Apple (AAPL) News Today $201.36 -0.73 (-0.36%) Closing price 04:00 PM EasternExtended Trading$201.79 +0.43 (+0.21%) As of 05:29 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why is Apple Down Today?Apple Inc. (AAPL) shares are trading on mixed sentiment as investors weigh fresh bullish catalysts against mounting headwinds. On the upside, renewed analyst conviction and high-profile product initiatives are supporting the stock, while legal inquiries, regulatory shifts and macro pressures are tempering enthusiasm. Here are the key drivers: Goldman Sachs reaffirms a Buy rating with a $253 price target, forecasting support from opening Apple’s LLMs and integrating Google’s Gemini AI into iPhones at WWDC Multiple reports (Reuters, Bloomberg) confirm plans to launch AI-powered smart glasses by 2026, diversifying revenue beyond iPhone and boosting Apple’s AI hardware portfolio Crypto exchange Kraken to tokenize Apple shares for non-U.S. investors, enabling 24/7 digital trading and tapping new investor bases Epic’s Fortnite has returned to the U.S. App Store after a five-year exile, strengthening Apple’s ecosystem and in-app purchase revenue potential A quiet premarket suggests investors are awaiting the WWDC keynote and next quarter’s guidance before taking new positions Shares have pulled back following a roughly 0.6% dip, reflecting profit-taking ahead of key events Bronstein, Gewirtz & Grossman launches a class-action investigation into Apple securities, highlighting potential legal risks New regulations let apps bypass Apple’s in-app payment system, potentially reducing App Store commission revenues Jim Cramer warns of consumer pressure from geopolitical tensions (including U.S.–India tariff threats), regulatory scrutiny and competition from AI rivals like OpenAI Rising interest rates and softer consumer sentiment pose risks to discretionary spending on new Apple hardware Posted 50m agoAI Generated. May Contain Errors. AAPL Latest News All Sources Trusted Sources MarketBeat Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 June 2022 Time Period Nvidia, Tesla, and Apple stocks will be tokenized by KrakenMay 22 at 4:38 PM | msn.comApple works on AI glasses with plans to launch by 2026: reportMay 22 at 4:38 PM | msn.comApple continues losses for seven straight sessionsMay 22 at 4:38 PM | msn.comApple plans smart glasses launch in 2026, Bloomberg News reportsMay 22 at 4:16 PM | reuters.comPromising Music Stocks To Follow Today - May 21stApple, Amazon.com, Spotify Technology, Alibaba Group, Walt Disney, Western Digital, and Live Nation Entertainment are the seven Music stocks to watch today, according to MarketBeat's stock screener tool. Music stocks (often called “stock music”) are libraries of pre-recorded musical tracks that creMay 22 at 4:02 PM | marketbeat.comApple eyes 2026 smart glasses launch amid AI hardware race, Bloomberg reportsMay 22 at 3:57 PM | investing.comApple Likely To Open LLMs, Integrate Gemini On iPhone At WWDC: AnalystMay 22 at 3:03 PM | benzinga.comHow Apple (NASDAQ:AAPL) Saved a HospitalMay 22 at 1:03 PM | tipranks.comApple (NASDAQ:AAPL) Trading Up 0% - Here's WhyApple (NASDAQ:AAPL) Shares Up 0% - Time to Buy?May 22 at 12:59 PM | marketbeat.comS&P 500 (NYSEARCA: SPY) Live: Markets Under Pressure Amid Consumer WearinessMay 22 at 12:01 PM | https://247wallst.comApple's Biggest Risk Isn't Competition--It's The ConsumerMay 22 at 12:01 PM | seekingalpha.comChina's Xiaomi claims new phone chip rivals Apple at a cheaper priceMay 22 at 8:36 AM | cnbc.comApple Inc. (NASDAQ:AAPL) Is “A Parade Of Horribles,” Believes Jim CramerMay 22 at 8:23 AM | insidermonkey.comOne Tech Tip: These are the apps that can now avoid Apple’s in-app payment systemMay 22 at 8:23 AM | financialpost.comOne Tech Tip: These are the apps that can now avoid Apple’s in-app payment systemMay 22 at 8:23 AM | financialpost.comWill the Jony Ive-Sam Altman show challenge Apple?May 22 at 7:38 AM | ft.comApple Q2 Earnings TranscriptMay 22 at 7:03 AM | marketbeat.com2 Artificial Intelligence (AI) Stocks That May Have a Hard Time Bouncing Back From President Trump's Trade WarMay 22 at 4:04 AM | fool.comTruvestments Capital LLC Acquires 1,800 Shares of Apple