Rakuten (RKUNY) Stock Price, News & Analysis

Company Overview

Rakuten Group, Inc. is a Japan-based technology and internet services company founded in 1997 by Hiroshi Mikitani, who continues to serve as chairman and chief executive officer. The company operates a broad ecosystem of businesses spanning e-commerce, fintech, communications, digital content, travel, and other online services. Rakuten says its global ecosystem includes more than 70 businesses.

Its principal businesses include Rakuten Ichiba, an online shopping marketplace; Rakuten Travel, a lodging and travel-booking service; and digital advertising and content offerings. Rakuten also provides financial services through businesses including Rakuten Card, Rakuten Bank, and Rakuten Securities. In telecommunications, Rakuten Mobile operates a mobile network and related communications services in Japan.

Rakuten primarily serves consumers and businesses in Japan while maintaining international operations and partnerships across e-commerce, fintech, digital content, and communications.

RKUNY represents Rakuten Group’s sponsored Level I American Depositary Receipts (ADRs), with each ADR representing one ordinary share. Investors can also trade Rakuten’s ordinary shares over the counter in the United States under the ticker RKUNF. Rakuten established its sponsored ADR program in 2013 to broaden access for U.S. investors.

Key Stats

• Today's Range: $4.65 to $4.70
• 50-Day Range: $4.60 to $5.72
• 52-Week Range: $4.24 to $7.04
• Volume: 56,085 shs
• Average Volume: 60,818 shs
• Market Capitalization: $10.19 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Hold

Rakuten Stock Analysis - MarketRank™

Rakuten scored higher than 20% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.0 / 5
• Analyst Rating: Hold

Consensus Rating

Rakuten has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

Rakuten has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Rakuten is -24.58, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Rakuten is -24.58, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Rakuten has a P/B Ratio of 1.12. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.00% of the float of Rakuten has been sold short.

Short Interest Ratio / Days to Cover

Rakuten has a short interest ratio ("days to cover") of 0.18, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Rakuten has recently decreased by 54.51%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Rakuten does not currently pay a dividend.

Dividend Growth

Rakuten does not have a long track record of dividend growth.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: N/A

News Sentiment

Rakuten has a news sentiment score of 0.86. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.70 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Rakuten this week, compared to 1 article on an average week.

Company Ownership

• Score: N/A
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Rakuten insiders have not sold or bought any company stock.

Percentage Held by Institutions

Rakuten has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 8/14/2026
• Today: 9/12/2026
• Next Earnings (Estimated): 11/13/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Communication Services
• Industry: Interactive Media & Services
• Sub-Industry: Interactive Media & Services
• Current Symbol: OTCMKTS:RKUNY
• Previous Symbol: NASDAQ:RKUNY
• CIK: 1294591
• Web: global.rakuten.com
• Phone: 815055816910
• Fax: N/A
• Employees: 29,419
• Year Founded: 1997

Profitability

• EPS (Trailing Twelve Months): ($0.19)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$1.19 billion
• Net Margins: -2.48%
• Pretax Margin: 1.26%
• Return on Equity: -5.08%
• Return on Assets: -0.23%

Debt

• Debt-to-Equity Ratio: 4.43
• Current Ratio: 1.15
• Quick Ratio: 1.15

Sales & Book Value

• Annual Sales: $16.70 billion
• Price / Sales: 0.61
• Cash Flow: $0.45 per share
• Price / Cash Flow: 10.44
• Book Value: $4.18 per share
• Price / Book: 1.12

Miscellaneous

• Outstanding Shares: 2,181,990,000
• Free Float: N/A
• Market Cap: $10.19 billion
• Optionable: Not Optionable
• Beta: 1.10