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SAP (SAP) Competitors

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$206.13 +6.67 (+3.35%)
Closing price 08/7/2026 03:59 PM Eastern
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$206.12 -0.01 (-0.01%)
As of 08/7/2026 07:58 PM Eastern
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SAP vs. PLTR, CRM, APP, ADBE, and DDOG

Should you buy SAP stock or one of its competitors? MarketBeat compares SAP with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with SAP include Palantir Technologies (PLTR), Salesforce (CRM), AppLovin (APP), Adobe (ADBE), and Datadog (DDOG). These companies are all part of the "application software" industry.

How does SAP compare to Palantir Technologies?

Palantir Technologies (NASDAQ:PLTR) and SAP (NYSE:SAP) are both large-cap technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, risk, media sentiment, dividends, institutional ownership and profitability.

45.7% of Palantir Technologies shares are held by institutional investors. 9.5% of Palantir Technologies shares are held by insiders. Comparatively, 7.4% of SAP shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Palantir Technologies had 315 more articles in the media than SAP. MarketBeat recorded 323 mentions for Palantir Technologies and 8 mentions for SAP. Palantir Technologies' average media sentiment score of 0.72 beat SAP's score of 0.56 indicating that Palantir Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Palantir Technologies
156 Very Positive mention(s)
52 Positive mention(s)
70 Neutral mention(s)
21 Negative mention(s)
9 Very Negative mention(s)
Positive
SAP
3 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Palantir Technologies currently has a consensus target price of $190.73, indicating a potential upside of 10.88%. SAP has a consensus target price of $264.83, indicating a potential upside of 28.48%. Given SAP's stronger consensus rating and higher probable upside, analysts plainly believe SAP is more favorable than Palantir Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Palantir Technologies
3 Sell rating(s)
11 Hold rating(s)
20 Buy rating(s)
2 Strong Buy rating(s)
2.58
SAP
0 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.62

SAP has higher revenue and earnings than Palantir Technologies. SAP is trading at a lower price-to-earnings ratio than Palantir Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Palantir Technologies$4.48B92.14$1.63B$1.17147.02
SAP$41.63B6.08$8.10B$7.9625.90

Palantir Technologies has a beta of 1.59, suggesting that its share price is 59% more volatile than the broader market. Comparatively, SAP has a beta of 1.12, suggesting that its share price is 12% more volatile than the broader market.

Palantir Technologies has a net margin of 49.01% compared to SAP's net margin of 20.88%. Palantir Technologies' return on equity of 30.57% beat SAP's return on equity.

Company Net Margins Return on Equity Return on Assets
Palantir Technologies49.01% 30.57% 25.64%
SAP 20.88%17.07%10.61%

Summary

Palantir Technologies beats SAP on 12 of the 17 factors compared between the two stocks.

How does SAP compare to Salesforce?

Salesforce (NYSE:CRM) and SAP (NYSE:SAP) are both large-cap technology companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, dividends, profitability, earnings, analyst recommendations, risk and valuation.

Salesforce has a beta of 1.16, suggesting that its stock price is 16% more volatile than the broader market. Comparatively, SAP has a beta of 1.12, suggesting that its stock price is 12% more volatile than the broader market.

SAP has higher revenue and earnings than Salesforce. Salesforce is trading at a lower price-to-earnings ratio than SAP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Salesforce$41.53B3.80$7.46B$8.6422.28
SAP$41.63B6.08$8.10B$7.9625.90

80.4% of Salesforce shares are held by institutional investors. 3.5% of Salesforce shares are held by company insiders. Comparatively, 7.4% of SAP shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Salesforce presently has a consensus target price of $249.51, suggesting a potential upside of 29.63%. SAP has a consensus target price of $264.83, suggesting a potential upside of 28.48%. Given Salesforce's higher possible upside, research analysts clearly believe Salesforce is more favorable than SAP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Salesforce
4 Sell rating(s)
16 Hold rating(s)
25 Buy rating(s)
2 Strong Buy rating(s)
2.53
SAP
0 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.62

Salesforce pays an annual dividend of $1.76 per share and has a dividend yield of 0.9%. SAP pays an annual dividend of $2.14 per share and has a dividend yield of 1.0%. Salesforce pays out 20.4% of its earnings in the form of a dividend. SAP pays out 26.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Salesforce has raised its dividend for 1 consecutive years.

