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SAP (SAP) Competitors

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$210.80 +1.69 (+0.81%)
Closing price 09/25/2026 03:59 PM Eastern
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$210.00 -0.80 (-0.38%)
As of 09/25/2026 07:31 PM Eastern
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SAP vs. PLTR, CRM, APP, ADBE, and DDOG

Should you buy SAP stock or one of its competitors? SAP's main competitors and comparable companies include Palantir Technologies (PLTR), Salesforce (CRM), AppLovin (APP), Adobe (ADBE), and Datadog (DDOG). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does SAP compare to Palantir Technologies?

Palantir Technologies (NASDAQ:PLTR) and SAP (NYSE:SAP) are both large-cap technology companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, risk, institutional ownership, earnings, analyst recommendations and media sentiment.

Palantir Technologies has a net margin of 49.01% compared to SAP's net margin of 20.88%. Palantir Technologies' return on equity of 30.57% beat SAP's return on equity.

Company Net Margins Return on Equity Return on Assets
Palantir Technologies49.01% 30.57% 25.64%
SAP 20.88%17.07%10.61%

SAP has higher revenue and earnings than Palantir Technologies. SAP is trading at a lower price-to-earnings ratio than Palantir Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Palantir Technologies$6.16B74.04$1.63B$1.17162.11
SAP$38.19B6.78$8.10B$7.9626.48

Palantir Technologies has a beta of 1.62, meaning that its share price is 62% more volatile than the broader market. Comparatively, SAP has a beta of 1.14, meaning that its share price is 14% more volatile than the broader market.

Palantir Technologies presently has a consensus price target of $195.33, suggesting a potential upside of 2.99%. SAP has a consensus price target of $256.29, suggesting a potential upside of 21.58%. Given SAP's stronger consensus rating and higher probable upside, analysts clearly believe SAP is more favorable than Palantir Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Palantir Technologies
3 Sell rating(s)
10 Hold rating(s)
21 Buy rating(s)
2 Strong Buy rating(s)
2.61
SAP
0 Sell rating(s)
7 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.71

45.7% of Palantir Technologies shares are held by institutional investors. 9.5% of Palantir Technologies shares are held by insiders. Comparatively, 7.4% of SAP shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, Palantir Technologies had 116 more articles in the media than SAP. MarketBeat recorded 127 mentions for Palantir Technologies and 11 mentions for SAP. Palantir Technologies' average media sentiment score of 0.62 beat SAP's score of 0.59 indicating that Palantir Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Palantir Technologies
48 Very Positive mention(s)
30 Positive mention(s)
33 Neutral mention(s)
13 Negative mention(s)
1 Very Negative mention(s)
Positive
SAP
3 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Palantir Technologies beats SAP on 12 of the 17 factors compared between the two stocks.

How does SAP compare to Salesforce?

Salesforce (NYSE:CRM) and SAP (NYSE:SAP) are both large-cap technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, media sentiment, risk, profitability, earnings and institutional ownership.

80.4% of Salesforce shares are held by institutional investors. 3.5% of Salesforce shares are held by company insiders. Comparatively, 7.4% of SAP shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Salesforce has a net margin of 21.99% compared to SAP's net margin of 20.88%. Salesforce's return on equity of 24.90% beat SAP's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce21.99% 24.90% 11.27%
SAP 20.88%17.07%10.61%

Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.8%. SAP pays an annual dividend of $2.13 per share and has a dividend yield of 1.0%. Salesforce pays out 16.0% of its earnings in the form of a dividend. SAP pays out 26.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has raised its dividend for 1 consecutive years.

