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Taboola.com (TBLA) Competitors

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$4.10 0.00 (0.00%)
Closing price 08/7/2026 04:00 PM Eastern
Extended Trading
$4.13 +0.03 (+0.66%)
As of 05:38 AM Eastern
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TBLA vs. WPP, LFTO, NIQ, MGNI, and STGW

Should you buy Taboola.com stock or one of its competitors? MarketBeat compares Taboola.com with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Taboola.com include WPP (WPP), Liftoff Mobile (LFTO), NIQ Global Intelligence (NIQ), Magnite (MGNI), and Stagwell (STGW). These companies are all part of the "advertising" industry.

How does Taboola.com compare to WPP?

WPP (NYSE:WPP) and Taboola.com (NASDAQ:TBLA) are both communication services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.

In the previous week, Taboola.com had 16 more articles in the media than WPP. MarketBeat recorded 27 mentions for Taboola.com and 11 mentions for WPP. Taboola.com's average media sentiment score of 0.08 beat WPP's score of 0.05 indicating that Taboola.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
WPP
5 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Taboola.com
3 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Neutral

4.3% of WPP shares are held by institutional investors. Comparatively, 42.9% of Taboola.com shares are held by institutional investors. 1.0% of WPP shares are held by company insiders. Comparatively, 20.6% of Taboola.com shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Taboola.com has a net margin of 6.05% compared to WPP's net margin of 0.00%. Taboola.com's return on equity of 12.15% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
WPPN/A N/A N/A
Taboola.com 6.05%12.15%7.22%

WPP has a beta of 0.89, indicating that its stock price is 11% less volatile than the broader market. Comparatively, Taboola.com has a beta of 1.5, indicating that its stock price is 50% more volatile than the broader market.

Taboola.com has a consensus price target of $6.00, suggesting a potential upside of 46.34%. Given Taboola.com's stronger consensus rating and higher probable upside, analysts clearly believe Taboola.com is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WPP
2 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00
Taboola.com
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

Taboola.com has lower revenue, but higher earnings than WPP.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
WPP$13.26B0.45-$283.52MN/AN/A
Taboola.com$1.91B0.54$42.28M$0.4010.25

Summary

Taboola.com beats WPP on 13 of the 14 factors compared between the two stocks.

How does Taboola.com compare to Liftoff Mobile?

Liftoff Mobile (NASDAQ:LFTO) and Taboola.com (NASDAQ:TBLA) are both communication services companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, institutional ownership, media sentiment, risk, dividends, analyst recommendations, profitability and earnings.

Taboola.com has a net margin of 6.05% compared to Liftoff Mobile's net margin of 0.00%. Taboola.com's return on equity of 12.15% beat Liftoff Mobile's return on equity.

Company Net Margins Return on Equity Return on Assets
Liftoff MobileN/A N/A N/A
Taboola.com 6.05%12.15%7.22%

Liftoff Mobile presently has a consensus target price of $35.46, suggesting a potential upside of 37.82%. Taboola.com has a consensus target price of $6.00, suggesting a potential upside of 46.34%. Given Taboola.com's higher possible upside, analysts plainly believe Taboola.com is more favorable than Liftoff Mobile.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Liftoff Mobile
1 Sell rating(s)
3 Hold rating(s)
11 Buy rating(s)
2 Strong Buy rating(s)
2.82
Taboola.com
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

42.9% of Taboola.com shares are held by institutional investors. 20.6% of Taboola.com shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Taboola.com has higher revenue and earnings than Liftoff Mobile.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Liftoff MobileN/AN/AN/AN/AN/A
Taboola.com$1.91B0.54$42.28M$0.4010.25

In the previous week, Taboola.com had 27 more articles in the media than Liftoff Mobile. MarketBeat recorded 27 mentions for Taboola.com and 0 mentions for Liftoff Mobile. Taboola.com's average media sentiment score of 0.08 beat Liftoff Mobile's score of 0.00 indicating that Taboola.com is being referred to more favorably in the news media.