SAP has a net margin of 20.88% compared to Salesforce's net margin of 18.73%. Salesforce's return on equity of 18.72% beat SAP's return on equity.

Company Net Margins Return on Equity Return on Assets
Salesforce18.73% 18.72% 9.76%
SAP 20.88%17.07%10.61%

In the previous week, Salesforce had 35 more articles in the media than SAP. MarketBeat recorded 43 mentions for Salesforce and 8 mentions for SAP. Salesforce's average media sentiment score of 1.19 beat SAP's score of 0.56 indicating that Salesforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Salesforce
30 Very Positive mention(s)
7 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
SAP
3 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Salesforce beats SAP on 11 of the 20 factors compared between the two stocks.

How does SAP compare to AppLovin?

SAP (NYSE:SAP) and AppLovin (NASDAQ:APP) are both large-cap technology companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, risk, profitability, media sentiment, valuation, analyst recommendations and earnings.

SAP presently has a consensus price target of $264.83, indicating a potential upside of 28.48%. AppLovin has a consensus price target of $574.82, indicating a potential upside of 65.75%. Given AppLovin's stronger consensus rating and higher possible upside, analysts plainly believe AppLovin is more favorable than SAP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SAP
0 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.62
AppLovin
0 Sell rating(s)
7 Hold rating(s)
15 Buy rating(s)
2 Strong Buy rating(s)
2.79

In the previous week, AppLovin had 73 more articles in the media than SAP. MarketBeat recorded 81 mentions for AppLovin and 8 mentions for SAP. SAP's average media sentiment score of 0.56 beat AppLovin's score of 0.23 indicating that SAP is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SAP
3 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
AppLovin
27 Very Positive mention(s)
11 Positive mention(s)
13 Neutral mention(s)
18 Negative mention(s)
3 Very Negative mention(s)
Neutral

SAP has higher revenue and earnings than AppLovin. SAP is trading at a lower price-to-earnings ratio than AppLovin, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SAP$41.63B6.08$8.10B$7.9625.90
AppLovin$5.48B21.26$3.33B$11.6429.79

AppLovin has a net margin of 64.58% compared to SAP's net margin of 20.88%. AppLovin's return on equity of 193.10% beat SAP's return on equity.

Company Net Margins Return on Equity Return on Assets
SAP20.88% 17.07% 10.61%
AppLovin 64.58%193.10%59.63%

41.9% of AppLovin shares are owned by institutional investors. 7.4% of SAP shares are owned by company insiders. Comparatively, 12.8% of AppLovin shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

SAP has a beta of 1.12, meaning that its share price is 12% more volatile than the broader market. Comparatively, AppLovin has a beta of 2.54, meaning that its share price is 154% more volatile than the broader market.

Summary

AppLovin beats SAP on 14 of the 17 factors compared between the two stocks.

How does SAP compare to Adobe?

Adobe (NASDAQ:ADBE) and SAP (NYSE:SAP) are both large-cap technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, profitability, media sentiment, dividends, valuation, analyst recommendations, risk and earnings.

Adobe has a net margin of 28.69% compared to SAP's net margin of 20.88%. Adobe's return on equity of 65.11% beat SAP's return on equity.

Company Net Margins Return on Equity Return on Assets
Adobe28.69% 65.11% 25.60%
SAP 20.88%17.07%10.61%

81.8% of Adobe shares are owned by institutional investors. 0.2% of Adobe shares are owned by insiders. Comparatively, 7.4% of SAP shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

SAP has higher revenue and earnings than Adobe. Adobe is trading at a lower price-to-earnings ratio than SAP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Adobe$25.20B4.18$7.13B$17.4815.17
SAP$41.63B6.08$8.10B$7.9625.90

Adobe has a beta of 1.4, indicating that its share price is 40% more volatile than the broader market. Comparatively, SAP has a beta of 1.12, indicating that its share price is 12% more volatile than the broader market.

