Southern (SO) News Today $96.02 +1.03 (+1.08%) Closing price 03:59 PM EasternExtended Trading$95.40 -0.62 (-0.65%) As of 07:55 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SO Latest News All Sources Trusted Sources MarketBeat Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 Time Period Mississippi Power President Pedro Cherry elected chairman and CEO during company's centennial yearAugust 4 at 9:00 AM | prnewswire.comSCP Investment LP Takes Position in Southern Company (The) (NYSE:SO)August 4 at 7:14 AM | marketbeat.comMitsubishi UFJ Trust & Banking Corp Sells 11,742 Shares of Southern Company (The) (NYSE:SO)August 4 at 6:43 AM | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Purchased by TIAA Trust National AssociationAugust 4 at 6:20 AM | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Bought by Commonwealth Equity Services LLCAugust 4 at 5:44 AM | marketbeat.comLiberty Wealth Management LLC Takes $932,000 Position in Southern Company (The) (NYSE:SO)August 4 at 5:22 AM | marketbeat.comSouthern (NYSE:SO) Price Target Raised to $99.00August 4 at 2:09 AM | americanbankingnews.comSouthern Company (The) (NYSE:SO) Shares Sold by Pathway Financial Advisers LLCAugust 3 at 6:45 AM | marketbeat.comSPC Financial Inc. Invests $1.17 Million in Southern Company (The) (NYSE:SO)August 3 at 6:00 AM | marketbeat.comCommerce Bank Buys 6,448 Shares of Southern Company (The) (NYSE:SO)August 3 at 5:51 AM | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Purchased by US Bancorp DEAugust 3 at 5:42 AM | marketbeat.comHarbour Investments Inc. Reduces Holdings in Southern Company (The) (NYSE:SO)August 3 at 5:42 AM | marketbeat.comScotiabank Forecasts Strong Price Appreciation for Southern (NYSE:SO) StockAugust 2 at 5:24 PM | marketbeat.comSouthern (NYSE:SO) Price Target Raised to $95.00 at MizuhoAugust 2 at 12:48 PM | marketbeat.comJefferies Financial Group Inc. Buys 302,651 Shares of Southern Company (The) (NYSE:SO)August 2 at 5:57 AM | marketbeat.comAlberta Investment Management Corp Increases Position in Southern Company (The) (NYSE:SO)August 2 at 5:57 AM | marketbeat.comEmpirical Financial Services LLC d.b.a. Empirical Wealth Management Increases Stock Position in Southern Company (The) (NYSE:SO)August 2 at 5:46 AM | marketbeat.comSouthern Company (The) (NYSE:SO) Stock Holdings Raised by Bayforest Capital LtdAugust 2 at 5:28 AM | marketbeat.comBanque Cantonale Vaudoise Acquires Shares of 10,272 Southern Company (The) (NYSE:SO)August 2 at 5:20 AM | marketbeat.comSouthern Company (The) (NYSE:SO) Given Consensus Rating of "Hold" by BrokeragesAugust 2 at 3:20 AM | marketbeat.comSouthern (NYSE:SO) Downgraded to Sell Rating by Wall Street ZenAugust 2 at 3:13 AM | americanbankingnews.comSouthern (NYSE:SO) Downgraded by Wall Street Zen to "Sell"August 2 at 3:08 AM | marketbeat.comSouthern (NYSE:SO) Issues FY 2025 Earnings GuidanceAugust 1 at 9:22 AM | marketbeat.comSouthern (NYSE:SO) Updates Q3 2025 Earnings GuidanceAugust 1 at 9:22 AM | marketbeat.comNatixis Advisors LLC Acquires 68,617 Shares of Southern Company (The) (NYSE:SO)August 1 at 6:04 AM | marketbeat.comFY2025 EPS Estimates for Southern Cut by Seaport Res PtnAugust 1 at 6:02 AM | marketbeat.comGeneos Wealth Management Inc. Acquires 11,631 Shares of Southern Company (The) (NYSE:SO)August 1 at 5:23 AM | marketbeat.comFY2026 EPS Estimates for Southern Reduced by Seaport Res PtnAugust 1 at 3:15 AM | americanbankingnews.comFY2025 EPS Estimates for Southern Reduced by Seaport Res PtnAugust 1 at 2:15 AM | americanbankingnews.comThe Southern Company (SO) Q2 2025 Earnings Call TranscriptJuly 31, 2025 | seekingalpha.comThe Southern Company 2025 Q2 - Results - Earnings Call PresentationJuly 