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Elser Financial Planning, Inc Top Holdings and 13F Report (2026)

About Elser Financial Planning, Inc

Investment Activity

  • Elser Financial Planning, Inc has $2.31 billion in total holdings as of June 30, 2026.
  • Elser Financial Planning, Inc owns shares of 124 different stocks, but just 7 companies or ETFs make up 80% of its holdings.
  • Approximately 1.25% of the portfolio was purchased this quarter.
  • About 1.46% of the portfolio was sold this quarter.
  • This quarter, Elser Financial Planning, Inc has purchased 132 new stocks and bought additional shares in 48 stocks.
  • Elser Financial Planning, Inc sold shares of 49 stocks and completely divested from 18 stocks this quarter.

Largest New Holdings this Quarter

025072562 - Avantis Core Fixed Income ETF
$536,881 Holding
031100100 - AMETEK
$341,575 Holding
G29183103 - Eaton
$242,462 Holding
92826C839 - Visa
$240,163 Holding
922908629 - Vanguard Mid-Cap ETF
$235,506 Holding

Largest Purchases this Quarter

Dimensional Core Fixed Income ETF
217,288 shares (about $9.17M)
DIMENSIONAL ETF TRUST
71,171 shares (about $3.81M)
Vanguard S&P 500 ETF
3,670 shares (about $2.52M)
Dimensional International Core Equity 2 ETF
36,783 shares (about $1.37M)
VANGUARD MUN BD FDS
12,920 shares (about $1.30M)

Largest Sales this Quarter

Merchants Bancorp
174,476 shares (about $8.72M)
Eli Lilly and Company
6,817 shares (about $8.18M)
Dimensional U.S. Small Cap ETF
16,322 shares (about $1.34M)
Union Pacific
3,172 shares (about $862.68K)
Dimensional U.S. Equity ETF
10,167 shares (about $833.08K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofElser Financial Planning, Inc

