SHCO vs. WING, RRR, WH, ATAT, SHAK, TNL, HGV, BH.A, MLCO, and CHA
Should you be buying Soho House & Co Inc. stock or one of its competitors? The main competitors of Soho House & Co Inc. include Wingstop (WING), Red Rock Resorts (RRR), Wyndham Hotels & Resorts (WH), Atour Lifestyle (ATAT), Shake Shack (SHAK), Travel + Leisure (TNL), Hilton Grand Vacations (HGV), Biglari (BH.A), Melco Resorts & Entertainment (MLCO), and Chagee (CHA). These companies are all part of the "restaurants, hotels, motels" industry.
Soho House & Co Inc. vs. Its Competitors
Soho House & Co Inc. (NYSE:SHCO) and Wingstop (NASDAQ:WING) are both restaurants, hotels, motels companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, dividends, valuation, earnings, analyst recommendations, media sentiment, risk and institutional ownership.
Wingstop has a net margin of 25.61% compared to Soho House & Co Inc.'s net margin of -4.67%. Soho House & Co Inc.'s return on equity of -4.02% beat Wingstop's return on equity.
Wingstop has lower revenue, but higher earnings than Soho House & Co Inc.. Soho House & Co Inc. is trading at a lower price-to-earnings ratio than Wingstop, indicating that it is currently the more affordable of the two stocks.
Soho House & Co Inc. presently has a consensus price target of $9.00, indicating a potential upside of 1.41%. Wingstop has a consensus price target of $374.54, indicating a potential upside of 49.97%. Given Wingstop's stronger consensus rating and higher probable upside, analysts plainly believe Wingstop is more favorable than Soho House & Co Inc..
In the previous week, Wingstop had 19 more articles in the media than Soho House & Co Inc.. MarketBeat recorded 24 mentions for Wingstop and 5 mentions for Soho House & Co Inc.. Wingstop's average media sentiment score of 0.38 beat Soho House & Co Inc.'s score of -0.18 indicating that Wingstop is being referred to more favorably in the news media.
Soho House & Co Inc. has a beta of 0.69, meaning that its stock price is 31% less volatile than the S&P 500. Comparatively, Wingstop has a beta of 1.78, meaning that its stock price is 78% more volatile than the S&P 500.
62.4% of Soho House & Co Inc. shares are owned by institutional investors. 74.7% of Soho House & Co Inc. shares are owned by insiders. Comparatively, 0.7% of Wingstop shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Summary
Wingstop beats Soho House & Co Inc. on 13 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding SHCO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:SHCO) was last updated on 10/9/2025 by MarketBeat.com Staff