Salesforce currently has a consensus price target of $275.14, suggesting a potential upside of 17.46%. SAP has a consensus price target of $256.29, suggesting a potential upside of 21.58%. Given SAP's stronger consensus rating and higher probable upside, analysts clearly believe SAP is more favorable than Salesforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
3 Sell rating(s)
14 Hold rating(s)
30 Buy rating(s)
3 Strong Buy rating(s)
2.66
SAP
0 Sell rating(s)
7 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.71

SAP has lower revenue, but higher earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than SAP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$43.94B4.39$7.46B$10.9721.35
SAP$38.19B6.78$8.10B$7.9626.48

In the previous week, Salesforce had 28 more articles in the media than SAP. MarketBeat recorded 39 mentions for Salesforce and 11 mentions for SAP. SAP's average media sentiment score of 0.59 beat Salesforce's score of 0.50 indicating that SAP is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
11 Very Positive mention(s)
12 Positive mention(s)
9 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral
SAP
3 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Salesforce has a beta of 1.2, meaning that its stock price is 20% more volatile than the broader market. Comparatively, SAP has a beta of 1.14, meaning that its stock price is 14% more volatile than the broader market.

Summary

Salesforce beats SAP on 12 of the 20 factors compared between the two stocks.

How does SAP compare to AppLovin?

AppLovin (NASDAQ:APP) and SAP (NYSE:SAP) are both large-cap technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, valuation, dividends, institutional ownership, media sentiment, profitability and risk.

In the previous week, AppLovin had 39 more articles in the media than SAP. MarketBeat recorded 50 mentions for AppLovin and 11 mentions for SAP. SAP's average media sentiment score of 0.59 beat AppLovin's score of 0.32 indicating that SAP is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
AppLovin
12 Very Positive mention(s)
2 Positive mention(s)
32 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
SAP
3 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

SAP has higher revenue and earnings than AppLovin. AppLovin is trading at a lower price-to-earnings ratio than SAP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
AppLovin$6.83B15.23$3.33B$13.0123.89
SAP$38.19B6.78$8.10B$7.9626.48

AppLovin has a beta of 2.49, meaning that its stock price is 149% more volatile than the broader market. Comparatively, SAP has a beta of 1.14, meaning that its stock price is 14% more volatile than the broader market.

41.8% of AppLovin shares are owned by institutional investors. 12.8% of AppLovin shares are owned by insiders. Comparatively, 7.4% of SAP shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

AppLovin has a net margin of 64.58% compared to SAP's net margin of 20.88%. AppLovin's return on equity of 193.10% beat SAP's return on equity.

Company Net Margins Return on Equity Return on Assets
AppLovin64.58% 193.10% 59.63%
SAP 20.88%17.07%10.61%

AppLovin currently has a consensus target price of $529.39, indicating a potential upside of 70.36%. SAP has a consensus target price of $256.29, indicating a potential upside of 21.58%. Given AppLovin's stronger consensus rating and higher possible upside, equities research analysts plainly believe AppLovin is more favorable than SAP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AppLovin
0 Sell rating(s)
8 Hold rating(s)
13 Buy rating(s)
3 Strong Buy rating(s)
2.79
SAP
0 Sell rating(s)
7 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.71

Summary

AppLovin beats SAP on 12 of the 16 factors compared between the two stocks.

How does SAP compare to Adobe?

SAP (NYSE:SAP) and Adobe (NASDAQ:ADBE) are both large-cap technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, analyst recommendations, dividends, valuation, profitability and institutional ownership.

SAP has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market. Comparatively, Adobe has a beta of 1.42, indicating that its share price is 42% more volatile than the broader market.

Adobe has a net margin of 28.05% compared to SAP's net margin of 20.88%. Adobe's return on equity of 65.65% beat SAP's return on equity.

Company Net Margins Return on Equity Return on Assets
SAP20.88% 17.07% 10.61%
Adobe 28.05%65.65%25.54%

In the previous week, Adobe had 31 more articles in the media than SAP. MarketBeat recorded 42 mentions for Adobe and 11 mentions for SAP. Adobe's average media sentiment score of 0.64 beat SAP's score of 0.59 indicating that Adobe is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SAP
3 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Adobe
21 Very Positive mention(s)
4 Positive mention(s)
14 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

SAP has higher revenue and earnings than Adobe. Adobe is trading at a lower price-to-earnings ratio than SAP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SAP$38.19B6.78$8.10B$7.9626.48
Adobe$25.97B3.53$7.13B$17.9213.14

