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My Personal Cfo, LLC Top Holdings and 13F Report (2025)

About My Personal Cfo, LLC

Investment Activity

  • My Personal Cfo, LLC has $220.00 million in total holdings as of June 30, 2025.
  • My Personal Cfo, LLC owns shares of 92 different stocks, but just 29 companies or ETFs make up 80% of its holdings.
  • Approximately 4.77% of the portfolio was purchased this quarter.
  • About 2.64% of the portfolio was sold this quarter.
  • This quarter, My Personal Cfo, LLC has purchased 87 new stocks and bought additional shares in 34 stocks.
  • My Personal Cfo, LLC sold shares of 26 stocks and completely divested from 0 stocks this quarter.

Largest Holdings

Microsoft
$18,064,843
Apple
$11,429,762
Okta
$11,033,389

Largest New Holdings this Quarter

45782C326 - Innovator U.S. Equity Buffer ETF - May
$571,810 Holding
11135F101 - Broadcom
$284,892 Holding
921909768 - Vanguard Total International Stock ETF
$221,371 Holding
64110L106 - Netflix
$219,617 Holding
38141G104 - The Goldman Sachs Group
$215,864 Holding

Largest Purchases this Quarter

T. Rowe Price Floating Rate ETF
39,899 shares (about $2.05M)
Dimensional US Core Equity Market ETF
25,624 shares (about $1.09M)
Vanguard Total Stock Market ETF
3,565 shares (about $1.08M)
Innovator U.S. Equity Buffer ETF - May
13,550 shares (about $571.81K)

Largest Sales this Quarter

Microsoft
8,392 shares (about $4.17M)
Berkshire Hathaway
699 shares (about $339.55K)
Innovator U.S. Equity Buffer ETF - March
6,020 shares (about $295.22K)
Vanguard S&P 500 ETF
450 shares (about $255.61K)
Technology Select Sector SPDR Fund
1,000 shares (about $253.21K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofMy Personal Cfo, LLC

