Marriott Vacations Worldwide (VAC) Stock Price, News & Analysis

Company Overview

Marriott Vacations Worldwide Corporation, headquartered in Orlando, Florida, specializes in the development, marketing and management of vacation ownership resorts and related products. Originally launched as a division of Marriott International in 1984, the company became a separate publicly traded entity in 2011. Since then, it has expanded its offerings through both organic growth and strategic acquisitions, establishing itself as a leading provider in the global timeshare industry.

The company’s core business activities include selling vacation ownership interests, managing a growing portfolio of branded resorts and operating a loyalty program that allows members to exchange or use points at affiliated properties. In 2018, Marriott Vacations Worldwide completed the acquisition of Interval Leisure Group, adding the Interval International exchange network and Instant Brand Studios to its suite of services. These additions have enhanced the company’s ability to offer flexible vacation options, from fixed-week ownership to points-based memberships and third-party travel experiences.

With a presence in North America, Europe, Asia, Latin America, the Caribbean, the Middle East and Africa, Marriott Vacations Worldwide serves more than half a million owners and members around the globe. Its resort portfolio spans urban destinations, beachfront properties and mountain retreats, operated under recognizable brands such as Marriott Vacation Club, Grand Residences by Marriott and Sheraton Vacation Club. This diversified footprint allows the company to cater to a broad range of travel preferences and budgets.

John E. Geller, who has served as President and Chief Executive Officer since the company’s spin-off, leads a management team focused on enhancing customer loyalty, driving resort development and leveraging digital tools to streamline sales and service operations. Under his leadership, Marriott Vacations Worldwide has pursued initiatives to improve owner satisfaction, optimize resort occupancy and expand its global exchange network, positioning the company for continued growth within the evolving hospitality and leisure market.

Key Stats

• Today's Range: $75.31 to $77.34
• 50-Day Range: $58.26 to $78.31
• 52-Week Range: $44.58 to $86.33
• Volume: 31,127 shs
• Average Volume: 579,991 shs
• Market Capitalization: $2.65 billion
• P/E Ratio: N/A
• Dividend Yield: 4.14%
• Price Target: $80.60
• Consensus Rating: Hold

Marriott Vacations Worldwide Stock Analysis - MarketRank™

Marriott Vacations Worldwide scored higher than 69% of companies evaluated by MarketBeat, and ranked 85th out of 276 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.6 / 5
• Analyst Rating: Hold

Consensus Rating

Marriott Vacations Worldwide has received a consensus rating of Hold. The company's average rating score is 2.33, and is based on 1 strong buy rating, 6 buy ratings, 1 hold rating, and 4 sell ratings.

Upside/Downside

The consensus price target for Marriott Vacations Worldwide is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Marriott Vacations Worldwide has been the subject of 11 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: 6.16%

Earnings Growth

Earnings for Marriott Vacations Worldwide are expected to grow by 6.16% in the coming year, from $7.47 to $7.93 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Marriott Vacations Worldwide is -7.56, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Marriott Vacations Worldwide is -7.56, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

Marriott Vacations Worldwide has a PEG Ratio of 1.82. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Marriott Vacations Worldwide has a P/B Ratio of 1.31. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

7.73% of the float of Marriott Vacations Worldwide has been sold short.

Short Interest Ratio / Days to Cover

Marriott Vacations Worldwide has a short interest ratio ("days to cover") of 5.38.

Change versus previous month

Short interest in Marriott Vacations Worldwide has recently decreased by 21.77%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Leadership

Marriott Vacations Worldwide is a leading dividend payer. It pays a dividend yield of 4.09%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Marriott Vacations Worldwide has only been increasing its dividend for 1 years.

Dividend Sustainability

Based on earnings estimates, Marriott Vacations Worldwide will have a dividend payout ratio of 40.35% next year. This indicates that Marriott Vacations Worldwide will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: 0.26

News Sentiment

Marriott Vacations Worldwide has a news sentiment score of 0.26. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.56 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 19 news articles for Marriott Vacations Worldwide this week, compared to 4 articles on an average week.

