Mauricio Serna Analyst PerformanceExecutive Director at UBS GroupMauricio Serna is a stock analyst at UBS Group across a range of sectors, covering 11 publicly traded companies. Over the past year, Mauricio Serna has issued 48 stock ratings, including buy, hold, and sell recommendations. While full access to Mauricio Serna's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Mauricio Serna's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions. Analyst Rankings, Coverage, and Performance StatisticsAnalyst RankingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeatAverage Return00.00% 12-Month ROISuccess Rate00.00% Profitable RatingsTotal Ratings56 Last 1 YearsBuy Recommendations38.18% 21 Buy RatingsCompanies Covered11 Unique Companies Ratings Distribution55RatingsDistribution of strong buy, buy, hold, and sell ratings by Mauricio Serna.RatingPercentageCount Strong Buy0.0%0 ratings Buy38.2%21 ratings Hold40.0%22 ratings Sell21.8%12 ratingsOut of 55 total stock ratings issued by Mauricio Serna at UBS Group, the majority (40.0%) have been Hold recommendations, followed by 38.2% Buy and 21.8% Sell.Best & Worst CallsBest Call000.0%SIGMar 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Exchange CoverageExchangePercentageCountNYSE81.8% of companies on NYSE9 companiesNASDAQ18.2% of companies on NASDAQ2 companiesMauricio Serna, an analyst at UBS Group, currently covers 11 companies listed on NYSE and NASDAQ, with the majority traded on NYSE.Coverage FocusSector IconSectorPercentageConsumer Discretionary6 companies54.5%Retail/Wholesale5 companies45.5%Mauricio Serna of UBS Group specializes in stock coverage within the Consumer Discretionary sector, with additional focus on Retail/Wholesale companies.Coverage IndustriesIndustryPercentageTEXTILE - APPAREL5 companies45.5%RETAIL - APP/SHOE3 companies27.3%RETAIL - JEWELRY1 company9.1%RETAIL - RGN DEPT1 company9.1%SHOES&REL APPRL1 company9.1% Mauricio Serna's Ratings History at UBS Group Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe Start Date End Date All Ratings Strong Buy Buy Hold Sell Rating Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.Available with a MarketBeat All Access Subscription12-Month ROIUpgrade to All Access to use the All ROI Filter Export CompanyReport DateActionReport Date Price12-MonthPrice TargetRating12-MonthPrice & ROIDetailsBKEBuckle5/22/2026Lower Price Target$49.37$52.00Neutral$0.0000.00% ROIBKEBuckle5/22/2026Set Price Target$49.03$52.00$0.0000.00% ROISIGSignet Jewelers5/22/2026Lower Price Target$80.43$121.00Buy$0.0000.00% ROIDDSDillard's5/6/2026Boost Price Target$559.93$465.00Sell$0.0000.00% ROICOLMColumbia Sportswear5/1/2026Reiterated Rating$60.92$47.00Sell$0.0000.00% ROISIGSignet Jewelers3/20/2026Boost Price Target$87.68$126.00Buy$0.0000.00% ROIOXMOxford Industries3/19/2026Lower Price Target$32.86$35.00Neutral$0.0000.00% ROIGIIIG-III Apparel Group3/17/2026Lower Price Target$26.13$26.00Neutral$0.0000.00% ROIBKEBuckle3/16/2026Lower Price Target$49.90$53.00Neutral$0.0000.00% ROISIGSignet Jewelers3/10/2026Boost Price Target$94.16$118.00Buy$0.0000.00% ROI Get the Latest News and Ratings for Your StocksEnter your email address below to receive the latest headlines and analysts' recommendations for your stocks with our free daily email newsletter. KTBKontoor Brands3/4/2026Boost Price Target$77.71$131.00Buy$0.0000.00% ROIGIIIG-III Apparel Group3/3/2026Lower Price Target$30.28$30.00Neutral$0.0000.00% ROICOLMColumbia Sportswear2/4/2026Reiterated Rating$65.82$44.00Sell$0.0000.00% ROIBKEBuckle1/9/2026Reiterated Rating$55.55Neutral$0.0000.00% ROIWWWWolverine World Wide1/8/2026Lower Price Target$17.97$26.00Buy$0.0000.00% ROIVSCOVictoria's Secret & Co.1/8/2026Boost Price Target$61.05$73.00Buy$0.0000.00% ROIOXMOxford Industries1/8/2026Boost Price Target$36.97$36.00Neutral$0.0000.00% ROICOLMColumbia Sportswear1/8/2026Reiterated Rating$55.32$39.00Sell$0.0000.00% ROIANFAbercrombie & Fitch1/8/2026Boost Price Target$127.15$160.00Buy$0.0000.00% ROISIGSignet