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$34,375,646$1,083,509 3.3%113,10415.6%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$18,064,843$4,174,243 -18.8%36,3188.2%Computer and Technology
Avantis U.S. Equity ETF stock logo
AVUS
Avantis U.S. Equity ETF
$14,007,436$17,543 0.1%138,9356.4%ETF
Apple Inc. stock logo
AAPL
Apple
$11,429,762$39,803 0.3%55,7095.2%Computer and Technology
Okta, Inc. stock logo
OKTA
Okta
$11,033,389$420,374 4.0%110,3675.0%Computer and Technology
Invesco QQQ stock logo
QQQ
Invesco QQQ
$8,533,246$267,543 3.2%15,4693.9%Finance
Dimensional US Core Equity Market ETF stock logo
DFAU
Dimensional US Core Equity Market ETF
$6,770,427$1,085,430 19.1%159,8313.1%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$6,422,551$2,471 0.0%10,3952.9%Finance
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$4,893,535$255,611 -5.0%8,6152.2%ETF
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$4,822,083$70,354 1.5%66,3472.2%ETF
Dimensional International Core Equity Market ETF stock logo
DFAI
Dimensional International Core Equity Market ETF
$4,197,527$1,872,382 80.5%121,4211.9%ETF
BAPR
Innovator U.S. Equity Buffer ETF - April
$4,151,403$497,066 13.6%91,8701.9%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$3,987,686$339,553 -7.8%8,2091.8%Finance
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$3,899,315$42,813 -1.1%13,9351.8%ETF
BFEB
Innovator U.S. Equity Buffer ETF - February
$3,407,465$13,842 -0.4%76,3151.5%ETF
BDEC
Innovator U.S. Equity Buffer ETF - December
$3,358,685$1,897 0.1%74,3731.5%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$3,023,866$278,492 10.1%33,9531.4%ETF
Vanguard ESG U.S. Stock ETF stock logo
ESGV
Vanguard ESG U.S. Stock ETF
$3,021,367$219 0.0%27,5571.4%ETF
iShares Select Dividend ETF stock logo
DVY
iShares Select Dividend ETF
$2,905,140$6,109 0.2%21,8741.3%ETF
BJUL
Innovator U.S. Equity Buffer ETF - July
$2,847,595$113,112 4.1%60,4201.3%ETF
Vanguard Energy ETF stock logo
VDE
Vanguard Energy ETF
$2,748,999$304,703 12.5%23,0781.2%ETF
BNOV
Innovator U.S. Equity Buffer ETF - November
$2,661,3080.0%64,5101.2%ETF
iShares MSCI Intl Quality Factor ETF stock logo
IQLT
iShares MSCI Intl Quality Factor ETF
$2,580,718$194,966 8.2%59,7111.2%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$2,520,906$119,915 -4.5%15,9561.1%Computer and Technology
Stagwell Inc. stock logo
STGW
Stagwell
$2,497,6310.0%555,0291.1%Business Services
BMAR
Innovator U.S. Equity Buffer ETF - March
$2,427,014$295,224 -10.8%49,4901.1%ETF
TFLR
T. Rowe Price Floating Rate ETF
$2,412,919$2,051,987 568.5%46,9171.1%ETF
BJAN
Innovator U.S. Equity Buffer ETF - January
$2,333,586$1,607 -0.1%46,4631.1%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$2,288,266$6,799 -0.3%17,1651.0%ETF
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$2,253,3170.0%30,9991.0%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$2,033,584$1,242 -0.1%3,2750.9%ETF
NJAN
Innovator Growth-100 Power Buffer ETF - January
$1,979,2500.0%39,0000.9%ETF
IJAN
Innovator MSCI EAFE Power Buffer ETF - January
$1,937,080$68,412 -3.4%56,6300.9%ETF
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$1,659,2360.0%12,2870.8%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$1,594,197$360,429 29.2%60,1580.7%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$1,526,658$2,215 -0.1%2,0680.7%Computer and Technology
iShares U.S. Healthcare ETF stock logo
IYH
iShares U.S. Healthcare ETF
$1,397,8800.0%24,7500.6%ETF
Applied Materials, Inc. stock logo
AMAT
Applied Materials
$1,286,616$549 0.0%7,0280.6%Computer and Technology
BOCT
Innovator U.S. Equity Buffer ETF - October
$1,178,7460.0%25,9350.5%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$1,138,473$273,119 31.6%23,0180.5%ETF
BSEP
Innovator U.S. Equity Buffer ETF - September
$1,001,7460.0%22,1800.5%ETF
Wayfair Inc. stock logo
W
Wayfair
$987,104$87,143 -8.1%19,3020.4%Retail/Wholesale
Advanced Micro Devices, Inc. stock logo
AMD
Advanced Micro Devices
$967,616$28,380 3.0%6,8190.4%Computer and Technology
BJUN
Innovator U.S. Equity Buffer ETF - June
$900,581$7,877 0.9%20,5800.4%ETF
EJAN
Innovator MSCI Emerging Markets Power Buffer ETF - January
$864,7270.0%26,9900.4%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$855,345$2,566 0.3%15,0030.4%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$843,7560.0%2,9100.4%Finance
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$735,1760.0%3,3510.3%Retail/Wholesale
