Mauricio Serna Analyst PerformanceExecutive Director at UBS GroupMauricio Serna is a stock analyst at UBS Group across a range of sectors, covering 12 publicly traded companies. Over the past year, Mauricio Serna has issued 51 stock ratings, including buy, hold, and sell recommendations. While full access to Mauricio Serna's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Mauricio Serna's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions. Analyst Rankings, Coverage, and Performance StatisticsAnalyst RankingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeatAverage Return00.00% 12-Month ROISuccess Rate00.00% Profitable RatingsTotal Ratings62 Last 1 YearsBuy Recommendations36.07% 22 Buy RatingsCompanies Covered12 Unique Companies Ratings Distribution61RatingsDistribution of strong buy, buy, hold, and sell ratings by Mauricio Serna.RatingPercentageCount Strong Buy0.0%0 ratings Buy36.1%22 ratings Hold44.3%27 ratings Sell19.7%12 ratingsOut of 61 total stock ratings issued by Mauricio Serna at UBS Group, the majority (44.3%) have been Hold recommendations, followed by 36.1% Buy and 19.7% Sell.Best & Worst CallsBest Call000.0%SIGMar 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Worst Call000.0%SIGJun 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Exchange CoverageExchangePercentageCountNYSE83.3% of companies on NYSE10 companiesNASDAQ16.7% of companies on NASDAQ2 companiesMauricio Serna, an analyst at UBS Group, currently covers 12 companies listed on NYSE and NASDAQ, with the majority traded on NYSE.Coverage FocusSector IconSectorPercentageConsumer Discretionary6 companies50.0%Retail/Wholesale6 companies50.0%Mauricio Serna of UBS Group specializes in stock coverage within the Consumer Discretionary sector, with additional focus on Retail/Wholesale companies.Coverage IndustriesIndustryPercentageTEXTILE - APPAREL5 companies41.7%RETAIL - APP/SHOE4 companies33.3%RETAIL - JEWELRY1 company8.3%RETAIL - RGN DEPT1 company8.3%SHOES&REL APPRL1 company8.3% Mauricio Serna's Ratings History at UBS Group Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe Start Date End Date All Ratings Strong Buy Buy Hold Sell Rating Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.Available with a MarketBeat All Access Subscription12-Month ROIUpgrade to All Access to use the All ROI Filter Export CompanyReport DateActionReport Date Price12-MonthPrice TargetRating12-MonthPrice & ROIDetailsOXMOxford Industries6/12/2026Set Price Target$37.51$40.00$0.0000.00% ROIDBIDesigner Brands6/10/2026Lower Price Target$6.92$7.50Neutral$0.0000.00% ROIVSXYVictoria's Secret & Co.6/3/2026Downgrade$55.15$90.00Neutral$0.0000.00% ROIOXMOxford Industries6/2/2026Boost Price Target$46.15$42.00Neutral$0.0000.00% ROIBKEBuckle6/1/2026Lower Price Target$43.04$47.00Neutral$0.0000.00% ROIANFAbercrombie & Fitch5/28/2026Lower Price Target$80.04$136.00Buy$0.0000.00% ROIBKEBuckle5/22/2026Lower Price Target$49.37$52.00Neutral$0.0000.00% ROIBKEBuckle5/22/2026Lower Price Target$49.03$52.00Neutral$0.0000.00% ROISIGSignet Jewelers5/22/2026Lower Price Target$80.43$121.00Buy$0.0000.00% ROIDDSDillard's5/6/2026Boost Price Target$559.93$465.00Sell$0.0000.00% ROI Get the Latest News and Ratings for Your StocksEnter your email address below to receive the latest headlines and analysts' recommendations for your stocks with our free daily email newsletter. COLMColumbia Sportswear5/1/2026Reiterated Rating$60.92$47.00Sell$0.0000.00% ROISIGSignet Jewelers3/20/2026Boost Price Target$87.68$126.00Buy$0.0000.00% ROIOXMOxford Industries3/19/2026Lower Price Target$32.86$35.00Neutral$0.0000.00% ROIGIIIG-III Apparel Group3/17/2026Lower Price Target$26.13$26.00Neutral$0.0000.00% ROIBKEBuckle3/16/2026Lower Price Target$49.90$53.00Neutral$0.0000.00% ROISIGSignet Jewelers3/10/2026Boost Price Target$94.16$118.00Buy$0.0000.00% ROIKTBKontoor Brands3/4/2026Boost Price Target$77.71$131.00Buy$0.0000.00% ROIGIIIG-III Apparel Group3/3/2026Lower Price Target$30.28$30.00Neutral$0.0000.00% ROICOLMColumbia Sportswear2/4/2026Reiterated Rating$65.82$44.00Sell$0.0000.00% ROIBKEBuckle1/9/2026Reiterated Rating$55.55Neutral$0.0000.00% ROIWWWWolverine World Wide1/8/2026Lower