Rollins (ROL) Stock Forecast & Price Target

Q: What analysts cover Rollins?

Rollins has been rated by research analysts at Argus , Bank of America , Barclays , BNP Paribas Exane , Canaccord Genuity Group , Citigroup , JPMorgan Chase & Co. , Morgan Stanley , Piper Sandler , Raymond James Financial , Royal Bank Of Canada , UBS Group , Weiss Ratings , Wells Fargo & Company , and Zacks Research in the past 90 days.

$30.15 -0.42 (-1.36%)

Closing price 10/2/2026 03:59 PM Eastern

Extended Trading

$29.94 -0.21 (-0.70%)

As of 10/2/2026 08:00 PM Eastern

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Rollins - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 19 Analyst Ratings

Sell
3

Hold
11

Buy
5

Based on 19 Wall Street analysts who have issued ratings for Rollins in the last 12 months, the stock has a consensus rating of "Hold." Out of the 19 analysts, 3 have given a sell rating, 11 have given a hold rating, 4 have given a buy rating, and 1 has given a strong buy rating for ROL.

Consensus Price Target

$45.94
52.36% Upside

According to the 19 analysts' twelve-month price targets for Rollins, the average price target is $45.94. The highest price target for ROL is $67.00, while the lowest price target for ROL is $27.00. The average price target represents a forecasted upside of 52.36% from the current price of $30.15.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ROL Analyst Ratings Over Time

Type	Current Forecast 10/4/25 to 10/4/26	1 Month Ago 9/4/25 to 9/4/26	3 Months Ago 7/6/25 to 7/6/26	1 Year Ago 10/4/24 to 10/4/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	4 Buy rating(s)	5 Buy rating(s)	8 Buy rating(s)	8 Buy rating(s)
Hold	11 Hold rating(s)	10 Hold rating(s)	7 Hold rating(s)	5 Hold rating(s)
Sell	3 Sell rating(s)	3 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$45.94	$48.71	$63.07	$62.18
Forecasted Upside	52.36% Upside	35.90% Upside	47.67% Upside	5.86% Upside
Consensus Rating	Hold	Hold	Moderate Buy	Moderate Buy

ROL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ROL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Rollins Stock vs. The Competition

Type	Rollins	Industrials Companies	Broader Market
Consensus Rating Score	2.16	2.31	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	52.36% Upside	107.63% Upside	21.53% Upside
News Sentiment Rating	Neutral News See Recent ROL News	Positive News	Neutral News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/29/2026	Wells Fargo & Company 3 of 5 stars	Jason Haas 1 of 5 stars	Reiterated Rating	Underweight	$32.00 ➝ $27.00	-11.78%
9/29/2026	Morgan Stanley 3 of 5 stars	Toni Kaplan 1 of 5 stars	Lower Target	Overweight	$60.00 ➝ $45.00	+48.63%
9/29/2026	BNP Paribas Exane 5 of 5 stars	Seth Weber Not Rated	Lower Target	Neutral	$44.00 ➝ $35.00	+14.36%
9/23/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Keith Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Overweight ➝ Neutral	$46.00 ➝ $33.00	+1.71%
8/11/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold (C) ➝ Hold (C-)
8/5/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Eade Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold
7/28/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold ➝ Strong Sell
7/24/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joshua Chan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$50.00 ➝ $43.00	+11.27%
7/24/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Manav Patnaik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Overweight	$72.00 ➝ $45.00	+14.12%
7/24/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tomohiko Sano Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight ➝ Underweight	$70.00 ➝ $45.00	+14.12%
Get the Latest News and Ratings for ROL and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Rollins and its competitors with MarketBeat's FREE daily newsletter.
7/23/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian McNamara Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Hold	$51.00 ➝ $45.00	+14.12%
7/23/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$35.00	-9.96%
7/23/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ashish Sabadra Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Sector Perform	$52.00 ➝ $40.00	-8.16%
7/23/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Curtis Nagle Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Neutral	$55.00 ➝ $35.00	-19.64%
7/15/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Marc Van'T Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Neutral	$46.00	+3.68%
5/29/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Connor Cerniglia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform	$70.00 ➝ $52.00	+5.21%
4/27/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Neutral ➝ Buy	$66.00	+16.63%
4/23/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$67.00	+17.64%
4/13/2026	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anthony Chukumba Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Hold	$56.00	+3.22%
11/3/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephanie Moore Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Buy	$66.00	+14.55%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 02:51 PM ET.

