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First Heartland Consultants, Inc. Top Holdings and 13F Report (2025)

About First Heartland Consultants, Inc.

Investment Activity

  • First Heartland Consultants, Inc. has $968.97 million in total holdings as of March 31, 2025.
  • First Heartland Consultants, Inc. owns shares of 439 different stocks, but just 100 companies or ETFs make up 80% of its holdings.
  • Approximately 14.61% of the portfolio was purchased this quarter.
  • About 18.44% of the portfolio was sold this quarter.
  • This quarter, First Heartland Consultants, Inc. has purchased 448 new stocks and bought additional shares in 174 stocks.
  • First Heartland Consultants, Inc. sold shares of 197 stocks and completely divested from 54 stocks this quarter.

Largest New Holdings this Quarter

464288653 - iShares 10-20 Year Treasury Bond ETF
$9,557,761 Holding
97717Y683 - WisdomTree Continuous Commodity Index Fund
$4,813,895 Holding
45783Y137 - INNOVATOR ETFS TRUST
$3,661,680 Holding
464288679 - iShares Short Treasury Bond ETF
$2,541,554 Holding

Largest Purchases this Quarter

iShares 10-20 Year Treasury Bond ETF
92,123 shares (about $9.56M)
PIMCO Multi Sector Bond Active ETF
354,161 shares (about $9.33M)
First Trust TCW Unconstrained Plus Bond ETF
329,186 shares (about $8.15M)
CAPITAL GROUP INTERNATIONAL
297,517 shares (about $7.73M)
PGIM Total Return Bond ETF
173,728 shares (about $7.25M)

