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Taboola.com (TBLA) Competitors

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$3.60 -0.08 (-2.17%)
Closing price 09/18/2026 04:00 PM Eastern
Extended Trading
$3.62 +0.02 (+0.61%)
As of 09/18/2026 07:55 PM Eastern
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TBLA vs. MGNI, LFTO, STGW, CCO, and IBTA

Should you buy Taboola.com stock or one of its competitors? Taboola.com's main competitors and comparable companies include Magnite (MGNI), Liftoff Mobile (LFTO), Stagwell (STGW), Clear Channel Outdoor (CCO), and Ibotta (IBTA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "advertising" industry.

How does Taboola.com compare to Magnite?

Magnite (NASDAQ:MGNI) and Taboola.com (NASDAQ:TBLA) are both communication services companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, valuation, media sentiment, analyst recommendations, profitability, institutional ownership and risk.

Magnite presently has a consensus price target of $29.36, suggesting a potential upside of 16.75%. Taboola.com has a consensus price target of $5.75, suggesting a potential upside of 59.72%. Given Taboola.com's higher possible upside, analysts clearly believe Taboola.com is more favorable than Magnite.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Magnite
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.85
Taboola.com
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

Magnite has a beta of 2.3, suggesting that its stock price is 130% more volatile than the broader market. Comparatively, Taboola.com has a beta of 1.48, suggesting that its stock price is 48% more volatile than the broader market.

In the previous week, Taboola.com had 11 more articles in the media than Magnite. MarketBeat recorded 31 mentions for Taboola.com and 20 mentions for Magnite. Magnite's average media sentiment score of 0.31 beat Taboola.com's score of 0.07 indicating that Magnite is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Magnite
6 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Taboola.com
3 Very Positive mention(s)
0 Positive mention(s)
27 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Magnite has higher earnings, but lower revenue than Taboola.com. Taboola.com is trading at a lower price-to-earnings ratio than Magnite, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Magnite$713.95M5.05$144.61M$1.0923.07
Taboola.com$1.91B0.47$42.28M$0.409.00

Magnite has a net margin of 22.49% compared to Taboola.com's net margin of 6.05%. Taboola.com's return on equity of 12.15% beat Magnite's return on equity.

Company Net Margins Return on Equity Return on Assets
Magnite22.49% 9.33% 2.77%
Taboola.com 6.05%12.15%7.22%

73.4% of Magnite shares are owned by institutional investors. Comparatively, 42.9% of Taboola.com shares are owned by institutional investors. 3.2% of Magnite shares are owned by insiders. Comparatively, 20.6% of Taboola.com shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Magnite beats Taboola.com on 10 of the 16 factors compared between the two stocks.

How does Taboola.com compare to Liftoff Mobile?

Taboola.com (NASDAQ:TBLA) and Liftoff Mobile (NASDAQ:LFTO) are both communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, earnings, dividends, profitability, analyst recommendations, valuation and risk.

Taboola.com has higher revenue and earnings than Liftoff Mobile.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Taboola.com$1.91B0.47$42.28M$0.409.00
Liftoff MobileN/AN/AN/AN/AN/A

42.9% of Taboola.com shares are held by institutional investors. 20.6% of Taboola.com shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Taboola.com had 27 more articles in the media than Liftoff Mobile. MarketBeat recorded 31 mentions for Taboola.com and 4 mentions for Liftoff Mobile. Liftoff Mobile's average media sentiment score of 0.79 beat Taboola.com's score of 0.07 indicating that Liftoff Mobile is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Taboola.com
3 Very Positive mention(s)
0 Positive mention(s)
27 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Liftoff Mobile
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Taboola.com presently has a consensus target price of $5.75, indicating a potential upside of 59.72%. Liftoff Mobile has a consensus target price of $35.85, indicating a potential upside of 118.71%. Given Liftoff Mobile's stronger consensus rating and higher probable upside, analysts clearly believe Liftoff Mobile is more favorable than Taboola.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Taboola.com
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
Liftoff Mobile
1 Sell rating(s)
5 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
2.68

Taboola.com has a net margin of 6.05% compared to Liftoff Mobile's net margin of 0.00%. Taboola.com's return on equity of 12.15% beat Liftoff Mobile's return on equity.