Jewelers12/31/2025Reiterated Rating$82.90Buy$0.0000.00% ROIOXMOxford Industries12/11/2025Lower Price Target$40.47$35.00Neutral$0.0000.00% ROIGIIIG-III Apparel Group12/10/2025Set Price Target$30.82$32.00Neutral$0.0000.00% ROIVSCOVictoria's Secret & Co.12/8/2025Boost Price Target$49.01$60.00Buy$0.0000.00% ROIGIIIG-III Apparel Group12/4/2025Reiterated Rating$29.63$28.00Neutral$0.0000.00% ROISIGSignet Jewelers12/3/2025Boost Price Target$89.35$115.00Buy$0.0000.00% ROIDDSDillard's11/28/2025Boost Price Target$671.90$460.00Sell$0.0000.00% ROIANFAbercrombie & Fitch11/26/2025Boost Price Target$90.12$130.00Buy$0.0000.00% ROIVSCOVictoria's Secret & Co.11/24/2025Reiterated Rating$36.39Buy$0.0000.00% ROIBKEBuckle11/24/2025Reiterated Rating$55.01Neutral$0.0000.00% ROIANFAbercrombie & Fitch11/13/2025Lower Price Target$72.03$125.00Buy$0.0000.00% ROIBKEBuckle11/10/2025Boost Price Target$58.28$55.00Neutral$0.0000.00% ROIDDSDillard's11/5/2025Boost Price Target$600.77$184.00Sell$0.0000.00% ROIKTBKontoor Brands11/4/2025Boost Price Target$73.67$118.00Buy$0.0000.00% ROICOLMColumbia Sportswear10/31/2025Reiterated Rating$51.50$38.00Sell$0.0000.00% ROIVSCOVictoria's Secret & Co.10/29/2025Set Price Target$34.52$46.00Buy$0.0000.00% ROIVSCOVictoria's Secret & Co.10/29/2025Upgrade$33.83$46.00Buy$0.0000.00% ROISIGSignet Jewelers9/3/2025Boost Price Target$89.64$110.00Buy$0.0000.00% ROIGESGuess?8/28/2025Boost Price Target$16.86$16.75Neutral$0.0000.00% ROIOXMOxford Industries8/27/2025Lower Price Target$45.37$46.00Neutral$0.0000.00% ROIBKEBuckle8/25/2025Boost Price Target$56.74$54.00Neutral$0.0000.00% ROISpaceX will mint billionaires. You won't be one of them. (Ad)By the time a company goes public, 95% of profits have already been made. Insiders bought SpaceX at $20 billion - you'd be buying at $1.75 trillion. But one small, publicly traded company sits directly in SpaceX's path, still priced like Wall Street hasn't noticed. It powers the infrastructure Musk's operation can't run without. Dylan Jovine is naming the ticker free - before the June S-1 closes the window.Get the ticker now before the June S-1 closes the windowGESGuess?8/19/2025Boost Price Target$13.57$13.00Neutral$0.0000.00% ROIDDSDillard's8/15/2025Boost Price Target$506.04$175.00Sell$0.0000.00% ROIBKEBuckle8/13/2025Boost Price Target$56.83$51.00Neutral$0.0000.00% ROICOLMColumbia Sportswear8/1/2025Lower Price Target$49.60$40.00Sell$0.0000.00% ROIWWWWolverine World Wide7/28/2025Boost Price Target$24.04$30.00Buy$0.0000.00% ROIOXMOxford Industries6/5/2025Boost Price Target$54.93$56.00Neutral$0.0000.00% ROISIGSignet Jewelers6/4/2025Boost Price Target$73.99$95.00Buy$0.0000.00% ROISIGSignet Jewelers5/27/2025Boost Price Target$66.44$84.00Buy$0.0000.00% ROIGESGuess?5/22/2025Boost Price Target$11.07$12.00Neutral$0.0000.00% ROIDDSDillard's5/16/2025Boost Price Target$413.50$170.00Sell$000.0000.00% ROIOXMOxford Industries3/28/2025Lower Price Target$59.80$57.00Neutral$00.0000.00% ROISIGSignet Jewelers3/20/2025Boost Price Target$58.65$89.00Buy$00.0000.00% ROIGESGuess?3/11/2025Lower Price Target$10.68$12.00Neutral$0.0000.00% ROIGIIIG-III Apparel Group3/4/2025Lower Price Target$25.79$32.00Neutral$00.0000.00% ROIDDSDillard's2/28/2025Boost Price Target$387.13$202.00Sell$000.0000.00% ROIDDSDillard's2/19/2025Boost Price Target$504.00$200.00Sell$000.0000.00% ROI Stock Forecasts and Research Tools Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Price Forecasts for Popular Stocks Alphabet (Google) Stock ForecastAmazon Stock ForecastApple Stock ForecastMeta (Facebook) Stock ForecastMicrosoft Stock ForecastNetflix Stock ForecastNvidia Stock ForecastTesla Stock Forecast Top Stock Recommendations by BrokerageWall Street ZenJefferies Financial GroupWeiss RatingsUBS GroupCitigroupBarclaysWells Fargo & CompanyMorgan StanleyRoyal Bank Of CanadaJPMorgan Chase & Co.The Goldman Sachs GroupTD CowenTruist FinancialPiper SandlerStifel Nicolaus Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. 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