SHCO vs. WH, RRR, ATAT, HGV, SHAK, TNL, MLCO, BH.A, CHA, and PK
Should you be buying Soho House & Co Inc. stock or one of its competitors? The main competitors of Soho House & Co Inc. include Wyndham Hotels & Resorts (WH), Red Rock Resorts (RRR), Atour Lifestyle (ATAT), Hilton Grand Vacations (HGV), Shake Shack (SHAK), Travel + Leisure (TNL), Melco Resorts & Entertainment (MLCO), Biglari (BH.A), Chagee (CHA), and Park Hotels & Resorts (PK). These companies are all part of the "restaurants, hotels, motels" industry.
Soho House & Co Inc. vs. Its Competitors
Soho House & Co Inc. (NYSE:SHCO) and Wyndham Hotels & Resorts (NYSE:WH) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, valuation, media sentiment, earnings, analyst recommendations, risk, institutional ownership and dividends.
In the previous week, Wyndham Hotels & Resorts had 4 more articles in the media than Soho House & Co Inc.. MarketBeat recorded 5 mentions for Wyndham Hotels & Resorts and 1 mentions for Soho House & Co Inc.. Wyndham Hotels & Resorts' average media sentiment score of 1.10 beat Soho House & Co Inc.'s score of 0.49 indicating that Wyndham Hotels & Resorts is being referred to more favorably in the news media.
62.4% of Soho House & Co Inc. shares are held by institutional investors. Comparatively, 93.5% of Wyndham Hotels & Resorts shares are held by institutional investors. 74.7% of Soho House & Co Inc. shares are held by insiders. Comparatively, 2.5% of Wyndham Hotels & Resorts shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Soho House & Co Inc. presently has a consensus price target of $9.00, suggesting a potential upside of 1.69%. Wyndham Hotels & Resorts has a consensus price target of $106.98, suggesting a potential upside of 28.94%. Given Wyndham Hotels & Resorts' higher possible upside, analysts clearly believe Wyndham Hotels & Resorts is more favorable than Soho House & Co Inc..
Wyndham Hotels & Resorts has a net margin of 23.10% compared to Soho House & Co Inc.'s net margin of -4.67%. Wyndham Hotels & Resorts' return on equity of 60.79% beat Soho House & Co Inc.'s return on equity.
Wyndham Hotels & Resorts has higher revenue and earnings than Soho House & Co Inc.. Soho House & Co Inc. is trading at a lower price-to-earnings ratio than Wyndham Hotels & Resorts, indicating that it is currently the more affordable of the two stocks.
Soho House & Co Inc. has a beta of 0.69, meaning that its share price is 31% less volatile than the S&P 500. Comparatively, Wyndham Hotels & Resorts has a beta of 0.93, meaning that its share price is 7% less volatile than the S&P 500.
Summary
Wyndham Hotels & Resorts beats Soho House & Co Inc. on 14 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding SHCO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:SHCO) was last updated on 9/18/2025 by MarketBeat.com Staff