PROS (PRO) Stock Price, News & Analysis

Company Overview

PROS Holdings, Inc. (NYSE:PRO) is a global software company specializing in AI-driven solutions for pricing optimization, sales guidance and revenue management. The company’s flagship platform leverages advanced analytics and machine learning to help businesses set dynamic prices, streamline quoting processes and improve margin performance. PROS solutions also support e-commerce initiatives by enabling personalized pricing and real-time inventory management.

Founded in 1985 and headquartered in Houston, Texas, PROS has expanded its footprint across North America, Europe and the Asia-Pacific region. Its customer base spans multiple industries, including airlines, manufacturing, distribution, high-tech and services, where the ability to rapidly adjust to market fluctuations and competitive pressures is critical. PROS has established itself as a trusted partner for both large enterprises and mid-market companies seeking to modernize their revenue operations.

In 2014, PROS completed its initial public offering and began trading on the New York Stock Exchange under the ticker symbol PRO. Since then, the company has continued to invest in research and development to enhance its AI capabilities and broaden its product suite. Key offerings include price optimization, sales configuration and CPQ (configure, price, quote) solutions, all delivered via scalable cloud architecture.

PROS is led by Chief Executive Officer Francisco Andres Reiner, who joined the company in 2016, and a leadership team with deep experience in enterprise software, data analytics and revenue management. Under their guidance, PROS has focused on driving innovation in pricing science to help clients increase revenue, improve profitability and deliver superior customer experiences.

Key Stats

• Today's Range: $22.95 to $22.99
• 50-Day Range: $14.09 to $22.97
• 52-Week Range: $13.61 to $29.84
• Volume: 1.44 million shs
• Average Volume: 2.93 million shs
• Market Capitalization: $1.10 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $23.75
• Consensus Rating: Hold

PROS Stock Analysis - MarketRank™

PROS scored higher than 34% of companies evaluated by MarketBeat, and ranked 508th out of 667 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.2 / 5
• Analyst Rating: Hold

Consensus Rating

PROS has received a consensus rating of Hold. The company's average rating score is 2.20, and is based on 3 buy ratings, 6 hold ratings, and 1 sell rating.

Upside/Downside

The consensus price target for PROS is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

PROS has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for PROS are expected to grow in the coming year, from ($0.20) to $0.04 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of PROS is -104.34, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of PROS is -104.34, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

11.47% of the float of PROS has been sold short.

Short Interest Ratio / Days to Cover

PROS has a short interest ratio ("days to cover") of 3.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in PROS has recently decreased by 7.58%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

PROS does not currently pay a dividend.

Dividend Growth

PROS does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

11.47% of the float of PROS has been sold short.

Short Interest Ratio / Days to Cover

PROS has a short interest ratio ("days to cover") of 3.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in PROS has recently decreased by 7.58%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: 0.25

News Sentiment

PROS has a news sentiment score of 0.25. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.59 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 21 news articles for PROS this week, compared to 33 articles on an average week.

Search Interest

14 people have searched for PRO on MarketBeat in the last 30 days. This is an increase of 367% compared to the previous 30 days.

MarketBeat Follows

2 people have added PROS to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, PROS insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 4.00% of the stock of PROS is held by insiders.

Percentage Held by Institutions

94.27% of the stock of PROS is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

PRO Stock Analysis - Frequently Asked Questions

How have PRO shares performed this year?

PROS's stock was trading at $21.96 at the beginning of 2025. Since then, PRO shares have increased by 4.5% and is now trading at $22.9550.

How were PROS's earnings last quarter?

PROS Holdings, Inc. (NYSE:PRO) issued its quarterly earnings data on Thursday, July, 31st. The software maker reported $0.13 earnings per share for the quarter, topping the consensus estimate of $0.06 by $0.07. The business's quarterly revenue was up 8.2% on a year-over-year basis.
Read the conference call transcript.

Does PROS have any subsidiaries?

PROS subsidiaries include EveryMundo, Travelaer SAS, Vayant Travel Technologies, SignalDemand, Cameleon Software, EveryMundo LLC, EveryMundo Pte. Ltd., and others.

Who are PROS's major shareholders?

PROS's top institutional investors include Kopion Asset Management LLC (1.40%), Assenagon Asset Management S.A. (0.53%), Rice Hall James & Associates LLC (0.18%) and CWM LLC (0.04%). Insiders that own company stock include Andres Reiner, Stefan B Schulz, Timothy V Williams, Scott William Cook and Leland Jourdan.
View institutional ownership trends.

How do I buy shares of PROS?

Shares of PRO stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of PROS own?

Based on aggregate information from My MarketBeat watchlists, some other companies that PROS investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Tesla (TSLA), Broadcom (AVGO), Netflix (NFLX) and JPMorgan Chase & Co. (JPM).

Company Calendar

• Last Earnings: 7/31/2025
• Today: 10/19/2025
• Next Earnings (Estimated): 11/04/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: COMP - SOFTWARE
• Sub-Industry: Application Software
• Current Symbol: NYSE:PRO
• CIK: 1392972
• Web: www.pros.com
• Phone: (713) 335-5151
• Fax: 713-335-8144
• Employees: 1,501
• Year Founded: 1985

Price Target and Rating

• Average Price Target for PROS: $23.75
• High Price Target: $31.00
• Low Price Target: $18.00
• Potential Upside/Downside: +3.5%
• Consensus Rating: Hold
• Rating Score (0-4): 2.20
• Research Coverage: 10 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.22)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$20.48 million
• Net Margins: -2.09%
• Pretax Margin: -1.65%
• Return on Equity: N/A
• Return on Assets: -1.82%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.43
• Quick Ratio: 1.43

Sales & Book Value

• Annual Sales: $330.37 million
• Price / Sales: 3.34
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($1.45) per share
• Price / Book: -15.83

Miscellaneous

• Outstanding Shares: 48,110,000
• Free Float: 46,182,000
• Market Cap: $1.10 billion
• Optionable: Optionable
• Beta: 1.05