NYSE:MAX MediaAlpha (MAX) Stock Price, News & Analysis $10.57 +0.29 (+2.79%) Closing price 08/29/2025 03:59 PM EasternExtended Trading$10.42 -0.15 (-1.39%) As of 08/29/2025 04:42 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock About MediaAlpha Stock (NYSE:MAX) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get MediaAlpha alerts:Sign Up Key Stats Today's Range$10.23▼$10.5850-Day Range$9.58▼$11.4152-Week Range$7.33▼$20.91Volume292,127 shsAverage Volume545,743 shsMarket Capitalization$717.96 millionP/E RatioN/ADividend YieldN/APrice Target$17.92Consensus RatingBuy Company Overview MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California. Read More MediaAlpha Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks75th Percentile Overall ScoreMAX MarketRank™: MediaAlpha scored higher than 75% of companies evaluated by MarketBeat, and ranked 90th out of 312 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.5 / 5Analyst RatingBuy Consensus RatingMediaAlpha has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 6 buy ratings, no hold ratings, and no sell ratings.Amount of Analyst CoverageMediaAlpha has received no research coverage in the past 90 days.Read more about MediaAlpha's stock forecast and price target. Earnings and Valuation1.9 / 5Proj. Earnings Growth79.17% Earnings GrowthEarnings for MediaAlpha are expected to grow by 79.17% in the coming year, from $0.48 to $0.86 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of MediaAlpha is -88.05, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of MediaAlpha is -88.05, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Read more about MediaAlpha's valuation and earnings. Short Interest3.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted6.30% of the float of MediaAlpha has been sold short.Short Interest Ratio / Days to CoverMediaAlpha has a short interest ratio ("days to cover") of 4.5.Change versus previous monthShort interest in MediaAlpha has recently decreased by 9.43%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldMediaAlpha does not currently pay a dividend.Dividend GrowthMediaAlpha does not have a long track record of dividend growth. Sustainability and ESGN/AEnvironmental ScoreN/A Percentage of Shares Shorted6.30% of the float of MediaAlpha has been sold short.Short Interest Ratio / Days to CoverMediaAlpha has a short interest ratio ("days to cover") of 4.5.Change versus previous monthShort interest in MediaAlpha has recently decreased by 9.43%, indicating that investor sentiment is improving significantly. News and Social Media2.8 / 5News Sentiment1.10 News SentimentMediaAlpha has a news sentiment score of 1.10. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Business Services companies.News Coverage This WeekMarketBeat has tracked 9 news articles for MediaAlpha this week, compared to 4 articles on an average week.Search Interest2 people have searched for MAX on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days. Company Ownership3.3 / 5Insider TradingBalanced Insider Buying vs. Insider SellingIn the past three months, MediaAlpha insiders have sold just slightly more of their company's stock than they have bought. Specifically, they have bought $297,600.00 in company stock and sold $297,873.00 in company stock. It is common for insiders to sell company stock at intervals simply to diversify their holdings.Percentage Held by Insiders13.44% of the stock of MediaAlpha is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions64.39% of the stock of MediaAlpha is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about MediaAlpha's insider trading history. Receive MAX Stock News and Ratings via Email Sign-up to receive the latest news and ratings for MediaAlpha and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. MAX Stock News HeadlinesMediaAlpha, Inc. (NYSE:MAX) Director Kathy P. Vrabeck Buys 31,000 SharesAugust 14, 2025 | insidertrades.comMediaAlpha, Inc. (NYSE:MAX) CRO Sells $47,672.59 in StockAugust 13, 2025 | insidertrades.comWashington prepares for warWhile the headlines obsess over overseas conflicts, Washington has been quietly preparing for something much bigger here at home. Emergency powers are being invoked, trillions are being mobilized, and the scale rivals anything we’ve seen since WWII. According to Porter Stansberry and Jeff Brown, a new economic arms race is already underway — one that could reshape markets, redirect capital, and impact