MediaAlpha (MAX) Stock Price, News & Analysis

Company Overview

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

Key Stats

• Today's Range: $10.23 to $10.58
• 50-Day Range: $7.48 to $10.57
• 52-Week Range: $7.33 to $20.91
• Volume: 433,919 shs
• Average Volume: 639,246 shs
• Market Capitalization: $696.78 million
• P/E Ratio: 61.15
• Dividend Yield: N/A
• Price Target: $17.21
• Consensus Rating: Moderate Buy

MediaAlpha Stock Analysis - MarketRank™

MediaAlpha scored higher than 88% of companies evaluated by MarketBeat, and ranked 75th out of 644 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

MediaAlpha has received a consensus rating of Moderate Buy. The company's average rating score is 2.86, and is based on 6 buy ratings, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

MediaAlpha has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 79.17%

Earnings Growth

Earnings for MediaAlpha are expected to grow by 79.17% in the coming year, from $0.48 to $0.86 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of MediaAlpha is 61.15, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 22.96.

Price to Earnings Ratio vs. Sector

The P/E ratio of MediaAlpha is 61.15, which means that it is trading at a more expensive P/E ratio than the Business Services sector average P/E ratio of about 32.88.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

7.00% of the float of MediaAlpha has been sold short.

Short Interest Ratio / Days to Cover

MediaAlpha has a short interest ratio ("days to cover") of 3.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in MediaAlpha has recently decreased by 15.75%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

MediaAlpha does not currently pay a dividend.

Dividend Growth

MediaAlpha does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

7.00% of the float of MediaAlpha has been sold short.

Short Interest Ratio / Days to Cover

MediaAlpha has a short interest ratio ("days to cover") of 3.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in MediaAlpha has recently decreased by 15.75%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 3.7 / 5
• News Sentiment: 1.65

News Sentiment

MediaAlpha has a news sentiment score of 1.65. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.85 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for MediaAlpha this week, compared to 4 articles on an average week.

Search Interest

Only 6 people have searched for MAX on MarketBeat in the last 30 days. This is a decrease of -45% compared to the previous 30 days.

MarketBeat Follows

1 people have added MediaAlpha to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, MediaAlpha insiders have not sold or bought any company stock.

Percentage Held by Insiders

13.44% of the stock of MediaAlpha is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

64.39% of the stock of MediaAlpha is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

MAX Stock Analysis - Frequently Asked Questions

How have MAX shares performed this year?

MediaAlpha's stock was trading at $11.29 at the beginning of 2025. Since then, MAX shares have decreased by 7.9% and is now trading at $10.3950.
View the best growth stocks for 2025 here.

How were MediaAlpha's earnings last quarter?

MediaAlpha, Inc. (NYSE:MAX) announced its quarterly earnings data on Wednesday, April, 30th. The company reported $0.15 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.17 by $0.02. MediaAlpha's quarterly revenue was up 108.7% compared to the same quarter last year.
Read the conference call transcript.

When did MediaAlpha IPO?

MediaAlpha (MAX) raised $177 million in an initial public offering (IPO) on Wednesday, October 28th 2020. The company issued 9,300,000 shares at a price of $18.00-$20.00 per share. J.P. Morgan, Citigroup, Credit Suisse, RBC Capital Markets, Canaccord Genuity and William Blair served as the underwriters for the IPO and MUFG was co-manager.

Who are MediaAlpha's major shareholders?

Top institutional shareholders of MediaAlpha include Vanguard Group Inc. (4.35%), Broad Bay Capital Management LP (4.10%), Clearline Capital LP (3.96%) and TimesSquare Capital Management LLC (2.05%). Insiders that own company stock include Mountains Insurance Grou White, Eugene Nonko, Steven Yi, Patrick Ryan Thompson and Insignia Capital Partners Gp,.
View institutional ownership trends.

How do I buy shares of MediaAlpha?

Shares of MAX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of MediaAlpha own?

Based on aggregate information from My MarketBeat watchlists, some other companies that MediaAlpha investors own include American Water Works (AWK), Humana (HUM), Waste Connections (WCN), The RMR Group (RMR), AUO (AUOTY), Voyager Therapeutics (VYGR) and DiamondRock Hospitality (DRH).

Company Calendar

• Last Earnings: 4/30/2025
• Today: 5/16/2025
• Next Earnings (Estimated): 7/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Business Services
• Industry: Business services, not elsewhere classified
• Sub-Industry: Business Services
• Current Symbol: NYSE:MAX
• CIK: 1818383
• Web: www.mediaalpha.com
• Phone: 213-316-6256
• Fax: N/A
• Employees: 160
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $17.21
• High Stock Price Target: $26.00
• Low Stock Price Target: $12.00
• Potential Upside/Downside: +65.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.86
• Research Coverage: 7 Analysts

Profitability

• EPS (Most Recent Fiscal Year): $0.28
• Trailing P/E Ratio: 61.15
• Forward P/E Ratio: 21.66
• P/E Growth: N/A
• Net Income: $-40,420,000.00
• Net Margins: 1.41%
• Pretax Margin: 1.64%
• Return on Equity: -11.98%
• Return on Assets: 5.19%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.22
• Quick Ratio: 1.22

Sales & Book Value

• Annual Sales: $1.00 billion
• Price / Sales: 0.70
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($1.44) per share
• Price / Book: -7.22

Miscellaneous

• Outstanding Shares: 67,030,000
• Free Float: 58,978,000
• Market Cap: $696.78 million
• Optionable: Not Optionable
• Beta: 1.12