Reed's Company Profile (NYSE:REED)

About Reed's (NYSE:REED)

ReedReed's, Inc. develops, manufactures, markets and sells natural non-alcoholic carbonated soft drinks, Kombucha, candies and ice creams. The Company manufactures, licenses, markets and sells several product lines, such as Reed's Ginger Brews; Virgil's Root Beer, Cream Sodas, Dr. Better and Real Cola, including ZERO diet sodas; Culture Club Kombucha; China Colas; Reed's Ginger candy and ice creams, and Sonoma Sparkler and other juice based products. The Company sells its products throughout the United States and in select international markets. It sells products through a network of natural, gourmet and beer distributors and direct to certain large national retailers. The Company also has private label business. The Company manufactures and sells beverages and candies or other ginger related products. The Company produces carbonated beverages in multiple facilities, including a facility in Los Angeles, California, known as The Brewery.

Industry, Sector and Symbol:
  • Sector: Non-Cyclical Consumer Goods & Services
  • Industry: Carbonated Soft Drinks
  • Sub-Industry: N/A
  • Symbol: NYSE:REED
  • CUSIP: N/A
  • Web:
  • Market Cap: $31.78 million
  • Outstanding Shares: 15,135,000
Average Prices:
  • 50 Day Moving Avg: $1.91
  • 200 Day Moving Avg: $2.83
  • 52 Week Range: $1.50 - $4.75
  • Trailing P/E Ratio: N/A
  • Foreward P/E Ratio: -19.09
  • P/E Growth: -0.35
Sales & Book Value:
  • Annual Revenue: $38.64 million
  • Price / Sales: 0.82
  • Book Value: ($0.23) per share
  • Price / Book: -9.13
  • EBIDTA: ($3,510,000.00)
  • Net Margins: 1.73%
  • Return on Assets: 3.27%
  • Average Volume: 84,083 shs.
  • Short Ratio: 6.34

Frequently Asked Questions for Reed's (NYSE:REED)

What is Reed's' stock symbol?

Reed's trades on the New York Stock Exchange (NYSE) under the ticker symbol "REED."

How were Reed's' earnings last quarter?

Reed's, Inc. (NYSE:REED) released its quarterly earnings results on Monday, August, 14th. The company reported $0.25 earnings per share for the quarter, beating the consensus estimate of ($0.08) by $0.33. The company earned $8.86 million during the quarter. View Reed's' Earnings History.

Where is Reed's' stock going? Where will Reed's' stock price be in 2017?

1 brokerages have issued twelve-month price targets for Reed's' stock. Their predictions range from $3.50 to $3.50. On average, they expect Reed's' share price to reach $3.50 in the next year. View Analyst Ratings for Reed's.

Who are some of Reed's' key competitors?

Who are Reed's' key executives?

Reed's' management team includes the folowing people:

  • John Bello, Chairman of the Board
  • Val Stalowir, Chief Executive Officer, Director
  • Daniel V. Miles, Chief Financial Officer
  • Stefan Freeman, Chief Operating Officer
  • Neal Cohane, Senior Vice President - Sales
  • Christopher John Reed, Chief Innovation Officer. Non-Independent Director
  • Judy Holloway Reed, Corporate Secretary
  • Charles F. Cargile, Independent Director
  • Lewis Jaffe, Independent Director

Who owns Reed's stock?

Reed's' stock is owned by a variety of of institutional and retail investors. Top institutional shareholders include Goldman Sachs Group Inc. (3.17%), Granite Investment Partners LLC (1.87%), Vanguard Group Inc. (1.81%), North Star Investment Management Corp. (1.46%) and Wasatch Advisors Inc. (0.51%). Company insiders that own Reed's stock include Christopher J Reed, John Bello and Neal Cohane. View Institutional Ownership Trends for Reed's.

Who sold Reed's stock? Who is selling Reed's stock?

Reed's' stock was sold by a variety of institutional investors in the last quarter, including Wasatch Advisors Inc. and Granite Investment Partners LLC. View Insider Buying and Selling for Reed's.

Who bought Reed's stock? Who is buying Reed's stock?

Reed's' stock was acquired by a variety of institutional investors in the last quarter, including Goldman Sachs Group Inc., Vanguard Group Inc. and North Star Investment Management Corp.. Company insiders that have bought Reed's stock in the last two years include Christopher J Reed, John Bello and Neal Cohane. View Insider Buying and Selling for Reed's.

How do I buy Reed's stock?

Shares of Reed's can be purchased through any online brokerage account. Popular online brokerages include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.

What is Reed's' stock price today?

One share of Reed's stock can currently be purchased for approximately $2.10.

MarketBeat Community Rating for Reed's (NYSE REED)
Community Ranking:  2.5 out of 5 (star star half star)
Outperform Votes:  76 (Vote Outperform)
Underperform Votes:  79 (Vote Underperform)
Total Votes:  155
MarketBeat's community ratings are surveys of what our community members think about Reed's and other stocks. Vote "Outperform" if you believe the stock will outperform the S&P 500 over the long term. Vote "Underperform" if you believe the stock will underperform the S&P 500 over the long term. You may vote once every thirty days.

