Southern (SO) News Today $89.09 +0.46 (+0.52%) Closing price 06/20/2025 03:59 PM EasternExtended Trading$89.45 +0.36 (+0.40%) As of 06/20/2025 07:40 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SO Latest News All Sources Trusted Sources MarketBeat Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 Time Period Marietta Wealth Management LLC Has $5.90 Million Position in Southern Company (The) (NYSE:SO)Marietta Wealth Management LLC raised its holdings in Southern Company (The) (NYSE:SO - Free Report) by 450.7% during the 1st quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 64,111 shares of the utilities provider's stock after buying an addiJune 21 at 6:34 AM | marketbeat.comGAM Holding AG Buys Shares of 27,006 Southern Company (The) (NYSE:SO)GAM Holding AG bought a new position in shares of Southern Company (The) (NYSE:SO - Free Report) in the first quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor bought 27,006 shares of the utilities providerJune 21 at 6:25 AM | marketbeat.comWorth Financial Advisory Group LLC Makes New $370,000 Investment in Southern Company (The) (NYSE:SO)Worth Financial Advisory Group LLC bought a new position in Southern Company (The) (NYSE:SO - Free Report) during the first quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The firm bought 4,027 shares of the utilities provider's stock, valuJune 21 at 6:07 AM | marketbeat.comGreat Southern Bancorp, Inc. Announces Second Quarter 2025 Preliminary Earnings Release Date and Conference CallJune 20 at 4:15 PM | globenewswire.comA Pair Trade Opportunity By The Southern Company Baby BondsJune 20 at 1:04 PM | seekingalpha.comGood Steward Wealth Advisors LLC Buys New Position in Southern Company (The) (NYSE:SO)Good Steward Wealth Advisors LLC purchased a new position in Southern Company (The) (NYSE:SO - Free Report) in the 1st quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm purchased 6,566 shares of the utilities provider'sJune 20 at 6:33 AM | marketbeat.comMeans Investment CO. Inc. Has $906,000 Position in Southern Company (The) (NYSE:SO)Means Investment CO. Inc. lowered its stake in Southern Company (The) (NYSE:SO - Free Report) by 29.6% in the first quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 9,852 shares of the utilities provJune 20 at 5:48 AM | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Sold by Envestnet Portfolio Solutions Inc.Envestnet Portfolio Solutions Inc. reduced its stake in Southern Company (The) (NYSE:SO - Free Report) by 5.8% during the 1st quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 135,455 shares of the utiJune 20 at 5:02 AM | marketbeat.comMorgan Stanley Lowers Southern (NYSE:SO) Price Target to $90.00June 20 at 1:51 AM | americanbankingnews.comGeorgia Power offers energy efficiency resources to beat the summer heatJune 19 at 11:00 AM | prnewswire.comSouthern Company (The) (NYSE:SO) Shares Sold by Blue Trust Inc.Blue Trust Inc. trimmed its holdings in Southern Company (The) (NYSE:SO - Free Report) by 3.5% in the first quarter, according to its most recent disclosure with the Securities & Exchange Commission. The fund owned 91,633 shares of the utilities provider's stock after selling 3,362 shares durinJune 19 at 7:59 AM | marketbeat.comNorris Perne & French LLP MI Sells 216,965 Shares of Southern Company (The) (NYSE:SO)Norris Perne & French LLP MI lessened its position in shares of Southern Company (The) (NYSE:SO - Free Report) by 95.0% in the first quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 11,413 shares of the utilities provider'sJune 19 at 7:33 AM | marketbeat.comSterling Investment Counsel LLC Has $1.14 Million Holdings in Southern Company (The) (NYSE:SO)Sterling Investment Counsel LLC boosted its holdings in shares of Southern Company (The) (NYSE:SO - Free Report) by 288.4% in the first quarter, according to its most recent filing with the Securities and Exchange Commission. The firm owned 12,424 shares of the utilities provider's stock after acquJune 19 at 6:44 AM | marketbeat.comState of Alaska Department of Revenue Increases Position in Southern Company (The) (NYSE:SO)State of Alaska Department of Revenue raised its position in Southern Company (The) (NYSE:SO - Free Report) by 2.8% during the first quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 128,394 shares of the utilities providerJune 19 at 5:15 AM | marketbeat.comKingswood Wealth Advisors LLC Raises Stock Holdings in Southern Company (The) (NYSE:SO)Kingswood Wealth Advisors LLC grew its stake in Southern Company (The) (NYSE:SO - Free Report) by 29.3% in the first quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 29,060 shares of the utilities pJune 19 at 5:00 AM | marketbeat.comMorgan Stanley Cuts Southern (NYSE:SO) Price Target to $90.00Morgan Stanley decreased their price objective on shares of Southern from $91.00 to $90.00 and set an "equal weight" rating for the company in a research report on Wednesday.June 18 at 1:45 PM | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Sold by CWA Asset Management Group LLCCWA Asset Management Group LLC cut its holdings in shares of Southern Company (The) (NYSE:SO - Free Report) by 7.8% in the 1st quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 192,111 shares of the utilities provider's stockJune 18 at 6:59 AM | marketbeat.comInscription Capital LLC