NYSE:RGR Sturm, Ruger & Company, Inc. (RGR) Stock Price, News & Analysis $45.56 -2.02 (-4.24%) Closing price 10/23/2026 03:59 PM EasternExtended Trading$45.06 -0.50 (-1.10%) As of 10/23/2026 07:30 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About Sturm, Ruger & Company, Inc. Stock (NYSE:RGR) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get RGR alerts:Sign Up Key Stats Today's Range$44.29▼$48.4450-Day Range$37.15▼$50.2552-Week Range$28.33▼$50.84Volume768,855 shsAverage Volume585,646 shsMarket Capitalization$728.02 millionP/E Ratio60.75Dividend Yield1.84%Price Target$46.00Consensus RatingHold Company Overview Sturm, Ruger & Company, Inc. designs, manufactures, and sells firearms for the commercial sporting market. Its product portfolio includes pistols, revolvers, rifles, and related accessories marketed under the Ruger brand. The company serves customers through independent distributors, retailers, and other firearms dealers. Founded in 1949 by William B. Ruger and Alexander M. Sturm, the company is one of the largest firearms manufacturers in the United States. Its products are manufactured in the U.S. at facilities in New Hampshire, Arizona, and North Carolina. Sturm, Ruger also produces Marlin-branded lever-action rifles following its acquisition of substantially all of the assets of Marlin Firearms from Remington Outdoor Company in 2020. The company primarily serves the U.S. market and also sells products internationally through distributors. Its firearms are used for sporting, hunting, target shooting, personal protection, and law enforcement applications, subject to applicable laws and regulations.AI Generated. May Contain Errors. Read More Sturm, Ruger & Company, Inc. Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks47th Percentile Overall ScoreRGR MarketRank™: 2.331634022 of 5 starsSturm, Ruger & Company, Inc. scored higher than 47% of companies evaluated by MarketBeat, and ranked 328th out of 480 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion1.6 / 5Analyst RatingHold Consensus RatingSturm, Ruger & Company, Inc. has received a consensus rating of Hold. The company's average rating score is 2.33, and is based on no strong buy ratings, 1 buy rating, 2 hold ratings, and no sell ratings.Upside/DownsideThe consensus price target for Sturm, Ruger & Company, Inc. is close to its current price, suggesting limited near-term upside or downside.Amount of Analyst CoverageSturm, Ruger & Company, Inc. has only been the subject of 2 research reports in the past 90 days.Read more about Sturm, Ruger & Company, Inc.'s stock forecast and price target. Earnings and Valuation1.9 / 5Proj. Earnings Growth38.93% Earnings GrowthEarnings for Sturm, Ruger & Company, Inc. are expected to grow by 38.93% in the coming year, from $1.49 to $2.07 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Sturm, Ruger & Company, Inc. is 60.75, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 44.38.Price to Earnings Ratio vs. SectorThe P/E ratio of Sturm, Ruger & Company, Inc. is 60.75, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 45.23.Price to Book Value per Share RatioSturm, Ruger & Company, Inc. has a P/B Ratio of 2.56. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Sturm, Ruger & Company, Inc.'s valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted6.41% of the float of Sturm, Ruger & Company, Inc. has been sold short.Short Interest Ratio / Days to CoverSturm, Ruger & Company, Inc. has a short interest ratio ("days to cover") of 3.37, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Sturm, Ruger & Company, Inc. has recently increased by 80.78%, indicating that investor sentiment is decreasing significantly. Dividend1.7 / 5Dividend StrengthWeak Dividend YieldSturm, Ruger & Company, Inc. pays a meaningful dividend of 1.77%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthSturm, Ruger & Company, Inc. does not have a long track record of dividend growth.Dividend CoverageThe dividend payout ratio of Sturm, Ruger & Company, Inc. is 112.00%. Payout ratios above 75% are not desirable because they may not be sustainable.Dividend SustainabilityBased on earnings estimates, Sturm, Ruger & Company, Inc. will have a dividend payout ratio of 40.58% next year. This indicates that Sturm, Ruger & Company, Inc. will be able to sustain or increase its dividend.Read more about Sturm, Ruger & Company, Inc.'s dividend. News and Social Media3.4 / 5News Sentiment0.37 News SentimentSturm, Ruger & Company, Inc. has a news sentiment score of 0.37. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.News Coverage This WeekMarketBeat has tracked 3 news articles for Sturm, Ruger & Company, Inc. this week, compared to 2 articles on an average week.Search Interest5 people have searched for RGR on MarketBeat in the last 30 days. This is an increase of 400% compared to the previous 30 days.MarketBeat Follows4 people have added Sturm, Ruger & Company, Inc. to their MarketBeat watchlist in the last 30 days. Company Ownership1.6 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Sturm, Ruger & Company, Inc. insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $49,170.00 in company stock.Percentage Held by Insiders4.60% of the stock of Sturm, Ruger & Company, Inc. is held by insiders.Percentage Held by Institutions64.00% of the stock of Sturm, Ruger & Company, Inc. is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Sturm, Ruger & Company, Inc.'s insider trading history. 