Yext, Inc. is a software-as-a-service company that provides a platform for digital knowledge management. Its core offering enables businesses to centrally manage and synchronize public-facing information—such as location details, product descriptions and service offerings—across a network of search engines, mapping services, voice assistants and third-party directories.
The Yext platform is built around a proprietary Knowledge Graph, which stores and structures data to ensure consistency and accuracy. Key modules include Listings (for updating directory information), Pages (for creating SEO-optimized landing pages), Reviews (for monitoring and responding to customer feedback) and Analytics (for measuring performance across digital channels). These tools help organizations maintain brand integrity while improving discoverability and driving engagement.
Headquartered in New York City and founded in 2006, Yext serves a diverse customer base spanning industries such as retail, hospitality, healthcare, financial services and consumer packaged goods. Its solutions are deployed globally, with clients in North America, Europe, Asia Pacific and beyond, reflecting the growing demand for real-time, location-based digital experiences.
Under the leadership of co-founder and Chief Executive Officer Howard Lerman, Yext has focused on expanding its product portfolio through ongoing innovation and strategic partnerships. The company’s mission is to help enterprises deliver accurate, up-to-date information wherever customers search, enabling more meaningful interactions and driving measurable business results.
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