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Merchants Bancorp stock logo
MBIN
Merchants Bancorp
$1,340,431,250$8,723,800 â–¼-0.6%26,808,62558.1%Finance
Dimensional Core Fixed Income ETF stock logo
DFCF
Dimensional Core Fixed Income ETF
$186,454,790$9,171,727 â–²5.2%4,417,3138.1%ETF
Dimensional US Core Equity Market ETF stock logo
DFAU
Dimensional US Core Equity Market ETF
$102,854,737$430,371 â–²0.4%1,989,8384.5%ETF
Dimensional International Core Equity 2 ETF stock logo
DFIC
Dimensional International Core Equity 2 ETF
$82,240,865$1,370,535 â–²1.7%2,207,2163.6%ETF
Dimensional U.S. Equity ETF stock logo
DFUS
Dimensional U.S. Equity ETF
$75,455,617$833,084 â–¼-1.1%920,8643.3%ETF
Dimensional US Marketwide Value ETF stock logo
DFUV
Dimensional US Marketwide Value ETF
$48,555,755$512,088 â–¼-1.0%882,6712.1%ETF
Dimensional U.S. Small Cap ETF stock logo
DFAS
Dimensional U.S. Small Cap ETF
$44,409,743$1,343,953 â–¼-2.9%539,3461.9%ETF
Dimensional Emerging Markets Core Equity 2 ETF stock logo
DFEM
Dimensional Emerging Markets Core Equity 2 ETF
$42,205,240$222,545 â–¼-0.5%1,038,5151.8%ETF
DIMENSIONAL ETF TRUST
$41,751,749$3,814,396 â–²10.1%779,0261.8%INTL COR FIX ETF
Dimensional Short-Duration Fixed Income ETF stock logo
DFSD
Dimensional Short-Duration Fixed Income ETF
$38,108,909$1,211,848 â–²3.3%798,0921.7%ETF
Dimensional US Small Cap Value ETF stock logo
DFSV
Dimensional US Small Cap Value ETF
$35,825,474$455,084 â–²1.3%923,5751.6%ETF
Dimensional U.S. Targeted Value ETF stock logo
DFAT
Dimensional U.S. Targeted Value ETF
$25,050,457$760,302 â–¼-2.9%358,3761.1%ETF
Dimensional US High Profitability ETF stock logo
DUHP
Dimensional US High Profitability ETF
$24,596,513$1,143,236 â–²4.9%589,4201.1%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$22,797,828$8,176,608 â–¼-26.4%19,0071.0%Medical
Dimensional World ex U.S. Core Equity 2 ETF stock logo
DFAX
Dimensional World ex U.S. Core Equity 2 ETF
$18,929,751$154,102 â–¼-0.8%513,8370.8%ETF
Dimensional US Sustainability Core 1 ETF stock logo
DFSU
Dimensional US Sustainability Core 1 ETF
$11,326,287$786,089 â–²7.5%242,8970.5%ETF
DFSI
Dimensional International Sustainability Core 1 ETF
$10,813,176$297,705 â–²2.8%239,7600.5%ETF
Dimensional Global Real Estate ETF stock logo
DFGR
Dimensional Global Real Estate ETF
$10,232,787$321,625 â–¼-3.0%353,2200.4%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$9,597,514$2,520,601 â–²35.6%13,9740.4%ETF
DIMENSIONAL ETF TRUST
$8,342,449$82,062 â–¼-1.0%101,7620.4%US COR EQU 1 ETF
Apple Inc. stock logo
AAPL
Apple
$7,446,591$553,539 â–¼-6.9%25,7350.3%Computer and Technology
Dimensional US Large Cap Value ETF stock logo
DFLV
Dimensional US Large Cap Value ETF
$6,905,780$556,763 â–²8.8%174,6530.3%ETF
DFAE
Dimensional Emerging Core Equity Market ETF
$6,720,350$127,144 â–¼-1.9%167,1310.3%ETF
Dimensional International Core Equity Market ETF stock logo
DFAI
Dimensional International Core Equity Market ETF
$6,693,914$65,959 â–¼-1.0%162,2770.3%ETF
iShares ESG Aware 1-5 Year USD Corporate Bond ETF stock logo
SUSB
iShares ESG Aware 1-5 Year USD Corporate Bond ETF
$6,464,063$342,763 â–¼-5.0%258,6660.3%Manufacturing
DFSE
Dimensional Emerging Markets Sustainability Core 1 ETF
$6,170,988$22,729 â–¼-0.4%126,2490.3%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$5,374,378$837,402 â–²18.5%106,2550.2%ETF
Schwab US Large-Cap ETF stock logo
SCHX
Schwab US Large-Cap ETF
$3,946,193$1,472 â–¼0.0%134,0870.2%ETF
Schwab US Small-Cap ETF stock logo
SCHA
Schwab US Small-Cap ETF
$3,486,161$84,255 â–¼-2.4%96,4890.2%ETF
