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Southwest Airlines (LUV) Competitors

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$50.53 -0.89 (-1.73%)
Closing price 07/1/2026 03:59 PM Eastern
Extended Trading
$50.90 +0.38 (+0.75%)
As of 07/1/2026 07:51 PM Eastern
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LUV vs. AAL, ALGT, CHRW, JBLU, and SKYW

Should you buy Southwest Airlines stock or one of its competitors? MarketBeat compares Southwest Airlines with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Southwest Airlines include American Airlines Group (AAL), Allegiant Travel (ALGT), C.H. Robinson Worldwide (CHRW), JetBlue Airways (JBLU), and SkyWest (SKYW). These companies are all part of the "transportation" sector.

How does Southwest Airlines compare to American Airlines Group?

Southwest Airlines (NYSE:LUV) and American Airlines Group (NASDAQ:AAL) are both large-cap transportation companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, risk, profitability, institutional ownership, media sentiment, valuation, earnings and analyst recommendations.

Southwest Airlines presently has a consensus price target of $47.21, indicating a potential downside of 6.58%. American Airlines Group has a consensus price target of $17.28, indicating a potential downside of 4.81%. Given American Airlines Group's stronger consensus rating and higher possible upside, analysts plainly believe American Airlines Group is more favorable than Southwest Airlines.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Southwest Airlines
4 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.23
American Airlines Group
2 Sell rating(s)
9 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.32

Southwest Airlines has a beta of 1.12, meaning that its share price is 12% more volatile than the broader market. Comparatively, American Airlines Group has a beta of 1.31, meaning that its share price is 31% more volatile than the broader market.

In the previous week, American Airlines Group had 24 more articles in the media than Southwest Airlines. MarketBeat recorded 41 mentions for American Airlines Group and 17 mentions for Southwest Airlines. Southwest Airlines' average media sentiment score of 0.76 beat American Airlines Group's score of 0.63 indicating that Southwest Airlines is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Southwest Airlines
3 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
American Airlines Group
14 Very Positive mention(s)
6 Positive mention(s)
12 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Southwest Airlines has a net margin of 2.83% compared to American Airlines Group's net margin of 0.36%. Southwest Airlines' return on equity of 10.66% beat American Airlines Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Southwest Airlines2.83% 10.66% 2.83%
American Airlines Group 0.36%-9.11%0.57%

80.8% of Southwest Airlines shares are owned by institutional investors. Comparatively, 52.4% of American Airlines Group shares are owned by institutional investors. 0.9% of Southwest Airlines shares are owned by company insiders. Comparatively, 0.7% of American Airlines Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Southwest Airlines has higher earnings, but lower revenue than American Airlines Group. Southwest Airlines is trading at a lower price-to-earnings ratio than American Airlines Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Southwest Airlines$28.06B0.88$441M$1.5532.60
American Airlines Group$54.63B0.22$111M$0.3158.55

Summary

Southwest Airlines beats American Airlines Group on 10 of the 16 factors compared between the two stocks.

How does Southwest Airlines compare to Allegiant Travel?

Allegiant Travel (NASDAQ:ALGT) and Southwest Airlines (NYSE:LUV) are both transportation companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, risk, earnings, profitability, analyst recommendations, dividends, valuation and media sentiment.

In the previous week, Southwest Airlines had 7 more articles in the media than Allegiant Travel. MarketBeat recorded 17 mentions for Southwest Airlines and 10 mentions for Allegiant Travel. Southwest Airlines' average media sentiment score of 0.76 beat Allegiant Travel's score of 0.43 indicating that Southwest Airlines is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Allegiant Travel
2 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Southwest Airlines
3 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Allegiant Travel has a beta of 1.51, suggesting that its stock price is 51% more volatile than the broader market. Comparatively, Southwest Airlines has a beta of 1.12, suggesting that its stock price is 12% more volatile than the broader market.

Southwest Airlines has a net margin of 2.83% compared to Allegiant Travel's net margin of -1.30%. Southwest Airlines' return on equity of 10.66% beat Allegiant Travel's return on equity.

Company Net Margins Return on Equity Return on Assets
Allegiant Travel-1.30% 10.07% 2.44%
Southwest Airlines 2.83%10.66%2.83%

Allegiant Travel presently has a consensus target price of $116.75, suggesting a potential downside of 2.02%. Southwest Airlines has a consensus target price of $47.21, suggesting a potential downside of 6.58%. Given Allegiant Travel's stronger consensus rating and higher probable upside, equities analysts plainly believe Allegiant Travel is more favorable than Southwest Airlines.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Allegiant Travel
1 Sell rating(s)
5 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.57
Southwest Airlines
4 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.23

85.8% of Allegiant Travel shares are owned by institutional investors. Comparatively, 80.8% of Southwest Airlines shares are owned by institutional investors. 12.8% of Allegiant Travel shares are owned by company insiders. Comparatively, 0.9% of Southwest Airlines shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Southwest Airlines has higher revenue and earnings than Allegiant Travel. Allegiant Travel is trading at a lower price-to-earnings ratio than Southwest Airlines, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Allegiant Travel$2.61B0.84-$44.70M-$2.00N/A
Southwest Airlines$28.06B0.88$441M$1.5532.60

Summary

Southwest Airlines beats Allegiant Travel on 11 of the 17 factors compared between the two stocks.