Largest Sales this Quarter

TransDigm Group
38,873 shares (about $53.83M)
Invesco QQQ
21,736 shares (about $10.19M)
Vanguard Extended Market ETF
49,521 shares (about $8.53M)
Vanguard Short-Term Bond ETF
88,552 shares (about $6.93M)
Franklin U.S. Treasury Bond ETF
287,543 shares (about $5.91M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofFirst Heartland Consultants, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$32,895,158$596,837 1.8%500,2313.4%ETF
Aptus Collared Investment Opportunity ETF stock logo
ACIO
Aptus Collared Investment Opportunity ETF
$32,482,486$649,605 2.0%839,5583.4%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$28,954,347$660,075 -2.2%51,7613.0%Finance
First Trust TCW Unconstrained Plus Bond ETF stock logo
UCON
First Trust TCW Unconstrained Plus Bond ETF
$23,049,527$8,147,354 54.7%931,2942.4%ETF
Aptus Defined Risk ETF stock logo
DRSK
Aptus Defined Risk ETF
$21,370,256$556,008 2.7%783,6542.2%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$20,360,550$168,178 0.8%559,2022.1%ETF
OSCV
Opus Small Cap Value Plus ETF
$19,747,508$454,095 2.4%566,6432.0%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$19,513,063$10,192,390 -34.3%41,6132.0%Finance
PIMCO Multi Sector Bond Active ETF stock logo
PYLD
PIMCO Multi Sector Bond Active ETF
$17,605,683$9,332,147 112.8%668,1471.8%ETF
SPDR Portfolio S&P 500 Value ETF stock logo
SPYV
SPDR Portfolio S&P 500 Value ETF
$17,117,051$268,220 1.6%335,1681.8%ETF
First Trust Rising Dividend Achievers ETF stock logo
RDVY
First Trust Rising Dividend Achievers ETF
$16,839,207$5,692,254 -25.3%287,6531.7%Manufacturing
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$16,469,916$1,281,099 -7.2%204,9261.7%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$16,433,157$6,931,848 -29.7%209,9281.7%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$16,184,794$920,594 6.0%174,3491.7%ETF
PIMCO Enhanced Short Maturity Exchange-Traded Fund stock logo
MINT
PIMCO Enhanced Short Maturity Exchange-Traded Fund
$14,772,123$5,920,984 66.9%146,8111.5%ETF
Apple Inc. stock logo
AAPL
Apple
$13,437,761$1,282,135 -8.7%60,4951.4%Computer and Technology
iShares MSCI Emerging Markets ex China ETF stock logo
EMXC
iShares MSCI Emerging Markets ex China ETF
$12,368,233$129,241 -1.0%224,5101.3%Manufacturing
First Trust Morningstar Dividend Leaders Index Fund stock logo
FDL
First Trust Morningstar Dividend Leaders Index Fund
$11,891,715$6,616,615 125.4%273,7501.2%ETF
SPDR Dow Jones Industrial Average ETF Trust stock logo
DIA
SPDR Dow Jones Industrial Average ETF Trust
$11,324,380$2,833,719 -20.0%26,9711.2%Finance
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$11,250,249$2,236,033 -16.6%30,3391.2%ETF
FIRST TR EXCHANGE TRAD FD VI
$10,593,100$416,906 4.1%480,3801.1%FT VEST NASDAQ 1
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$10,064,050$404,876 -3.9%52,8961.0%Retail/Wholesale
Franklin U.S. Treasury Bond ETF stock logo
FLGV
Franklin U.S. Treasury Bond ETF
$9,806,853$5,913,322 -37.6%476,8711.0%ETF
First Trust SMID Cap Rising Dividend Achievers ETF stock logo
SDVY
First Trust SMID Cap Rising Dividend Achievers ETF
$9,573,621$614,925 -6.0%285,7801.0%ETF
iShares 10-20 Year Treasury Bond ETF stock logo
TLH
iShares 10-20 Year Treasury Bond ETF
$9,557,761$9,557,761 New Holding92,1231.0%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$9,164,637$1,148,775 14.3%17,2080.9%Finance
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$9,139,542$1,230,605 -11.9%52,9090.9%ETF
NVIDIA Co. stock logo
NVDA
NVIDIA
$8,916,074$552,953 -5.8%82,2670.9%Computer and Technology
ADME
Aptus Drawdown Managed Equity ETF
$8,826,131$172,825 2.0%198,7640.9%ETF
Capital Group Dividend Value ETF stock logo
CGDV
Capital Group Dividend Value ETF
