S&P 500   3,841.47
DOW   30,996.98
QQQ   325.42
S&P 500   3,841.47
DOW   30,996.98
QQQ   325.42
S&P 500   3,841.47
DOW   30,996.98
QQQ   325.42
S&P 500   3,841.47
DOW   30,996.98
QQQ   325.42
Log in

The Southern Stock Forecast, Price & News

+0.26 (+0.43 %)
(As of 01/22/2021 12:00 AM ET)
Today's Range
Now: $60.14
50-Day Range
MA: $60.47
52-Week Range
Now: $60.14
Volume3.08 million shs
Average Volume4.37 million shs
Market Capitalization$63.52 billion
P/E Ratio20.05
Dividend Yield4.26%
The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. It operates in four segments: Gas Distribution Operations, Gas Pipeline Investments, Wholesale Gas Services, and Gas Marketing Services. The company also constructs, acquires, owns, and manages power generation assets, including renewable energy facilities and sells electricity in the wholesale market; and distributes natural gas in Illinois, Georgia, Virginia, and Tennessee, as well as provides gas marketing services, wholesale gas services, and gas pipeline investments operations. It owns and/or operates 30 hydroelectric generating stations, 24 fossil fuel generating stations, 3 nuclear generating stations, 13 combined cycle/cogeneration stations, 42 solar facilities, 10 wind facilities, and 1 biomass facility; and constructs, operates, and maintains 75,585 miles of natural gas pipelines and 14 storage facilities with total capacity of 157 Bcf to provide natural gas to residential, commercial, and industrial customers. The company serves approximately 8 million electric and gas utility customers. It also provides products and services in the areas of energy efficiency, and utility infrastructure. In addition, the company offers digital wireless communications services with various communication options, including push to talk, cellular service, text messaging, wireless Internet access, and wireless data. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.
The Southern logo


Overall MarketRank

2.00 out of 5 stars

Utilities Sector

38th out of 273 stocks

Electric Services Industry

14th out of 78 stocks

Analyst Opinion: 2.1Community Rank: 1.8Dividend Strength: 3.3Insider Behavior: 0.8Valuation: 1.9 5 -4 -3 -2 -1 -

Industry, Sector and Symbol

Industry Electric services
Sub-IndustryElectric Utilities



Sales & Book Value

Annual Sales$21.42 billion
Cash Flow$6.32 per share
Book Value$30.28 per share


Net Income$4.75 billion


Outstanding Shares1,056,131,000
Market Cap$63.52 billion
Next Earnings Date2/18/2021 (Estimated)
+0.26 (+0.43 %)
(As of 01/22/2021 12:00 AM ET)
30 days | 90 days | 365 days | Advanced Chart

Receive SO News and Ratings via Email

Sign-up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter.

speech bubbles
speech bubbles

The Southern (NYSE:SO) Frequently Asked Questions

How has The Southern's stock price been impacted by COVID-19 (Coronavirus)?

The Southern's stock was trading at $58.18 on March 11th, 2020 when COVID-19 (Coronavirus) reached pandemic status according to the World Health Organization. Since then, SO stock has increased by 3.4% and is now trading at $60.14.
View which stocks have been most impacted by COVID-19

Is The Southern a buy right now?

17 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for The Southern in the last twelve months. There are currently 3 sell ratings, 6 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" The Southern stock. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SO, but not buy additional shares or sell existing shares.
View analyst ratings for The Southern
or view MarketBeat's top 5 stock picks.

What stocks does MarketBeat like better than The Southern?

Wall Street analysts have given The Southern a "Hold" rating, but there may be better short-term opportunities in the market. Some of MarketBeat's past winning trading ideas have resulted in 5-15% weekly gains. MarketBeat just released five new trading ideas, but The Southern wasn't one of them. MarketBeat thinks these five stocks may be even better buys.
View MarketBeat's top stock picks here.

What is Thomas A. Fanning's approval rating as The Southern's CEO?

235 employees have rated The Southern CEO Thomas A. Fanning on Glassdoor.com. Thomas A. Fanning has an approval rating of 85% among The Southern's employees.

When is The Southern's next earnings date?

The Southern is scheduled to release its next quarterly earnings announcement on Thursday, February 18th 2021.
View our earnings forecast for The Southern

How were The Southern's earnings last quarter?

The Southern Company (NYSE:SO) released its quarterly earnings data on Thursday, October, 29th. The utilities provider reported $1.22 earnings per share for the quarter, missing the Thomson Reuters' consensus estimate of $1.24 by $0.02. The utilities provider had revenue of $5.62 billion for the quarter, compared to the consensus estimate of $6.29 billion. The Southern had a net margin of 15.80% and a trailing twelve-month return on equity of 10.08%. The company's revenue was down 6.3% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $1.34 EPS.
View The Southern's earnings history

How often does The Southern pay dividends? What is the dividend yield for The Southern?

The Southern announced a quarterly dividend on Friday, January 15th. Stockholders of record on Tuesday, February 16th will be paid a dividend of $0.64 per share on Monday, March 8th. This represents a $2.56 dividend on an annualized basis and a yield of 4.26%. The ex-dividend date of this dividend is Friday, February 12th.
View The Southern's dividend history

Is The Southern a good dividend stock?

The Southern pays an annual dividend of $2.56 per share and currently has a dividend yield of 4.28%. SO has a dividend yield higher than 75% of all dividend-paying stocks, making it a leading dividend payer. The Southern has been increasing its dividend for 19 consecutive years, indicating the company has a strong committment to maintain and grow its dividend. The dividend payout ratio of The Southern is 82.32%. Payout ratios above 75% are not desirable because they may not be sustainable. Based on EPS estimates, The Southern will have a dividend payout ratio of 76.88% in the coming year. This indicates that The Southern may not be able to sustain their current dividend.
View The Southern's dividend history.

