Southern (SO) News Today $92.38 -0.30 (-0.32%) As of 11:55 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SO Latest News All Sources Trusted Sources MarketBeat Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 Time Period Georgia Public Service Commission approves plan to reliably, economically meet the energy needs of a growing Georgia1 hour ago | prnewswire.comSage Mountain Advisors LLC Raises Position in Southern Company (The) (NYSE:SO)4 hours ago | marketbeat.comSouthern Company (The) (NYSE:SO) Holdings Trimmed by Patrick Mauro Investment Advisor INC.4 hours ago | marketbeat.comSigma Planning Corp Trims Position in Southern Company (The) (NYSE:SO)July 15 at 6:00 AM | marketbeat.comBleakley Financial Group LLC Reduces Stock Holdings in Southern Company (The) (NYSE:SO)July 15 at 5:44 AM | marketbeat.comToll Brothers at Elk Ridge Community Opens in Southern Utah CountyJuly 14 at 2:12 PM | globenewswire.comSouthern Company (The) (NYSE:SO) Stock Holdings Reduced by Dakota Wealth ManagementJuly 14 at 9:02 AM | marketbeat.comMassachusetts Financial Services Co. MA Decreases Holdings in Southern Company (The) (NYSE:SO)July 14 at 9:00 AM | marketbeat.comAsahi Life Asset Management CO. LTD. Invests $514,000 in Southern Company (The) (NYSE:SO)July 14 at 8:43 AM | marketbeat.com27,504 Shares in Southern Company (The) (NYSE:SO) Purchased by Aurora Investment CounselJuly 14 at 6:41 AM | marketbeat.comStephens Inc. AR Has $10.74 Million Stock Position in Southern Company (The) (NYSE:SO)July 14 at 5:33 AM | marketbeat.comNew York State Common Retirement Fund Has $104.85 Million Holdings in Southern Company (The) (NYSE:SO)July 14 at 5:21 AM | marketbeat.comMutual of America Capital Management LLC Sells 3,840 Shares of Southern Company (The) (NYSE:SO)July 14 at 5:21 AM | marketbeat.comSouthern Company (The) (NYSE:SO) Stock Position Increased by Cahaba Wealth Management Inc.July 13 at 7:46 AM | marketbeat.comTFR Capital LLC. Invests $612,000 in Southern Company (The) (NYSE:SO)July 13 at 7:37 AM | marketbeat.comRainey & Randall Wealth Advisors Inc. Buys Shares of 4,491 Southern Company (The) (NYSE:SO)July 13 at 7:11 AM | marketbeat.comSouthern Company Is One of the Largest Utilities Companies by Market Cap. But Is It a Buy?July 13 at 6:12 AM | fool.comCerity Partners LLC Grows Holdings in Southern Company (The) (NYSE:SO)July 13 at 5:01 AM | marketbeat.comArizona State Retirement System Has $29.57 Million Stake in Southern Company (The) (NYSE:SO)July 12 at 8:46 AM | marketbeat.comSkyOak Wealth LLC Takes $300,000 Position in Southern Company (The) (NYSE:SO)July 12 at 7:29 AM | marketbeat.comGateway Wealth Partners LLC Invests $407,000 in Southern Company (The) (NYSE:SO)July 12 at 6:17 AM | marketbeat.comUtility Southern Co CFO Daniel Tucker to retireJuly 11, 2025 | reuters.comSouthern Company announces CFO transitionJuly 11, 2025 | prnewswire.comAllworth Financial LP Raises Holdings in Southern Company (The) (NYSE:SO)July 11, 2025 | marketbeat.comNisa Investment Advisors LLC Has $13.96 Million Stock Position in Southern Company (The) (NYSE:SO)July 11, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Sold by DekaBank Deutsche GirozentraleJuly 11, 2025 | marketbeat.comBrokerages Set Southern Company (The) (NYSE:SO) Price Target at $92.93July 11, 2025 | americanbankingnews.comCode Waechter LLC Purchases New Shares in Southern Company (The) (NYSE:SO)July 10, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Sold by MainStreet Investment Advisors LLCJuly 10, 2025 | marketbeat.comAlpine Woods Capital Investors LLC Purchases 13,437 Shares of Southern Company (The) (NYSE:SO)July 10, 2025 | marketbeat.comFind Georgia's hidden gems for summer recreation at Georgia Power's lakes and campgroundsJuly 9, 2025 | prnewswire.comSouthern Company (The) (NYSE:SO) Shares Purchased by Moloney Securities Asset Management LLCJuly 9, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Acquired by Chemung Canal