Company Net Margins Return on Equity Return on Assets
Taboola.com6.05% 12.15% 7.22%
Liftoff Mobile N/A N/A N/A

Summary

Taboola.com beats Liftoff Mobile on 7 of the 12 factors compared between the two stocks.

How does Taboola.com compare to Stagwell?

Stagwell (NASDAQ:STGW) and Taboola.com (NASDAQ:TBLA) are both communication services companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, profitability, analyst recommendations, valuation, institutional ownership, media sentiment, risk and dividends.

Stagwell presently has a consensus price target of $9.60, suggesting a potential upside of 18.23%. Taboola.com has a consensus price target of $5.75, suggesting a potential upside of 59.72%. Given Taboola.com's higher probable upside, analysts plainly believe Taboola.com is more favorable than Stagwell.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Stagwell
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.71
Taboola.com
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

35.6% of Stagwell shares are held by institutional investors. Comparatively, 42.9% of Taboola.com shares are held by institutional investors. 11.2% of Stagwell shares are held by insiders. Comparatively, 20.6% of Taboola.com shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Taboola.com had 31 more articles in the media than Stagwell. MarketBeat recorded 31 mentions for Taboola.com and 0 mentions for Stagwell. Stagwell's average media sentiment score of 0.18 beat Taboola.com's score of 0.07 indicating that Stagwell is being referred to more favorably in the media.

Company Overall Sentiment
Stagwell Neutral
Taboola.com Neutral

Taboola.com has a net margin of 6.05% compared to Stagwell's net margin of 0.53%. Stagwell's return on equity of 27.30% beat Taboola.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Stagwell0.53% 27.30% 4.77%
Taboola.com 6.05%12.15%7.22%

Stagwell has a beta of 1.22, suggesting that its share price is 22% more volatile than the broader market. Comparatively, Taboola.com has a beta of 1.48, suggesting that its share price is 48% more volatile than the broader market.

Taboola.com has lower revenue, but higher earnings than Stagwell. Taboola.com is trading at a lower price-to-earnings ratio than Stagwell, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Stagwell$2.91B0.68$29.10M$0.06135.33
Taboola.com$1.91B0.47$42.28M$0.409.00

Summary

Taboola.com beats Stagwell on 9 of the 16 factors compared between the two stocks.

How does Taboola.com compare to Clear Channel Outdoor?

Taboola.com (NASDAQ:TBLA) and Clear Channel Outdoor (NYSE:CCO) are both small-cap communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, media sentiment, analyst recommendations, valuation, dividends, risk and institutional ownership.

Taboola.com has higher revenue and earnings than Clear Channel Outdoor. Clear Channel Outdoor is trading at a lower price-to-earnings ratio than Taboola.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Taboola.com$1.91B0.47$42.28M$0.409.00
Clear Channel Outdoor$1.60B0.75$19.94M-$0.21N/A

Taboola.com has a net margin of 6.05% compared to Clear Channel Outdoor's net margin of -6.31%. Taboola.com's return on equity of 12.15% beat Clear Channel Outdoor's return on equity.

Company Net Margins Return on Equity Return on Assets
Taboola.com6.05% 12.15% 7.22%
Clear Channel Outdoor -6.31%N/A -2.08%

42.9% of Taboola.com shares are owned by institutional investors. Comparatively, 85.5% of Clear Channel Outdoor shares are owned by institutional investors. 20.6% of Taboola.com shares are owned by insiders. Comparatively, 7.7% of Clear Channel Outdoor shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Taboola.com presently has a consensus target price of $5.75, suggesting a potential upside of 59.72%. Clear Channel Outdoor has a consensus target price of $2.29, suggesting a potential downside of 3.49%. Given Taboola.com's stronger consensus rating and higher possible upside, equities analysts plainly believe Taboola.com is more favorable than Clear Channel Outdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Taboola.com
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
Clear Channel Outdoor
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

In the previous week, Taboola.com had 28 more articles in the media than Clear Channel Outdoor. MarketBeat recorded 31 mentions for Taboola.com and 3 mentions for Clear Channel Outdoor. Clear Channel Outdoor's average media sentiment score of 1.06 beat Taboola.com's score of 0.07 indicating that Clear Channel Outdoor is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Taboola.com
3 Very Positive mention(s)
0 Positive mention(s)
27 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Clear Channel Outdoor
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Taboola.com has a beta of 1.48, meaning that its share price is 48% more volatile than the broader market. Comparatively, Clear Channel Outdoor has a beta of 1.95, meaning that its share price is 95% more volatile than the broader market.

