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Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial logo
C$82.00 +0.68 (+0.84%)
As of 04:24 PM Eastern
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Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Moderate Buy
Based on 10 Analyst Ratings
Sell
1
Hold
4
Buy
5

Based on 10 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 10 analysts, 1 has given a sell rating, 4 have given a hold rating, 4 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

C$86.67
5.69% Upside
According to the 10 analysts' twelve-month price targets for Sun Life Financial, the average price target is C$86.67. The highest price target for SLF is C$90.00, while the lowest price target for SLF is C$83.00. The average price target represents a forecasted upside of 5.69% from the current price of C$82.00.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SLF Analyst Ratings Over Time

TypeCurrent Forecast
9/18/24 to 9/18/25		1 Month Ago
8/19/24 to 8/19/25		3 Months Ago
6/20/24 to 6/20/25		1 Year Ago
9/19/23 to 9/18/24
Strong Buy
1 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
4 Buy rating(s)
4 Buy rating(s)
5 Buy rating(s)
7 Buy rating(s)
Hold
4 Hold rating(s)
4 Hold rating(s)
2 Hold rating(s)
3 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetC$86.67C$86.67C$86.89C$76.09
Forecasted Upside5.69% Upside7.10% Upside-1.32% Downside-0.91% Downside
Consensus RatingModerate BuyHoldModerate BuyModerate Buy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sun Life Financial Stock vs. The Competition

TypeSun Life FinancialFinancial Services Companies
Consensus Rating Score
2.50
2.61
Consensus RatingModerate BuyModerate Buy
News Sentiment Rating
Positive News

See Recent SLF News
Positive News
Export to Excel
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
9/4/2025Argus
4 of 5 stars		 UpgradeStrong-Buy
8/11/2025Scotiabank
4 of 5 stars		 Lower TargetSector PerformC$88.00 ➝ C$83.00+5.41%
8/11/2025Desjardins
3 of 5 stars		 Lower TargetBuyC$95.00 ➝ C$90.00+14.30%
8/11/2025Royal Bank Of Canada
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Lower TargetC$88.00 ➝ C$84.00+6.68%
8/8/2025National Bankshares
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeOutperform ➝ Sector PerformC$93.00 ➝ C$87.00+11.97%
8/7/2025National Bank Financial
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeStrong-Buy ➝ Hold
7/7/2025Barclays
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
A. Scott
Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating
DowngradeHold ➝ Strong Sell
5/9/2025TD Securities
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Boost TargetHoldC$83.00 ➝ C$86.00-1.21%
5/1/2025CIBC
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Lower TargetOutperformC$94.00 ➝ C$89.00+8.27%
4/21/2025Jefferies Financial Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Lower TargetC$96.00 ➝ C$90.00+15.85%
2/13/2025Cormark
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
L. Persaud
Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating
UpgradeHold ➝ Moderate Buy
7/11/2024
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Lower TargetC$76.00 ➝ C$75.00+9.92%
5/13/2024BMO Capital Markets
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Lower TargetOutperformC$80.00 ➝ C$79.00+13.93%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 05:52 PM ET.


Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 16, 2025. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

  • The current stock price is around C$82, which reflects a stable valuation in the market.
  • Sun Life Financial Inc. has recently declared a quarterly dividend of $0.88 per share, translating to an annualized dividend of $3.52 and a yield of 4.3%, providing a steady income stream for investors.
  • The company has a strong market capitalization of approximately C$45.99 billion, indicating its significant presence and stability in the financial sector.
  • Recent analyst upgrades, including a "strong-buy" rating from Argus, suggest positive sentiment and potential for stock appreciation.
  • With a price-to-earnings ratio of around 14.55, the stock may be considered reasonably priced compared to its earnings, which can be attractive for value investors.

Sun Life Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

  • Recent downgrades from analysts, such as National Bankshares reducing their rating from "outperform" to "sector perform," may indicate concerns about future performance.
  • The stock has experienced fluctuations, with a 52-week high of C$91.11 and a low of C$74.56, suggesting volatility that could deter risk-averse investors.
  • The company has a relatively high debt-to-equity ratio of 26.00, which may raise concerns about financial leverage and risk in adverse market conditions.
  • Some analysts have set lower price targets for the stock, indicating a cautious outlook on its short-term performance.
  • With a dividend payout ratio of 59.75%, there may be limited room for future dividend increases, which could be a concern for income-focused investors.

SLF Forecast - Frequently Asked Questions

According to the research reports of 10 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is C$86.67, with a high forecast of C$90.00 and a low forecast of C$83.00.

10 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last year. There is currently 1 sell rating, 4 hold ratings, 4 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" SLF shares.

According to analysts, Sun Life Financial's stock has a predicted upside of 5.69% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 3 downgrades and 2 upgrades by analysts.

Sun Life Financial has been rated by research analysts at Argus, Barclays, Desjardins, National Bank Financial, National Bankshares, Royal Bank Of Canada, and Scotiabank in the past 90 days.

Analysts like Sun Life Financial less than other "financial services" companies. The consensus rating score for Sun Life Financial is 2.50 while the average consensus rating score for "financial services" companies is 2.61. Learn more on how SLF compares to other companies.

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This page (TSE:SLF) was last updated on 9/18/2025 by MarketBeat.com Staff
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