billions of lives. They’ve just released an urgent briefing that explains what’s really happening behind the scenes, and which companies are positioned to benefit most.September 1 at 2:00 AM | Porter & Company (Ad)MAX SPECIAL ALERT: Julie & Holleman LLP Is Investigating Potential Misconduct at MediaAlphaAugust 29 at 3:15 PM | globenewswire.comMediaAlpha, Inc. (NYSE:MAX) Given Average Recommendation of "Buy" by BrokeragesAugust 29 at 2:15 AM | americanbankingnews.comMEDIAALPHA INVESTOR ALERT: Scott+Scott Attorneys at Law LLP Investigates MediaAlpha, Inc.'s Directors and Officers for Breach of Fiduciary Duties - MAXAugust 25, 2025 | tmcnet.comMEDIAALPHA INVESTOR ALERT: Scott+Scott Attorneys at Law LLP Investigates MediaAlpha, Inc.’s Directors and Officers for Breach of Fiduciary Duties – MAXAugust 25, 2025 | mms.businesswire.comMEDIAALPHA INVESTOR ALERT: Scott+Scott Attorneys at Law LLP Investigates MediaAlpha, Inc.'s Directors and Officers for Breach of Fiduciary Duties – MAXAugust 25, 2025 | businesswire.comSee More Headlines MAX Stock Analysis - Frequently Asked Questions How have MAX shares performed this year? MediaAlpha's stock was trading at $11.29 at the start of the year. Since then, MAX shares have decreased by 6.4% and is now trading at $10.5670. How were MediaAlpha's earnings last quarter? MediaAlpha, Inc. (NYSE:MAX) issued its earnings results on Wednesday, August, 6th. The company reported $0.17 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.16 by $0.01. MediaAlpha's revenue for the quarter was up 41.1% compared to the same quarter last year. Read the conference call transcript. When did MediaAlpha IPO? MediaAlpha (MAX) raised $177 million in an initial public offering on Wednesday, October 28th 2020. The company issued 9,300,000 shares at $18.00-$20.00 per share. J.P. Morgan, Citigroup, Credit Suisse, RBC Capital Markets, Canaccord Genuity and William Blair served as the underwriters for the IPO and MUFG was co-manager. Who are MediaAlpha's major shareholders? Top institutional shareholders of MediaAlpha include Broad Bay Capital Management LP (3.73%), Geode Capital Management LLC (1.14%), Shay Capital LLC (1.00%) and AQR Capital Management LLC (0.90%). Insiders that own company stock include Mountains Insurance Grou White, Eugene Nonko, Steven Yi, Keith Cramer, Kathy P Vrabeck and Insignia Capital Partners Gp,. View institutional ownership trends. How do I buy shares of MediaAlpha? Shares of MAX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of MediaAlpha own? Based on aggregate information from My MarketBeat watchlists, some other companies that MediaAlpha investors own include American Water Works (AWK), Humana (HUM), Waste Connections (WCN), The RMR Group (RMR), AU Optronics (AUOTY), Voyager Therapeutics (VYGR) and DiamondRock Hospitality (DRH). Company Calendar Last Earnings8/06/2025Today9/01/2025Next Earnings (Estimated)10/29/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNYSE SectorBusiness Services Industry Technology Services Sub-IndustryBusiness Services Current SymbolNYSE:MAX CIK1818383 Webwww.mediaalpha.com Phone213-316-6256FaxN/AEmployees160Year Founded2010Price Target and Rating Average Price Target for MediaAlpha$17.92 High Price Target$26.00 Low Price Target$12.00 Potential Upside/Downside+69.6%Consensus RatingBuy Rating Score (0-4)3.00 Research Coverage6 Analysts Profitability EPS (Trailing Twelve Months)($0.12) Trailing P/E RatioN/A Forward P/E Ratio22.01 P/E GrowthN/ANet Income$16.63 million Net Margins-0.61% Pretax Margin-0.39% Return on Equity-62.53% Return on Assets12.91% Debt Debt-to-Equity RatioN/A Current Ratio1.29 Quick Ratio1.29 Sales & Book Value Annual Sales$1.08 billion Price / Sales0.67 Cash Flow$0.36 per share Price / Cash Flow29.47 Book Value($0.69) per share Price / Book-15.31Miscellaneous Outstanding Shares67,944,000Free Float60,110,000Market Cap$717.96 million OptionableNot Optionable Beta1.19 Social Links The Next 7 Blockbuster Stocks for Growth InvestorsWondering what the next stocks will be that hit it big, with solid fundamentals? 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Here’s why one financial guru says they could be the mo...The Oxford Club | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding MediaAlpha, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share MediaAlpha With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. 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