On Holding AG, known simply as On, is a Swiss performance sportswear and footwear company that designs and markets running shoes, apparel and accessories. Founded in 2010 by former professional triathlete Olivier Bernhard alongside David Allemann and Caspar Coppetti, the brand quickly gained recognition for its proprietary CloudTec® cushioning technology, which aims to deliver soft landings followed by explosive take-offs. On’s product lineup spans running, training and lifestyle footwear, as well as technical apparel engineered for athletes and enthusiasts across a range of disciplines.
Headquartered in Zürich, Switzerland, On has grown its international presence through a blend of direct-to-consumer channels and partnerships with specialty retailers. The company operates flagship stores in major cities throughout Europe, North America, Asia and Australia, and supports online shoppers in over 50 markets via its e-commerce platform. By balancing brand-owned retail outlets with a curated network of independent running and sports stores, On emphasizes close ties with the global running community and premium retail partners.
Since completing its initial public offering on the New York Stock Exchange in September 2021 under the ticker ONON, On has directed capital toward product innovation, expansion of its manufacturing footprint and enhancement of its global supply chain. The company continues to invest heavily in research and development, with a particular focus on sustainable materials and environmentally conscious production methods. This strategy underscores On’s commitment to balancing performance innovation with broader industry trends in sustainability.
On’s executive team is led by Chief Executive Officer Marc Maurer, who brought extensive experience in consumer goods and retail when he joined the company in 2019. The founding trio remains actively involved through seats on the board, ensuring that the brand’s athletic heritage and core values continue to shape its growth. Looking ahead, On Holding AG is concentrating on advancing its footwear technologies, broadening its apparel collection and deepening market penetration in key regions worldwide.
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