31, 2025 | seekingalpha.comAdam Emrich named Vice President of Customer Solutions and Sales at Southern LincJuly 31, 2025 | prnewswire.comGeorgia Power requests certification of approximately 9,900 MW of new resources from the Georgia Public Service CommissionJuly 31, 2025 | prnewswire.comSouthern FY2026 EPS Forecast Lowered by Seaport Res PtnJuly 31, 2025 | marketbeat.comSouthern Company reports second-quarter 2025 earningsJuly 31, 2025 | prnewswire.comBMO Affirms ‘Outperform’ Rating on Southern Co (SO) Hikes Price TargetJuly 31, 2025 | insidermonkey.comXTX Topco Ltd Raises Position in Southern Company (The) (NYSE:SO)July 30, 2025 | marketbeat.comArkadios Wealth Advisors Purchases 8,070 Shares of Southern Company (The) (NYSE:SO)July 30, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Sold by Vestcor IncJuly 30, 2025 | marketbeat.comMeeder Advisory Services Inc. Increases Holdings in Southern Company (The) (NYSE:SO)July 30, 2025 | marketbeat.comFSA Advisors Inc. Takes Position in Southern Company (The) (NYSE:SO)July 29, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Shares Acquired by Federated Hermes Inc.July 29, 2025 | marketbeat.comMawer Investment Management Ltd. Sells 31,583 Shares of Southern Company (The) (NYSE:SO)July 29, 2025 | marketbeat.comSouthern Company (The) (NYSE:SO) Stake Boosted by Clarendon Private LLCJuly 29, 2025 | marketbeat.comMackenzie Financial Corp Increases Holdings in Southern Company (The) (NYSE:SO)July 29, 2025 | marketbeat.comZurcher Kantonalbank Zurich Cantonalbank Has $21.48 Million Stock Holdings in Southern Company (The) (NYSE:SO)July 29, 2025 | marketbeat.comTD Asset Management Inc Has $36.23 Million Holdings in Southern Company (The) (NYSE:SO)July 29, 2025 | marketbeat.comMJT & Associates Financial Advisory Group Inc. Invests $301,000 in Southern Company (The) (NYSE:SO)July 28, 2025 | marketbeat.comCapital City Trust Co. FL Invests $547,000 in Southern Company (The) (NYSE:SO)July 28, 2025 | marketbeat.comFoundations Investment Advisors LLC Has $15.09 Million Holdings in Southern Company (The) (NYSE:SO)July 28, 2025 | marketbeat.com Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. Email Address SO Media Mentions By Week SO Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. SO News Sentiment▼0.880.67▲Average Utilities News Sentiment SO News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. SO Articles This Week▼5822▲SO Articles Average Week Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. Email Address Related Companies and Tools Related Companies American Electric Power News Alliant Energy News Atmos Energy News CMS Energy News Dominion Energy News Duke Energy News Consolidated Edison News NiSource News WEC Energy Group News NextEra Energy News Headlines Tools Trending Media MentionsHigh Media Sentiment StocksLive News FeedMarketBeat OriginalsStock Ideas This page (NYSE:SO) was last updated on 8/4/2025 by MarketBeat.com Staff From Our Partners[Shocking New Report] U.S. Dollar To Crash?The "Death Spiral" Threatening Your Savings But this time, it's not just Dalio ringing the alarm bells…Goldco Precious Metals | SponsoredElon’s Secret Social Security BombshellTo All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...Banyan Hill Publishing | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredForget Nvidia, This “Ghost Town” Company Holds the Key to the AI BoomCold War Discovery Could Unlock $100 Trillion in Wealth Jeff recently traveled to an American ghost town to...Brownstone Research | SponsoredOut with the old (A.I.) - In with the new (E.I.)One expert predicts that E.I. could see over 200,000% growth... 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