Apple (AAPL) News Today $195.27 -6.09 (-3.02%) Closing price 05/23/2025 04:00 PM EasternExtended Trading$195.83 +0.56 (+0.28%) As of 05/23/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why is Apple Down Today?Apple Inc. (AAPL) is navigating a tug-of-war between near-term headwinds—most notably fresh tariff threats—and longer-term growth catalysts such as supply-chain diversification, analyst buy ratings and new product roadmaps. Dan Ives says a China tariff truce revitalizes the bull case as half of Apple’s installed base nears an upgrade cycle Foxconn continues expanding its India operations, supporting Apple’s push to diversify production away from China Bloomberg reports Apple plans to launch AI-powered smart glasses by late 2026, opening a new device category Apple rolled out additional trade-in discounts in China to spur iPhone demand through mid-June Goldman Sachs and Citi analysts maintained Buy ratings on AAPL with attractive price targets above $250 Partnership with Emory Healthcare marks the first U.S. hospital fully operating on Apple devices, underscoring growth in services MarketBeat screeners featured Apple among top Fitness and Music stocks to research Bragar Eagel & Squire and Bronstein, Gewirtz & Grossman are investigating potential claims on behalf of Apple shareholders Apple intensified its opposition to a Texas age-verification bill affecting App Store policy Crypto exchange Kraken will tokenize Apple shares, offering 24/7 digital trading to non-U.S. investors President Trump threatened a 25% tariff on iPhones not made in the U.S., reigniting margin and supply-chain uncertainties Zacks Research cut its Q3 2025 EPS estimate for Apple, signaling potential earnings pressure Shares traded down roughly 2.5% midweek amid mixed earnings commentary and tariff worries OpenAI’s acquisition of Jony Ive’s hardware startup sparked investor concerns over increased competition in AI-driven devices Jim Cramer expressed caution, citing regulatory tussles and macroeconomic headwinds With tariffs front and center, AAPL faces short-term volatility, but bullish analyst forecasts and a product pipeline that includes AI wearables and healthcare integrations support a constructive longer-term outlook.Posted 12h agoAI Generated. May Contain Errors. AAPL Latest News All Sources Trusted Sources MarketBeat Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 June 2022 Time Period Google has a massive mobile opportunity, and it's partly thanks to AppleMay 24 at 5:00 AM | businessinsider.comTrump's latest tariff threats knock Wall Street, European stocks and Apple lowerMay 24 at 4:30 AM | finance.yahoo.comVirtu Financial LLC Takes Position in Apple Inc. (NASDAQ:AAPL)Virtu Financial LLC acquired a new stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) during the fourth quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The firm acquired 75,436 shares of the iPhone maker's stock, valued at approximatMay 24 at 3:01 AM | marketbeat.com6,908 Shares in Apple Inc. (NASDAQ:AAPL) Acquired by Hughes Financial Services LLCHughes Financial Services LLC acquired a new position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The firm acquired 6,908 shares of the iPhone maker's stock, valuMay 24 at 3:01 AM | marketbeat.comMay Barnhard Investments LLC Buys Shares of 8,672 Apple Inc. (NASDAQ:AAPL)May Barnhard Investments LLC bought a new stake in Apple Inc. (NASDAQ:AAPL - Free Report) during the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm bought 8,672 shares of the iPhone maker's stock, valued at approximatelyMay 24 at 3:01 AM | marketbeat.com17,503 Shares in Apple Inc. (NASDAQ:AAPL) Purchased by Atala Financial IncAtala Financial Inc acquired a new position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund acquired 17,503 shares of the iPhone maker's stock, valuedMay 24 at 3:01 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) Holdings Raised by Lbp Am SaLbp Am Sa lifted its position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 7.9% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 971,086 shares of the iPhone maker's stock after acquiring an adMay 24 at 3:01 AM | marketbeat.comIntegras Partners LLC Invests $890,000 in Apple Inc. (NASDAQ:AAPL)Integras Partners LLC bought a new position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm bought 3,554 shares of the iPhone maker's stock, valued at approMay 24 at 3:01 AM | marketbeat.comParnassus Investments LLC Sells 271,469 Shares of Apple Inc. (NASDAQ:AAPL)Parnassus Investments LLC trimmed its position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 