Company Overall Sentiment
Liftoff Mobile Neutral
Taboola.com Neutral

Summary

Taboola.com beats Liftoff Mobile on 9 of the 12 factors compared between the two stocks.

How does Taboola.com compare to NIQ Global Intelligence?

NIQ Global Intelligence (NYSE:NIQ) and Taboola.com (NASDAQ:TBLA) are both communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, valuation, profitability, analyst recommendations, dividends, media sentiment, institutional ownership and risk.

NIQ Global Intelligence currently has a consensus target price of $17.58, suggesting a potential upside of 51.12%. Taboola.com has a consensus target price of $6.00, suggesting a potential upside of 46.34%. Given NIQ Global Intelligence's stronger consensus rating and higher probable upside, equities research analysts clearly believe NIQ Global Intelligence is more favorable than Taboola.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIQ Global Intelligence
1 Sell rating(s)
3 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.69
Taboola.com
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

Taboola.com has a net margin of 6.05% compared to NIQ Global Intelligence's net margin of -7.78%. Taboola.com's return on equity of 12.15% beat NIQ Global Intelligence's return on equity.

Company Net Margins Return on Equity Return on Assets
NIQ Global Intelligence-7.78% 10.30% 1.52%
Taboola.com 6.05%12.15%7.22%

42.9% of Taboola.com shares are owned by institutional investors. 3.8% of NIQ Global Intelligence shares are owned by insiders. Comparatively, 20.6% of Taboola.com shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Taboola.com has lower revenue, but higher earnings than NIQ Global Intelligence. NIQ Global Intelligence is trading at a lower price-to-earnings ratio than Taboola.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NIQ Global Intelligence$4.20B0.82-$353.30M-$1.26N/A
Taboola.com$1.91B0.54$42.28M$0.4010.25

In the previous week, Taboola.com had 20 more articles in the media than NIQ Global Intelligence. MarketBeat recorded 27 mentions for Taboola.com and 7 mentions for NIQ Global Intelligence. NIQ Global Intelligence's average media sentiment score of 0.59 beat Taboola.com's score of 0.08 indicating that NIQ Global Intelligence is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
NIQ Global Intelligence
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Taboola.com
3 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

Taboola.com beats NIQ Global Intelligence on 9 of the 15 factors compared between the two stocks.

How does Taboola.com compare to Magnite?

Magnite (NASDAQ:MGNI) and Taboola.com (NASDAQ:TBLA) are both communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, dividends, profitability, earnings, valuation, institutional ownership, analyst recommendations and media sentiment.

Magnite currently has a consensus price target of $28.30, indicating a potential upside of 14.48%. Taboola.com has a consensus price target of $6.00, indicating a potential upside of 46.34%. Given Taboola.com's higher probable upside, analysts clearly believe Taboola.com is more favorable than Magnite.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Magnite
0 Sell rating(s)
2 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.82
Taboola.com
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

Magnite has a beta of 2.26, indicating that its stock price is 126% more volatile than the broader market. Comparatively, Taboola.com has a beta of 1.5, indicating that its stock price is 50% more volatile than the broader market.

Magnite has higher earnings, but lower revenue than Taboola.com. Taboola.com is trading at a lower price-to-earnings ratio than Magnite, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Magnite$713.95M4.96$144.61M$1.0922.68
Taboola.com$1.91B0.54$42.28M$0.4010.25

Magnite has a net margin of 22.49% compared to Taboola.com's net margin of 6.05%. Taboola.com's return on equity of 12.15% beat Magnite's return on equity.

Company Net Margins Return on Equity Return on Assets
Magnite22.49% 9.33% 2.77%
Taboola.com 6.05%12.15%7.22%

In the previous week, Magnite had 23 more articles in the media than Taboola.com. MarketBeat recorded 50 mentions for Magnite and 27 mentions for Taboola.com. Magnite's average media sentiment score of 0.63 beat Taboola.com's score of 0.08 indicating that Magnite is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Magnite
19 Very Positive mention(s)
4 Positive mention(s)
15 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Taboola.com
3 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Neutral

73.4% of Magnite shares are owned by institutional investors. Comparatively, 42.9% of Taboola.com shares are owned by institutional investors. 3.2% of Magnite shares are owned by insiders. Comparatively, 20.6% of Taboola.com shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Magnite beats Taboola.com on 11 of the 16 factors compared between the two stocks.

