ON24 (ONTF) Competitors

ON24 (NYSE:ONTF) and Bumble (NASDAQ:BMBL) are both small-cap computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their profitability, risk, institutional ownership, media sentiment, earnings, valuation, dividends and analyst recommendations.

Do analysts rate ONTF or BMBL?

ON24 currently has a consensus price target of $5.33, suggesting a potential upside of 3.12%. Bumble has a consensus price target of $6.69, suggesting a potential upside of 10.25%. Given Bumble's stronger consensus rating and higher probable upside, analysts plainly believe Bumble is more favorable than ON24.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ON24	0 Sell rating(s)	5 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Bumble	2 Sell rating(s)	10 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.07

Do insiders and institutionals have more ownership in ONTF or BMBL?

83.9% of ON24 shares are held by institutional investors. Comparatively, 94.9% of Bumble shares are held by institutional investors. 33.0% of ON24 shares are held by company insiders. Comparatively, 15.8% of Bumble shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Is ONTF or BMBL more profitable?

ON24 has a net margin of -25.34% compared to Bumble's net margin of -82.41%. Bumble's return on equity of 10.35% beat ON24's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ON24	-25.34%	-21.03%	-13.44%
Bumble	-82.41%	10.35%	5.37%

Which has more risk & volatility, ONTF or BMBL?

ON24 has a beta of 0.65, suggesting that its share price is 35% less volatile than the S&P 500. Comparatively, Bumble has a beta of 1.96, suggesting that its share price is 96% more volatile than the S&P 500.

Does the media favor ONTF or BMBL?

In the previous week, Bumble had 4 more articles in the media than ON24. MarketBeat recorded 18 mentions for Bumble and 14 mentions for ON24. Bumble's average media sentiment score of 0.49 beat ON24's score of 0.22 indicating that Bumble is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ON24	2 Very Positive mention(s)	5 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Bumble	5 Very Positive mention(s)	2 Positive mention(s)	7 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has preferable valuation & earnings, ONTF or BMBL?

ON24 has higher earnings, but lower revenue than Bumble. ON24 is trading at a lower price-to-earnings ratio than Bumble, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ON24	$148.08M	1.48	-$42.16M	-$0.86	-6.01
Bumble	$1.07B	0.59	-$557.01M	-$4.89	-1.24

Summary

Bumble beats ON24 on 11 of the 16 factors compared between the two stocks.