Schwab US Broad Market ETF stock logo
SCHB
Schwab US Broad Market ETF
$3,034,8530.0%104,7950.1%ETF
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$2,985,434$552,589 â–²22.7%9,8490.1%ETF
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$2,487,810$38,254 â–¼-1.5%89,8130.1%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$2,358,466$244,848 â–¼-9.4%7,2050.1%Finance
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$2,331,134$137,827 â–¼-5.6%29,4970.1%ETF
Vanguard Ultra-Short Bond ETF stock logo
VUSB
Vanguard Ultra-Short Bond ETF
$2,172,463$26,782 â–¼-1.2%43,6410.1%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$2,169,907$5,841 â–²0.3%8,5440.1%Medical
NVIDIA Corporation stock logo
NVDA
NVIDIA
$2,153,822$43,020 â–¼-2.0%10,7640.1%Computer and Technology
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
$2,121,646$142,191 â–¼-6.3%2,2680.1%Retail/Wholesale
VANGUARD MUN BD FDS
$2,014,505$1,304,501 â–²183.7%19,9520.1%INTERMEDIATE TRM
First Trust NASDAQ-100 Technology Sector Index Fund stock logo
QTEC
First Trust NASDAQ-100 Technology Sector Index Fund
$1,935,5120.0%5,7830.1%Manufacturing
Microsoft Corporation stock logo
MSFT
Microsoft
$1,905,917$315,601 â–¼-14.2%5,1090.1%Computer and Technology
Brown & Brown, Inc. stock logo
BRO
Brown & Brown
$1,892,489$706 â–¼0.0%29,5010.1%Finance
AutoNation, Inc. stock logo
AN
AutoNation
$1,604,510$340,589 â–¼-17.5%6,7320.1%Retail/Wholesale
Alphabet Inc. stock logo
GOOGL
Alphabet
$1,540,114$86,475 â–¼-5.3%4,3100.1%Computer and Technology
First Trust Technology AlphaDEX Fund stock logo
FXL
First Trust Technology AlphaDEX Fund
$1,474,0550.0%6,7860.1%ETF
Novartis AG stock logo
NVS
Novartis
$1,407,0320.0%8,9780.1%Medical
Micron Technology, Inc. stock logo
MU
Micron Technology
$1,180,839$25,394 â–²2.2%1,0230.1%Computer and Technology
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$1,092,247$575 â–²0.1%32,2770.0%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$1,091,829$63,478 â–²6.2%1,4620.0%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$1,089,269$30,281 â–²2.9%15,2880.0%ETF
Dimensional U.S. Core Equity 2 ETF stock logo
DFAC
Dimensional U.S. Core Equity 2 ETF
$1,054,186$12,288 â–²1.2%23,7640.0%ETF
Union Pacific Corporation stock logo
UNP
Union Pacific
$1,011,988$862,678 â–¼-46.0%3,7210.0%Transportation
Intel Corporation stock logo
INTC
Intel
$879,181$11,588 â–²1.3%6,2970.0%Computer and Technology
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$864,1360.0%3,6520.0%ETF
Caterpillar Inc. stock logo
CAT
Caterpillar
$849,790$512,217 â–¼-37.6%7980.0%Industrials
Apollo Global Management Inc. stock logo
APO
Apollo Global Management
$836,991$28,740 â–¼-3.3%4,7470.0%Finance
iShares Preferred and Income Securities ETF stock logo
PFF
iShares Preferred and Income Securities ETF
$778,654$377,588 â–²94.1%25,5380.0%ETF
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$773,8370.0%14,3250.0%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$762,101$6,974 â–²0.9%3,4970.0%ETF
Norfolk Southern Corporation stock logo
NSC
Norfolk Southern
$742,118$629 â–²0.1%2,3590.0%Transportation
AbbVie Inc. stock logo
ABBV
AbbVie
$678,434$16,860 â–²2.5%2,6960.0%Medical
Oracle Corporation stock logo
ORCL
Oracle
$669,880$8,793 â–²1.3%4,5710.0%Computer and Technology
Vanguard Information Technology ETF stock logo
VGT
Vanguard Information Technology ETF
$658,794$576,445 â–²700.0%5,5120.0%ETF
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$657,071$47,070 â–¼-6.7%4,4810.0%Consumer Staples