Analyst Ratings

Consensus Ratings for Reed's (NYSE:REED) (How are Consensus Ratings Calculated?)
Ratings Breakdown: 1 Buy Rating
Consensus Rating:Buy (Score: 3.00)
Consensus Price Target: $3.50 (66.67% upside)

Analysts' Ratings History for Reed's (NYSE:REED)
DateFirmActionRatingPrice TargetImpact on Share PriceDetails
8/15/2017Maxim GroupLower Price TargetBuy$3.50HighView Rating Details
8/5/2016WunderlichReiterated RatingBuy$10.00 -> $8.00N/AView Rating Details
(Data available from 9/24/2015 forward)


Earnings History for Reed's (NYSE:REED)
Earnings by Quarter for Reed`s (NYSE:REED)
Earnings History by Quarter for Reed's (NYSE REED)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
8/14/2017Q2 2017($0.08)$0.25$8.86 millionViewN/AView Earnings Details
5/15/2017Q1 2017($0.11)($0.14)$8.30 million$8.30 millionViewN/AView Earnings Details
10/13/2016Q3($0.04)($0.02)$12.60 million$12.33 millionViewListenView Earnings Details
5/11/2016Q1($0.04)($0.12)$10.85 million$10.00 millionViewListenView Earnings Details
3/23/2016Q4($0.02)($0.30)$12.50 million$12.40 millionViewListenView Earnings Details
11/12/2015Q3$0.02($0.19)$13.60 million$10.71 millionViewListenView Earnings Details
8/13/2015Q215$0.02($0.05)$13.12 million$12.20 millionViewListenView Earnings Details
5/11/2015Q115($0.04)($0.02)$10.50 million$10.60 millionViewListenView Earnings Details
4/15/2015($0.04)($0.09)ViewN/AView Earnings Details
3/26/2015Q414($0.01)($0.09)$11.20 million$10.97 millionViewN/AView Earnings Details
8/12/2014$0.01$0.05$11.19 millionViewN/AView Earnings Details
5/14/2014($0.07)($0.02)$8.95 millionViewN/AView Earnings Details
3/25/2014($0.05)$9.56 millionViewN/AView Earnings Details
8/14/2013Q213($0.04)$7.80 million$9.50 millionViewN/AView Earnings Details
5/14/2013Q113($0.01)($0.03)$6.54 million$8.13 millionViewN/AView Earnings Details
3/25/2013Q412($0.05)$25.00 million$30.00 millionViewN/AView Earnings Details
(Data available from 1/1/2011 forward)


Earnings Estimates for Reed's (NYSE:REED)
Current Year EPS Consensus Estimate: $-0.25 EPS
Next Year EPS Consensus Estimate: $-0.11 EPS


Dividend History for Reed's (NYSE:REED)
No dividend announcements for this company have been tracked by

Insider Trades

Insider Trading and Institutional Ownership History for Reed's (NYSE:REED)
Insider Trades by Quarter for Reed`s (NYSE:REED)
Institutional Ownership by Quarter for Reed`s (NYSE:REED)
Insider Trades by Quarter for Reed's (NYSE:REED)
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
8/25/2017John BelloDirectorBuy29,400$1.70$49,980.00View SEC Filing  
(Data available from 1/1/2013 forward)


