Guardian Capital Group (GCG) Competitors

Gluskin Sheff + Associates (TSE:GS) and Guardian Capital Group (TSE:GCG) are both small-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, risk, institutional ownership, analyst recommendations, dividends, community ranking, valuation, earnings and profitability.

Do analysts rate GS or GCG?

Guardian Capital Group has a consensus target price of C$51.00, indicating a potential upside of 18.06%.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gluskin Sheff + Associates	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
Guardian Capital Group	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the MarketBeat Community prefer GS or GCG?

Gluskin Sheff + Associates received 162 more outperform votes than Guardian Capital Group when rated by MarketBeat users. However, 59.58% of users gave Guardian Capital Group an outperform vote while only 56.73% of users gave Gluskin Sheff + Associates an outperform vote.

Company	Underperform	Outperform
Gluskin Sheff + Associates	Outperform Votes 333 56.73%	Underperform Votes 254 43.27%
Guardian Capital Group	Outperform Votes 171 59.58%	Underperform Votes 116 40.42%

Does the media refer more to GS or GCG?

In the previous week, Guardian Capital Group had 1 more articles in the media than Gluskin Sheff + Associates. MarketBeat recorded 1 mentions for Guardian Capital Group and 0 mentions for Gluskin Sheff + Associates. Guardian Capital Group's average media sentiment score of 0.00 beat Gluskin Sheff + Associates' score of -0.44 indicating that Gluskin Sheff + Associates is being referred to more favorably in the media.

Company	Overall Sentiment
Gluskin Sheff + Associates	Neutral
Guardian Capital Group	Neutral

Which has better valuation and earnings, GS or GCG?

Guardian Capital Group has higher revenue and earnings than Gluskin Sheff + Associates. Gluskin Sheff + Associates is trading at a lower price-to-earnings ratio than Guardian Capital Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gluskin Sheff + Associates	C$113.89M	0.00	C$25.29M	C$0.81	N/A
Guardian Capital Group	C$249.19M	0.48	C$96.49M	C$3.85	11.22

Is GS or GCG a better dividend stock?

Gluskin Sheff + Associates pays an annual dividend of C$1.00 per share. Guardian Capital Group pays an annual dividend of C$1.48 per share and has a dividend yield of 3.4%. Gluskin Sheff + Associates pays out 123.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Guardian Capital Group pays out 38.4% of its earnings in the form of a dividend. Guardian Capital Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is GS or GCG more profitable?

Guardian Capital Group has a net margin of 38.72% compared to Guardian Capital Group's net margin of 0.00%. Gluskin Sheff + Associates' return on equity of 7.89% beat Guardian Capital Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Gluskin Sheff + Associates	N/A	N/A	N/A
Guardian Capital Group	38.72%	7.89%	2.54%

Do insiders and institutionals hold more shares of GS or GCG?

26.6% of Guardian Capital Group shares are held by institutional investors. 77.1% of Guardian Capital Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Guardian Capital Group beats Gluskin Sheff + Associates on 13 of the 16 factors compared between the two stocks.