Invests $393,000 in Southern Company (The) (NYSE:SO)Inscription Capital LLC purchased a new stake in Southern Company (The) (NYSE:SO - Free Report) during the 1st quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm purchased 4,278 shares of the utilities provider's stock, valued at apJune 18 at 4:40 AM | marketbeat.comTennessee Valley Asset Management Partners Invests $348,000 in The Southern Company (NYSE:SO)Tennessee Valley Asset Management Partners purchased a new position in shares of The Southern Company (NYSE:SO - Free Report) during the 1st quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm purchased 3,785 shares of the utilities provJune 17, 2025 | marketbeat.comKoryx Copper Provides Project Development Update for the Haib Copper Project, Southern NamibiaJune 17, 2025 | globenewswire.comBell Bank Has $11.50 Million Position in The Southern Company (NYSE:SO)Bell Bank increased its stake in shares of The Southern Company (NYSE:SO - Free Report) by 2.7% in the first quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 125,073 shares of the utilities provider's stJune 17, 2025 | marketbeat.comQRG Capital Management Inc. Has $12.61 Million Stake in The Southern Company (NYSE:SO)QRG Capital Management Inc. lifted its holdings in The Southern Company (NYSE:SO - Free Report) by 8.0% during the 1st quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 137,174 shares of the utilities provider's stock aJune 17, 2025 | marketbeat.comThe Southern Company (NYSE:SO) Shares Sold by Sowell Financial Services LLCSowell Financial Services LLC trimmed its stake in shares of The Southern Company (NYSE:SO - Free Report) by 26.4% in the 1st quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 22,247 shares of the utilities providerJune 17, 2025 | marketbeat.comJanney Montgomery Scott LLC Purchases 6,460 Shares of The Southern Company (NYSE:SO)Janney Montgomery Scott LLC lifted its position in The Southern Company (NYSE:SO - Free Report) by 1.7% in the 1st quarter, according to its most recent 13F filing with the SEC. The institutional investor owned 387,807 shares of the utilities provider's stock after acquiring an additional 6,460 shJune 17, 2025 | marketbeat.comRitholtz Wealth Management Purchases 3,461 Shares of The Southern Company (NYSE:SO)Ritholtz Wealth Management lifted its holdings in The Southern Company (NYSE:SO - Free Report) by 25.6% during the 1st quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 16,971 shares of the utilities provider's stock afJune 17, 2025 | marketbeat.com50% hydrogen blend testing successfully completed at Georgia Power's Plant McDonough-AtkinsonJune 16, 2025 | prnewswire.comSentry LLC Acquires 2,958 Shares of The Southern Company (NYSE:SO)Sentry LLC increased its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 71.7% in the first quarter, according to its most recent disclosure with the SEC. The firm owned 7,081 shares of the utilities provider's stock after purchasing an additional 2,958 shares during the perioJune 16, 2025 | marketbeat.comThe Southern Company (NYSE:SO) Shares Sold by Sagespring Wealth Partners LLCSagespring Wealth Partners LLC trimmed its position in shares of The Southern Company (NYSE:SO - Free Report) by 8.1% in the first quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm owned 54,616 shares of the utilities provider's stock after selJune 16, 2025 | marketbeat.comM.E. Allison & CO. Inc. Increases Holdings in The Southern Company (NYSE:SO)M.E. Allison & CO. Inc. grew its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 94.7% in the first quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 5,756 shares of the utilities provider's stock after buying an addJune 16, 2025 | marketbeat.comBrown Miller Wealth Management LLC Invests $612,000 in The Southern Company (NYSE:SO)Brown Miller Wealth Management LLC bought a new position in shares of The Southern Company (NYSE:SO - Free Report) in the first quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund bought 6,659 shares of the utilities provider's stoJune 16, 2025 | marketbeat.comTrust Point Inc. Sells 3,693 Shares of The Southern Company (NYSE:SO)Trust Point Inc. trimmed its position in The Southern Company (NYSE:SO - Free Report) by 28.5% in the first quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 9,266 shares of the utilities provider's stock after sellingJune 16, 2025 | marketbeat.comSound Income Strategies LLC Has $297,000 Stock Position in The Southern Company (NYSE:SO)Sound Income Strategies LLC cut its holdings in shares of The Southern Company (NYSE:SO - Free Report) by 56.8% in the 1st quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 3,232 shares of the utilitiJune 16, 2025 | marketbeat.comSouthern Company: Data Center Expansion Is Strong Catalyst; Initiate With 'Strong Buy'June 15, 2025 | seekingalpha.comThe Southern Company (NYSE:SO) Stock Position Raised by Exchange Traded Concepts LLCExchange Traded Concepts LLC lifted its position in The Southern Company (NYSE:SO - Free Report) by 143.5% in the 1st quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 294,827 shares of the utilities provider's stock after acquiring an additJune 15, 2025 | marketbeat.comFoster Victor Wealth Advisors LLC Buys 2,990 Shares of The Southern Company (NYSE:SO)Foster Victor Wealth Advisors LLC lifted