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Marriott Vacations Worldwide (VAC) Stock Forecast & Price Target

Marriott Vacations Worldwide logo
$77.11 -0.04 (-0.05%)
As of 04:00 PM Eastern
This is a fair market value price provided by Massive. Learn more.

Marriott Vacations Worldwide - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
4
Hold
1
Buy
7

Based on 12 Wall Street analysts who have issued ratings for Marriott Vacations Worldwide in the last 12 months, the stock has a consensus rating of "Hold." Out of the 12 analysts, 4 have given a sell rating, 1 has given a hold rating, 6 have given a buy rating, and 1 has given a strong buy rating for VAC.

Consensus Price Target

$80.60
4.70% Upside
According to the 12 analysts' twelve-month price targets for Marriott Vacations Worldwide, the average price target is $80.60. The highest price target for VAC is $105.00, while the lowest price target for VAC is $50.00. The average price target represents a forecasted upside of 4.70% from the current price of $76.98.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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VAC Analyst Ratings Over Time

TypeCurrent Forecast
5/8/25 to 5/8/26
1 Month Ago
4/8/25 to 4/8/26
3 Months Ago
2/7/25 to 2/7/26
1 Year Ago
5/8/24 to 5/8/25
Strong Buy
1 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
6 Buy rating(s)
5 Buy rating(s)
4 Buy rating(s)
6 Buy rating(s)
Hold
1 Hold rating(s)
2 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
Sell
4 Sell rating(s)
4 Sell rating(s)
5 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$80.60$73.67$61.13$94.38
Forecasted Upside4.70% Upside9.65% Upside10.10% Upside46.91% Upside
Consensus RatingHoldHoldReduceModerate Buy

VAC Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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VAC Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Marriott Vacations Worldwide Stock vs. The Competition

TypeMarriott Vacations WorldwideConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
2.33
2.10
2.52
Consensus RatingHoldHoldModerate Buy
Predicted Upside4.30% Upside71.88% Upside14.93% Upside
News Sentiment Rating
Neutral News

See Recent VAC News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
5/7/2026
Trey Bowers
Trey Bowers
Not Rated
Boost TargetUnderweight$58.00 ➝ $66.00-13.11%
5/6/2026
Mizuho logo
Mizuho
4 of 5 stars
 Set Target$103.00+32.59%
5/6/2026
Barclays PLC logo
Barclays
3 of 5 stars
Brandt Montour
Brandt Montour
3 of 5 stars
Boost TargetOverweight$80.00 ➝ $94.00+27.41%
5/5/2026 Reiterated RatingSell$70.00-5.12%
5/4/2026 UpgradeHoldStrong-Buy
4/30/2026 Reiterated RatingBuy$92.00+29.47%
4/10/2026Lower TargetUnderweight$52.00 ➝ $50.00-27.14%
3/17/2026 DowngradeHold (C-)Sell (D)
3/9/2026DowngradeOutperformMarket Perform
3/2/2026UpgradeHoldBuy$52.00 ➝ $105.00+61.55%
2/26/2026Boost TargetBuy$77.00 ➝ $85.00+25.64%
11/14/2025Lower TargetBuy$127.00 ➝ $81.00+76.03%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 04:03 PM ET.


VAC Forecast - Frequently Asked Questions

According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Marriott Vacations Worldwide is $80.60, with a high forecast of $105.00 and a low forecast of $50.00.

12 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Marriott Vacations Worldwide in the last twelve months. There are currently 4 sell ratings, 1 hold rating, 6 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "hold" VAC shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in VAC, but not buy additional shares or sell existing shares.

According to analysts, Marriott Vacations Worldwide's stock has a predicted upside of 4.70% based on their 12-month stock forecasts.

Over the previous 90 days, Marriott Vacations Worldwide's stock had 5 upgrades and 2 downgrades by analysts.

Analysts like Marriott Vacations Worldwide more than other "consumer discretionary" companies. The consensus rating score for Marriott Vacations Worldwide is 2.33 while the average consensus rating score for "consumer discretionary" companies is 2.10. Learn more on how VAC compares to other companies.


This page (NYSE:VAC) was last updated on 5/8/2026 by MarketBeat.com Staff.
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