81.8% of Adobe shares are held by institutional investors. 7.4% of SAP shares are held by company insiders. Comparatively, 0.2% of Adobe shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

SAP currently has a consensus price target of $256.29, suggesting a potential upside of 21.58%. Adobe has a consensus price target of $282.68, suggesting a potential upside of 20.05%. Given SAP's stronger consensus rating and higher probable upside, research analysts plainly believe SAP is more favorable than Adobe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SAP
0 Sell rating(s)
7 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.71
Adobe
5 Sell rating(s)
21 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.06

Summary

SAP beats Adobe on 9 of the 17 factors compared between the two stocks.

How does SAP compare to Datadog?

SAP (NYSE:SAP) and Datadog (NASDAQ:DDOG) are both large-cap technology companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, media sentiment, risk, profitability, dividends and earnings.

SAP has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market. Comparatively, Datadog has a beta of 1.49, suggesting that its share price is 49% more volatile than the broader market.

78.3% of Datadog shares are owned by institutional investors. 7.4% of SAP shares are owned by insiders. Comparatively, 6.5% of Datadog shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

SAP has higher revenue and earnings than Datadog. SAP is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SAP$38.19B6.78$8.10B$7.9626.48
Datadog$3.97B24.27$107.74M$0.49547.20

In the previous week, Datadog had 11 more articles in the media than SAP. MarketBeat recorded 22 mentions for Datadog and 11 mentions for SAP. Datadog's average media sentiment score of 0.62 beat SAP's score of 0.59 indicating that Datadog is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SAP
3 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Datadog
9 Very Positive mention(s)
6 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

SAP presently has a consensus price target of $256.29, indicating a potential upside of 21.58%. Datadog has a consensus price target of $276.66, indicating a potential upside of 3.18%. Given SAP's higher possible upside, research analysts plainly believe SAP is more favorable than Datadog.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SAP
0 Sell rating(s)
7 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.71
Datadog
1 Sell rating(s)
4 Hold rating(s)
38 Buy rating(s)
2 Strong Buy rating(s)
2.91

SAP has a net margin of 20.88% compared to Datadog's net margin of 4.48%. SAP's return on equity of 17.07% beat Datadog's return on equity.

Company Net Margins Return on Equity Return on Assets
SAP20.88% 17.07% 10.61%
Datadog 4.48%5.67%3.24%

Summary

Datadog beats SAP on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SAP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SAP vs. The Competition

Export
MetricSAPSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$258.82B$16.06B$31.27B$22.98B
Dividend Yield1.02%3.43%2.76%3.68%
P/E Ratio26.48141.9479.3128.00
Price / Sales6.781,289.94589.6588.74
Price / Cash26.9946.7848.9141.27
Price / Book5.088.717.934.66
Net Income$8.10B$433.51M$704.26M$1.07B
7 Day Performance0.63%0.36%1.10%-1.12%
1 Month Performance-4.78%-4.38%-2.96%-5.10%
1 Year Performance-20.27%-0.21%180.11%7.73%

SAP Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SAP
SAP
4.6519 of 5 stars		$210.80
+0.8%		$256.29
+21.6%		-20.3%$258.82B$38.19B26.48110,650
PLTR
Palantir Technologies
3.4612 of 5 stars		$183.01
+3.0%		$195.33
+6.7%		+6.8%$439.78B$6.16B156.424,429
CRM
Salesforce
3.9351 of 5 stars		$236.51
-0.6%		$275.14
+16.3%		-3.8%$194.65B$43.94B21.5683,334
APP
AppLovin
4.8692 of 5 stars		$330.17
+7.2%		$529.39
+60.3%		-53.6%$110.49B$6.83B25.38898
ADBE
Adobe
4.5454 of 5 stars		$249.52
+0.2%		$282.68
+13.3%		-34.7%$99.18B$23.77B13.9231,360

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This page (NYSE:SAP) was last updated on 9/27/2026 by MarketBeat.com Staff.
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