its holdings in The Southern Company (NYSE:SO - Free Report) by 3.9% in the first quarter, according to its most recent disclosure with the Securities & Exchange Commission. The fund owned 80,483 shares of the utilities provider's stock after buying an aJune 15, 2025 | marketbeat.comDynamic Advisor Solutions LLC Acquires New Shares in The Southern Company (NYSE:SO)Dynamic Advisor Solutions LLC purchased a new position in The Southern Company (NYSE:SO - Free Report) in the 1st quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor purchased 90,063 shares of the utilities provider's stock, vaJune 15, 2025 | marketbeat.comDover Advisors LLC Buys Shares of 3,151 The Southern Company (NYSE:SO)Dover Advisors LLC purchased a new position in The Southern Company (NYSE:SO - Free Report) during the 1st quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor purchased 3,151 shares of the utilities provider's stocJune 15, 2025 | marketbeat.comSouthern (NYSE:SO) Now Covered by Analysts at Raymond JamesJune 15, 2025 | americanbankingnews.comHennessy Advisors Inc. Has $25.04 Million Position in The Southern Company (NYSE:SO)Hennessy Advisors Inc. reduced its stake in The Southern Company (NYSE:SO - Free Report) by 7.0% during the first quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The institutional investor owned 272,300 shares of the utilities provider's stoJune 14, 2025 | marketbeat.comSalem Investment Counselors Inc. Sells 9,937 Shares of The Southern Company (NYSE:SO)Salem Investment Counselors Inc. cut its holdings in The Southern Company (NYSE:SO - Free Report) by 52.1% during the 1st quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 9,139 shares of the utilities provider's stock after sellJune 14, 2025 | marketbeat.comSouthern Copper Corporation: Downside Risk Too High To Justify A Buy. I'll Pass For NowJune 13, 2025 | seekingalpha.comSouthern (NYSE:SO) Coverage Initiated at Raymond JamesRaymond James assumed coverage on shares of Southern in a report on Friday. They issued an "outperform" rating and a $98.00 price target on the stock.June 13, 2025 | marketbeat.comThe Southern Company (NYSE:SO) Shares Sold by Verity & Verity LLCVerity & Verity LLC cut its position in shares of The Southern Company (NYSE:SO - Free Report) by 34.3% during the 1st quarter, according to the company in its most recent filing with the SEC. The firm owned 132,736 shares of the utilities provider's stock after selling 69,235 shares during the quaJune 13, 2025 | marketbeat.comParkside Investments LLC Increases Holdings in The Southern Company (NYSE:SO)Parkside Investments LLC boosted its position in The Southern Company (NYSE:SO - Free Report) by 31.7% in the 1st quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 81,333 shares of the utilitiesJune 13, 2025 | marketbeat.comThe Southern Company (NYSE:SO) Shares Sold by Rockland Trust Co.Rockland Trust Co. reduced its position in The Southern Company (NYSE:SO - Free Report) by 9.6% during the 1st quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 119,029 shares of the utilities provider's stock after selJune 13, 2025 | marketbeat.comSimplicity Wealth LLC Makes New Investment in The Southern Company (NYSE:SO)Simplicity Wealth LLC bought a new position in The Southern Company (NYSE:SO - Free Report) in the 1st quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor bought 3,948 shares of the utilities provider's stock, valuJune 13, 2025 | marketbeat.comThe Southern Company (NYSE:SO) Receives Average Rating of "Hold" from BrokeragesShares of The Southern Company (NYSE:SO - Get Free Report) have been assigned a consensus recommendation of "Hold" from the fifteen ratings firms that are covering the firm, MarketBeat reports. One investment analyst has rated the stock with a sell recommendation, nine have given a hold recommendaJune 13, 2025 | marketbeat.comFort Washington Investment Advisors Inc. OH Acquires 37,824 Shares of The Southern Company (NYSE:SO)Fort Washington Investment Advisors Inc. OH lifted its position in The Southern Company (NYSE:SO - Free Report) by 6.0% during the 1st quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund owned 664,703 shares of the utilities provider's stock afterJune 12, 2025 | marketbeat.comAssenagon Asset Management S.A. Has $64.42 Million Stake in The Southern Company (NYSE:SO)Assenagon Asset Management S.A. lifted its stake in The Southern Company (NYSE:SO - Free Report) by 2,780.2% in the first quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 700,628 shares of the utilitJune 12, 2025 | marketbeat.comThe Southern Company (NYSE:SO) Holdings Lowered by Nepsis Inc.Nepsis Inc. lessened its stake in shares of The Southern Company (NYSE:SO - Free Report) by 7.7% during the 1st quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm owned 44,393 shares of the utilities provider's stock after selling 3,696June 10, 2025 | marketbeat.com Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. Email Address SO Media Mentions By Week SO Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. SO News Sentiment▼1.340.79▲Average Utilities News Sentiment SO News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. SO Articles This Week▼3820▲SO Articles Average Week Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. 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