Southern (SO) News Today $94.56 +0.67 (+0.71%) Closing price 10/3/2025 03:59 PM EasternExtended Trading$94.70 +0.14 (+0.15%) As of 10/3/2025 07:57 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SO Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 Time Period Southern Company (The) $SO Stake Raised by Hennessy Advisors Inc.October 4 at 6:02 AM | marketbeat.comSouthern (NYSE:SO) Rating Lowered to "Hold" at ScotiabankOctober 4 at 6:01 AM | marketbeat.comEmpirical Financial Services LLC d.b.a. Empirical Wealth Management Has $2.73 Million Stock Position in Southern Company (The) $SOOctober 4 at 4:54 AM | marketbeat.comHilltop National Bank Buys Shares of 28,833 Southern Company (The) $SOOctober 3 at 5:40 AM | marketbeat.comWiser Wealth Management Inc Trims Position in Southern Company (The) $SOOctober 2 at 6:34 AM | marketbeat.comSouthern Company (The) $SO Shares Bought by Woodward Diversified Capital LLCOctober 2 at 5:25 AM | marketbeat.comUSA Financial Formulas Acquires Shares of 7,403 Southern Company (The) $SOOctober 2 at 5:06 AM | marketbeat.comB.O.S.S. Retirement Advisors LLC Buys New Shares in Southern Company (The) $SOOctober 2 at 5:05 AM | marketbeat.comTruist Financial Corp Cuts Position in Southern Company (The) $SOOctober 2 at 4:03 AM | marketbeat.comJanney Montgomery Scott LLC Has $33.02 Million Position in Southern Company (The) $SOOctober 2 at 3:45 AM | marketbeat.comSouthern Linc and Georgia State Agencies Celebrate Interoperability Project with Ceremony at the CapitolOctober 1, 2025 | prnewswire.comGreenleaf Trust Trims Position in Southern Company (The) $SOOctober 1, 2025 | marketbeat.comGeorgia Power highlights first contracts under new rules & regulations, continued economic growth and updated forecasts in latest filings with Georgia PSCSeptember 30, 2025 | prnewswire.comSouthern Company third-quarter earnings to be released October 30September 30, 2025 | prnewswire.comCapital Investment Advisors LLC Buys 14,020 Shares of Southern Company (The) $SOSeptember 30, 2025 | marketbeat.comRaleigh Capital Management Inc. Has $1.33 Million Position in Southern Company (The) $SOSeptember 30, 2025 | marketbeat.comGC Wealth Management RIA LLC Raises Stock Holdings in Southern Company (The) $SOSeptember 30, 2025 | marketbeat.comSound Income Strategies LLC Acquires 7,887 Shares of Southern Company (The) $SOSeptember 30, 2025 | marketbeat.comKlein Pavlis & Peasley Financial Inc. Purchases New Position in Southern Company (The) $SOSeptember 29, 2025 | marketbeat.comMoody Lynn & Lieberson LLC Acquires 6,822 Shares of Southern Company (The) $SOSeptember 29, 2025 | marketbeat.comCWA Asset Management Group LLC Sells 3,653 Shares of Southern Company (The) $SOSeptember 28, 2025 | marketbeat.comFort Washington Investment Advisors Inc. OH Sells 55,185 Shares of Southern Company (The) $SOSeptember 28, 2025 | marketbeat.comFinancial Partners Group LLC Has $279,000 Stock Holdings in Southern Company (The) $SOSeptember 28, 2025 | marketbeat.comSouthern Company (The) $SO Shares Purchased by Charles Schwab Trust CoSeptember 28, 2025 | marketbeat.com5 Strong Buy Utility Stocks Are Potential AI/Data Center Lottery WinnersSeptember 28, 2025 | 247wallst.comState of Alaska Department of Revenue Sells 5,055 Shares of Southern Company (The) $SOSeptember 28, 2025 | marketbeat.comSouthern Company (The) $SO Shares Bought by Diversified Enterprises LLCSeptember 27, 2025 | marketbeat.comCahaba Wealth Management Inc. Has $32.22 Million Stake in Southern Company (The) $SOSeptember 27, 2025 | marketbeat.comSouthern Company (The) $SO Position Boosted by Signaturefd LLCSeptember 27, 2025 | marketbeat.comSouthern Company (The) $SO Shares Sold by Old Port AdvisorsSeptember 27, 2025 | marketbeat.comST Germain D J Co. Inc. Has $879,000 Stock Position in Southern Company (The) $SOSeptember 27, 2025 | marketbeat.comAmerican National Bank & Trust Has $611,000 Stake in Southern Company (The) $SOSeptember 27, 2025 | marketbeat.comMorgan Stanley Lowers Southern (NYSE:SO) Price Target to $92.00September 27, 2025 | americanbankingnews.comAnniversary of Hurricane Helene reinforces importance of severe weather preparedness for Georgia Power and customersSeptember 26, 2025 | prnewswire.comFCG Investment Co Has $302,000 Position in Southern Company (The) $SOSeptember 26, 2025 | marketbeat.comTD Private Client Wealth LLC Sells 5,748 Shares of Southern Company (The) $SOSeptember 26, 2025 | marketbeat.comSouthern (NYSE:SO) Price Target Cut to $92.00 by Analysts at Morgan StanleySeptember 25, 2025 | marketbeat.comMaridea Wealth Management LLC Purchases New Holdings in Southern Company (The) $SOSeptember 25, 2025 | marketbeat.comSouthern Company (The) $SO Shares Bought by Mather Group LLC.September 25, 2025 | marketbeat.comPublic Employees Retirement System of Ohio Lowers Stock Holdings in Southern Company (The) $SOSeptember 25, 2025 | marketbeat.comBCS Wealth Management Acquires New Stake in Southern Company (The) $SOSeptember 25, 2025 | marketbeat.comSouthern Company (The) $SO Shares Purchased by Foster Victor Wealth Advisors LLCSeptember 24, 2025 | marketbeat.comSara Bay Financial Invests $370,000 in Southern Company (The) $SOSeptember 24, 2025 | marketbeat.comWaycross Partners LLC Invests $14.56 Million in Southern Company (The) $SOSeptember 24, 2025 | marketbeat.comGeorgia Power announces 2025 Energy Storage System Request for ProposalsSeptember 23, 2025 | prnewswire.comSouthern Telecom and Seimitsu form SouthernWaves, secure deal with South Downtown Atlanta projectSeptember 23, 2025 | prnewswire.comFarmers Trust Co. Raises Stake in Southern Company (The) $SOSeptember 23, 2025 | marketbeat.comPark Avenue Securities LLC Buys Shares of 44,632 Southern Company (The) $SOSeptember 23, 2025 | marketbeat.com4 Income Utility Stocks To Buy For The 2026 AI BoomSeptember 22, 2025 | 247wallst.comSouthern Company (The) $SO Position Raised by AGP Franklin LLCSeptember 22, 2025 | marketbeat.com Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. SO Media Mentions By Week SO Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. SO News Sentiment▼1.330.68▲Average Utilities News Sentiment SO News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. SO Articles This Week▼2731▲SO Articles Average Week Get the Latest News and Ratings for SO and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Southern and its competitors. Sign Up View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. 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