Apple (AAPL) News Today $231.59 -1.19 (-0.51%) Closing price 08/15/2025 04:00 PM EasternExtended Trading$231.19 -0.40 (-0.17%) As of 08/15/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why Is Apple Down Today?Toggle Visibility of Why Is Apple Down Today?Apple Inc. (AAPL) is trading mixed as investors weigh recent product enhancements and high-profile endorsements against fresh legal actions and portfolio trims by major shareholders. Positive Sentiment: Apple will reintroduce a redesigned blood-oxygen monitoring feature to select Apple Watch models after resolving a patent dispute, boosting its health-tech offerings. Apple Watch Blood Oxygen Returns Positive Sentiment: Jim Cramer defended Apple’s outlook, noting smoother relations with the administration and its announcement of a $100 billion U.S. investment. Jim Cramer Defends Apple Positive Sentiment: CEO Tim Cook described the company’s AI developments as “one of the most profound technologies of our lifetime,” underscoring Apple’s deepening AI push. Tim Cook on AI Positive Sentiment: President Trump suggested Apple could be exempt from proposed 300% semiconductor tariffs—offering potential cost relief versus peers. Tariff Exemption Hint Positive Sentiment: Analyst firm Melius raised its AAPL price target to $260, citing strength in upcoming iPhone upgrade cycles. Melius Raises PT Neutral Sentiment: Apple was featured among MarketBeat’s top fitness stocks to watch, reflecting its growing role in health and wellness markets. Top Fitness Stocks Neutral Sentiment: Elon Musk’s public critiques of Apple’s AI partnerships have drawn headlines but carry uncertain implications for near-term performance. The Clash Of The (AI) Titans Neutral Sentiment: Investor Duan Yongping highlighted Apple among his strategic moves, underscoring its standing in top global portfolios. Duan Yongping’s Investments Negative Sentiment: Law firm Bronstein, Gewirtz & Grossman announced a class action alert for investors with substantial Apple losses. Investor Alert Negative Sentiment: A separate securities-fraud class action reminder from BFA Law warns of an impending August 19 deadline for affected Apple investors. Fraud Reminder Negative Sentiment: Berkshire Hathaway reduced its Apple stake by nearly 7% in Q2, marking continued trimming by Warren Buffett amid market volatility. Berkshire Trims AAPL Posted 1+ days agoAI Generated. May Contain Errors. AAPL Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 Time Period Apple Vision Pro Struggles with Sluggish Sales2 hours ago | gurufocus.comApple Vision Pro 2 Might Feature M5 Chip Instead of M42 hours ago | gurufocus.comApple Develops New "Charismatic" Operating System for Future Devices2 hours ago | gurufocus.comApple (AAPL) Joins Xiaohongshu Ahead of Key 2025 Event4 hours ago | gurufocus.comPromising Fitness Stocks To Follow Now - August 16thAugust 17 at 5:43 PM | marketbeat.comApple's Vision Pro Struggles To Gain Traction Amid Slow Release Of Immersive VideoAugust 17 at 4:21 PM | benzinga.comMusic Stocks To Add to Your Watchlist - August 16thAugust 17 at 3:36 PM | marketbeat.comApple Inc. Stock (AAPL) Opinions on U.S. Manufacturing InvestmentsAugust 17 at 1:54 PM | quiverquant.comQWarren Buffett Is Selling Apple and Bank of America Stock and Piling Into an Embattled Healthcare Stock Down 46% This YearAugust 17 at 12:02 PM | fool.comApple Is In TroubleAugust 17 at 11:14 AM | 247wallst.comApple Is In TroubleAugust 17 at 10:25 AM | 247wallst.comApple Accidentally Exposes Top-Secret Hardware Plans Across Seven Product LinesAugust 17 at 9:59 AM | benzinga.comPomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers – AAPLAugust 17 at 9:43 AM | globenewswire.comAAPL LOSS ALERT: Apple Inc. Investors with Losses are Reminded of the August 19 Class Action ...August 17 at 8:17 AM | gurufocus.comAAPL LOSS ALERT: Apple Inc. Investors with Losses are Reminded of the August 19 Class Action Deadline – Contact BFA Law (NASDAQ:AAPL)August 17 at 7:23 AM | globenewswire.comCan New AI-Powered Devices Propel Apple Stock Higher?August 17 at 4:10 AM | fool.comApple Inc. (AAPL) Announces New Releases in Apple Arcade SegmentAugust 17 at 4:05 AM | msn.comApple Inc. (NASDAQ:AAPL) Shares Sold by Von Berge Wealth Management Group LLCAugust 17 at 3:05 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) Shares