Wayfair (W) News Today

Wayfair Inc. (NYSE: W) shares are moving today amid a mix of upbeat analyst actions, expansion plans and elevated investor skepticism. Below is a rundown of the key factors likely shaping the stock’s performance.

• Positive Sentiment: JPMorgan Chase raised its price target on Wayfair from $48.00 to $75.00 and maintained an “overweight” rating, reflecting strong confidence in the company’s growth trajectory. Wayfair (NYSE:W) Price Target Raised to $75.00 at JPMorgan Chase & Co.
• Positive Sentiment: A JPMorgan Chase & Co. analyst separately noted that Wayfair’s stock price is expected to rise, citing improving fundamentals and macro tailwinds. Wayfair (NYSE:W) Stock Price Expected to Rise, JPMorgan Chase & Co. Analyst Says
• Positive Sentiment: Marketbeat reports a consensus “Moderate Buy” rating from 28 brokerages covering Wayfair (14 buys, 11 holds, 1 sell), underscoring broad analyst support. Wayfair Inc. Given Average Rating of "Moderate Buy" by Brokerages
• Positive Sentiment: Wayfair confirmed plans to open a 140,000-square-foot, large-format store in Denver in late 2026—its first in the Mountain West—expanding its brick-and-mortar footprint. Wayfair Heads West: New Large-Format Store Coming to Denver in 2026
• Positive Sentiment: Additional reports highlight Wayfair’s brick-and-mortar push in Denver, positioning the retailer to tap new customer segments offline. Wayfair Continues Brick-and-Mortar Expansion with Plans for Denver Store
• Positive Sentiment: With shares recently rallying, Wayfair’s cofounders have once again joined the billionaire ranks, showcasing strong shareholder value creation. With Wayfair Shares On A Tear, Its Cofounders Are Billionaires Once More
• Neutral Sentiment: Wayfair is offering deep promotions across categories—up to 71% off living room furniture and markdowns on outdoor and bedroom items—to drive traffic and clear inventory. Wayfair Deeply Discounted 50,000+ Living Room Furniture Pieces…
• Negative Sentiment: Short interest in Wayfair surged 110% in July to nearly 22.8 million shares, lifting the short-interest ratio to 4.5 days and signaling elevated bearish pressure on the stock.