NYSEARCA:SFLR Innovator Equity Managed Floor ETF (SFLR) Price, Holdings, & News $38.72 +0.12 (+0.31%) As of 10:16 AM Eastern Add Compare Share Share Stock Analysis Stock AnalysisChartDividendHoldingsOwnershipRatingsShort InterestBuy This Stock About Innovator Equity Managed Floor ETF (NYSEARCA:SFLR) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get SFLR alerts:Sign Up Key Stats Today's Range$38.61▼$38.8850-Day Range$36.50▼$39.1152-Week Range$33.49▼$40.12Volume15,372 shsAverage Volume324,163 shsMarket Capitalization$2.08 billionAssets Under Management$2.08 billionDividend Yield0.26%Net Expense Ratio0.89%Aggregate RatingModerate Buy ETF Overview The Innovator Equity Managed Floor ETF (SFLR) is an exchange-traded fund that mostly invests in large cap equity. The fund aims to provide capital appreciation by holding a portfolio of large-cap US stocks while hedging the downside risk using a laddered options strategy. The fund utilizes four, one-year FLEX options packages with staggered 3-month expiration dates to target a maximum loss of approximately 10% on a rolling 12-month basis. SFLR was launched on Nov 8, 2022 and is managed by Innovator. Read More Innovator Equity Managed Floor ETF ExpensesTypeSFLRLarge Cap ETFsEquity ETFsNYSEARCA ETFsAll ETFsManagement Fee0.89%0.58%0.57%0.51%0.53%Other Expenses0.00%0.27%0.55%0.58%0.55%Total Expense0.89%0.65%0.76%0.74%0.73%Fee Waiver0.00%-0.23%-0.64%-0.70%-0.62%Net Expense0.89%0.62%0.63%0.58%0.60% Receive SFLR Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Innovator Equity Managed Floor ETF and its competitors with MarketBeat's FREE daily newsletter. 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SFLR ETF News HeadlinesTwo investment strategies for people who are -2-April 28, 2026 | morningstar.comMInnovator Equity Managed Floor ETF (SFLR) - Investing.comJuly 11, 2025 | investing.comBuy this stock todayMarc Chaikin, founder of Chaikin Analytics, is sharing a strategy he calls 'Sell This, Buy That' - a way to move out of overpriced AI stocks before the tech trade breaks down and into lesser-known names with real potential to challenge the Mag 7. One pick he calls 'an upgrade to Tesla stock' is a little-known company that just inked a partnership with Nvidia, positioning it ahead of Tesla in the autonomous vehicle race.July 6 at 1:00 AM | Chaikin Analytics (Ad)Disappointed investors are the 'biggest risk' to 2025: StrategistNovember 29, 2024 | uk.finance.yahoo.comInnovator Equity Defined Protection ETF - 2 Yr To April 2026 (AAPR)October 20, 2024 | finance.yahoo.comQFLR: A Decent Hedge For A Bullish Portfolio, But There's A Better Option In SFLRSeptember 29, 2024 | seekingalpha.comSee More Headlines SFLR ETF - Frequently Asked Questions How have SFLR shares performed this year? Innovator Equity Managed Floor ETF's stock was trading at $36.86 at the beginning of the year. Since then, SFLR shares have increased by 4.7% and is now trading at $38.60. How do I buy shares of Innovator Equity Managed Floor ETF? Shares of SFLR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Innovator Equity Managed Floor ETF own? Based on aggregate information from My MarketBeat watchlists, some other companies that Innovator Equity Managed Floor ETF investors own include Nuveen NASDAQ 100 Dynamic Overwrite Fund (QQQX), JPMorgan Nasdaq Equity Premium Income ETF (JEPQ), JPMorgan Equity Premium Income ETF (JEPI), Schwab US Dividend Equity ETF (SCHD), American Electric Power (AEP), Old Republic International (ORI) and Reaves Utility Income Fund (UTG). Fund Details IssuerInnovator Capital Management Fund NameInnovator Equity Managed Floor ETF Tax ClassificationRegulated Investment Company Stock ExchangeNYSEARCACurrent SymbolNYSEARCA:SFLR Inception Date11/9/2022 Fund ManagerThomas Seto, James Reber, Alex Zweber, Michael Zaslavsky, Larry Berman WebN/A PhoneN/AFund Focus Asset ClassEquity BenchmarkN/A CategorySize and Style FocusLarge Cap Development LevelDeveloped Markets RegionNorth America Number of Holdings197 Fund Statistics Assets Under Management$2.08 billion Average Daily Volume$0.00 Discount/Premium0.00% Administrator, Advisor and Custodian AdministratorU.S. Bancorp Fund Services, LLC AdvisorInnovator Capital Management, LLC CustodianU.S. Bank, N.A. DistributorForeside Fund Services, LLC Transfer AgentU.S. Bancorp Fund Services, LLC TrusteeN/A Lead Market MakerSusquehanna Options OptionableN/A Short Interest334,080 shs Miscellaneous Outstanding Shares53,750,000Beta0.69 Analysts Agree—These Gold Picks Outshine the RestUnlock the timeless value of gold with our exclusive 2026 Gold Forecasting Report. Explore why gold remains the ultimate investment for safeguarding wealth against inflation, economic shifts, and global uncertainties. Whether you're planning for future generations or seeking a reliable asset in turbulent times, this report is your essential guide to making informed decisions.Get This Free Report Top 10 SFLR HoldingsNVIDIA (NASDAQ:NVDA)Holding Weight: 7.24%Apple (NASDAQ:AAPL)Holding Weight: 6.34%Microsoft (NASDAQ:MSFT)Holding Weight: 3.80%Amazon.com (NASDAQ:AMZN)Holding Weight: 3.54%Alphabet (NASDAQ:GOOGL)Holding Weight: 3.19%Broadcom (NASDAQ:AVGO)Holding Weight: 2.92%Alphabet (NASDAQ:GOOG)Holding Weight: 2.74%Micron Technology (NASDAQ:MU)Holding Weight: 2.64%Us Bank Mmda - Usbgfs 9Holding Weight: 2.26%Meta Platforms (NASDAQ:META)Holding Weight: 1.75%Full Holdings DetailsSFLR Sector ExposureSFLR Industry Exposure This page (NYSEARCA:SFLR) was last updated on 7/6/2026 by MarketBeat.com Staff. 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