Bought by Clear Creek Financial Management LLCAugust 17 at 3:05 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) Shares Sold by Cidel Asset Management Inc.August 17 at 3:05 AM | marketbeat.comSvenska Handelsbanken AB publ Takes $27.26 Million Position in Apple Inc. (NASDAQ:AAPL)August 17 at 3:04 AM | marketbeat.comRed Lighthouse Investment Management LLC Grows Holdings in Apple Inc. (NASDAQ:AAPL)August 17 at 3:04 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) Shares Purchased by Sumitomo Mitsui DS Asset Management Company LtdAugust 17 at 3:04 AM | marketbeat.comAlta Advisers Ltd Has $17.12 Million Position in Apple Inc. (NASDAQ:AAPL)August 17 at 3:04 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) Position Reduced by Lodestar Private Asset Management LLCAugust 17 at 3:04 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) Shares Sold by Lincoln Capital CorpAugust 17 at 3:04 AM | marketbeat.comSmith Group Asset Management LLC Has $56.65 Million Holdings in Apple Inc. (NASDAQ:AAPL)August 17 at 3:04 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) is BLB&B Advisors LLC's 6th Largest PositionAugust 17 at 3:04 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) Shares Sold by Guardian Investment ManagementAugust 17 at 3:04 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) is BetterWealth LLC's 3rd Largest PositionAugust 17 at 3:04 AM | marketbeat.comRKL Wealth Management LLC Buys 6,040 Shares of Apple Inc. (NASDAQ:AAPL)August 17 at 3:04 AM | marketbeat.comVontobel Holding Ltd. Has $322.76 Million Stock Position in Apple Inc. (NASDAQ:AAPL)August 17 at 3:04 AM | marketbeat.comRovin Capital UT ADV Acquires 4,463 Shares of Apple Inc. (NASDAQ:AAPL)August 17 at 3:04 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) Shares Acquired by Salomon & Ludwin LLCAugust 17 at 3:04 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) Shares Sold by Elevate Capital Advisors LLCAugust 17 at 3:04 AM | marketbeat.comWT Asset Management Ltd Makes New $25.35 Million Investment in Apple Inc. (NASDAQ:AAPL)August 17 at 3:04 AM | marketbeat.comAstoria Portfolio Advisors LLC. Has $7.63 Million Stock Holdings in Apple Inc. (NASDAQ:AAPL)August 17 at 3:04 AM | marketbeat.comMather Group LLC. Acquires 23,926 Shares of Apple Inc. (NASDAQ:AAPL)August 17 at 3:04 AM | marketbeat.comApple Inc. (AAPL): A Bull Case TheoryAugust 16 at 12:11 AM | insidermonkey.comApple Inc. (AAPL): A Bull Case TheoryAugust 16 at 11:04 PM | msn.comApple (AAPL) Closes Detroit Suburban Store Amid Mall BankruptcyAugust 16 at 10:23 PM | gurufocus.comWhere Will Apple Stock Be in 5 Years?August 16 at 6:05 PM | fool.com“Thinnest iPhone Ever”: Apple Stock (NASDAQ:AAPL) Slips on Early Word of Hardware RevealsAugust 16 at 6:04 PM | msn.comAlong With $100 Billion U.S. Manufacturing Commitment, Apple's Tim Cook Gifted Trump A Glass 'Made In USA' Plaque On 24-Karat GoldAugust 16 at 4:54 PM | benzinga.comFitness Stocks To Consider - August 15thAugust 16 at 4:33 PM | marketbeat.comMusic Stocks To Watch Now - August 15thAugust 16 at 2:55 PM | marketbeat.comAI Glasses to Replace Smartphones? Meta Is Taking Aim at Apple (AAPL)Is Meta's Reality Labs segment looking to make iPhones obsolete? Its AI glasses business may be gunning for the $400 billion smartphone market.August 16 at 12:42 PM | marketbeat.comPomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. ...August 16 at 11:16 AM | gurufocus.comPomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPLAugust 16 at 10:00 AM | prnewswire.comRep. Lisa C. McClain Sells Off Shares of Apple Inc. (NASDAQ:AAPL)August 16 at 8:10 AM | marketbeat.com Get Apple News Delivered to You Automatically Sign up to receive the latest news and ratings for AAPL and its competitors with MarketBeat's FREE daily newsletter. Email Address Related Videos AAPL Media Mentions By Week AAPL Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. AAPL News Sentiment▼0.860.75▲Average Computer and Technology News Sentiment AAPL News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. AAPL Articles This Week▼293312▲AAPL Articles Average Week Get Apple News Delivered to You Automatically Sign up to receive the latest news and ratings for AAPL and its competitors with MarketBeat's FREE daily newsletter. 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