MediaAlpha (MAX) Stock Price, News & Analysis

Company Overview

MediaAlpha, Inc. (NYSE: MAX) operates a digital performance marketplace that connects advertisers in the insurance and travel industries with distribution partners and consumers. The company’s platform uses real‐time data analytics, dynamic pricing algorithms and proprietary auction technology to facilitate efficient transactions between carriers, leads providers and online publishers. By integrating search, shopping and comparative quote solutions, MediaAlpha streamlines the consumer journey from initial inquiry to final purchase, helping clients optimize marketing spend and improve conversion rates.

Key products and services include real‐time bidding for insurance quotes, unified purchase paths, performance advertising solutions and data insights tools. MediaAlpha’s technology ingests hundreds of millions of daily bid requests, normalizes disparate data points and applies machine‐learning models to predict consumer intent and price sensitivity. This enables insurance carriers—across auto, home, life and health segments—to reach qualified prospects in milliseconds. In the travel space, the company offers metasearch and booking integrations that connect airlines, hotels and online travel agencies with travelers seeking competitive pricing.

Founded in 2015 by Zachariah Reitano and Andrew Levy, MediaAlpha is headquartered in Oakland, California, with additional offices in New York, Nashville and London. The company went public in January 2021 through a business combination and has since expanded its product suite and geographic footprint. Under the leadership of CEO Zachariah Reitano, President Gabriella Migliore and CFO John O’Connell, MediaAlpha has focused on scaling its operations, enhancing platform capabilities and forging strategic partnerships with leading carriers and digital publishers.

MediaAlpha primarily serves the United States market but continues to pursue international growth opportunities, notably in the United Kingdom and select European territories. Its platform is designed to comply with evolving data privacy and regulatory requirements, positioning the company to support clients in diverse markets. With a focus on innovation and performance‐driven outcomes, MediaAlpha aims to redefine how digital marketing and transaction workflows intersect in high‐value insurance and travel verticals.

Key Stats

• Today's Range: $10.19 to $10.47
• 50-Day Range: $9.98 to $11.25
• 52-Week Range: $7.33 to $20.91
• Volume: 635,950 shs
• Average Volume: 561,333 shs
• Market Capitalization: $692.42 million
• P/E Ratio: 36.89
• Dividend Yield: N/A
• Price Target: $17.92
• Consensus Rating: Buy

MediaAlpha Stock Analysis - MarketRank™

MediaAlpha scored higher than 62% of companies evaluated by MarketBeat, and ranked 137th out of 312 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

MediaAlpha has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 6 buy ratings, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

MediaAlpha has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 79.17%

Earnings Growth

Earnings for MediaAlpha are expected to grow by 79.17% in the coming year, from $0.48 to $0.86 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of MediaAlpha is 36.89, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 26.54.

Price to Earnings Ratio vs. Sector

The P/E ratio of MediaAlpha is 36.89, which means that it is trading at a more expensive P/E ratio than the Business Services sector average P/E ratio of about 28.34.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.40% of the float of MediaAlpha has been sold short.

Short Interest Ratio / Days to Cover

MediaAlpha has a short interest ratio ("days to cover") of 4.7.

Change versus previous month

Short interest in MediaAlpha has recently increased by 11.71%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

MediaAlpha does not currently pay a dividend.

Dividend Growth

MediaAlpha does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

7.40% of the float of MediaAlpha has been sold short.

Short Interest Ratio / Days to Cover

MediaAlpha has a short interest ratio ("days to cover") of 4.7.

Change versus previous month

Short interest in MediaAlpha has recently increased by 11.71%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.2 / 5
• News Sentiment: 0.93

News Sentiment

MediaAlpha has a news sentiment score of 0.93. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.64 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for MediaAlpha this week, compared to 4 articles on an average week.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, MediaAlpha insiders have not sold or bought any company stock.

Percentage Held by Insiders

13.44% of the stock of MediaAlpha is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

64.39% of the stock of MediaAlpha is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

MAX Stock Analysis - Frequently Asked Questions

How have MAX shares performed this year?

MediaAlpha's stock was trading at $11.29 on January 1st, 2025. Since then, MAX stock has decreased by 8.5% and is now trading at $10.33.

How were MediaAlpha's earnings last quarter?

MediaAlpha, Inc. (NYSE:MAX) posted its quarterly earnings data on Wednesday, April, 30th. The company reported $0.15 EPS for the quarter, missing the consensus estimate of $0.17 by $0.02. The firm's quarterly revenue was up 108.7% compared to the same quarter last year.
Read the conference call transcript.

When did MediaAlpha IPO?

MediaAlpha (MAX) raised $177 million in an initial public offering on Wednesday, October 28th 2020. The company issued 9,300,000 shares at a price of $18.00-$20.00 per share. J.P. Morgan, Citigroup, Credit Suisse, RBC Capital Markets, Canaccord Genuity and William Blair served as the underwriters for the IPO and MUFG was co-manager.

Who are MediaAlpha's major shareholders?

Top institutional investors of MediaAlpha include Janney Montgomery Scott LLC (0.12%), Wealth Enhancement Advisory Services LLC (0.02%) and Pallas Capital Advisors LLC (0.02%). Insiders that own company stock include Mountains Insurance Grou White, Eugene Nonko, Steven Yi and Insignia Capital Partners Gp,.
View institutional ownership trends.

How do I buy shares of MediaAlpha?

Shares of MAX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of MediaAlpha own?

Based on aggregate information from My MarketBeat watchlists, some other companies that MediaAlpha investors own include American Water Works (AWK), Humana (HUM), Waste Connections (WCN), The RMR Group (RMR), AU Optronics (AUOTY), Voyager Therapeutics (VYGR) and DiamondRock Hospitality (DRH).

Company Calendar

• Last Earnings: 4/30/2025
• Today: 7/19/2025
• Next Earnings (Estimated): 7/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Business Services
• Current Symbol: NYSE:MAX
• CIK: 1818383
• Web: www.mediaalpha.com
• Phone: 213-316-6256
• Fax: N/A
• Employees: 160
• Year Founded: N/A

Price Target and Rating

• Average Price Target for MediaAlpha: $17.92
• High Price Target: $26.00
• Low Price Target: $12.00
• Potential Upside/Downside: +73.4%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.28
• Trailing P/E Ratio: 36.89
• Forward P/E Ratio: 21.52
• P/E Growth: N/A
• Net Income: $16.63 million
• Net Margins: 1.58%
• Pretax Margin: 2.25%
• Return on Equity: -46.92%
• Return on Assets: 11.27%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.67
• Quick Ratio: 1.67

Sales & Book Value

• Annual Sales: $864.70 million
• Price / Sales: 0.80
• Cash Flow: $0.35 per share
• Price / Cash Flow: 29.16
• Book Value: ($0.69) per share
• Price / Book: -14.97

Miscellaneous

• Outstanding Shares: 67,030,000
• Free Float: 58,021,000
• Market Cap: $692.42 million
• Optionable: Not Optionable
• Beta: 1.20