SAP (SAP) Stock Forecast & Price Target

$278.38 +2.16 (+0.78%)

Closing price 10/23/2025 03:59 PM Eastern

Extended Trading

$279.75 +1.37 (+0.49%)

As of 10/23/2025 07:58 PM Eastern

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SAP - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Buy

Based on 17 Analyst Ratings

Sell
0

Hold
1

Buy
16

Based on 17 Wall Street analysts who have issued ratings for SAP in the last 12 months, the stock has a consensus rating of "Buy." Out of the 17 analysts, 1 has given a hold rating, 15 have given a buy rating, and 1 has given a strong buy rating for SAP.

Consensus Price Target

$280.00
0.58% Upside

According to the 17 analysts' twelve-month price targets for SAP, the average price target is $280.00. The highest price target for SAP is $375.00, while the lowest price target for SAP is $38.00. The average price target represents a forecasted upside of 0.58% from the current price of $278.38.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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SAP Analyst Ratings Over Time

Type	Current Forecast 10/24/24 to 10/24/25	1 Month Ago 9/24/24 to 9/24/25	3 Months Ago 7/26/24 to 7/26/25	1 Year Ago 10/25/23 to 10/24/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	15 Buy rating(s)	11 Buy rating(s)	10 Buy rating(s)	8 Buy rating(s)
Hold	1 Hold rating(s)	1 Hold rating(s)	0 Hold rating(s)	1 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$280.00	$281.67	$281.67	$252.33
Forecasted Upside	0.58% Upside	4.82% Upside	-2.12% Downside	5.87% Upside
Consensus Rating	Buy	Buy	Buy	Moderate Buy

SAP Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SAP Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

SAP Stock vs. The Competition

Type	SAP	Computer and Technology Companies	S&P 500
Consensus Rating Score	3.00	2.31	2.52
Consensus Rating	Buy	Hold	Moderate Buy
Predicted Upside	0.58% Upside	58.84% Upside	12.12% Upside
News Sentiment Rating	Positive News See Recent SAP News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/23/2025	Cowen 1 of 5 stars		Reiterated Rating	Buy
10/23/2025	KeyCorp 3 of 5 stars		Reiterated Rating	Overweight
10/23/2025	JMP Securities 3 of 5 stars	Patrick Walravens 1 of 5 stars	Reiterated Rating	Market Outperform	$375.00	+35.55%
10/23/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Keith Bachman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$330.00 ➝ $320.00	+15.67%
10/8/2025	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy (B)
9/24/2025	Oddo Bhf Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Outperform
9/16/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
8/14/2025	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
8/5/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Overweight
7/25/2025	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Raimo Lenschow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$308.00 ➝ $322.00	+11.89%
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6/17/2025	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Overweight
5/30/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	M. Briest Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy
5/20/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Turrin Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Overweight
4/29/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$320.00 ➝ $320.00	+9.63%
1/30/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Irene Nattel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$38.00 ➝ $38.00	-86.39%
1/17/2025	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	D. Wood Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$240.00 ➝ $305.00	+16.51%
1/15/2025	Kepler Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
5/23/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Outperform	$227.00	+16.37%
1/26/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$185.00 ➝ $207.00	+19.26%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 03:21 AM ET.

Should I Buy SAP Stock? SAP Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 22, 2025. Please send any questions or comments about these SAP pros and cons to contact@marketbeat.com.

SAP
Bull Case

Here are some ways that investors could benefit from investing in SAP SE:

The current stock price is around $269, which is significantly lower than its 12-month high, suggesting potential for price appreciation.
SAP SE reported a strong quarterly earnings performance, exceeding analysts' expectations with a revenue increase of 8.9% year-over-year, indicating robust business growth.
The company has a solid net margin of 18.26%, reflecting effective cost management and profitability, which can be attractive for investors seeking stable returns.
With a low debt-to-equity ratio of 0.15, SAP SE demonstrates strong financial health and lower financial risk, making it a safer investment option.
SAP SE's diverse product offerings, including the latest SAP S/4HANA and SAP SuccessFactors, position it well in the growing software market, appealing to a wide range of business needs.

SAP
Bear Case

Investors should be bearish about investing in SAP SE for these reasons:

The stock has a relatively high P/E ratio of 45.17, which may indicate that it is overvalued compared to its earnings, potentially leading to price corrections.
With a P/E/G ratio of 4.06, the stock may not offer sufficient growth relative to its price, suggesting that investors might not see significant returns in the near term.
The beta of 1.28 indicates that SAP SE's stock is more volatile than the market, which could lead to larger price swings and increased risk for investors.
Despite recent revenue growth, the competitive landscape in the software industry is intense, which could impact future performance and market share.
Investors may be concerned about the company's ability to sustain its growth momentum in a rapidly changing technology environment, which could affect long-term profitability.

SAP Forecast - Frequently Asked Questions

: According to the research reports of 17 Wall Street equities research analysts, the average twelve-month stock price forecast for SAP is $280.00, with a high forecast of $375.00 and a low forecast of $38.00.
: 17 Wall Street analysts have issued "buy," "hold," and "sell" ratings for SAP in the last year. There is currently 1 hold rating, 15 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "buy" SAP shares.
: According to analysts, SAP's stock has a predicted upside of 0.58% based on their 12-month stock forecasts.
: Over the previous 90 days, SAP's stock had 1 upgrade and 1 downgrade by analysts.
: SAP has been rated by research analysts at BMO Capital Markets, Cowen, Erste Group Bank, Jefferies Financial Group, JMP Securities, KeyCorp, Morgan Stanley, Oddo Bhf, and Weiss Ratings in the past 90 days.
: Analysts like SAP more than other "computer and technology" companies. The consensus rating for SAP is Buy while the average consensus rating for "computer and technology" companies is Hold. Learn more on how SAP compares to other companies.

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This page (NYSE:SAP) was last updated on 10/24/2025 by MarketBeat.com Staff

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SAP (SAP) Stock Forecast & Price Target