Precision Drilling (PD) Competitors

Precision Drilling (TSE:PD) and Vanguard FTSE Canadian High Dividend Yield Index ETF (TSE:VDY) are both computer software companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, profitability, dividends, institutional ownership, valuation, analyst recommendations, earnings and media sentiment.

Do analysts recommend PD or VDY?

Precision Drilling presently has a consensus target price of C$95.14, suggesting a potential upside of 27.20%. Given Precision Drilling's stronger consensus rating and higher possible upside, equities analysts plainly believe Precision Drilling is more favorable than Vanguard FTSE Canadian High Dividend Yield Index ETF.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Precision Drilling	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60
Vanguard FTSE Canadian High Dividend Yield Index ETF	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has preferable valuation and earnings, PD or VDY?

Precision Drilling has higher revenue and earnings than Vanguard FTSE Canadian High Dividend Yield Index ETF.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Precision Drilling	C$1.95B	0.54	C$244.64M	C$16.99	4.40
Vanguard FTSE Canadian High Dividend Yield Index ETF	N/A	N/A	N/A	N/A	N/A

Is PD or VDY more profitable?

Precision Drilling has a net margin of 12.53% compared to Vanguard FTSE Canadian High Dividend Yield Index ETF's net margin of 0.00%. Precision Drilling's return on equity of 14.96% beat Vanguard FTSE Canadian High Dividend Yield Index ETF's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Precision Drilling	12.53%	14.96%	4.87%
Vanguard FTSE Canadian High Dividend Yield Index ETF	N/A	N/A	N/A

Does the media prefer PD or VDY?

In the previous week, Precision Drilling had 16 more articles in the media than Vanguard FTSE Canadian High Dividend Yield Index ETF. MarketBeat recorded 16 mentions for Precision Drilling and 0 mentions for Vanguard FTSE Canadian High Dividend Yield Index ETF. Precision Drilling's average media sentiment score of 0.76 beat Vanguard FTSE Canadian High Dividend Yield Index ETF's score of 0.00 indicating that Precision Drilling is being referred to more favorably in the media.

Company	Overall Sentiment
Precision Drilling	Positive
Vanguard FTSE Canadian High Dividend Yield Index ETF	Neutral

Do insiders and institutionals hold more shares of PD or VDY?

65.3% of Precision Drilling shares are owned by institutional investors. 2.1% of Precision Drilling shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Is PD or VDY a better dividend stock?

Precision Drilling pays an annual dividend of C$0.28 per share and has a dividend yield of 0.4%. Vanguard FTSE Canadian High Dividend Yield Index ETF pays an annual dividend of C$1.71 per share and has a dividend yield of 3.3%. Precision Drilling pays out 1.6% of its earnings in the form of a dividend.

Summary

Precision Drilling beats Vanguard FTSE Canadian High Dividend Yield Index ETF on 11 of the 13 factors compared between the two stocks.