Apple (AAPL) News Today

Apple Inc. (NASDAQ:AAPL) shares are reacting to a mix of analyst upgrades, competitive talent shifts, legal developments, and product expansion efforts.

• Positive Sentiment: JPMorgan Chase & Co. lifted its target price on Apple from $230 to $250 with an “overweight” rating, reflecting confidence in upside potential. Apple (NASDAQ:AAPL) Stock Price Expected to Rise, JPMorgan Chase & Co. Analyst Says
• Positive Sentiment: Apple reported strong growth in global PC shipments, underscoring robust demand for its Mac lineup. Apple (AAPL) Sees Strong Growth in Global PC Shipments
• Positive Sentiment: Apple is pursuing U.S. broadcasting rights for Formula 1 in a deal reportedly worth $150 million, marking a content expansion beyond its core hardware business. Apple (AAPL) Pursues Formula 1 US Broadcasting Rights in $150M Bid
• Positive Sentiment: Indian Apple reseller Ample expects 35% revenue growth in fiscal 2026 as it expands stores and brand portfolio, indirectly boosting Apple’s channel presence in a key market. Indian Apple reseller Ample to grow revenue by a third as it expands presence, portfolio, CEO says
• Neutral Sentiment: MarketBeat’s screen highlights Apple as one of three top “music stocks to research” today, reflecting broader interest in its streaming and licensing prospects. Best Music Stocks To Research - July 18th
• Neutral Sentiment: Jim Cramer suggested Apple could “change course” by acquiring AI startup Perplexity, highlighting ongoing debate over Apple’s AI roadmap. Jim Cramer Says “Apple Can Change Course” By Acquiring Perplexity
• Neutral Sentiment: Apple filed suit against YouTuber Jon Prosser over iOS 26 leaks, underscoring its aggressive stance on protecting trade secrets. Apple sues Jon Prosser for his iOS 26 YouTube leaks, Prosser responds
• Neutral Sentiment: Apple previewed emoji additions in iOS 26, including Bigfoot and an apple core, maintaining consumer engagement with its mobile software ecosystem. iOS 26 Emoji Will Include Bigfoot, Apple Core, Distorted Face, Fight Cloud and More
• Negative Sentiment: Meta continues to raid Apple’s AI talent, hiring two ex-Apple researchers and luring their former boss with a $200 million package, intensifying the AI talent war. Meta Raids Apple's AI Lab With Big Paychecks—Zuckerberg Bets To Win The AI Race
• Negative Sentiment: Multiple class action lawsuits allege securities fraud against Apple and certain officers, creating legal overhang. Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. …
• Negative Sentiment: Analysts warn that Apple’s strong Q2 iPhone sales may be driven by a temporary tariff pause and could lead to a Q3 “cleanup,” suggesting possible headwinds for chip suppliers and sustained momentum. Apple's Q2 Was The Party - Q3 Might Be The Cleanup
• Negative Sentiment: Wedgewood Partners flagged Apple for lacking a clear AI strategy in its Q2 investor letter, highlighting investor concern over the company’s tech roadmap. Apple (AAPL) Fell Amid Investor Concerns Over AI Development