How does Southwest Airlines compare to C.H. Robinson Worldwide?

C.H. Robinson Worldwide (NASDAQ:CHRW) and Southwest Airlines (NYSE:LUV) are both large-cap transportation companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, risk, profitability, dividends, earnings and media sentiment.

93.2% of C.H. Robinson Worldwide shares are held by institutional investors. Comparatively, 80.8% of Southwest Airlines shares are held by institutional investors. 0.4% of C.H. Robinson Worldwide shares are held by insiders. Comparatively, 0.9% of Southwest Airlines shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

C.H. Robinson Worldwide has a net margin of 3.70% compared to Southwest Airlines' net margin of 2.83%. C.H. Robinson Worldwide's return on equity of 35.49% beat Southwest Airlines' return on equity.

Company Net Margins Return on Equity Return on Assets
C.H. Robinson Worldwide3.70% 35.49% 12.25%
Southwest Airlines 2.83%10.66%2.83%

C.H. Robinson Worldwide currently has a consensus price target of $195.65, suggesting a potential upside of 2.29%. Southwest Airlines has a consensus price target of $47.21, suggesting a potential downside of 6.58%. Given C.H. Robinson Worldwide's stronger consensus rating and higher probable upside, research analysts clearly believe C.H. Robinson Worldwide is more favorable than Southwest Airlines.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
C.H. Robinson Worldwide
1 Sell rating(s)
6 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.65
Southwest Airlines
4 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.23

C.H. Robinson Worldwide has higher earnings, but lower revenue than Southwest Airlines. Southwest Airlines is trading at a lower price-to-earnings ratio than C.H. Robinson Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
C.H. Robinson Worldwide$16.23B1.39$587.08M$4.9438.72
Southwest Airlines$28.06B0.88$441M$1.5532.60

C.H. Robinson Worldwide pays an annual dividend of $2.52 per share and has a dividend yield of 1.3%. Southwest Airlines pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. C.H. Robinson Worldwide pays out 51.0% of its earnings in the form of a dividend. Southwest Airlines pays out 46.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. C.H. Robinson Worldwide has increased its dividend for 27 consecutive years. Southwest Airlines is clearly the better dividend stock, given its higher yield and lower payout ratio.

C.H. Robinson Worldwide has a beta of 0.91, indicating that its share price is 9% less volatile than the broader market. Comparatively, Southwest Airlines has a beta of 1.12, indicating that its share price is 12% more volatile than the broader market.

In the previous week, Southwest Airlines had 13 more articles in the media than C.H. Robinson Worldwide. MarketBeat recorded 17 mentions for Southwest Airlines and 4 mentions for C.H. Robinson Worldwide. Southwest Airlines' average media sentiment score of 0.76 beat C.H. Robinson Worldwide's score of 0.39 indicating that Southwest Airlines is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
C.H. Robinson Worldwide
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Southwest Airlines
3 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

C.H. Robinson Worldwide beats Southwest Airlines on 12 of the 19 factors compared between the two stocks.

How does Southwest Airlines compare to JetBlue Airways?

Southwest Airlines (NYSE:LUV) and JetBlue Airways (NASDAQ:JBLU) are both transportation companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, media sentiment, risk, valuation, dividends, profitability and analyst recommendations.

Southwest Airlines has a beta of 1.12, meaning that its stock price is 12% more volatile than the broader market. Comparatively, JetBlue Airways has a beta of 1.73, meaning that its stock price is 73% more volatile than the broader market.

In the previous week, Southwest Airlines had 4 more articles in the media than JetBlue Airways. MarketBeat recorded 17 mentions for Southwest Airlines and 13 mentions for JetBlue Airways. Southwest Airlines' average media sentiment score of 0.76 beat JetBlue Airways' score of 0.67 indicating that Southwest Airlines is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Southwest Airlines
3 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
JetBlue Airways
4 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

80.8% of Southwest Airlines shares are owned by institutional investors. Comparatively, 83.7% of JetBlue Airways shares are owned by institutional investors. 0.9% of Southwest Airlines shares are owned by insiders. Comparatively, 2.4% of JetBlue Airways shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Southwest Airlines has a net margin of 2.83% compared to JetBlue Airways' net margin of -7.78%. Southwest Airlines' return on equity of 10.66% beat JetBlue Airways' return on equity.