$8,558,483$6,514,066 318.6%240,1370.9%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$8,373,202$715,227 -7.9%164,7300.9%ETF
iShares Russell 3000 ETF stock logo
IWV
iShares Russell 3000 ETF
$8,328,591$424,053 -4.8%26,2200.9%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$8,321,091$1,185,291 -12.5%42,8940.9%ETF
CAPITAL GROUP INTERNATIONAL
$8,261,718$7,729,492 1,452.3%318,0030.9%SHS
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund stock logo
GRID
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund
$8,197,056$254,664 3.2%72,5190.8%ETF
BNY Mellon Core Bond ETF stock logo
BKAG
BNY Mellon Core Bond ETF
$7,770,082$103,513 1.4%184,4310.8%ETF
PTRB
PGIM Total Return Bond ETF
$7,534,284$7,251,372 2,563.1%180,5060.8%ETF
SPDR SSgA Multi-Asset Real Return ETF stock logo
RLY
SPDR SSgA Multi-Asset Real Return ETF
$7,468,631$3,351,166 81.4%261,6900.8%ETF
Fidelity Blue Chip Growth ETF stock logo
FBCG
Fidelity Blue Chip Growth ETF
$6,831,393$945,850 16.1%170,9130.7%ETF
First Trust Managed Municipal ETF stock logo
FMB
First Trust Managed Municipal ETF
$6,516,061$1,184,569 22.2%129,2300.7%Manufacturing
First Trust Low Duration Opportunities ETF stock logo
LMBS
First Trust Low Duration Opportunities ETF
$6,472,602$1,340,741 26.1%131,6640.7%Manufacturing
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$6,392,622$2,345,329 -26.8%11,3770.7%ETF
FT Vest Nasdaq-100 Buffer ETF - December stock logo
QDEC
FT Vest Nasdaq-100 Buffer ETF - December
$6,298,358$3,827,654 154.9%240,8550.7%ETF
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$6,086,554$447,534 -6.8%124,6730.6%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$6,050,398$92,072 -1.5%22,0140.6%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$5,877,869$1,361,313 -18.8%30,8420.6%ETF
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$5,630,128$54,904 1.0%46,1450.6%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$5,524,066$225,346 4.3%72,1440.6%ETF
iShares 7-10 Year Treasury Bond ETF stock logo
IEF
iShares 7-10 Year Treasury Bond ETF
$5,477,023$3,678,338 204.5%57,4290.6%ETF
EDIV
SPDR S&P Emerging Markets Dividend ETF
$5,471,842$219,091 -3.8%153,2730.6%ETF
Microsoft Co. stock logo
MSFT
Microsoft
$5,320,932$143,779 -2.6%14,1740.5%Computer and Technology
iShares MSCI USA Momentum Factor ETF stock logo
MTUM
iShares MSCI USA Momentum Factor ETF
$5,314,806$1,403,186 35.9%26,2940.5%ETF
iShares MSCI USA Equal Weighted ETF stock logo
EUSA
iShares MSCI USA Equal Weighted ETF
$5,240,499$2,668,542 103.8%55,9940.5%ETF
iShares U.S. Technology ETF stock logo
IYW
iShares U.S. Technology ETF
$5,219,735$491,821 -8.6%37,1670.5%Manufacturing
Invesco NASDAQ 100 ETF stock logo
QQQM
Invesco NASDAQ 100 ETF
$5,083,600$256,525 5.3%26,3370.5%ETF
US Treasury 3 Month Bill ETF stock logo
TBIL
US Treasury 3 Month Bill ETF
$5,031,927$910,436 22.1%100,6180.5%ETF
FIRST TR EXCHNG TRADED FD VI
$4,988,913$1,359,690 37.5%226,1520.5%FT VEST U.S
iShares 1-3 Year Treasury Bond ETF stock logo
SHY
iShares 1-3 Year Treasury Bond ETF
$4,849,715$1,636,813 50.9%58,6210.5%Manufacturing
GCC
WisdomTree Continuous Commodity Index Fund
$4,813,895$4,813,895 New Holding245,5330.5%ETF
iShares Core S&P U.S. Growth ETF stock logo
IUSG
iShares Core S&P U.S. Growth ETF
$4,775,750$30,753 -0.6%37,5810.5%Manufacturing
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$4,752,319$2,648,800 -35.8%9,2470.5%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$4,608,607$1,901,834 70.3%164,8290.5%ETF
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$4,470,076$1,360,283 -23.3%17,7550.5%ETF
Pacer US Cash Cows 100 ETF stock logo
COWZ
Pacer US Cash Cows 100 ETF
$4,434,096$1,237,963 -21.8%80,9730.5%ETF
XDEC
FT Vest U.S. Equity Enhance & Moderate Buffer ETF - December
$4,174,600$920,465 28.3%113,4510.4%ETF