Trust Co.July 9, 2025 | marketbeat.comM&T Bank Corp Has $14.09 Million Stock Position in Southern Company (The) (NYSE:SO)July 9, 2025 | marketbeat.comCallan Capital LLC Buys New Shares in Southern Company (The) (NYSE:SO)July 9, 2025 | marketbeat.comEnvestnet Asset Management Inc. Has $229.56 Million Stock Position in Southern Company (The) (NYSE:SO)July 9, 2025 | marketbeat.comPenserra Capital Management LLC Buys 11,870 Shares of Southern Company (The) (NYSE:SO)July 9, 2025 | marketbeat.com36,979 Shares in Southern Company (The) (NYSE:SO) Bought by Trek Financial LLCJuly 8, 2025 | marketbeat.com10 Under-the-Radar Utility Stocks with Incredible Growth PotentialJuly 8, 2025 | fool.comSouthern Company (The) (NYSE:SO) Receives Consensus Rating of "Hold" from BrokeragesJuly 8, 2025 | marketbeat.comKoryx Copper Receives Additional Encouraging Drill Results at the Haib Copper Project, Southern NamibiaJuly 7, 2025 | globenewswire.comDavidson Investment Advisors Sells 52,332 Shares of Southern Company (The) (NYSE:SO)July 7, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Sold by Financial Counselors Inc.July 7, 2025 | marketbeat.comRaleigh Capital Management Inc. Sells 5,298 Shares of Southern Company (The) (NYSE:SO)July 7, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Stake Raised by OLD Republic International CorpJuly 7, 2025 | marketbeat.comCapital Advisors Inc. OK Has $83.82 Million Position in Southern Company (The) (NYSE:SO)July 7, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Sold by Core Alternative CapitalJuly 6, 2025 | marketbeat.comTruist Financial Corp Has $69.13 Million Holdings in Southern Company (The) (NYSE:SO)July 6, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Acquired by Concurrent Investment Advisors LLCJuly 5, 2025 | marketbeat.comBrookstone Capital Management Has $9.83 Million Stake in Southern Company (The) (NYSE:SO)July 5, 2025 | marketbeat.com Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. Email Address SO Media Mentions By Week SO Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. SO News Sentiment▼1.430.85▲Average Utilities News Sentiment SO News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. SO Articles This Week▼3321▲SO Articles Average Week Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. Email Address Related Companies and Tools Related Companies American Electric Power News Alliant Energy News Atmos Energy News CMS Energy News Dominion Energy News Duke Energy News Consolidated Edison News NiSource News WEC Energy Group News NextEra Energy News Headlines Tools Trending Media MentionsHigh Media Sentiment StocksLive News FeedMarketBeat OriginalsStock Ideas This page (NYSE:SO) was last updated on 7/15/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredI was wrong about TrumpI made a mistake. A mistake I feel very foolish about. After speaking with Donald Trump and some of his ...Porter & Company | SponsoredThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredPresidential Bombshell: $150T Resource to Be Released as soon as this Summer?Something extraordinary is happening in Washington. For the first time in over a century, a sitting Preside...Paradigm Press | SponsoredThe DOJ Just Paved the Way for Account SeizuresWashington is running out of money…And guess where they'll look next? When governments go broke, they take ...Priority Gold | Sponsored[No Brainer Gold Play]: “Show me a better investment.”A Historic Gold Announcement Is About to Rock Wall Street? For months, sharp-eyed analysts have watched the...Golden Portfolio | SponsoredGoogle did what!?!?A new technology has sparked a modern-day gold rush in Silicon Valley. OpenAI’s Sam Altman invested $375M. Bil...Stansberry Research | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Southern Company (The) Please log in to your account or sign up in order to add this asset to your watchlist. Share Southern With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.