Headline Trends for Reed's (NYSE:REED)
Latest Headlines for Reed's (NYSE:REED)
DateHeadline logoReed’s, Inc. Announces New Board Member Nominees Jim Bass and Scott R. Grossman - September 6 at 7:36 AM logoReed’s, Inc. Chairman John Bello Purchases 147,047 Shares of Common Stock - August 30 at 8:30 AM logoReed's, Inc. (REED) Director Acquires $49,980.00 in Stock - August 28 at 1:22 PM logoETFs with exposure to Reed’s, Inc. : August 25, 2017 - August 26 at 8:49 AM logoEdited Transcript of REED earnings conference call or presentation 14-Aug-17 9:00pm GMT - August 18 at 2:06 AM logoReed’s, Inc. :REED-US: Earnings Analysis: Q2, 2017 By the Numbers : August 16, 2017 - August 17 at 7:15 AM logoReed's, Inc. (REED) Given New $3.50 Price Target at Maxim Group - August 15 at 6:40 PM logoReed's, Inc. (REED) Announces Quarterly Earnings Results, Beats Expectations By $0.33 EPS - August 15 at 11:36 AM logoReeds posts 2Q profit - August 15 at 6:38 AM logoReed's Inc. to Discuss Second Quarter 2017 Financial Results on Monday, August 14th - August 10 at 7:17 AM logoReed's, Inc. (NYSE:REED) Short Interest Up 8.0% in July - August 9 at 7:26 PM logoETFs with exposure to Reed’s, Inc. : July 31, 2017 - August 1 at 5:32 AM logoReed’s, Inc. Announces Warrant Exercise Agreements Resulting in $1.6 Million Financing Transaction - July 15 at 7:56 AM logoAnalyzing Reed's (REED) and Coca Cola Femsa S.A.B. de C.V. (KOF) - July 1 at 7:42 AM logoETFs with exposure to Reed’s, Inc. : June 28, 2017 - June 29 at 6:29 AM logoCoca Cola Femsa S.A.B. de C.V. (KOF) & Reed's (REED) Head to Head Review - June 28 at 4:14 PM logoReed's, Inc. (REED) Sees Large Decrease in Short Interest - June 27 at 7:13 AM logoFinancial Contrast: Reed's (REED) and Fomento Economico Mexicano S.A.B. de C.V. (FMX) - June 23 at 11:12 AM logoReviewing Coca Cola Femsa S.A.B. de C.V. (KOF) and Reed's (REED) - June 21 at 12:22 AM logoETFs with exposure to Reed’s, Inc. : June 13, 2017 - June 13 at 7:35 PM logoShort Interest in Reed's, Inc. (REED) Drops By 9.2% - June 10 at 7:04 AM logoReed's (REED) versus PepsiCo (PEP) Head-To-Head Review - June 7 at 7:56 AM logoReviewing Reed's (REED) and PepsiCo (PEP) - June 5 at 8:08 AM logoETFs with exposure to Reed’s, Inc. : June 2, 2017 - June 2 at 10:37 PM logoReed's, Inc. (REED) Sees Large Growth in Short Interest - May 24 at 7:22 PM logoETFs with exposure to Reed’s, Inc. : May 23, 2017 - May 23 at 6:53 PM logoReed’s, Inc. :REED-US: Earnings Analysis: Q1, 2017 By the Numbers : May 22, 2017 - May 22 at 6:37 PM logoReed's, Inc. (REED) Announces Earnings Results - May 16 at 10:54 AM logoEdited Transcript of REED earnings conference call or presentation 15-May-17 8:30pm GMT - May 16 at 9:35 AM logoReed's Inc. Announces First Quarter Financial Results - May 15 at 6:44 PM logoETFs with exposure to Reed’s, Inc. : May 8, 2017 - May 8 at 6:51 PM logoReed's, Inc. to Discuss First Quarter 2017 Financial Results on Monday, May 15, 2017 - May 8 at 11:49 AM logo Analysts Expect Reed's, Inc. (REED) Will Post Earnings of -$0.01 Per Share - May 3 at 4:08 PM logoReed's (REED) Getting Somewhat Positive News Coverage, AlphaOne Reports - May 3 at 1:09 AM logoReed's, Inc. (REED) Rating Lowered to Strong Sell at Zacks Investment Research - April 30 at 3:12 PM logoReed's (REED) Getting Somewhat Favorable News Coverage, AlphaOne Reports - April 29 at 11:09 PM logoETFs with exposure to Reed’s, Inc. : April 28, 2017 - April 28 at 8:37 PM logoReed’s, Inc. :REED-US: Earnings Analysis: Q4, 2016 By the Numbers : April 27, 2017 - April 27 at 10:51 AM logoReed's (REED) Receiving Very Positive Press Coverage, Analysis Finds - April 26 at 11:36 AM logoEdited Transcript of REED earnings conference call or presentation 24-Apr-17 5:30pm GMT - April 25 at 10:13 AM logoReed's, Inc. Announces 2016 Financial Results; Chris Reed Takes on New Role as Chief Innovation Officer - April 24 at 5:58 PM logoReed's (REED) Catches Eye: Stock Adds 9.2% in Session - April 24 at 11:54 AM logoReed's (REED) Earns Daily News Sentiment Score of 0.44 - April 23 at 9:55 AM logoReed’s Provides Details for 2016 Earnings Call - April 20 at 7:36 PM logoReed's (REED) Receives Daily News Sentiment Score of -0.29 - April 20 at 8:51 AM logoReed's, Inc. Reschedules Date of 2016 Earnings Call and Regulatory Filing - April 17 at 8:21 AM logoSomewhat Negative Media Coverage Very Likely to Effect Reed's (REED) Stock Price - April 14 at 1:08 PM logo Brokerages Set $7.50 Target Price for Reed's, Inc. (REED) - April 4 at 12:28 AM logoReed's, Inc. Announces Date of 2016 Earnings Call and Regulatory Filing - March 31 at 7:39 PM logo4:16 pm Reed's confirms it will hold a conference call on Monday, April 17, 2017 to discuss both the results of 2016 and the information contained in the 10-K at that time - March 31 at 7:39 PM



Reed's (REED) Chart for Sunday, September, 24, 2017

This page was last updated on 9/24/2017 by Staff