Summary

Taboola.com beats Clear Channel Outdoor on 12 of the 16 factors compared between the two stocks.

How does Taboola.com compare to Ibotta?

Taboola.com (NASDAQ:TBLA) and Ibotta (NYSE:IBTA) are both small-cap communication services companies, but which is the better business? We will compare the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.

Taboola.com has a beta of 1.48, indicating that its share price is 48% more volatile than the broader market. Comparatively, Ibotta has a beta of -0.25, indicating that its share price is 125% less volatile than the broader market.

Taboola.com has higher revenue and earnings than Ibotta. Ibotta is trading at a lower price-to-earnings ratio than Taboola.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Taboola.com$1.91B0.47$42.28M$0.409.00
Ibotta$342.39M2.45$3.58M-$0.47N/A

Taboola.com has a net margin of 6.05% compared to Ibotta's net margin of -3.21%. Taboola.com's return on equity of 12.15% beat Ibotta's return on equity.

Company Net Margins Return on Equity Return on Assets
Taboola.com6.05% 12.15% 7.22%
Ibotta -3.21%-4.74%-2.55%

Taboola.com presently has a consensus target price of $5.75, suggesting a potential upside of 59.72%. Ibotta has a consensus target price of $36.50, suggesting a potential downside of 11.98%. Given Taboola.com's stronger consensus rating and higher probable upside, research analysts clearly believe Taboola.com is more favorable than Ibotta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Taboola.com
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
Ibotta
3 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75

In the previous week, Taboola.com had 27 more articles in the media than Ibotta. MarketBeat recorded 31 mentions for Taboola.com and 4 mentions for Ibotta. Ibotta's average media sentiment score of 0.40 beat Taboola.com's score of 0.07 indicating that Ibotta is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Taboola.com
3 Very Positive mention(s)
0 Positive mention(s)
27 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Ibotta
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

42.9% of Taboola.com shares are held by institutional investors. 20.6% of Taboola.com shares are held by insiders. Comparatively, 20.9% of Ibotta shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Taboola.com beats Ibotta on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TBLA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TBLA vs. The Competition

MetricTaboola.comMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$927.79M$2.99B$34.13B$13.14B
Dividend YieldN/A5.58%5.38%12.30%
P/E Ratio9.0029.3723.1425.40
Price / Sales0.4734.6162.56114.48
Price / Cash4.8418.4020.9651.66
Price / Book1.1411.5311.936.33
Net Income$42.28M-$45.84M$1.10B$358.33M
7 Day Performance-5.26%-1.45%-1.21%1.12%
1 Month Performance-6.74%-2.38%-1.91%-2.67%
1 Year Performance2.86%-9.63%-8.59%6.01%

Taboola.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TBLA
Taboola.com
4.5338 of 5 stars
$3.60
-2.2%
$5.75
+59.7%
+2.6%$927.79M$1.91B9.002,000
MGNI
Magnite
4.1627 of 5 stars
$23.84
+0.3%
$28.80
+20.8%
+5.3%$3.41B$742.04M21.87971
LFTO
Liftoff Mobile
4.3346 of 5 stars
$18.63
+1.5%
$35.85
+92.4%
N/A$3.11B$798.84MN/A649
STGW
Stagwell
3.375 of 5 stars
$8.80
+2.3%
$9.60
+9.1%
+53.2%$2.10B$3.04B146.6712,629
CCO
Clear Channel Outdoor
0.7034 of 5 stars
$2.39
+0.2%
$2.29
-3.9%
+61.2%$1.21B$1.68BN/A1,900

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This page (NASDAQ:TBLA) was last updated on 9/19/2026 by MarketBeat.com Staff.
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