Should I Buy Rollins Stock? ROL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, October 2, 2026. Please send any questions or comments about these Rollins pros and cons to contact@marketbeat.com.

Rollins
Bull Case

Here are some ways that investors could benefit from investing in Rollins, Inc.:

The stock is currently trading at $30.15, which is near its 52-week low of $29.69, potentially offering a significant entry point for value-oriented investors who believe the market has overreacted to recent negative news.
Rollins, Inc. maintains a consistent dividend yield of 2.39%, providing a steady income stream for investors, with a recent quarterly payment of $0.1825 per share that supports long-term holding strategies.
The company demonstrated strong operational resilience in the most recent quarter, achieving 7.9% year-over-year revenue growth to $1.08 billion and a robust return on equity of 38.81%, indicating efficient capital management despite macroeconomic headwinds.
With a beta of 0.73, the stock exhibits lower volatility than the broader market, which can help reduce portfolio risk for investors seeking stability during periods of market uncertainty.
Rollins, Inc. benefits from a diversified portfolio of well-known brands like Orkin and Terminix, which provides recurring revenue streams through residential and commercial pest control services, creating a defensive business model.

Rollins
Bear Case

Investors should be bearish about investing in Rollins, Inc. for these reasons:

Recent analyst sentiment has turned negative, with Morgan Stanley lowering its price target from $60.00 to $45.00 and Zacks Research downgrading the stock to a "strong sell" rating, signaling a lack of confidence in near-term performance.
The company missed its earnings expectations in the latest quarter, reporting $0.32 in earnings per share against a consensus estimate of $0.34, which may indicate underlying pressure on profitability margins.
Short interest has increased significantly, with shares shorted rising to 18.2 million as of September 2026, a 19.3% increase from the previous month, suggesting that a growing number of traders are betting on further price declines.
The stock has experienced a sustained downward trend, hitting new 52-week lows repeatedly since July 2026, with the price falling from a high of $66.14 to the current $30.15, indicating persistent selling pressure.
Rollins, Inc. carries a debt-to-equity ratio of 0.34 and a current ratio of 0.63, which is below 1.0, suggesting that the company may face liquidity challenges in meeting its short-term obligations with its current assets.

ROL Forecast - Frequently Asked Questions

According to the research reports of 19 Wall Street equities research analysts, the average twelve-month stock price forecast for Rollins is $45.94, with a high forecast of $67.00 and a low forecast of $27.00.

19 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Rollins in the last year. There are currently 3 sell ratings, 11 hold ratings, 4 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" ROL shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ROL, but not buy additional shares or sell existing shares.

According to analysts, Rollins's stock has a predicted upside of 52.36% based on their 12-month stock forecasts.

Over the previous 90 days, Rollins's stock had 6 downgrades by analysts.

Rollins has been rated by research analysts at Argus, Bank of America, Barclays, BNP Paribas Exane, Canaccord Genuity Group, Citigroup, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Raymond James Financial, Royal Bank Of Canada, UBS Group, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like Rollins less than other "industrials" companies. The consensus rating score for Rollins is 2.16 while the average consensus rating score for "industrials" companies is 2.31. Learn more on how ROL compares to other companies.

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Brokerages With Rollins Recommendations

MarketBeat monitors more than a dozen sources for Rollins analyst ratings, with the most recent rating issued on 9/29/2026.

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Rollins (ROL) Stock Forecast & Price Target