How does Taboola.com compare to Stagwell?

Stagwell (NASDAQ:STGW) and Taboola.com (NASDAQ:TBLA) are both communication services companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, analyst recommendations, media sentiment, institutional ownership, dividends, risk and profitability.

In the previous week, Taboola.com had 13 more articles in the media than Stagwell. MarketBeat recorded 27 mentions for Taboola.com and 14 mentions for Stagwell. Stagwell's average media sentiment score of 0.85 beat Taboola.com's score of 0.08 indicating that Stagwell is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Stagwell
8 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Taboola.com
3 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Neutral

35.6% of Stagwell shares are held by institutional investors. Comparatively, 42.9% of Taboola.com shares are held by institutional investors. 11.2% of Stagwell shares are held by company insiders. Comparatively, 20.6% of Taboola.com shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Stagwell has a beta of 1.25, meaning that its stock price is 25% more volatile than the broader market. Comparatively, Taboola.com has a beta of 1.5, meaning that its stock price is 50% more volatile than the broader market.

Taboola.com has a net margin of 6.05% compared to Stagwell's net margin of 0.53%. Stagwell's return on equity of 27.30% beat Taboola.com's return on equity.

Company Net Margins Return on Equity Return on Assets
Stagwell0.53% 27.30% 4.77%
Taboola.com 6.05%12.15%7.22%

Taboola.com has lower revenue, but higher earnings than Stagwell. Taboola.com is trading at a lower price-to-earnings ratio than Stagwell, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Stagwell$2.91B0.77$29.10M$0.06152.83
Taboola.com$1.91B0.54$42.28M$0.4010.25

Stagwell presently has a consensus target price of $9.60, suggesting a potential upside of 4.69%. Taboola.com has a consensus target price of $6.00, suggesting a potential upside of 46.34%. Given Taboola.com's higher possible upside, analysts plainly believe Taboola.com is more favorable than Stagwell.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Stagwell
1 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.57
Taboola.com
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

Summary

Taboola.com beats Stagwell on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TBLA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TBLA vs. The Competition

MetricTaboola.comMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$1.03B$3.21B$33.29B$12.99B
Dividend YieldN/A5.27%5.31%10.20%
P/E Ratio10.2527.5220.2125.05
Price / Sales0.5428.1461.4784.08
Price / Cash5.4020.8720.0437.44
Price / Book1.308.1210.696.43
Net Income$42.28M-$45.65M$1.09B$348.10M
7 Day Performance-21.00%3.42%1.57%2.66%
1 Month Performance-25.72%1.03%0.31%-0.85%
1 Year Performance25.00%21.09%5.91%23.96%

Taboola.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TBLA
Taboola.com
4.5956 of 5 stars
$4.10
flat
$6.00
+46.3%
+25.0%$1.03B$1.91B10.252,000
WPP
WPP
1.6985 of 5 stars
$20.36
+0.7%
N/A+11.5%$4.36B$13.55BN/A98,655
LFTO
Liftoff Mobile
4.522 of 5 stars
$22.44
+1.1%
$35.46
+58.0%
N/A$3.74B$741.42MN/AN/A
NIQ
NIQ Global Intelligence
4.6126 of 5 stars
$11.53
+3.3%
$17.58
+52.4%
-35.2%$3.30B$4.20BN/A38,760
MGNI
Magnite
4.2027 of 5 stars
$19.57
+1.4%
$24.56
+25.5%
+10.0%$2.76B$713.95M18.82950

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This page (NASDAQ:TBLA) was last updated on 8/10/2026 by MarketBeat.com Staff.
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