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Ralph Lauren (RL) News Today

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$315.23 -1.12 (-0.35%)
Closing price 09/12/2025 03:59 PM Eastern
Extended Trading
$318.50 +3.27 (+1.04%)
As of 09/12/2025 07:55 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Why Is Ralph Lauren Down Today?

Ralph Lauren Corporation (NYSE: RL) shares traded lower amid a mix of dividend news, analyst price-target upgrades, fashion-week buzz and rising short interest. Investors weighed the impact of a new quarterly dividend and a bullish Needham upgrade against elevated bearish positioning and broad luxury-retail commentary.

  • Positive Sentiment: Ralph Lauren declared a quarterly cash dividend, reinforcing its commitment to shareholder returns. Ralph Lauren Corporation Declares Quarterly Dividend
  • Positive Sentiment: Needham & Company raised its rating to “Buy” and lifted RL’s price target from $335 to $350, implying roughly 11% upside. Ralph Lauren price target raised to $350
  • Positive Sentiment: MarketBeat highlighted RL as one of three top luxury retailers, citing 35% YTD gains, Q1 beat-and-raise results and strong chart momentum. Ride the Luxury Retail Wave with These 3 High-End Brand Stocks
  • Neutral Sentiment: A flurry of NYFW coverage—from “Ralph’s House” highlights to A-list front rows—boosted brand visibility but carries no direct sales catalyst. Welcome to Ralph’s House
  • Neutral Sentiment: Ralph Lauren rolled out an AI styling app to enhance digital engagement ahead of Fashion Week, though users still require in-person fittings. Ralph Lauren’s AI styling app feels luxe
  • Neutral Sentiment: The company unveiled its Spring 2026 ready-to-wear collection on the eve of NYFW, signaling continued creative momentum but no immediate revenue impact. Ralph Lauren unveils Spring 2026 collection
  • Negative Sentiment: Short interest rose 25.8% in August to 1.56 million shares (4.2% of float), reflecting increasing bearish bets that could amplify downward pressure if sentiment turns sour.
Posted 1+ days agoAI Generated. May Contain Errors.

RL Latest News

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RL Media Mentions By Week

RL Media Sentiment

Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press.

RL
News Sentiment

0.92

0.92

Average
Consumer Discretionary
News Sentiment

RL News Coverage

We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week.

RL Articles
This Week

50

21

RL Articles
Average Week

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This page (NYSE:RL) was last updated on 9/14/2025 by MarketBeat.com Staff
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