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goeasy (GSY) Competitors

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C$45.80 +0.89 (+1.98%)
As of 08/14/2026 04:00 PM Eastern

GSY vs. CBL, AD.UN, PRL, VPY, and RFC

Should you buy goeasy stock or one of its competitors? goeasy's main competitors and comparable companies include Callidus Capital (CBL), Alaris Equity Partners Income Trust (AD.UN) (AD.UN), Propel (PRL), Versapay (VPY), and Rifco (RFC). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "consumer finance" industry.

How does goeasy compare to Callidus Capital?

goeasy (TSE:GSY) and Callidus Capital (TSE:CBL) are both small-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, profitability, valuation, dividends, earnings, analyst recommendations, institutional ownership and risk.

In the previous week, goeasy had 15 more articles in the media than Callidus Capital. MarketBeat recorded 15 mentions for goeasy and 0 mentions for Callidus Capital. goeasy's average media sentiment score of 0.75 beat Callidus Capital's score of 0.00 indicating that goeasy is being referred to more favorably in the media.

Company Overall Sentiment
goeasy Positive
Callidus Capital Neutral

8.5% of goeasy shares are owned by institutional investors. Comparatively, 86.8% of Callidus Capital shares are owned by institutional investors. 22.1% of goeasy shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

goeasy has higher revenue and earnings than Callidus Capital. Callidus Capital is trading at a lower price-to-earnings ratio than goeasy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
goeasyC$1.66B0.44C$277.52M-C$20.87N/A
Callidus CapitalC$181.78M7.82-C$243.34M-C$4.26N/A

goeasy has a beta of 1.387995, indicating that its stock price is 39% more volatile than the broader market. Comparatively, Callidus Capital has a beta of 0.85, indicating that its stock price is 15% less volatile than the broader market.

goeasy currently has a consensus target price of C$42.89, suggesting a potential downside of 6.36%. Given goeasy's stronger consensus rating and higher possible upside, analysts clearly believe goeasy is more favorable than Callidus Capital.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
goeasy
2 Sell rating(s)
6 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.89
Callidus Capital
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Callidus Capital has a net margin of 0.00% compared to goeasy's net margin of -20.21%. Callidus Capital's return on equity of 0.00% beat goeasy's return on equity.

Company Net Margins Return on Equity Return on Assets
goeasy-20.21% -37.13% 6.39%
Callidus Capital N/A N/A N/A

Summary

goeasy beats Callidus Capital on 11 of the 16 factors compared between the two stocks.

How does goeasy compare to Alaris Equity Partners Income Trust (AD.UN)?

goeasy (TSE:GSY) and Alaris Equity Partners Income Trust (AD.UN) (TSE:AD.UN) are both small-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, earnings, risk, media sentiment, analyst recommendations and institutional ownership.

goeasy pays an annual dividend of C$2.92 per share and has a dividend yield of 6.4%. Alaris Equity Partners Income Trust (AD.UN) pays an annual dividend of C$1.46 per share and has a dividend yield of 5.7%. goeasy pays out -14.0% of its earnings in the form of a dividend. Alaris Equity Partners Income Trust (AD.UN) pays out 44.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. goeasy is clearly the better dividend stock, given its higher yield and lower payout ratio.

goeasy has a beta of 1.387995, suggesting that its stock price is 39% more volatile than the broader market. Comparatively, Alaris Equity Partners Income Trust (AD.UN) has a beta of 1.205367, suggesting that its stock price is 21% more volatile than the broader market.

goeasy presently has a consensus target price of C$42.89, suggesting a potential downside of 6.36%. Alaris Equity Partners Income Trust (AD.UN) has a consensus target price of C$27.53, suggesting a potential upside of 7.38%. Given Alaris Equity Partners Income Trust (AD.UN)'s stronger consensus rating and higher possible upside, analysts clearly believe Alaris Equity Partners Income Trust (AD.UN) is more favorable than goeasy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
goeasy
2 Sell rating(s)
6 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.89
Alaris Equity Partners Income Trust (AD.UN)
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.86

