Adidas (ADDYY) Stock Forecast & Price Target

$96.87 +1.72 (+1.81%)

As of 08/7/2025 03:59 PM Eastern

Adidas - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Buy

Based on 9 Analyst Ratings

Sell
0

Hold
3

Buy
6

Based on 9 Wall Street analysts who have issued ratings for Adidas in the last 12 months, the stock has a consensus rating of "Buy." Out of the 9 analysts, 3 have given a hold rating, 3 have given a buy rating, and 3 have given a strong buy rating for ADDYY.

Consensus Price Target

N/A

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ADDYY Analyst Ratings Over Time

Type	Current Forecast 8/8/24 to 8/8/25	1 Month Ago 7/9/24 to 7/9/25	3 Months Ago 5/10/24 to 5/10/25	1 Year Ago 8/9/23 to 8/8/24
Strong Buy	3 Strong Buy rating(s)	3 Strong Buy rating(s)	2 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	3 Buy rating(s)	4 Buy rating(s)	4 Buy rating(s)	5 Buy rating(s)
Hold	3 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)	0 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	N/A	N/A	N/A	N/A
Forecasted Upside	N/A	N/A	N/A	N/A
Consensus Rating	Buy	Buy	Moderate Buy	Buy

ADDYY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ADDYY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Adidas Stock vs. The Competition

Type	Adidas	Consumer Discretionary Companies	S&P 500
Consensus Rating Score	3.00	2.61	2.53
Consensus Rating	Buy	Moderate Buy	Moderate Buy
Predicted Upside	N/A	116.78% Upside	14.12% Upside
News Sentiment Rating	Neutral News See Recent ADDYY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating
5/23/2025	DZ Bank 4 of 5 stars	T. Maul Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
5/5/2025	Piper Sandler 2 of 5 stars	A. Andreeva Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Overweight
4/24/2025	Bank of America 4 of 5 stars		Upgrade	Neutral ➝ Buy
4/21/2025	Baird R W Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Komp Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
4/15/2025	Berenberg Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	N. Anderson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
4/9/2025	Hsbc Global Res Subscribe to MarketBeat All Access for the recommendation accuracy rating	E. Rambourg Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
1/6/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Sherman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Market Perform ➝ Outperform
10/23/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold
9/9/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Madjo Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight ➝ Equal Weight
7/17/2024	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Fernandez Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Market Perform ➝ Outperform
4/24/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
4/15/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underweight ➝ Overweight
2/5/2024	Royal Bank Of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Sector Perform ➝ Outperform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 02:45 AM ET.

Should I Buy Adidas Stock? ADDYY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, August 5, 2025. Please send any questions or comments about these Adidas pros and cons to contact@marketbeat.com.

Adidas
Bull Case

Here are some ways that investors could benefit from investing in adidas AG:

The current stock price is around $120, which is significantly below its 52-week high of $137.73, indicating potential for price appreciation.
Adidas AG recently increased its dividend to $0.7565 per share, reflecting a commitment to returning value to shareholders and a healthy dividend yield of approximately 0.62%.
The company reported strong quarterly earnings with an EPS of $1.15, surpassing analysts' expectations, which demonstrates robust financial performance.
Adidas AG has a solid return on equity of 20.68%, indicating effective management and profitability relative to shareholder equity.
Institutional investors have shown confidence in adidas AG by increasing their positions, suggesting positive sentiment and potential for future growth.

Adidas
Bear Case

Investors should be bearish about investing in adidas AG for these reasons:

The company has a relatively high P/E ratio of 37.12, which may indicate that the stock is overvalued compared to its earnings.
Adidas AG's quick ratio of 0.72 suggests potential liquidity issues, as it indicates that the company may not have enough short-term assets to cover its short-term liabilities.
The stock has experienced volatility, with a beta of 1.19, meaning it is more volatile than the market, which could pose risks for conservative investors.
Despite recent earnings growth, the net margin of 4.93% indicates that the company retains a relatively small portion of revenue as profit, which could limit future growth potential.
The debt-to-equity ratio of 0.31, while not excessively high, still indicates that the company is using some leverage, which could be a concern in a rising interest rate environment.

ADDYY Forecast - Frequently Asked Questions

: 9 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Adidas in the last twelve months. There are currently 3 hold ratings, 3 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" ADDYY shares.
: According to analysts, Adidas's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.
: Over the previous 90 days, Adidas's stock had 1 upgrade by analysts.
: Adidas has been rated by research analysts at DZ Bank in the past 90 days.
: Analysts like Adidas more than other "consumer discretionary" companies. The consensus rating for Adidas is Buy while the average consensus rating for "consumer discretionary" companies is Moderate Buy. Learn more on how ADDYY compares to other companies.

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This page (OTCMKTS:ADDYY) was last updated on 8/8/2025 by MarketBeat.com Staff

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Adidas (ADDYY) Stock Forecast & Price Target