The Home Depot, Inc. stock logo
HD
Home Depot
$721,181$4,033 -0.6%1,9670.3%Retail/Wholesale
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$686,516$9,005 -1.3%2,8970.3%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$666,189$663 0.1%9,0480.3%ETF
iShares Biotechnology ETF stock logo
IBB
iShares Biotechnology ETF
$650,2610.0%5,1400.3%Finance
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$648,199$309 0.0%29,3300.3%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$638,1900.0%4,1780.3%Medical
Technology Select Sector SPDR Fund stock logo
XLK
Technology Select Sector SPDR Fund
$624,667$253,209 -28.8%2,4670.3%ETF
Schwab US Broad Market ETF stock logo
SCHB
Schwab US Broad Market ETF
$601,003$405 0.1%25,2200.3%ETF
BMAY
Innovator U.S. Equity Buffer ETF - May
$571,810$571,810 New Holding13,5500.3%ETF
UnitedHealth Group Incorporated stock logo
UNH
UnitedHealth Group
$547,195$14,663 -2.6%1,7540.2%Medical
iShares Russell Mid-Cap ETF stock logo
IWR
iShares Russell Mid-Cap ETF
$525,851$276 0.1%5,7180.2%ETF
Vanguard Information Technology ETF stock logo
VGT
Vanguard Information Technology ETF
$504,564$663 0.1%7610.2%ETF
Innovator U.S. Equity Power Buffer ETF - January stock logo
PJAN
Innovator U.S. Equity Power Buffer ETF - January
$449,5300.0%10,2050.2%ETF
Health Care Select Sector SPDR Fund stock logo
XLV
Health Care Select Sector SPDR Fund
$448,371$944 0.2%3,3260.2%ETF
The Walt Disney Company stock logo
DIS
Walt Disney
$446,635$18,599 -4.0%3,6020.2%Consumer Discretionary
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$442,8230.0%7,1400.2%ETF
Agilent Technologies, Inc. stock logo
A
Agilent Technologies
$413,0350.0%3,5000.2%Medical
KAPR
Innovator U.S. Small Cap Power Buffer ETF - April
$412,3010.0%12,7310.2%ETF
Vanguard Russell 1000 Growth ETF stock logo
VONG
Vanguard Russell 1000 Growth ETF
$399,589$218 0.1%3,6590.2%ETF
Vanguard Large-Cap ETF stock logo
VV
Vanguard Large-Cap ETF
$396,7180.0%1,3910.2%ETF
SPDR S&P Dividend ETF stock logo
SDY
SPDR S&P Dividend ETF
$380,0440.0%2,8000.2%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$349,297$54,816 -13.6%1,9690.2%Computer and Technology
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$341,061$840 0.2%5,6820.2%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$338,239$14,874 -4.2%4,2980.2%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$328,714$3,070 -0.9%1,6060.1%ETF
Bank of America Corporation stock logo
BAC
Bank of America
$314,110$8,328 -2.6%6,6380.1%Finance
Vanguard Short-Term Treasury ETF stock logo
VGSH
Vanguard Short-Term Treasury ETF
$307,7720.0%5,2360.1%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$300,854$7,019 -2.3%1,5430.1%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$295,8540.0%6750.1%ETF
Broadcom Inc. stock logo
AVGO
Broadcom
$284,892$284,892 New Holding1,0340.1%Computer and Technology
Consumer Staples Select Sector SPDR Fund stock logo
XLP
Consumer Staples Select Sector SPDR Fund
$283,844$1,457 0.5%3,5060.1%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$274,0640.0%2,4470.1%ETF
Vanguard S&P 500 Growth ETF stock logo
VOOG
Vanguard S&P 500 Growth ETF
$266,512$397 0.1%6720.1%ETF
Exxon Mobil Corporation stock logo
XOM
Exxon Mobil
$265,062$2,695 -1.0%2,4590.1%Energy
iShares 3-7 Year Treasury Bond ETF stock logo
IEI
iShares 3-7 Year Treasury Bond ETF
$249,6130.0%2,0960.1%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$231,602$6,169 -2.6%1,3140.1%Computer and Technology
SPDR Portfolio S&P 400 Mid Cap ETF stock logo
SPMD
SPDR Portfolio S&P 400 Mid Cap ETF
$229,9190.0%4,2280.1%ETF
Energy Select Sector SPDR Fund stock logo
XLE
Energy Select Sector SPDR Fund
$228,587$933 0.4%2,6950.1%ETF
Salesforce Inc. stock logo
CRM
Salesforce
$225,5290.0%8270.1%Computer and Technology
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$221,371$221,371 New Holding3,2040.1%ETF
Netflix, Inc. stock logo
NFLX
Netflix
$219,617$219,617 New Holding1640.1%Consumer Discretionary
The Goldman Sachs Group, Inc. stock logo
GS
The Goldman Sachs Group
$215,864$215,864 New Holding3050.1%Finance
SPDR Bloomberg Investment Grade Floating Rate ETF stock logo
FLRN
SPDR Bloomberg Investment Grade Floating Rate ETF
$215,8100.0%7,0000.1%ETF
Orchid Island Capital, Inc. stock logo
ORC
Orchid Island Capital
$70,1000.0%10,0000.0%Finance

Showing largest 100 holdings. View all holdings.
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