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$630,527$15,664 â–¼-2.4%17,3890.0%ETF
Energy Select Sector SPDR Fund stock logo
XLE
Energy Select Sector SPDR Fund
$608,959$7,117 â–¼-1.2%11,4660.0%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$601,728$50,699 â–²9.2%1,6260.0%ETF
Cisco Systems, Inc. stock logo
CSCO
Cisco Systems
$598,049$14,916 â–²2.6%5,0920.0%Computer and Technology
BITWISE 10 CRYPTO INDEX ETF
$596,0560.0%15,8610.0%UNIT BENEFICIAL
iShares MSCI Emerging Markets ex China ETF stock logo
EMXC
iShares MSCI Emerging Markets ex China ETF
$592,931$8,593 â–¼-1.4%5,7960.0%Manufacturing
Vanguard Short-Term Tax-Exempt Bond ETF stock logo
VTES
Vanguard Short-Term Tax-Exempt Bond ETF
$569,160$169,492 â–²42.4%5,6180.0%ETF
First Trust Consumer Discretionary AlphaDEX Fund stock logo
FXD
First Trust Consumer Discretionary AlphaDEX Fund
$553,3340.0%8,0000.0%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$548,936$33,700 â–²6.5%7330.0%ETF
CSX Corporation stock logo
CSX
CSX
$544,741$1,093 â–²0.2%11,4610.0%Transportation
Avantis Core Fixed Income ETF stock logo
AVIG
Avantis Core Fixed Income ETF
$536,881$536,881 â–²New Holding12,9650.0%ETF
Taiwan Semiconductor Manufacturing Company Ltd. stock logo
TSM
Taiwan Semiconductor Manufacturing
$516,253$11,939 â–²2.4%1,0810.0%Computer and Technology
Invesco QQQ stock logo
QQQ
Invesco QQQ
$497,9330.0%6760.0%Finance
PepsiCo, Inc. stock logo
PEP
PepsiCo
$457,652$1,354 â–²0.3%3,3800.0%Consumer Staples
ExxonMobil Corporation stock logo
XOM
ExxonMobil
$435,260$20,915 â–¼-4.6%3,1840.0%Energy
Colgate-Palmolive Company stock logo
CL
Colgate-Palmolive
$419,803$4,767 â–¼-1.1%4,5790.0%Consumer Staples
UnitedHealth Group Incorporated stock logo
UNH
UnitedHealth Group
$415,630$61,929 â–²17.5%1,0000.0%Medical
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$410,940$43,810 â–²11.9%6,8850.0%ETF
Texas Instruments Incorporated stock logo
TXN
Texas Instruments
$408,952$3,577 â–²0.9%1,3720.0%Computer and Technology
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$401,292$5,953 â–²1.5%1,8200.0%Retail/Wholesale
Ryder System, Inc. stock logo
R
Ryder System
$399,875$264 â–²0.1%1,5160.0%Transportation
Chevron Corporation stock logo
CVX
Chevron
$392,101$332,581 â–¼-45.9%2,3650.0%Energy
DIMENSIONAL ETF TRUST
$391,160$8,527 â–²2.2%4,7250.0%WORLD EQUITY ETF
Stryker Corporation stock logo
SYK
Stryker
$389,142$1,889 â–¼-0.5%1,2360.0%Medical
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$384,2200.0%1,0430.0%Finance
VANGUARD CALIF TAX FREE FDS
$378,457$77,462 â–¼-17.0%3,7620.0%TAX EXEMPT BD FD
Allegion PLC stock logo
ALLE
Allegion
$365,873$213,386 â–¼-36.8%1,5380.0%Industrials
NextEra Energy, Inc. stock logo
NEE
NextEra Energy
$353,011$263 â–¼-0.1%4,0220.0%Utilities
DIMENSIONAL ETF TRUST
$352,8700.0%6,9490.0%ULTR FIX INC ETF
Vanguard FTSE All-World ex-US ETF stock logo
VEU
Vanguard FTSE All-World ex-US ETF
$343,036$5,276 â–¼-1.5%4,0960.0%ETF
AMETEK, Inc. stock logo
AME
AMETEK
$341,575$341,575 â–²New Holding5880.0%Computer and Technology
Schwab U.S. REIT ETF stock logo
SCHH
Schwab U.S. REIT ETF
$338,995$18,588 â–¼-5.2%14,3160.0%ETF
Tesla, Inc. stock logo
TSLA
Tesla
$329,757$19,348 â–²6.2%7840.0%Auto/Tires/Trucks
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$328,5720.0%3,1630.0%Finance
Qualcomm Incorporated stock logo
QCOM
Qualcomm
$321,535$20,142 â–²6.7%1,7400.0%Computer and Technology
Marriott International, Inc. stock logo
MAR
Marriott International
$317,225$1,112 â–²0.4%8560.0%Consumer Discretionary

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