Southwest Airlines (LUV) Competitors $34.05 +0.24 (+0.71%) As of 02:18 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock LUV vs. AAL, ALGT, CHRW, JBLU, LSTR, SKYW, UAL, ALK, CPA, and DALShould you be buying Southwest Airlines stock or one of its competitors? The main competitors of Southwest Airlines include American Airlines Group (AAL), Allegiant Travel (ALGT), C.H. Robinson Worldwide (CHRW), JetBlue Airways (JBLU), Landstar System (LSTR), SkyWest (SKYW), United Airlines (UAL), Alaska Air Group (ALK), Copa (CPA), and Delta Air Lines (DAL). These companies are all part of the "transportation" sector. Southwest Airlines vs. Its Competitors American Airlines Group Allegiant Travel C.H. Robinson Worldwide JetBlue Airways Landstar System SkyWest United Airlines Alaska Air Group Copa Delta Air Lines Southwest Airlines (NYSE:LUV) and American Airlines Group (NASDAQ:AAL) are both transportation companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, profitability, risk, media sentiment, valuation and earnings. Is LUV or AAL more profitable? Southwest Airlines has a net margin of 1.98% compared to American Airlines Group's net margin of 1.26%. Southwest Airlines' return on equity of 7.27% beat American Airlines Group's return on equity.Company Net Margins Return on Equity Return on Assets Southwest Airlines1.98% 7.27% 2.15% American Airlines Group 1.26%-26.59%1.91% Which has preferable valuation & earnings, LUV or AAL? American Airlines Group has higher revenue and earnings than Southwest Airlines. American Airlines Group is trading at a lower price-to-earnings ratio than Southwest Airlines, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSouthwest Airlines$27.48B0.71$465M$0.8540.06American Airlines Group$54.21B0.14$846M$0.9012.98 Do insiders & institutionals hold more shares of LUV or AAL? 80.8% of Southwest Airlines shares are owned by institutional investors. Comparatively, 52.4% of American Airlines Group shares are owned by institutional investors. 0.8% of Southwest Airlines shares are owned by insiders. Comparatively, 0.6% of American Airlines Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term. Do analysts prefer LUV or AAL? Southwest Airlines presently has a consensus price target of $32.31, suggesting a potential downside of 5.10%. American Airlines Group has a consensus price target of $15.84, suggesting a potential upside of 35.63%. Given American Airlines Group's stronger consensus rating and higher possible upside, analysts clearly believe American Airlines Group is more favorable than Southwest Airlines.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Southwest Airlines 5 Sell rating(s) 8 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.00American Airlines Group 1 Sell rating(s) 7 Hold rating(s) 9 Buy rating(s) 2 Strong Buy rating(s) 2.63 Does the media prefer LUV or AAL? In the previous week, Southwest Airlines had 5 more articles in the media than American Airlines Group. MarketBeat recorded 23 mentions for Southwest Airlines and 18 mentions for American Airlines Group. American Airlines Group's average media sentiment score of 0.68 beat Southwest Airlines' score of 0.30 indicating that American Airlines Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Southwest Airlines 1 Very Positive mention(s) 7 Positive mention(s) 11 Neutral mention(s) 2 Negative mention(s) 1 Very Negative mention(s) Neutral American Airlines Group 13 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk & volatility, LUV or AAL? Southwest Airlines has a beta of 1.21, indicating that its share price is 21% more volatile than the S&P 500. Comparatively, American Airlines Group has a beta of 1.36, indicating that its share price is 36% more volatile than the S&P 500. SummaryAmerican Airlines Group beats Southwest Airlines on 9 of the 17 factors compared between the two stocks. Get Southwest Airlines News Delivered to You Automatically Sign up to receive the latest news and ratings for LUV and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding LUV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart LUV vs. The Competition Export to ExcelMetricSouthwest AirlinesTRANS IndustryTransportation SectorNYSE ExchangeMarket Cap$19.40B$7.49B$7.17B$20.46BDividend Yield2.11%8,200.04%914.35%3.72%P/E Ratio40.0610.2312.8927.82Price / Sales0.711,902.83342.6048.92Price / Cash9.075.027.5218.22Price / Book1.972.572.114.58Net Income$465M$607.36M$563.51M$982.91M7 Day Performance1.92%5.16%2.18%1.34%1 Month Performance1.67%7.87%4.84%4.92%1 Year Performance24.54%56.09%4.42%14.14% Southwest Airlines Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)LUVSouthwest Airlines3.9268 of 5 stars$34.05+0.7%$32.31-5.1%+25.5%$19.40B$27.48B40.0672,450Trending NewsAnalyst ForecastAALAmerican Airlines Group4.3986 of 5 stars$11.26-0.2%$15.68+39.3%+5.0%$7.43B$54.21B12.51133,300News CoverageAnalyst ForecastALGTAllegiant Travel4.7111 of 5 stars$55.01-1.3%$63.70+15.8%+22.3%$1.00B$2.51B-4.755,991Trending NewsAnalyst ForecastCHRWC.H. Robinson Worldwide4.7919 of 5 stars$95.41-1.3%$114.52+20.0%+11.8%$11.33B$17.72B22.8313,781Analyst ForecastJBLUJetBlue Airways2.017 of 5 stars$4.23-1.2%$5.16+22.0%-26.4%$1.50B$9.28B-5.1622,793Analyst ForecastLSTRLandstar System4.1946 of 5 stars$139.02-0.3%$150.38+8.2%-20.9%$4.86B$4.82B27.531,441Analyst ForecastSKYWSkyWest4.5771 of 5 stars$103.15-0.2%$120.67+17.0%+31.1%$4.17B$3.53B11.8014,610UALUnited Airlines4.7108 of 5 stars$79.75+0.7%$104.64+31.2%+72.6%$26.05B$57.06B7.2792,800Positive NewsAnalyst ForecastALKAlaska Air Group4.6659 of 5 stars$49.46+0.2%$66.83+35.1%+32.1%$6.07B$12.64B17.9933,941Positive NewsAnalyst ForecastCPACopa4.8158 of 5 stars$109.37+1.2%$153.00+39.9%+19.5%$4.50B$3.44B7.477,909DALDelta Air Lines4.3184 of 5 stars$49.31-0.6%$61.67+25.1%+8.8%$32.20B$61.64B8.7495,000Trending NewsUpcoming EarningsAnalyst Forecast Related Companies and Tools Related Companies American Airlines Group Alternatives Allegiant Travel Alternatives C.H. Robinson Worldwide Alternatives JetBlue Airways Alternatives Landstar System Alternatives SkyWest Alternatives United Airlines Alternatives Alaska Air Group Alternatives Copa Alternatives Delta Air Lines Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:LUV) was last updated on 7/8/2025 by MarketBeat.com Staff From Our PartnersYour Bank Account Is No Longer SafeWhat If Washington Declared That: YOUR Money ISN'T Actually Yours? 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