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Adidas (ADDYY) Stock Forecast & Price Target

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$103.14 +2.10 (+2.08%)
As of 09/5/2025 03:59 PM Eastern

Adidas - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
0
Hold
3
Buy
7

Based on 10 Wall Street analysts who have issued ratings for Adidas in the last 12 months, the stock has a consensus rating of "Buy." Out of the 10 analysts, 3 have given a hold rating, 4 have given a buy rating, and 3 have given a strong buy rating for ADDYY.

Consensus Price Target

N/A

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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ADDYY Analyst Ratings Over Time

TypeCurrent Forecast
9/6/24 to 9/6/25
1 Month Ago
8/7/24 to 8/7/25
3 Months Ago
6/8/24 to 6/8/25
1 Year Ago
9/7/23 to 9/6/24
Strong Buy
3 Strong Buy rating(s)
3 Strong Buy rating(s)
3 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
4 Buy rating(s)
3 Buy rating(s)
4 Buy rating(s)
4 Buy rating(s)
Hold
3 Hold rating(s)
3 Hold rating(s)
3 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetN/AN/AN/AN/A
Forecasted UpsideN/AN/AN/AN/A
Consensus RatingBuyBuyBuyBuy

ADDYY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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ADDYY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Adidas Stock vs. The Competition

TypeAdidasConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
3.00
2.61
2.53
Consensus RatingBuyModerate BuyModerate Buy
Predicted UpsideN/A74.30% Upside10.35% Upside
News Sentiment Rating
Positive News

See Recent ADDYY News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/3/2025Jefferies Financial Group
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 UpgradeHoldBuy
5/23/2025DZ Bank
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T. Maul
Not Rated
UpgradeHoldStrong-Buy
5/5/2025Piper Sandler
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A. Andreeva
Not Rated
Initiated CoverageOverweight
4/24/2025Bank of America
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 UpgradeNeutralBuy
4/21/2025Baird R W
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UpgradeHoldStrong-Buy
4/15/2025Berenberg Bank
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UpgradeHold
4/9/2025Hsbc Global Res
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UpgradeHoldStrong-Buy
1/6/2025Sanford C. Bernstein
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UpgradeMarket PerformOutperform
10/23/2024HSBC
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 DowngradeBuyHold
9/9/2024Barclays
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Reiterated RatingOverweightEqual Weight
7/17/2024Telsey Advisory Group
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UpgradeMarket PerformOutperform
4/24/2024Stifel Nicolaus
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 UpgradeHoldBuy
4/15/2024Morgan Stanley
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 UpgradeUnderweightOverweight
2/5/2024Royal Bank Of Canada
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 UpgradeSector PerformOutperform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 12:01 AM ET.


Should I Buy Adidas Stock? ADDYY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, September 6, 2025. Please send any questions or comments about these Adidas pros and cons to contact@marketbeat.com.

Adidas
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in adidas AG:

  • The current stock price is around $99.49, reflecting a positive market response following recent analyst upgrades.
  • Adidas AG has received multiple upgrades from analysts, including a shift from a hold to a buy rating, indicating strong confidence in the company's future performance.
  • The company reported earnings per share that exceeded analysts' expectations, showcasing its ability to generate profits effectively.
  • Adidas AG has a solid market capitalization of approximately $36.83 billion, which suggests a stable and established presence in the athletic and sports lifestyle market.
  • Recent increases in institutional investments indicate growing confidence among large investors, which can be a positive signal for retail investors.

Adidas
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in adidas AG for these reasons:

  • The stock has experienced fluctuations, with a fifty-day moving average price significantly higher than the current stock price, suggesting potential volatility.
  • Despite recent upgrades, the company has a relatively high price-to-earnings ratio, which may indicate that the stock is overvalued compared to its earnings.
  • Adidas AG operates in a highly competitive market, facing challenges from other major brands that could impact its market share and profitability.
  • The company has a debt-to-equity ratio of 0.31, which, while manageable, indicates some level of financial leverage that could pose risks in economic downturns.
  • Recent earnings reports show a net margin of 4.93%, which may be considered low in the retail sector, raising concerns about overall profitability.

ADDYY Forecast - Frequently Asked Questions

10 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Adidas in the last twelve months. There are currently 3 hold ratings, 4 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" ADDYY shares.

According to analysts, Adidas's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Over the previous 90 days, Adidas's stock had 1 upgrade by analysts.

Adidas has been rated by research analysts at Jefferies Financial Group in the past 90 days.

Analysts like Adidas more than other "consumer discretionary" companies. The consensus rating for Adidas is Buy while the average consensus rating for "consumer discretionary" companies is Moderate Buy. Learn more on how ADDYY compares to other companies.


This page (OTCMKTS:ADDYY) was last updated on 9/6/2025 by MarketBeat.com Staff
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