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Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. RGR Stock News HeadlinesSturm, Ruger & Company, Inc. to Report Third Quarter 2026 Financial Results on Wednesday, November 4October 21, 2026 | businesswire.comBERETTA HOLDING S.A. ANNOUNCES FINAL RESULTS OF CASH TENDER OFFER FOR SHARES OF STURM, RUGER & COMPANY, INC.October 20, 2026 | prnewswire.comFinancial legend: “This is bad, really bad...”Dr. Martin D. Weiss has publicly predicted six major American market crashes over his 55-year career, each warning issued before the crisis hit. Now the founder of Weiss Ratings, the only conflict-free rating agency in America, says he is watching a $3 trillion problem that could trigger a chain reaction across markets and banks.October 25 at 1:00 AM | Weiss Ratings (Ad)Ruger Staggers on Beretta OfferOctober 16, 2026 | baystreet.caSturm, Ruger Shareholders Tender 3.6 Million Shares in Beretta OfferOctober 16, 2026 | finance.yahoo.comWorld’s oldest gunmaker expands American foothold after boardroom tussleOctober 16, 2026 | ft.comBERETTA HOLDING S.A. ANNOUNCES PRELIMINARY RESULTS OF CASH TENDER OFFER FOR SHARES OF STURM, RUGER & COMPANY, INC.October 16, 2026 | prnewswire.comSturm, Ruger & Company, Inc. (NYSE:RGR) Stock: Insider Michael Wilson Sells 600 SharesSeptember 29, 2026 | insidertrades.comSee More Headlines RGR Stock Analysis - Frequently Asked Questions How have RGR shares performed this year? Sturm, Ruger & Company, Inc.'s stock was trading at $32.58 on January 1st, 2026. Since then, RGR stock has increased by 39.9% and is now trading at $45.5640. How were Sturm, Ruger & Company, Inc.'s earnings last quarter? Sturm, Ruger & Company, Inc. (NYSE:RGR) posted its quarterly earnings data on Wednesday, July, 29th. The company reported $0.52 earnings per share for the quarter, topping analysts' consensus estimates of $0.42 by $0.10. Sturm, Ruger & Company, Inc.'s quarterly revenue was up 19.3% on a year-over-year basis. Read the conference call transcript. Who are Sturm, Ruger & Company, Inc.'s major shareholders? Sturm, Ruger & Company, Inc.'s top institutional investors include Nisa Investment Advisors LLC (0.09%), Fifth Third Wealth Advisors LLC (0.07%), Sax Wealth Advisors LLC (0.04%) and Axxcess Wealth Management LLC (0.04%). Insiders that own company stock include Phillip Widman, Christopher John Killoy, Amir Rosenthal, Timothy Lowney, Bruce T Pettet, Todd William Seyfert, Michael W Wilson and Sarah F Colbert. View institutional ownership trends. How do I buy shares of Sturm, Ruger & Company, Inc.? Shares of RGR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Sturm, Ruger & Company, Inc. own? Based on aggregate information from My MarketBeat watchlists, some other companies that Sturm, Ruger & Company, Inc. investors own include Smith & Wesson Brands (SWBI), NVIDIA (NVDA), AT&T (T), Verizon Communications (VZ), Intel (INTC), Ford Motor (F) and CocaCola (KO). Company Calendar Last Earnings7/29/2026Record date for 8/28 Dividend8/14/2026Ex-Dividend for 8/28 Dividend8/14/2026Dividend Payable8/28/2026Today10/25/2026Next Earnings (Estimated)11/04/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (1m+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 RGR's financial health is in the Green zone, according to TradeSmith. RGR has been in this zone for over one month. Industry, Sector and Symbol Stock ExchangeNYSE SectorConsumer Discretionary Industry Leisure Products Sub-IndustryLeisure Products Current SymbolNYSE:RGR CIK95029 Webwww.ruger.com Phone(203) 259-7843Fax203-256-3367Employees1,780Year Founded1949Price Target and Rating Average Price Target for Sturm, Ruger & Company, Inc.$46.00 High Price Target$46.00 Low Price Target$46.00 Potential Upside/Downside+1.0%Consensus RatingHold Rating Score (0-4)2.33 Research Coverage3 Analysts Profitability EPS (Trailing Twelve Months)$0.75 Trailing P/E Ratio60.75 Forward P/E Ratio30.58 P/E GrowthN/ANet Income-$4.39 million Net Margins2.11% Pretax Margin1.96% Return on Equity6.58% Return on Assets5.35% Debt Debt-to-Equity RatioN/A Current Ratio3.35 Quick Ratio2.87 Sales & Book Value Annual Sales$577.24 million Price / Sales1.26 Cash Flow$2.29 per share Price / Cash Flow19.86 Book Value$17.80 per share Price / Book2.56Miscellaneous Outstanding Shares15,978,000Free Float15,243,000Market Cap$728.02 million OptionableOptionable Beta0.15 Social Links The Infrastructure's Backbone: 10 Stocks Powering the AI BuildoutThe AI boom extends far beyond the biggest tech names. Discover 10 companies supplying the memory, storage, networking, semiconductor manufacturing, and power infrastructure that make AI possible. Learn where the next wave of AI investment opportunities may emerge—and the key risks investors should watch as the global AI buildout accelerates.Get This Free Report This page (NYSE:RGR) was last updated on 10/23/2026 by MarketBeat.com Staff. From Our PartnersThe investigation Porter spent tens of thousands to documentPorter Stansberry flew the Porter and Co. team 3,300 miles to Dublin to investigate a 17-year investing experi...Porter & Company | Sponsored$0. Later: $29.97.Bill Poulos is giving away his Simple Options Trading For Beginners book through a temporary link. 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