YETI Holdings, Inc. is a designer, retailer and distributor of premium outdoor products. Founded in 2006 by brothers Roy and Ryan Seiders, the company is headquartered in Austin, Texas, and focuses on products designed for outdoor recreation, travel and everyday use.
YETI’s product portfolio includes insulated drinkware, hard and soft coolers, outdoor gear, bags, luggage, cookware, outdoor living products and related accessories. Its offerings are marketed for activities such as fishing, hunting, camping, boating, sporting events and other outdoor pursuits, with an emphasis on durability and performance.
The company sells its products through its direct-to-consumer website, company-operated retail stores and third-party retailers and distributors. YETI serves customers in the United States and international markets, with its products available across multiple geographic regions.
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