In the previous week, goeasy had 7 more articles in the media than Alaris Equity Partners Income Trust (AD.UN). MarketBeat recorded 15 mentions for goeasy and 8 mentions for Alaris Equity Partners Income Trust (AD.UN). Alaris Equity Partners Income Trust (AD.UN)'s average media sentiment score of 1.19 beat goeasy's score of 0.75 indicating that Alaris Equity Partners Income Trust (AD.UN) is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
goeasy
4 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Alaris Equity Partners Income Trust (AD.UN)
6 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

goeasy has higher revenue and earnings than Alaris Equity Partners Income Trust (AD.UN). goeasy is trading at a lower price-to-earnings ratio than Alaris Equity Partners Income Trust (AD.UN), indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
goeasyC$1.66B0.44C$277.52M-C$20.87N/A
Alaris Equity Partners Income Trust (AD.UN)C$186.14M6.29C$209.96MC$3.287.82

8.5% of goeasy shares are owned by institutional investors. Comparatively, 6.9% of Alaris Equity Partners Income Trust (AD.UN) shares are owned by institutional investors. 22.1% of goeasy shares are owned by company insiders. Comparatively, 2.2% of Alaris Equity Partners Income Trust (AD.UN) shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Alaris Equity Partners Income Trust (AD.UN) has a net margin of 97.33% compared to goeasy's net margin of -20.21%. Alaris Equity Partners Income Trust (AD.UN)'s return on equity of 22.20% beat goeasy's return on equity.

Company Net Margins Return on Equity Return on Assets
goeasy-20.21% -37.13% 6.39%
Alaris Equity Partners Income Trust (AD.UN) 97.33%22.20%9.85%

Summary

Alaris Equity Partners Income Trust (AD.UN) beats goeasy on 10 of the 18 factors compared between the two stocks.

How does goeasy compare to Propel?

goeasy (TSE:GSY) and Propel (TSE:PRL) are both small-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, dividends, risk, profitability, analyst recommendations, media sentiment and institutional ownership.

8.5% of goeasy shares are owned by institutional investors. Comparatively, 6.4% of Propel shares are owned by institutional investors. 22.1% of goeasy shares are owned by insiders. Comparatively, 33.3% of Propel shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

goeasy has higher revenue and earnings than Propel. goeasy is trading at a lower price-to-earnings ratio than Propel, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
goeasyC$1.66B0.44C$277.52M-C$20.87N/A
Propel$617.48M1.66$32.48M$1.3719.00

In the previous week, goeasy had 9 more articles in the media than Propel. MarketBeat recorded 15 mentions for goeasy and 6 mentions for Propel. goeasy's average media sentiment score of 0.75 beat Propel's score of 0.15 indicating that goeasy is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
goeasy
4 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Propel
1 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

goeasy pays an annual dividend of C$2.92 per share and has a dividend yield of 6.4%. Propel pays an annual dividend of $0.6305 per share and has a dividend yield of 2.4%. goeasy pays out -14.0% of its earnings in the form of a dividend. Propel pays out 46.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. goeasy is clearly the better dividend stock, given its higher yield and lower payout ratio.

goeasy has a beta of 1.387995, suggesting that its stock price is 39% more volatile than the broader market. Comparatively, Propel has a beta of 0.793273, suggesting that its stock price is 21% less volatile than the broader market.

goeasy currently has a consensus price target of C$42.89, indicating a potential downside of 6.36%. Given goeasy's higher possible upside, equities research analysts clearly believe goeasy is more favorable than Propel.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
goeasy
2 Sell rating(s)
6 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.89
Propel
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
3.00

Propel has a net margin of 8.81% compared to goeasy's net margin of -20.21%. Propel's return on equity of 21.12% beat goeasy's return on equity.

Company Net Margins Return on Equity Return on Assets
goeasy-20.21% -37.13% 6.39%
Propel 8.81%21.12%14.93%

Summary

Propel beats goeasy on 10 of the 19 factors compared between the two stocks.

How does goeasy compare to Versapay?

goeasy (TSE:GSY) and Versapay (CVE:VPY) are both small-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, media sentiment, profitability, earnings and valuation.

goeasy has higher revenue and earnings than Versapay. Versapay is trading at a lower price-to-earnings ratio than goeasy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
goeasyC$1.66B0.44C$277.52M-C$20.87N/A
VersapayC$7.74M15.27-C$12.83M-C$0.29N/A

Versapay has a net margin of 0.00% compared to goeasy's net margin of -20.21%. Versapay's return on equity of 0.00% beat goeasy's return on equity.