Inc. (NASDAQ:AAPL)Truvestments Capital LLC raised its holdings in Apple Inc. (NASDAQ:AAPL - Free Report) by 4.5% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund owned 42,221 shares of the iPhone maker's stock after acquiring an additionaMay 22 at 3:18 AM | marketbeat.comAustin Wealth Management LLC Has $6.04 Million Stake in Apple Inc. (NASDAQ:AAPL)Austin Wealth Management LLC grew its holdings in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 8.8% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 26,271 shares of the iPhone maker's stock after acquirMay 22 at 3:18 AM | marketbeat.comSHEPHERD WEALTH MANAGEMENT Ltd LIABILITY Co Buys New Holdings in Apple Inc. (NASDAQ:AAPL)SHEPHERD WEALTH MANAGEMENT Ltd LIABILITY Co purchased a new position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) in the 4th quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor purchased 11,214 shares of the iPhone makerMay 22 at 3:18 AM | marketbeat.comCapasso Planning Partners LLC Lowers Stock Holdings in Apple Inc. (NASDAQ:AAPL)Capasso Planning Partners LLC cut its stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 49.2% in the 4th quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 25,992 shares of the iPhone maker's stock after selling 25,211 sharMay 22 at 3:18 AM | marketbeat.comSecurian Asset Management Inc. Sells 28,506 Shares of Apple Inc. (NASDAQ:AAPL)Securian Asset Management Inc. trimmed its stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 3.4% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 812,411 shares of the iPhone maker's stock after selMay 22 at 3:18 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) Position Lessened by Liberty Wealth Management LLCLiberty Wealth Management LLC decreased its holdings in Apple Inc. (NASDAQ:AAPL - Free Report) by 1.5% in the fourth quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 116,709 shares of the iPhone maker's stock after selling 1,740 shaMay 22 at 3:18 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) Stock Holdings Reduced by Great Lakes Advisors LLCGreat Lakes Advisors LLC reduced its position in Apple Inc. (NASDAQ:AAPL - Free Report) by 4.4% during the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 598,758 shares of the iPhone maker's stock after selling 27,66May 22 at 3:18 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) Shares Acquired by Moors & Cabot Inc.Moors & Cabot Inc. boosted its holdings in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 5.7% in the 4th quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 458,798 shares of the iPhone maker's stock after purchasing an additionalMay 22 at 3:18 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) Shares Sold by Bender Robert & AssociatesBender Robert & Associates decreased its holdings in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 35.3% during the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 262,400 shares of the iPhone maker's stock after selling 143,431May 22 at 3:18 AM | marketbeat.comWarburton Capital Management LLC Invests $1.29 Million in Apple Inc. (NASDAQ:AAPL)Warburton Capital Management LLC purchased a new stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) in the fourth quarter, according to its most recent Form 13F filing with the SEC. The firm purchased 5,167 shares of the iPhone maker's stock, valued at approximately $1,293,000. Apple accountMay 22 at 3:18 AM | marketbeat.comHopwood Financial Services Inc. Makes New $2.02 Million Investment in Apple Inc. (NASDAQ:AAPL)Hopwood Financial Services Inc. purchased a new position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) during the 4th quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor purchased 8,061 shares of the iPhone maker's stock, valued at approxiMay 22 at 3:18 AM | marketbeat.comFarther Finance Advisors LLC Has $68.35 Million Stock Position in Apple Inc. (NASDAQ:AAPL)Farther Finance Advisors LLC trimmed its position in Apple Inc. (NASDAQ:AAPL - Free Report) by 13.8% in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 272,948 shares of the iPhone maker's stock after selling 43,805 shares duringMay 22 at 3:18 AM | marketbeat.com3,888 Shares in Apple Inc. (NASDAQ:AAPL) Purchased