6.5% during the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 3,935,571 shares of the iPhone maker's stock after selling 271May 24 at 3:01 AM | marketbeat.comSustainable Growth Advisers LP Reduces Position in Apple Inc. (NASDAQ:AAPL)Sustainable Growth Advisers LP trimmed its holdings in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 17.3% during the fourth quarter, according to the company in its most recent Form 13F filing with the SEC. The fund owned 2,543,448 shares of the iPhone maker's stock after selling 531,392 shaMay 24 at 3:01 AM | marketbeat.comMidwest Professional Planners LTD. Has $5.96 Million Stake in Apple Inc. (NASDAQ:AAPL)Midwest Professional Planners LTD. lessened its holdings in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 7.3% in the fourth quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 23,808 shares of the iPMay 24 at 3:01 AM | marketbeat.comPostrock Partners LLC Takes Position in Apple Inc. (NASDAQ:AAPL)Postrock Partners LLC bought a new stake in Apple Inc. (NASDAQ:AAPL - Free Report) in the fourth quarter, according to its most recent filing with the Securities & Exchange Commission. The institutional investor bought 143,541 shares of the iPhone maker's stock, valued at approximately $35,946May 24 at 3:01 AM | marketbeat.comAnalyst IMS Investment Management Services Ltd. Boosts Holdings in Apple Inc. (NASDAQ:AAPL)Analyst IMS Investment Management Services Ltd. raised its position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 3.7% during the 4th quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 87,655 shares of the iMay 24 at 3:01 AM | marketbeat.comIntact Investment Management Inc. Purchases 69,280 Shares of Apple Inc. (NASDAQ:AAPL)Intact Investment Management Inc. increased its position in Apple Inc. (NASDAQ:AAPL - Free Report) by 160.0% in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 112,580 shares of the iPhone maker's stock after acquiring an additMay 24 at 3:01 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) Shares Sold by Alpine Woods Capital Investors LLCAlpine Woods Capital Investors LLC reduced its stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 3.8% in the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 77,191 shares of the iPhonMay 24 at 3:01 AM | marketbeat.comNorthwest Wealth Management LLC Purchases 1,367 Shares of Apple Inc. (NASDAQ:AAPL)Northwest Wealth Management LLC raised its stake in Apple Inc. (NASDAQ:AAPL - Free Report) by 3.0% during the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 47,061 shares of the iPhone maker's stock after buying an additional 1,May 24 at 3:01 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) is Wellington Shields Capital Management LLC's 6th Largest PositionWellington Shields Capital Management LLC cut its position in Apple Inc. (NASDAQ:AAPL - Free Report) by 1.9% during the fourth quarter, according to its most recent Form 13F filing with the SEC. The firm owned 136,043 shares of the iPhone maker's stock after selling 2,646 shares during the period.May 24 at 3:01 AM | marketbeat.comKing Wealth Management Group Has $34.20 Million Position in Apple Inc. (NASDAQ:AAPL)King Wealth Management Group increased its position in Apple Inc. (NASDAQ:AAPL - Free Report) by 9.8% in the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 136,570 shares of the iPhone maker's stock after purchasMay 24 at 3:00 AM | marketbeat.comCarret Asset Management LLC Has $83.21 Million Stock Holdings in Apple Inc. (NASDAQ:AAPL)Carret Asset Management LLC reduced its position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 1.4% in the fourth quarter, according to its most recent filing with the Securities & Exchange Commission. The fund owned 332,264 shares of the iPhone maker's stock after selling 4,765 sharesMay 24 at 3:00 AM | marketbeat.comRPg Family Wealth Advisory LLC Raises Holdings in Apple Inc. (NASDAQ:AAPL)RPg Family Wealth Advisory LLC increased its holdings in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 4.2% during the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 48,876 shares of the iPhone maker's stock after acquiMay 24 at 3:00 AM | marketbeat.comJPL Wealth Management LLC Invests $12.89 Million in Apple Inc. (NASDAQ:AAPL)JPL Wealth Management LLC acquired a new position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) in the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund acquired 51,474 shares of the iPhone maker's stock, valued at approximatelyMay 24 at 3:00 AM | marketbeat.comThompson Siegel & Walmsley LLC Cuts Stock Position in Apple