 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Southwest Airlines has a net margin of 2.78% compared to Landstar System's net margin of 2.64%. Landstar System's return on equity of 20.84% beat Southwest Airlines' return on equity.

Company Net Margins Return on Equity Return on Assets
Southwest Airlines2.78% 14.15% 3.60%
Landstar System 2.64%20.84%10.42%

Southwest Airlines pays an annual dividend of $0.72 per share and has a dividend yield of 1.8%. Landstar System pays an annual dividend of $1.76 per share and has a dividend yield of 1.0%. Southwest Airlines pays out 44.2% of its earnings in the form of a dividend. Landstar System pays out 45.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Landstar System has raised its dividend for 10 consecutive years. Southwest Airlines is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Southwest Airlines and Landstar System tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LUV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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LUV vs. The Competition

MetricSouthwest AirlinesPassenger Airlines IndustryIndustrials SectorNYSE Exchange
Market Cap$19.42B$8.07B$10.59B$24.13B
Dividend Yield1.82%3,463.51%97.24%3.72%
P/E Ratio24.3621.9026.3730.01
Price / Sales0.6910.15370.3516.90
Price / Cash9.895.4024.2119.75
Price / Book2.572.415.034.84
Net Income$441M$759.10M$610.96M$1.07B
7 Day Performance-2.48%0.73%-0.34%-0.41%
1 Month Performance-11.74%-1.56%1.98%2.04%
1 Year Performance20.53%3.66%10.96%13.37%

Southwest Airlines Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
LUV
Southwest Airlines
4.9429 of 5 stars
$39.70
+0.2%
$49.01
+23.4%
+20.5%$19.42B$28.06B24.3672,790
AAL
American Airlines Group
3.5496 of 5 stars
$13.63
-1.4%
$18.61
+36.5%
+2.0%$9.02B$58.34BN/A139,100
ALGT
Allegiant Travel
4.5317 of 5 stars
$81.63
-0.3%
$128.38
+57.3%
+26.0%$2.23B$2.89B57.895,616
CHRW
C.H. Robinson Worldwide
4.9494 of 5 stars
$142.86
+0.9%
$197.00
+37.9%
+16.9%$16.69B$17.00B27.2611,855
JBLU
JetBlue Airways
2.2967 of 5 stars
$4.95
+1.2%
$5.51
+11.2%
-10.3%$1.87B$9.06BN/A22,087

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This page (NYSE:LUV) was last updated on 8/31/2026 by MarketBeat.com Staff.
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