Company Net Margins Return on Equity Return on Assets
goeasy-20.21% -37.13% 6.39%
Versapay N/A N/A N/A

8.5% of goeasy shares are owned by institutional investors. 22.1% of goeasy shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

goeasy presently has a consensus target price of C$42.89, indicating a potential downside of 6.36%. Given goeasy's stronger consensus rating and higher possible upside, equities analysts plainly believe goeasy is more favorable than Versapay.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
goeasy
2 Sell rating(s)
6 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.89
Versapay
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

In the previous week, goeasy had 15 more articles in the media than Versapay. MarketBeat recorded 15 mentions for goeasy and 0 mentions for Versapay. goeasy's average media sentiment score of 0.75 beat Versapay's score of 0.00 indicating that goeasy is being referred to more favorably in the media.

Company Overall Sentiment
goeasy Positive
Versapay Neutral

Summary

goeasy beats Versapay on 11 of the 15 factors compared between the two stocks.

How does goeasy compare to Rifco?

goeasy (TSE:GSY) and Rifco (CVE:RFC) are both small-cap finance companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, analyst recommendations, valuation, institutional ownership, media sentiment, dividends, earnings and risk.

goeasy currently has a consensus price target of C$42.89, indicating a potential downside of 6.36%. Given goeasy's stronger consensus rating and higher possible upside, equities analysts clearly believe goeasy is more favorable than Rifco.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
goeasy
2 Sell rating(s)
6 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.89
Rifco
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

8.5% of goeasy shares are held by institutional investors. 22.1% of goeasy shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

goeasy has higher revenue and earnings than Rifco. goeasy is trading at a lower price-to-earnings ratio than Rifco, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
goeasyC$1.66B0.44C$277.52M-C$20.87N/A
RifcoC$18.06M1.53C$5.29MC$0.245.23

Rifco has a net margin of 0.00% compared to goeasy's net margin of -20.21%. Rifco's return on equity of 0.00% beat goeasy's return on equity.

Company Net Margins Return on Equity Return on Assets
goeasy-20.21% -37.13% 6.39%
Rifco N/A N/A N/A

In the previous week, goeasy had 15 more articles in the media than Rifco. MarketBeat recorded 15 mentions for goeasy and 0 mentions for Rifco. goeasy's average media sentiment score of 0.75 beat Rifco's score of 0.00 indicating that goeasy is being referred to more favorably in the media.

Company Overall Sentiment
goeasy Positive
Rifco Neutral

Summary

goeasy beats Rifco on 10 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GSY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GSY vs. The Competition

MetricgoeasyConsumer Finance IndustryFinance SectorTSE Exchange
Market CapC$720.10MC$7.52BC$14.16BC$12.73B
Dividend Yield17.95%12.22%5.87%6.20%
P/E Ratio-2.199.2829.3437.73
Price / Sales0.4468.89514.319.73
Price / Cash12.8711.8337.4982.29
Price / Book0.952.773.714.60
Net IncomeC$277.52MC$434.78MC$1.31BC$299.09M
7 Day Performance-8.22%1.31%0.77%0.93%
1 Month Performance-9.58%0.54%1.56%4.00%
1 Year Performance-77.59%9.67%12.52%35.62%

goeasy Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GSY
goeasy
1.9938 of 5 stars
C$45.80
+2.0%
C$42.89
-6.4%
-77.9%C$720.10MC$1.66BN/A2,404
CBL
Callidus Capital
N/AC$24.89
+0.3%
N/AN/AC$1.42BC$181.78MN/A460
AD.UN
Alaris Equity Partners Income Trust (AD.UN)
3.4312 of 5 stars
C$24.94
+0.5%
C$27.11
+8.7%
+41.2%C$1.14BC$177.68M12.1114
PRL
Propel
2.2284 of 5 stars
$24.63
flat
N/A-20.2%$969.49M$580.53M18.38462
VPY
Versapay
N/AC$2.69
flat
N/A+0.0%C$118.20MC$7.74MN/A79

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This page (TSE:GSY) was last updated on 8/15/2026 by MarketBeat.com Staff.
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