Inc. (NASDAQ:AAPL)Thompson Siegel & Walmsley LLC reduced its stake in Apple Inc. (NASDAQ:AAPL - Free Report) by 7.4% during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 183,120 shares of the iPhone maker'sMay 24 at 3:00 AM | marketbeat.comImpact Capital Partners LLC Takes $12.03 Million Position in Apple Inc. (NASDAQ:AAPL)Impact Capital Partners LLC bought a new position in shares of Apple Inc. (NASDAQ:AAPL - Free Report) in the 4th quarter, according to its most recent Form 13F filing with the SEC. The fund bought 48,039 shares of the iPhone maker's stock, valued at approximately $12,030,000. Apple makes up aboutMay 24 at 3:00 AM | marketbeat.comIthaka Group LLC Has $25.64 Million Stake in Apple Inc. (NASDAQ:AAPL)Ithaka Group LLC reduced its stake in shares of Apple Inc. (NASDAQ:AAPL - Free Report) by 3.8% in the fourth quarter, according to its most recent filing with the SEC. The institutional investor owned 102,399 shares of the iPhone maker's stock after selling 4,033 shares during the period. Apple coMay 24 at 3:00 AM | marketbeat.comApple Inc. (NASDAQ:AAPL) is Commonwealth Equity Services LLC's Largest PositionCommonwealth Equity Services LLC boosted its position in Apple Inc. (NASDAQ:AAPL - Free Report) by 0.7% in the 4th quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 11,593,988 shares of the iPhone maker's stock after purchasing an additional 77May 24 at 3:00 AM | marketbeat.comApple Inc. (AAPL) Partners with Emory Healthcare to Power First U.S. Hospital with Its DevicesMay 24 at 2:57 AM | finance.yahoo.comWhat is Zacks Research's Estimate for Apple Q3 Earnings?May 24 at 2:11 AM | americanbankingnews.comTim Cook's Bad Year Keeps Getting WorseMay 23 at 10:00 PM | wsj.comTrump Expands Tariff Threats to Include Apple (AAPL) and SamsungMay 23 at 7:08 PM | gurufocus.comHow much an Apple iPhone could cost if made in the USMay 23 at 6:56 PM | msn.comTrump's Trade Spat With Europe And Apple Revives Tariff Risks For S&P 500May 23 at 5:06 PM | benzinga.comDan Ives: China Tariff Truce Revitalizes Bull Case for Apple as Half of User Base Approaches Upgrade CycleMay 23 at 5:06 PM | finance.yahoo.comDan Ives: China Tariff Truce Revitalizes Bull Case for Apple as Half of User Base Approaches Upgrade CycleMay 23 at 5:06 PM | finance.yahoo.comSo Much For A Quite Pre-HolidayMay 23 at 4:41 PM | talkmarkets.comSam Altman and Jony Ive crash Google's AI party. Apple wasn't even invited.May 23 at 4:41 PM | businessinsider.comTrump's Trade Spat With Europe And Apple Revives Tariff Risks For S&P 500May 23 at 4:29 PM | benzinga.comTim Cook to Donald Trump: You Were Serious About That?May 23 at 4:18 PM | barrons.comFitness Stocks To Follow Now - May 22ndApple, PDD, GAP, Lululemon Athletica, Celsius, Toll Brothers, and Best Buy are the seven Fitness stocks to watch today, according to MarketBeat's stock screener tool. Fitness stocks are shares of companies whose core businesses revolve around physical exercise and wellness—this includes gym chains,May 23 at 4:10 PM | marketbeat.comTop Music Stocks Worth Watching - May 22ndApple, Amazon.com, Spotify Technology, Alibaba Group, Walt Disney, Western Digital, and Etsy are the seven Music stocks to watch today, according to MarketBeat's stock screener tool. Music stocks are libraries of pre-recorded, royalty-free or rights-managed music tracks that can be licensed for useMay 23 at 4:10 PM | marketbeat.comApple, Samsung tariffs coming by end of June, Trump saysMay 23 at 3:37 PM | seekingalpha.comApple Under Fire: The 25% Tariff Threat That Could Break The StockMay 23 at 3:37 PM | seekingalpha.comApple's Ecosystem Is Eating HardwareMay 23 at 3:37 PM | seekingalpha.comTrump threatens Apple and Samsung with 25% tariff on devicesMay 23 at 3:37 PM | ft.comApple Rattled As OpenAI Acquires io to Develop AI DevicesMay 23 at 3:16 PM | insidermonkey.comApple: The U.S. Darling Bullied By The PresidentMay 23 at 2:50 PM | seekingalpha.comTrump says his tariffs on Apple will also apply to SamsungMay 23 at 2:50 PM | investing.comApple In The Crosshairs May 23 at 2:50 PM | talkmarkets.comSamsung to face 25% tariff, same as Apple, says President TrumpMay 23 at 2:50 PM | investing.comTrump says his tariffs on Apple will also apply to SamsungMay 23 at 2:32 PM | reuters.comStocks, Bitcoin Fall On Trump's Tariff Threats, Gold Rallies: What's Driving Markets Friday?May 23 at 2:25 PM | benzinga.com Get Apple News Delivered to You Automatically Sign up to receive the latest news and ratings for AAPL and its competitors with MarketBeat's FREE daily newsletter. 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