Company Net Margins Return on Equity Return on Assets
Southwest Airlines2.83% 10.66% 2.83%
JetBlue Airways -7.78%-32.76%-4.23%

Southwest Airlines presently has a consensus price target of $47.21, indicating a potential downside of 6.58%. JetBlue Airways has a consensus price target of $5.11, indicating a potential downside of 13.68%. Given Southwest Airlines' stronger consensus rating and higher probable upside, equities analysts plainly believe Southwest Airlines is more favorable than JetBlue Airways.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Southwest Airlines
4 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.23
JetBlue Airways
5 Sell rating(s)
6 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.75

Southwest Airlines has higher revenue and earnings than JetBlue Airways. JetBlue Airways is trading at a lower price-to-earnings ratio than Southwest Airlines, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Southwest Airlines$28.06B0.88$441M$1.5532.60
JetBlue Airways$9.06B0.24-$602M-$1.94N/A

Summary

Southwest Airlines beats JetBlue Airways on 13 of the 17 factors compared between the two stocks.

How does Southwest Airlines compare to SkyWest?

SkyWest (NASDAQ:SKYW) and Southwest Airlines (NYSE:LUV) are both transportation companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, dividends, risk, profitability, institutional ownership and earnings.

SkyWest has a beta of 1.45, suggesting that its share price is 45% more volatile than the broader market. Comparatively, Southwest Airlines has a beta of 1.12, suggesting that its share price is 12% more volatile than the broader market.

SkyWest has a net margin of 10.42% compared to Southwest Airlines' net margin of 2.83%. SkyWest's return on equity of 15.55% beat Southwest Airlines' return on equity.

Company Net Margins Return on Equity Return on Assets
SkyWest10.42% 15.55% 5.73%
Southwest Airlines 2.83%10.66%2.83%

81.3% of SkyWest shares are owned by institutional investors. Comparatively, 80.8% of Southwest Airlines shares are owned by institutional investors. 1.5% of SkyWest shares are owned by insiders. Comparatively, 0.9% of Southwest Airlines shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Southwest Airlines has higher revenue and earnings than SkyWest. SkyWest is trading at a lower price-to-earnings ratio than Southwest Airlines, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SkyWest$4.06B0.96$428.33M$10.439.43
Southwest Airlines$28.06B0.88$441M$1.5532.60

SkyWest currently has a consensus target price of $119.00, indicating a potential upside of 21.00%. Southwest Airlines has a consensus target price of $47.21, indicating a potential downside of 6.58%. Given SkyWest's stronger consensus rating and higher probable upside, research analysts clearly believe SkyWest is more favorable than Southwest Airlines.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SkyWest
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.67
Southwest Airlines
4 Sell rating(s)
9 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.23

In the previous week, Southwest Airlines had 13 more articles in the media than SkyWest. MarketBeat recorded 17 mentions for Southwest Airlines and 4 mentions for SkyWest. SkyWest's average media sentiment score of 0.78 beat Southwest Airlines' score of 0.76 indicating that SkyWest is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SkyWest
1 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Southwest Airlines
3 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

SkyWest beats Southwest Airlines on 12 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LUV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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LUV vs. The Competition

MetricSouthwest AirlinesTRANS IndustryTransportation SectorNYSE Exchange
Market Cap$25.13B$10.26B$8.62B$23.43B
Dividend Yield1.40%8,655.41%983.35%4.09%
P/E Ratio32.6015.7724.8431.25
Price / Sales0.885.984.7021.90
Price / Cash12.836.148.2725.08
Price / Book3.272.462.254.81
Net Income$441M$744.73M$531.96M$1.07B
7 Day Performance-2.73%1.79%-0.92%1.43%
1 Month Performance19.51%7.21%-1.95%2.47%
1 Year Performance48.66%28.96%24.90%20.45%

Southwest Airlines Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
LUV
Southwest Airlines
3.8777 of 5 stars
$50.53
-1.7%
$47.21
-6.6%
+51.2%$25.13B$28.06B32.6072,790
AAL
American Airlines Group
3.1452 of 5 stars
$16.08
+0.6%
$15.59
-3.1%
+57.6%$10.64B$54.63B51.87139,100
ALGT
Allegiant Travel
3.9027 of 5 stars
$102.18
+1.4%
$105.18
+2.9%
+104.1%$1.88B$2.61BN/A5,616
CHRW
C.H. Robinson Worldwide
3.5281 of 5 stars
$187.07
+1.1%
$195.65
+4.6%
+94.6%$22.05B$16.23B37.8711,855
JBLU
JetBlue Airways
1.4647 of 5 stars
$5.49
-3.3%
$4.93
-10.1%
+35.2%$2.04B$9.06BN/A22,087

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This page (NYSE:LUV) was last updated on 7/2/2026 by MarketBeat.com Staff.
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