Adobe presently has a consensus price target of $271.30, indicating a potential upside of 2.29%. SAP has a consensus price target of $264.83, indicating a potential upside of 28.48%. Given SAP's stronger consensus rating and higher probable upside, analysts clearly believe SAP is more favorable than Adobe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Adobe
6 Sell rating(s)
21 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.03
SAP
0 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.62

In the previous week, Adobe had 36 more articles in the media than SAP. MarketBeat recorded 44 mentions for Adobe and 8 mentions for SAP. Adobe's average media sentiment score of 0.98 beat SAP's score of 0.56 indicating that Adobe is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Adobe
31 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
4 Negative mention(s)
0 Very Negative mention(s)
Positive
SAP
3 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

SAP beats Adobe on 9 of the 17 factors compared between the two stocks.

How does SAP compare to Datadog?

SAP (NYSE:SAP) and Datadog (NASDAQ:DDOG) are both large-cap technology companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, dividends, valuation and institutional ownership.

78.3% of Datadog shares are owned by institutional investors. 7.4% of SAP shares are owned by insiders. Comparatively, 6.5% of Datadog shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

SAP has a net margin of 20.88% compared to Datadog's net margin of 4.48%. SAP's return on equity of 17.07% beat Datadog's return on equity.

Company Net Margins Return on Equity Return on Assets
SAP20.88% 17.07% 10.61%
Datadog 4.48%5.67%3.24%

SAP currently has a consensus target price of $264.83, indicating a potential upside of 28.48%. Datadog has a consensus target price of $276.32, indicating a potential upside of 18.12%. Given SAP's higher possible upside, analysts plainly believe SAP is more favorable than Datadog.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SAP
0 Sell rating(s)
9 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.62
Datadog
2 Sell rating(s)
3 Hold rating(s)
38 Buy rating(s)
2 Strong Buy rating(s)
2.89

SAP has higher revenue and earnings than Datadog. SAP is trading at a lower price-to-earnings ratio than Datadog, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SAP$41.63B6.08$8.10B$7.9625.90
Datadog$3.43B24.30$107.74M$0.38615.61

SAP has a beta of 1.12, indicating that its share price is 12% more volatile than the broader market. Comparatively, Datadog has a beta of 1.54, indicating that its share price is 54% more volatile than the broader market.

In the previous week, Datadog had 67 more articles in the media than SAP. MarketBeat recorded 75 mentions for Datadog and 8 mentions for SAP. SAP's average media sentiment score of 0.56 beat Datadog's score of 0.55 indicating that SAP is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SAP
3 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Datadog
25 Very Positive mention(s)
13 Positive mention(s)
19 Neutral mention(s)
7 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

SAP beats Datadog on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SAP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SAP vs. The Competition

Export
MetricSAPSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$253.27B$15.75B$30.08B$24.21B
Dividend Yield1.04%3.43%2.73%3.69%
P/E Ratio25.90126.9376.0029.20
Price / Sales6.081,303.23603.6218.48
Price / Cash26.4146.4651.5033.74
Price / Book4.816.729.286.87
Net Income$8.10B$436.21M$661.55M$1.06B
7 Day Performance12.08%3.79%4.84%2.91%
1 Month Performance30.06%1.32%-0.13%2.94%
1 Year Performance-29.41%9.06%203.19%20.40%

SAP Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SAP
SAP
4.9413 of 5 stars		$206.13
+3.3%		$264.83
+28.5%		-29.4%$253.27B$41.63B25.90110,650
PLTR
Palantir Technologies
3.9774 of 5 stars		$125.65
+2.1%		$189.88
+51.1%		-8.0%$301.22B$5.22B141.184,429
CRM
Salesforce
4.9216 of 5 stars		$186.20
+1.2%		$249.51
+34.0%		-19.8%$152.50B$42.83B21.5583,334
APP
AppLovin
4.9428 of 5 stars		$406.16
+2.6%		$672.18
+65.5%		-23.9%$136.45B$6.16B34.891,710
ADBE
Adobe
3.9587 of 5 stars		$251.34
+0.4%		$271.30
+7.9%		-22.2%$99.91B$25.20B14.3831,360

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This page (NYSE:SAP) was last updated on 8/9/2026 by MarketBeat.com Staff.
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