Search Interest

5 people have searched for VAC on MarketBeat in the last 30 days. This is an increase of 67% compared to the previous 30 days.

Company Ownership

• Score: 4.0 / 5
• Insider Trading: Acquiring Shares

Net Insider Buying

Over the last three months, insiders have purchased a net $999,618.00 in company stock, which represents 0.0382% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Marriott Vacations Worldwide insiders have bought more of their company's stock than they have sold. Specifically, they have bought $999,618.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

13.30% of the stock of Marriott Vacations Worldwide is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

89.52% of the stock of Marriott Vacations Worldwide is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

VAC Stock Analysis - Frequently Asked Questions

How have VAC shares performed this year?

Marriott Vacations Worldwide's stock was trading at $57.62 on January 1st, 2026. Since then, VAC shares have increased by 32.3% and is now trading at $76.24.

How were Marriott Vacations Worldwide's earnings last quarter?

Marriott Vacations Worldwide Corporation (NYSE:VAC) released its quarterly earnings data on Tuesday, May, 5th. The company reported $1.24 EPS for the quarter, missing the consensus estimate of $1.67 by $0.43. Marriott Vacations Worldwide's revenue for the quarter was up 4.8% compared to the same quarter last year.
Read the conference call transcript.

Who are Marriott Vacations Worldwide's major shareholders?

Marriott Vacations Worldwide's top institutional shareholders include Dimensional Fund Advisors LP (5.17%), Deprince Race & Zollo Inc. (1.53%), Bank of New York Mellon Corp (0.50%) and Principal Financial Group Inc. (0.39%). Insiders that own company stock include Christian Asmar, John E Geller Jr, Lizanne Galbreath, Dianna Morgan, John D Fitzgerald, Jason P Marino, Michael Flaskey, William W Mccarten, Jonice M Gray, Anthony E Terry and Stephanie Sobeck Butera.
View institutional ownership trends.

How do I buy shares of Marriott Vacations Worldwide?

Shares of VAC stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Marriott Vacations Worldwide own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Marriott Vacations Worldwide investors own include Humana (HUM), American Water Works (AWK), Waste Connections (WCN), Voyager Therapeutics (VYGR), The RMR Group (RMR), DiamondRock Hospitality (DRH) and AUO (AUOTY).

Company Calendar

• Record date for 3/18 Dividend: 3/04/2026
• Ex-Dividend for 3/18 Dividend: 3/04/2026
• Dividend Payable: 3/18/2026
• Last Earnings: 5/05/2026
• Today: 5/08/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: LEISURE&REC SVS
• Sub-Industry: Hotels Resorts & Cruise Lines
• Current Symbol: NYSE:VAC
• CIK: 1524358
• Web: www.marriottvacationsworldwide.com
• Phone: (407) 206-6000
• Fax: N/A
• Employees: 21,100
• Year Founded: 1984

Price Target and Rating

• Average Price Target for Marriott Vacations Worldwide: $80.60
• High Price Target: $105.00
• Low Price Target: $50.00
• Potential Upside/Downside: +4.3%
• Consensus Rating: Hold
• Rating Score (0-4): 2.33
• Research Coverage: 12 Analysts

Profitability

• EPS (Trailing Twelve Months): ($10.09)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 10.35
• P/E Growth: 1.82
• Net Income: -$308 million
• Net Margins: -6.72%
• Pretax Margin: -7.00%
• Return on Equity: 11.37%
• Return on Assets: 2.58%

Debt

• Debt-to-Equity Ratio: 2.80
• Current Ratio: 3.30
• Quick Ratio: 2.94

Sales & Book Value

• Annual Sales: $5.03 billion
• Price / Sales: 0.53
• Cash Flow: $12.82 per share
• Price / Cash Flow: 6.03
• Book Value: $58.00 per share
• Price / Book: 1.33

Miscellaneous

• Outstanding Shares: 34,340,000
• Free Float: 29,744,000
• Market Cap: $2.65 billion
• Optionable: Optionable
• Beta: 1.20