by Parkworth Wealth Management Inc.Parkworth Wealth Management Inc. acquired a new position in Apple Inc. (NASDAQ:AAPL - Free Report) in the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund acquired 3,888 shares of the iPhone maker's stock, valued at approximatelyMay 22 at 3:18 AM | marketbeat.comKnuff & Co LLC Reduces Stock Holdings in Apple Inc. (NASDAQ:AAPL)Knuff & Co LLC lessened its stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 2.2% during the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm owned 164,425 shares of the iPhone maker's stock after selling 3,652 sharesMay 22 at 3:18 AM | marketbeat.comEverSource Wealth Advisors LLC Acquires 9,962 Shares of Apple Inc. (NASDAQ:AAPL)EverSource Wealth Advisors LLC grew its holdings in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 4.9% in the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 213,909 shares of the iPhone maker'sMay 22 at 3:18 AM | marketbeat.comSaturna Capital Corp Sells 6,836 Shares of Apple Inc. (NASDAQ:AAPL)Saturna Capital Corp lowered its holdings in Apple Inc. (NASDAQ:AAPL - Free Report) by 0.3% during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 2,128,054 shares of the iPhone maker's stock after selling 6,836 shares duMay 22 at 3:18 AM | marketbeat.comPFG Advisors Sells 8,840 Shares of Apple Inc. (NASDAQ:AAPL)PFG Advisors cut its stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 4.9% during the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 170,732 shares of the iPhone maker's stock after selling 8,840 shares during the quarterMay 22 at 3:18 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) Holdings Trimmed by Summit X LLCSummit X LLC lowered its stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 2.8% in the fourth quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm owned 111,116 shares of the iPhone maker's stock after selling 3,259 shares during the peMay 22 at 3:18 AM | marketbeat.comApple Brings Back Fortnite to U.S. App Store After Five-Year AbsenceMay 22 at 12:35 AM | insidermonkey.comTrump’s Apple Threat Complicates India’s Tariff NegotiationsMay 22 at 12:35 AM | nytimes.comApple Brings Back Fortnite to U.S. App Store After Five-Year AbsenceMay 22 at 12:12 AM | msn.comOpenAI buys former Apple design chief Jony Ive's startup for $6.5 billion in AI product pushMay 21 at 7:10 PM | msn.comDid a Top Apple Executive Just Give Investors the Ultimate Reason to Dump the Stock?May 21 at 7:01 PM | fool.comOpenAI teams up with former Apple design chief Jony Ive as AI race heats upMay 21 at 6:19 PM | latimes.comFitness Stocks To Research - May 20thApple, PDD, Lululemon Athletica, Toll Brothers, Best Buy, GAP, and Paychex are the seven Fitness stocks to watch today, according to MarketBeat's stock screener tool. Fitness stocks are shares of publicly traded companies that design, manufacture or distribute products and services related to healtMay 21 at 6:05 PM | marketbeat.comMusic Stocks To Research - May 20thApple, Amazon.com, Alibaba Group, Spotify Technology, and Walt Disney are the five Music stocks to watch today, according to MarketBeat's stock screener tool. Music stocks are the publicly traded shares of companies whose core business involves creating, distributing or monetizing music—examples inMay 21 at 4:06 PM | marketbeat.comApple (NASDAQ:AAPL) Shares Down 0.6% - Should You Sell?Apple (NASDAQ:AAPL) Trading Down 0.6% - What's Next?May 21 at 2:43 PM | marketbeat.comAlibaba Shares Slide as AI Deal with Apple Faces US ScrutinyMay 21 at 12:59 PM | finance.yahoo.comApple’s India Push Receives a Boost on Foxconn’s $1.5B InvestmentMay 21 at 12:28 PM | finance.yahoo.comHow To Trade SPY, AAPL, MSFT, NVDA, GOOGL, META, TSLA TodayMay 21 at 10:04 AM | benzinga.comApple: Risks From Every Direction Plague This 'Legacy' GiantMay 21 at 8:35 AM | seekingalpha.comPrediction: This Artificial Intelligence Stock Will Be More Valuable Than Nvidia, Apple, and Microsoft in 5 YearsMay 21 at 7:01 AM | fool.com Get Apple News Delivered to You Automatically Sign up to receive the latest news and ratings for AAPL and its competitors with MarketBeat's FREE daily newsletter. 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