Under Armour (UA) Stock Price, News & Analysis

Company Overview

Under Armour, Inc. is a global designer, marketer and distributor of branded performance apparel, footwear and accessories. The company’s product portfolio spans a wide range of athletic categories, including running, training, basketball, outdoor and golf, with specialized lines for men, women and youth. Under Armour emphasizes innovative fabrics and technologies designed to enhance athletic performance, such as moisture-wicking HeatGear®, cold-weather ColdGear® and UV-protective UA Tech™ materials.

The company was founded in 1996 by former University of Maryland football captain Kevin Plank, who sought to create a superior moisture-wicking T-shirt to keep athletes cool and dry. Under Armour went public in 2005 and has since expanded its offerings to include performance footwear (launched in 2006), connected fitness devices and digital training platforms. Kevin Plank served as chief executive officer until 2019, laying the foundation for a diversified brand recognized for its focus on both style and function.

Under Armour distributes products globally through a mix of wholesale channels, direct-to-consumer platforms and international licensing partners. Headquartered in Baltimore, Maryland, the company operates brand houses, factory houses and flagship stores in key markets across North America, Europe, the Middle East, Africa and the Asia-Pacific region. Under Armour continues to invest in supply chain enhancements, product innovation and digital experiences to support its mission of empowering athletes everywhere.

Key Stats

• Today's Range: $4.86 to $4.95
• 50-Day Range: $4.76 to $6.93
• 52-Week Range: $4.62 to $10.62
• Volume: 5.85 million shs
• Average Volume: 4.10 million shs
• Market Capitalization: $2.10 billion
• P/E Ratio: 22.24
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: N/A

Under Armour Stock Analysis - MarketRank™

Under Armour scored higher than 16% of companies evaluated by MarketBeat, and ranked 217th out of 289 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Under Armour.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Under Armour is 22.21, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 269.28.

Price to Earnings Ratio vs. Sector

The P/E ratio of Under Armour is 22.21, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 18.06.

Price to Book Value per Share Ratio

Under Armour has a P/B Ratio of 1.10. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

13.72% of the float of Under Armour has been sold short.

Short Interest Ratio / Days to Cover

Under Armour has a short interest ratio ("days to cover") of 4.1.

Change versus previous month

Short interest in Under Armour has recently increased by 81.52%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Under Armour does not currently pay a dividend.

Dividend Growth

Under Armour does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

13.72% of the float of Under Armour has been sold short.

Short Interest Ratio / Days to Cover

Under Armour has a short interest ratio ("days to cover") of 4.1.

Change versus previous month

Short interest in Under Armour has recently increased by 81.52%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 1.27

News Sentiment

Under Armour has a news sentiment score of 1.27. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 1.04 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 8 news articles for Under Armour this week, compared to 8 articles on an average week.

Search Interest

13 people have searched for UA on MarketBeat in the last 30 days. This is an increase of 160% compared to the previous 30 days.

MarketBeat Follows

4 people have added Under Armour to their MarketBeat watchlist in the last 30 days. This is an increase of 300% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Under Armour insiders have bought 890.98% more of their company's stock than they have sold. Specifically, they have bought $991,000.00 in company stock and sold $100,002.00 in company stock.

Percentage Held by Insiders

15.60% of the stock of Under Armour is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 36.35% of the stock of Under Armour is held by institutions.

UA Stock Analysis - Frequently Asked Questions

How have UA shares performed this year?

Under Armour's stock was trading at $7.46 at the beginning of the year. Since then, UA stock has decreased by 34.5% and is now trading at $4.8850.

How were Under Armour's earnings last quarter?

Under Armour, Inc. (NYSE:UA) issued its earnings results on Friday, August, 8th. The company reported $0.02 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.02 by $0.00. The business had revenue of $1.13 billion for the quarter, compared to the consensus estimate of $1.36 billion. Under Armour had a net margin of 1.99% and a trailing twelve-month return on equity of 7.24%.
Read the conference call transcript.

Who are Under Armour's major shareholders?

Under Armour's top institutional shareholders include BDT Capital Partners LLC (14.66%), American Century Companies Inc. (0.82%), Norges Bank (0.68%) and Geode Capital Management LLC (0.65%). Insiders that own company stock include David Bergman, Kevin A Plank, Mehri Shadman, Robert John Sweeney, Dawn N Fitzpatrick and Eric J Aumen.
View institutional ownership trends.

How do I buy shares of Under Armour?

Shares of UA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Under Armour own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Under Armour investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), Broadcom (AVGO), Tesla (TSLA) and Adobe (ADBE).

Company Calendar

• Last Earnings: 8/08/2025
• Today: 9/02/2025
• Next Earnings (Estimated): 11/06/2025
• Fiscal Year End: 3/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: TEXTILE - APPAREL
• Sub-Industry: Apparel
• Current Symbol: NYSE:UA
• CIK: 1336917
• Web: www.underarmour.com
• Phone: (410) 468-2512
• Fax: 410-367-2400
• Employees: 17,500
• Year Founded: 1996

Profitability

• EPS (Trailing Twelve Months): $0.22
• Trailing P/E Ratio: 22.30
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$201.27 million
• Net Margins: 1.99%
• Pretax Margin: 1.76%
• Return on Equity: 7.24%
• Return on Assets: 3.06%

Debt

• Debt-to-Equity Ratio: 0.21
• Current Ratio: 1.53
• Quick Ratio: 0.93

Sales & Book Value

• Annual Sales: $5.16 billion
• Price / Sales: 0.41
• Cash Flow: $0.64 per share
• Price / Cash Flow: 7.67
• Book Value: $4.44 per share
• Price / Book: 1.10

Miscellaneous

• Outstanding Shares: 428,820,000
• Free Float: 361,924,000
• Market Cap: $2.10 billion
• Optionable: Optionable
• Beta: 1.60