What guidance has The Southern issued on next quarter's earnings?

The Southern updated its FY20 earnings guidance on Thursday, October, 29th. The company provided earnings per share (EPS) guidance of $3.10-3.24 for the period, compared to the Thomson Reuters consensus earnings per share estimate of $3.16.

What price target have analysts set for SO?

17 analysts have issued 12 month price targets for The Southern's stock. Their forecasts range from $53.00 to $75.00. On average, they anticipate The Southern's stock price to reach $64.63 in the next year. This suggests a possible upside of 7.5% from the stock's current price.
View analysts' price targets for The Southern
or view Wall Street analyst' top-rated stocks.

Who are some of The Southern's key competitors?

What other stocks do shareholders of The Southern own?

Based on aggregate information from My MarketBeat watchlists, some companies that other The Southern investors own include AT&T (T), Verizon Communications (VZ), AbbVie (ABBV), Johnson & Johnson (JNJ), Duke Energy (DUK), Pfizer (PFE), Exxon Mobil (XOM), The Coca-Cola (KO), Altria Group (MO) and Chevron (CVX).

Who are The Southern's key executives?

The Southern's management team includes the following people:
  • Mr. Thomas A. Fanning, Chairman, Pres & CEO (Age 63, Pay $5.1M)
  • Mr. Andrew William Evans, Exec. VP & CFO (Age 53, Pay $1.98M)
  • Mr. William Paul Bowers, Chairman & CEO of Georgia Power (Age 64, Pay $2.28M)
  • Ms. Kimberly Scheibe Greene, Chairman, Pres & CEO of Southern Company Gas (Age 54, Pay $1.8M)
  • Mr. Mark A. Crosswhite, Chairman, Pres & CEO of Alabama Power (Age 58, Pay $2.01M)
  • Ms. Ann P. Daiss, Chief Accounting Officer & Comptroller (Age 52)
  • Mr. Martin Bernard Davis, Chief Information Officer & Exec. VP (Age 56)
  • Mr. Scott Gammill, Director of Investor Relations
  • Mr. James Y. Kerr II, Exec. VP, Chief Legal Officer & Chief Compliance Officer (Age 56)
  • Ms. Stacy R. Kilcoyne, VP of HR

What is The Southern's stock symbol?

The Southern trades on the New York Stock Exchange (NYSE) under the ticker symbol "SO."

Who are The Southern's major shareholders?

The Southern's stock is owned by a variety of institutional and retail investors. Top institutional shareholders include Donaldson Capital Management LLC (0.05%), Capital Investment Advisors LLC (0.05%), Kestra Advisory Services LLC (0.03%), Liberty One Investment Management LLC (0.03%), State of Alaska Department of Revenue (0.02%) and Hexavest Inc. (0.02%). Company insiders that own The Southern stock include Ann P Daiss, Anthony F Earley Jr, Anthony L Wilson, Christopher C Womack, David J Grain, Ernest J Moniz, Henry A Clark III, James Y Kerr II, Kimberly S Greene, Mark A Crosswhite, Mark Lantrip, Stan W Connally, Stephen E Kuczynski, Thomas A Fanning and William P Bowers.
View institutional ownership trends for The Southern

Which major investors are selling The Southern stock?

SO stock was sold by a variety of institutional investors in the last quarter, including Avantax Advisory Services Inc., Hexavest Inc., Webster Bank N. A., Pacer Advisors Inc., Trinity Legacy Partners LLC, Redpoint Investment Management Pty Ltd, State of Alaska Department of Revenue, and Mountain Capital Investment Advisors Inc. Company insiders that have sold The Southern company stock in the last year include Christopher C Womack, David J Grain, James Y Kerr II, Kimberly S Greene, and Stephen E Kuczynski.
View insider buying and selling activity for The Southern
or view top insider-selling stocks.

Which major investors are buying The Southern stock?

SO stock was bought by a variety of institutional investors in the last quarter, including Donaldson Capital Management LLC, Exchange Traded Concepts LLC, Kestra Advisory Services LLC, Holloway Wealth Management LLC, 6 Meridian, DNB Asset Management AS, IFM Investors Pty Ltd, and Louisiana State Employees Retirement System. Company insiders that have bought The Southern stock in the last two years include Anthony F Earley Jr, Ernest J Moniz, and Henry A Clark III.
View insider buying and selling activity for The Southern
or or view top insider-buying stocks.

How do I buy shares of The Southern?

Shares of SO can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.

What is The Southern's stock price today?

One share of SO stock can currently be purchased for approximately $60.14.

How big of a company is The Southern?

The Southern has a market capitalization of $63.52 billion and generates $21.42 billion in revenue each year. The utilities provider earns $4.75 billion in net income (profit) each year or $3.11 on an earnings per share basis. The Southern employs 27,943 workers across the globe.

What is The Southern's official website?

The official website for The Southern is www.southerncompany.com.

How can I contact The Southern?

The Southern's mailing address is 30 Ivan Allen Jr. Boulevard N.W., Atlanta GA, 30308. The utilities provider can be reached via phone at 404-506-5000 or via email at [email protected]

This page was last updated on 1/25/2021 by MarketBeat.com Staff

Enter your email address below to receive a concise daily summary of analysts' upgrades, downgrades and new coverage with MarketBeat.com's FREE daily email newsletter.