Price Target$17.97$26.00Buy$0.0000.00% ROIVSXYVictoria's Secret & Co.1/8/2026Boost Price Target$61.05$73.00Buy$0.0000.00% ROIOXMOxford Industries1/8/2026Boost Price Target$36.97$36.00Neutral$0.0000.00% ROICOLMColumbia Sportswear1/8/2026Reiterated Rating$55.32$39.00Sell$0.0000.00% ROIANFAbercrombie & Fitch1/8/2026Boost Price Target$127.15$160.00Buy$0.0000.00% ROISIGSignet Jewelers12/31/2025Reiterated Rating$82.90Buy$0.0000.00% ROIOXMOxford Industries12/11/2025Lower Price Target$40.47$35.00Neutral$0.0000.00% ROIGIIIG-III Apparel Group12/10/2025Set Price Target$30.82$32.00Neutral$0.0000.00% ROIVSXYVictoria's Secret & Co.12/8/2025Boost Price Target$49.01$60.00Buy$0.0000.00% ROIGIIIG-III Apparel Group12/4/2025Reiterated Rating$29.63$28.00Neutral$0.0000.00% ROISIGSignet Jewelers12/3/2025Boost Price Target$89.35$115.00Buy$0.0000.00% ROIDDSDillard's11/28/2025Boost Price Target$671.90$460.00Sell$0.0000.00% ROIANFAbercrombie & Fitch11/26/2025Boost Price Target$90.12$130.00Buy$0.0000.00% ROIVSXYVictoria's Secret & Co.11/24/2025Reiterated Rating$36.39Buy$0.0000.00% ROIBKEBuckle11/24/2025Reiterated Rating$55.01Neutral$0.0000.00% ROIANFAbercrombie & Fitch11/13/2025Lower Price Target$72.03$125.00Buy$0.0000.00% ROIBKEBuckle11/10/2025Boost Price Target$58.28$55.00Neutral$0.0000.00% ROIDDSDillard's11/5/2025Boost Price Target$600.77$184.00Sell$0.0000.00% ROIKTBKontoor Brands11/4/2025Boost Price Target$73.67$118.00Buy$0.0000.00% ROICOLMColumbia Sportswear10/31/2025Reiterated Rating$51.50$38.00Sell$0.0000.00% ROIThe REAL Reason Trump is Invading Iran (Ad)For a moment… Forget about Trump’s ties to Israel. 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Because my research has led me to believe we’re risking World War 3 with Iran for a completely different reason.Click here to find out what it is.VSXYVictoria's Secret & Co.10/29/2025Set Price Target$34.52$46.00Buy$0.0000.00% ROIVSXYVictoria's Secret & Co.10/29/2025Upgrade$33.83$46.00Buy$0.0000.00% ROISIGSignet Jewelers9/3/2025Boost Price Target$89.64$110.00Buy$0.0000.00% ROIGESGuess?8/28/2025Boost Price Target$16.86$16.75Neutral$0.0000.00% ROIOXMOxford Industries8/27/2025Lower Price Target$45.37$46.00Neutral$0.0000.00% ROIBKEBuckle8/25/2025Boost Price Target$56.74$54.00Neutral$0.0000.00% ROIGESGuess?8/19/2025Boost Price Target$13.57$13.00Neutral$0.0000.00% ROIDDSDillard's8/15/2025Boost Price Target$506.04$175.00Sell$0.0000.00% ROIBKEBuckle8/13/2025Boost Price Target$56.83$51.00Neutral$0.0000.00% ROICOLMColumbia Sportswear8/1/2025Lower Price Target$49.60$40.00Sell$0.0000.00% ROIWWWWolverine World Wide7/28/2025Boost Price Target$24.04$30.00Buy$0.0000.00% ROIOXMOxford Industries6/5/2025Boost Price Target$54.93$56.00Neutral$00.0000.00% ROISIGSignet Jewelers6/4/2025Boost Price Target$73.99$95.00Buy$00.0000.00% ROISIGSignet Jewelers5/27/2025Boost Price Target$66.44$84.00Buy$00.0000.00% ROIGESGuess?5/22/2025Boost Price Target$11.07$12.00Neutral$0.0000.00% ROIDDSDillard's5/16/2025Boost Price Target$413.50$170.00Sell$000.0000.00% ROIOXMOxford Industries3/28/2025Lower Price Target$59.80$57.00Neutral$00.0000.00% ROISIGSignet Jewelers3/20/2025Boost Price Target$58.65$89.00Buy$00.0000.00% ROIGESGuess?3/11/2025Lower Price Target$10.68$12.00Neutral$0.0000.00% ROIGIIIG-III Apparel Group3/4/2025Lower Price Target$25.79$32.00Neutral$00.0000.00% ROIDDSDillard's2/28/2025Boost Price Target$387.13$202.00Sell$000.0000.00% ROIDDSDillard's2/19/2025Boost Price Target$504.00$200.00Sell$000.0000.00% ROI Stock Forecasts and Research Tools Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Price Forecasts for Popular Stocks Alphabet (Google) Stock ForecastAmazon Stock ForecastApple Stock ForecastMeta (Facebook) Stock ForecastMicrosoft Stock ForecastNetflix Stock ForecastNvidia Stock ForecastTesla Stock Forecast Top Stock Recommendations by BrokerageWall Street ZenUBS GroupCitigroupBarclaysWells Fargo & CompanyMorgan StanleyRoyal Bank Of CanadaJPMorgan Chase & Co.Jefferies Financial GroupThe Goldman Sachs GroupTD CowenTruist FinancialPiper SandlerStifel NicolausRaymond James Financial Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. 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