iShares Core Total USD Bond Market ETF stock logo
IUSB
iShares Core Total USD Bond Market ETF
$3,942,973$836,859 -17.5%85,5680.4%Manufacturing
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$3,792,793$556,811 -12.8%17,1040.4%ETF
INNOVATOR ETFS TRUST
$3,661,680$3,661,680 New Holding152,4030.4%US SMALL CAP PWR
Walmart Inc. stock logo
WMT
Walmart
$3,536,790$242,124 7.3%40,2870.4%Retail/Wholesale
iShares U.S. Financials ETF stock logo
IYF
iShares U.S. Financials ETF
$3,489,094$32,275 -0.9%30,9180.4%ETF
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$3,457,062$588,711 20.5%55,6690.4%ETF
JUCY
Aptus Enhanced Yield ETF
$3,358,749$203,415 -5.7%147,1200.3%ETF
Vanguard Long-Term Bond ETF stock logo
BLV
Vanguard Long-Term Bond ETF
$3,353,572$148,306 4.6%47,6220.3%ETF
iShares Dow Jones U.S. ETF stock logo
IYY
iShares Dow Jones U.S. ETF
$3,321,720$105,480 3.3%24,4060.3%ETF
First Trust Dorsey Wright Focus 5 ETF stock logo
FV
First Trust Dorsey Wright Focus 5 ETF
$3,278,541$131,883 4.2%59,7620.3%Manufacturing
Vanguard Mortgage-Backed Securities ETF stock logo
VMBS
Vanguard Mortgage-Backed Securities ETF
$3,241,099$217,333 7.2%69,9870.3%ETF
FT Vest Laddered Buffer ETF stock logo
BUFR
FT Vest Laddered Buffer ETF
$3,156,760$443,569 16.3%106,3240.3%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$3,124,334$39,643 -1.3%3,7830.3%Medical
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$3,077,389$56,982 1.9%67,9940.3%ETF
iShares MSCI USA Min Vol Factor ETF stock logo
USMV
iShares MSCI USA Min Vol Factor ETF
$2,872,130$33,437 1.2%30,6650.3%ETF
DNP Select Income Fund Inc. stock logo
DNP
DNP Select Income Fund
$2,820,410$5,964 0.2%285,1780.3%Finance
NOCT
Innovator Growth-100 Power Buffer ETF - October
$2,820,237$2,820,237 New Holding56,7290.3%ETF
FIRST TR EXCHNG TRADED FD VI
$2,791,948$681,031 32.3%139,2180.3%FT VEST US EQUIT
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$2,637,614$2,396,182 -47.6%35,9100.3%ETF
iShares Short Treasury Bond ETF stock logo
SHV
iShares Short Treasury Bond ETF
$2,541,554$2,541,554 New Holding23,0090.3%ETF
ProShares S&P 500 Aristocrats ETF stock logo
NOBL
ProShares S&P 500 Aristocrats ETF
$2,533,030$186,478 7.9%24,7900.3%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$2,516,838$257,620 11.4%4,3670.3%Computer and Technology
Invesco National AMT-Free Municipal Bond ETF stock logo
PZA
Invesco National AMT-Free Municipal Bond ETF
$2,480,383$168,652 -6.4%107,6560.3%ETF
Visa Inc. stock logo
V
Visa
$2,418,098$54,670 -2.2%6,9000.2%Business Services
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$2,353,294$291,935 -11.0%28,7940.2%Finance
First Trust Senior Loan ETF stock logo
FTSL
First Trust Senior Loan ETF
$2,266,726$12,006 -0.5%49,6540.2%Manufacturing
First Trust Nasdaq Cybersecurity ETF stock logo
CIBR
First Trust Nasdaq Cybersecurity ETF
$2,223,340$102,375 -4.4%35,2910.2%Manufacturing
Costco Wholesale Co. stock logo
COST
Costco Wholesale
$2,196,954$81,334 3.8%2,3230.2%Retail/Wholesale
First Trust Enhanced Short Maturity ETF stock logo
FTSM
First Trust Enhanced Short Maturity ETF
$2,132,757$4,787 -0.2%35,6410.2%Manufacturing
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$2,105,308$1,540,703 -42.3%12,3200.2%ETF
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$2,088,559$1,219,803 -36.9%17,4440.2%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$2,081,702$22,323 1.1%8,4860.2%Finance
TPLC
Timothy Plan US Large/Mid Cap Core ETF
$2,077,292$159,064 -7.1%48,9470.2%ETF
TIDAL ETF TR
$2,018,589$996,481 97.5%111,0640.2%FUNDSTRAT GRANNY
Invesco S&P MidCap Quality ETF stock logo
XMHQ
Invesco S&P MidCap Quality ETF
$1,935,930$160,908 -7.7%21,1510.2%ETF

Showing largest 100 holdings. View all holdings.
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