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Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial logo
C$85.28 -1.17 (-1.35%)
As of 10/9/2025 04:00 PM Eastern

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
1
Hold
3
Buy
6

Based on 10 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 10 analysts, 1 has given a sell rating, 3 have given a hold rating, 5 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

C$88.11
3.32% Upside
According to the 10 analysts' twelve-month price targets for Sun Life Financial, the average price target is C$88.11. The highest price target for SLF is C$101.00, while the lowest price target for SLF is C$83.00. The average price target represents a forecasted upside of 3.32% from the current price of C$85.28.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SLF Analyst Ratings Over Time

TypeCurrent Forecast
10/10/24 to 10/10/25
1 Month Ago
9/10/24 to 9/10/25
3 Months Ago
7/12/24 to 7/12/25
1 Year Ago
10/11/23 to 10/10/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
5 Buy rating(s)
4 Buy rating(s)
5 Buy rating(s)
7 Buy rating(s)
Hold
3 Hold rating(s)
4 Hold rating(s)
1 Hold rating(s)
3 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetC$88.11C$86.67C$88.38C$76.09
Forecasted Upside3.32% Upside6.50% Upside3.97% Upside-3.32% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Sun Life Financial Stock vs. The Competition

TypeSun Life FinancialFinancial Services Companies
Consensus Rating Score
2.60
2.24
Consensus RatingModerate BuyHold
News Sentiment Rating
Positive News

See Recent SLF News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/8/2025Barclays
3 of 5 stars
 Boost TargetUnderweightC$82.00 ➝ C$84.00-2.38%
10/8/2025TD Securities
4 of 5 stars
 UpgradeHoldBuyC$89.00 ➝ C$101.00+17.37%
9/4/2025Argus
4 of 5 stars
 UpgradeStrong-Buy
8/11/2025Scotiabank
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 Lower TargetSector PerformC$88.00 ➝ C$83.00+5.41%
8/11/2025Desjardins
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 Lower TargetBuyC$95.00 ➝ C$90.00+14.30%
8/11/2025Royal Bank Of Canada
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 Lower TargetC$88.00 ➝ C$84.00+6.68%
8/8/2025National Bankshares
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 DowngradeOutperformSector PerformC$93.00 ➝ C$87.00+11.97%
8/7/2025National Bank Financial
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 DowngradeStrong-BuyHold
5/1/2025CIBC
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 Lower TargetOutperformC$94.00 ➝ C$89.00+8.27%
4/21/2025Jefferies Financial Group
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 Lower TargetC$96.00 ➝ C$90.00+15.85%
2/13/2025Cormark
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UpgradeHoldModerate Buy
7/11/2024
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 Lower TargetC$76.00 ➝ C$75.00+9.92%
5/13/2024BMO Capital Markets
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 Lower TargetOutperformC$80.00 ➝ C$79.00+13.93%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 05:03 AM ET.


Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, October 7, 2025. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

  • The current stock price is around C$82, which reflects a stable market position and potential for growth.
  • Sun Life Financial Inc. has recently declared a quarterly dividend of $0.88 per share, translating to an annualized dividend of $3.52 and a yield of 4.3%, providing a steady income stream for investors.
  • The company has a strong market capitalization of approximately C$45.99 billion, indicating its significant presence and stability in the financial sector.
  • Recent analyst ratings show a mix of strong buy and buy recommendations, suggesting positive sentiment and confidence in the company's future performance.
  • With a relatively low price-to-earnings ratio, investors may find Sun Life Financial Inc. to be undervalued compared to its earnings potential, making it an attractive investment opportunity.

Sun Life Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

  • Recent trading activity showed a slight decline in stock price, indicating potential volatility and uncertainty in the market.
  • The company has a high debt-to-equity ratio, which may raise concerns about financial leverage and the ability to manage debt effectively.
  • Some analysts have downgraded their ratings, reflecting mixed opinions on the company's future growth prospects.
  • The stock has experienced fluctuations, with a one-year high of C$91.11 and a low of C$74.03, suggesting potential risks for investors looking for stability.
  • Market conditions and economic factors could impact the financial services sector, which may affect Sun Life Financial Inc.'s performance and stock value.

SLF Forecast - Frequently Asked Questions

According to the research reports of 10 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is C$88.11, with a high forecast of C$101.00 and a low forecast of C$83.00.

10 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last twelve months. There is currently 1 sell rating, 3 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" SLF shares.

According to analysts, Sun Life Financial's stock has a predicted upside of 3.32% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 3 upgrades and 2 downgrades by analysts.

Sun Life Financial has been rated by research analysts at Argus, Barclays, Desjardins, National Bank Financial, National Bankshares, Royal Bank Of Canada, Scotiabank, and TD Securities in the past 90 days.

Analysts like Sun Life Financial more than other "financial services" companies. The consensus rating for Sun Life Financial is Moderate Buy while the average consensus rating for "financial services" companies is Hold. Learn more on how SLF compares to other companies.


This page (TSE:SLF) was last updated on 10/10/2025 by MarketBeat.com Staff
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