Sturm, Ruger & Company, Inc. (RGR) Stock Price, News & Analysis

Company Overview

Founded in 1949 by William B. Ruger and Alexander McCormick Sturm, Sturm, Ruger & Company, Inc. is a leading American designer and manufacturer of firearms. Headquartered in Southport, Connecticut, the company has established a reputation for producing a wide range of reliable, easy-to-use firearms for both experienced and new shooters. From its first product, the Ruger Standard .22 caliber pistol, the company has expanded its portfolio to become one of the largest producers of commercial long guns and handguns in the United States.

Sturm, Ruger’s product lineup includes rimfire rifles, centerfire rifles, pistols, revolvers and shotguns, as well as related accessories. Notable models include the 10/22® rimfire rifle, the Ruger American® series, the SR series pistols and the LCP® pocket pistol. The company is known for emphasizing innovation in materials and manufacturing processes, incorporating features such as cold-hammer forging, modular design, and corrosion-resistant finishes to enhance performance and durability.

Serving civilian, law enforcement and military customers, Sturm, Ruger distributes its products both domestically and internationally. The company operates manufacturing facilities in multiple U.S. locations, including Newport, New Hampshire; Mayodan, North Carolina; and Prescott, Arizona, and exports to more than 30 countries around the world. Its commitment to lean manufacturing and a flexible production system enables the company to respond rapidly to changes in market demand while maintaining strict quality controls.

Under the leadership of President and Chief Executive Officer Christopher J. Killoy, Sturm, Ruger has focused on strategic growth, continual product development and operational efficiency. The company adheres to rigorous safety and compliance standards and maintains a board of directors with extensive experience in manufacturing, engineering and global distribution. Sturm, Ruger continues to balance its heritage of American firearm design with modern production techniques, aiming to deliver products that meet the evolving needs of its customers.

Key Stats

• Today's Range: $35.73 to $36.25
• 50-Day Range: $32.99 to $40.63
• 52-Week Range: $32.74 to $46.40
• Volume: 127,457 shs
• Average Volume: 161,495 shs
• Market Capitalization: $593.84 million
• P/E Ratio: 19.60
• Dividend Yield: 2.01%
• Price Target: N/A
• Consensus Rating: N/A

Sturm, Ruger & Company, Inc. Stock Analysis - MarketRank™

Sturm, Ruger & Company, Inc. scored higher than 58% of companies evaluated by MarketBeat, and ranked 146th out of 289 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Sturm, Ruger & Company, Inc..

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Sturm, Ruger & Company, Inc. is 19.57, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.92.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sturm, Ruger & Company, Inc. is 19.57, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 20.97.

Price to Book Value per Share Ratio

Sturm, Ruger & Company, Inc. has a P/B Ratio of 1.88. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.18% of the float of Sturm, Ruger & Company, Inc. has been sold short.

Short Interest Ratio / Days to Cover

Sturm, Ruger & Company, Inc. has a short interest ratio ("days to cover") of 3.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Sturm, Ruger & Company, Inc. has recently increased by 14.41%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Sturm, Ruger & Company, Inc. pays a meaningful dividend of 2.00%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Sturm, Ruger & Company, Inc. does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Sturm, Ruger & Company, Inc. is 39.34%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

4.18% of the float of Sturm, Ruger & Company, Inc. has been sold short.

Short Interest Ratio / Days to Cover

Sturm, Ruger & Company, Inc. has a short interest ratio ("days to cover") of 3.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Sturm, Ruger & Company, Inc. has recently increased by 14.41%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.9 / 5
• News Sentiment: N/A

News Sentiment

Sturm, Ruger & Company, Inc. has a news sentiment score of 1.28. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.68 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Sturm, Ruger & Company, Inc. this week, compared to 3 articles on an average week.

Search Interest

2 people have searched for RGR on MarketBeat in the last 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Sturm, Ruger & Company, Inc. insiders have sold 190.78% more of their company's stock than they have bought. Specifically, they have bought $207,734.00 in company stock and sold $604,057.00 in company stock.

Percentage Held by Insiders

Only 4.60% of the stock of Sturm, Ruger & Company, Inc. is held by insiders.

Percentage Held by Institutions

64.00% of the stock of Sturm, Ruger & Company, Inc. is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

RGR Stock Analysis - Frequently Asked Questions

How have RGR shares performed this year?

Sturm, Ruger & Company, Inc.'s stock was trading at $35.37 at the beginning of 2025. Since then, RGR stock has increased by 1.2% and is now trading at $35.8050.

How were Sturm, Ruger & Company, Inc.'s earnings last quarter?

Sturm, Ruger & Company, Inc. (NYSE:RGR) posted its earnings results on Wednesday, April, 30th. The company reported $0.46 earnings per share for the quarter, missing the consensus estimate of $0.65 by $0.19. Sturm, Ruger & Company, Inc.'s quarterly revenue was down .8% compared to the same quarter last year.
Read the conference call transcript.

Who are Sturm, Ruger & Company, Inc.'s major shareholders?

Top institutional shareholders of Sturm, Ruger & Company, Inc. include Byrne Asset Management LLC (0.01%). Insiders that own company stock include Christopher John Killoy, Phillip Widman, Amir Rosenthal, Kevin B Sr Reid Sr, Timothy Lowney, Rebecca S Halstead, Shawn Christopher Leska, Sarah F Colbert and Michael W Wilson.
View institutional ownership trends.

How do I buy shares of Sturm, Ruger & Company, Inc.?

Shares of RGR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Sturm, Ruger & Company, Inc. own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Sturm, Ruger & Company, Inc. investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Visa (V), Tesla (TSLA), Netflix (NFLX) and Walt Disney (DIS).

Company Calendar

• Last Earnings: 4/30/2025
• Record date for 5/30 Dividend: 5/16/2025
• Ex-Dividend for 5/30 Dividend: 5/16/2025
• Dividend Payable: 5/30/2025
• Today: 7/09/2025
• Next Earnings (Estimated): 7/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: LEISURE&REC PRD
• Sub-Industry: Leisure Products
• Current Symbol: NYSE:RGR
• CIK: 95029
• Web: www.ruger.com
• Phone: (203) 259-7843
• Fax: 203-256-3367
• Employees: 1,780
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): $1.83
• Trailing P/E Ratio: 19.66
• Forward P/E Ratio: 15.54
• P/E Growth: N/A
• Net Income: $30.56 million
• Net Margins: 5.84%
• Pretax Margin: 7.20%
• Return on Equity: 9.78%
• Return on Assets: 8.26%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 4.62
• Quick Ratio: 3.33

Sales & Book Value

• Annual Sales: $535.64 million
• Price / Sales: 1.11
• Cash Flow: $3.12 per share
• Price / Cash Flow: 11.51
• Book Value: $19.03 per share
• Price / Book: 1.89

Miscellaneous

• Outstanding Shares: 16,560,000
• Free Float: 15,793,000
• Market Cap: $594.50 million
• Optionable: Optionable
• Beta: 0.10