Brian Holland Analyst PerformanceManaging Director, Senior Research Analyst at DA DavidsonBrian Holland is a stock analyst at DA Davidson focused in the consumer staples sector, covering 18 publicly traded companies. Over the past year, Brian Holland has issued 48 stock ratings, including strong buy, buy, and hold recommendations. While full access to Brian Holland's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Brian Holland's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions. Analyst Rankings, Coverage, and Performance StatisticsAnalyst RankingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeatAverage Return00.00% 12-Month ROISuccess Rate00.00% Profitable RatingsTotal Ratings64 Last 6 YearsBuy Recommendations43.64% 24 Buy RatingsCompanies Covered18 Unique Companies Ratings Distribution55RatingsDistribution of strong buy, buy, hold, and sell ratings by Brian Holland.RatingPercentageCount Strong Buy1.8%1 ratings Buy41.8%23 ratings Hold52.7%28 ratings Sell3.6%2 ratingsOut of 55 total stock ratings issued by Brian Holland at DA Davidson, the majority (52.7%) have been Hold recommendations, followed by 41.8% Buy, 3.6% Sell, and 1.8% Strong Buy.Best & Worst CallsBest Call00.0%OTLYMay 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Worst Call000.0%VITLMar 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Exchange CoverageExchangePercentageCountNASDAQ66.7% of companies on NASDAQ12 companiesNYSE33.3% of companies on NYSE6 companiesBrian Holland, an analyst at DA Davidson, currently covers 18 companies listed on NASDAQ and NYSE, with the majority traded on NASDAQ.Coverage FocusSector IconSectorPercentageConsumer Staples17 companies94.4%Medical1 company5.6%Brian Holland of DA Davidson specializes in stock coverage within the Consumer Staples sector, with additional focus on Medical companies.Coverage IndustriesIndustryPercentageFOOD - MISC/DIVERSIFIED13 companies72.2%FOOD - CONFECTNRY2 companies11.1%MED - DRUGS1 company5.6%FOOD - DAIRY PRDS1 company5.6%FOOD - MEAT PRODS1 company5.6% About Brian HollandBrian Holland joins D.A. Davidson with over 16 years of experience in sell-side equity research. He has spent over two years with TD Cowen covering sustainable food and healthy living, and was previously with Consumer Edge Research and Janney Capital Markets. Brian has been ranked as a Top Stock Picker as well as a Top Earnings Estimator in the food products sector by Thomson Reuters. He graduated from the Rutgers University School of Business with a bachelor’s degree in finance.Follow on LinkedIn Brian Holland's Ratings History at DA Davidson Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe Start Date End Date All Ratings Strong Buy Buy Hold Sell Rating Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.Available with a MarketBeat All Access Subscription12-Month ROIUpgrade to All Access to use the All ROI Filter Export CompanyReport DateActionReport Date Price12-MonthPrice TargetRating12-MonthPrice & ROIDetailsBRBRBellRing Brands5/15/2026Lower Price Target$9.23$13.00Buy$0.0000.00% ROINATRNature's Sunshine Products5/11/2026Reiterated Rating$22.03$33.00Buy$0.0000.00% ROIVITLVital Farms5/4/2026Reiterated Rating$14.18$16.00Neutral$0.0000.00% ROIHSYHershey5/4/2026Lower Price Target$181.66$208.00Neutral$0.0000.00% ROIMAMAMama's Creations4/16/2026Boost Price Target$15.62$25.00Buy$0.0000.00% ROIFRPTFreshpet4/13/2026Boost Price Target$67.89$101.00Buy$0.0000.00% ROISMPLSimply Good Foods4/10/2026Reiterated Rating$10.45$39.00Neutral$0.0000.00% ROIMZTIMarzetti3/16/2026Lower Price Target$148.19$168.00Neutral$0.0000.00% ROICPBCampbell's3/12/2026Reiterated Rating$22.43$30.00Neutral$0.0000.00% ROINATRNature's Sunshine Products3/12/2026Boost Price Target$24.81$33.00Buy$0.0000.00% ROI Get the Latest News and Ratings for Your StocksEnter your email address below to receive the latest headlines and analysts' recommendations for your stocks with our free daily email newsletter. FRPTFreshpet2/25/2026Set Price Target$79.71$98.00$0.0000.00% ROIFRPTFreshpet2/24/2026Reiterated Rating$80.33$80.00Buy$0.0000.00% ROISTKLSunOpta2/9/2026Reiterated Rating$6.41$8.00Buy$0.0000.00% ROIHSYHershey2/6/2026Set Price Target$231.68$243.00$0.0000.00% ROIMZTIMarzetti2/4/2026Reiterated Rating$158.35$184.00Neutral$0.0000.00% ROIMDLZMondelez International2/4/2026Reiterated Rating$59.42$62.00Neutral$0.0000.00% ROIBRBRBellRing Brands2/4/2026Reiterated Rating$21.42$32.00Buy$0.0000.00% ROIHAINThe Hain Celestial Group2/3/2026Reiterated Rating$1.24$1.50Neutral$0.0000.00% ROIHSYHershey2/2/2026Boost Price Target$194.74$207.00Neutral$0.0000.00% ROIMDLZMondelez International1/29/2026Reiterated Rating$57.72$62.00Neutral$0.0000.00% ROIBRBRBellRing Brands1/28/2026Lower Price Target$25.49$32.00Buy$0.0000.00% ROIUTZUtz Brands1/14/2026Set Price Target$10.51$15.00$0.0000.00% ROISTKLSunOpta1/13/2026Set Price Target$4.50$8.00$0.0000.00% ROIVITLVital Farms12/17/2025Set Price Target$32.87$47.00Buy$0.0000.00% ROICPBCampbell's12/11/2025Reiterated Rating$28.72$30.00Neutral$0.0000.00% ROIMAMAMama's Creations12/9/2025Boost Price Target$13.34$19.00Buy$0.0000.00% ROIOTLYOatly Group11/21/2025Set Price Target$11.58$14.00Buy$0.0000.00% ROIBRBRBellRing Brands11/20/2025Set Price Target$30.34$38.00$0.0000.00% ROIBRBRBellRing Brands11/19/2025Reiterated Rating$26.00$58.00Buy$0.0000.00% ROICPBCampbell's11/17/2025Set Price Target$31.06$30.00$0.0000.00% ROIMZTIMarzetti11/12/2025Boost Price Target$171.65$184.00Neutral$0.0000.00% ROIMDLZMondelez International11/10/2025Lower Price Target$56.29$62.00Neutral$0.0000.00% ROIHSYHershey11/10/2025Lower Price Target$168.83$185.00Neutral$0.0000.00% ROINATRNature's Sunshine Products11/10/2025Boost Price Target$19.77$23.00Buy$0.0000.00% ROIFRPTFreshpet11/4/2025Lower Price Target$55.46$83.00Buy$0.0000.00% ROIMZTIMarzetti10/28/2025Lower Price Target$163.39$179.00Neutral$0.0000.00% ROINATRNature's Sunshine Products10/21/2025Set Price Target$14.34$21.00$0.0000.00% ROIMAMAMama's Creations10/14/2025Reiterated Rating$11.03$18.00Buy$0.0000.00% ROIMAMAMama's Creations9/23/2025Initiated Coverage$10.95$18.00Buy$0.0000.00% ROIMAMAMama's Creations9/22/2025Upgrade$10.60Strong-Buy$0.0000.00% ROIThe REAL Reason Trump is Invading Iran (Ad)For a moment… Forget about Trump’s ties to Israel. Forget about reports of Iran’s nuclear program. Because my research has led me to believe we’re risking World War 3 with Iran for a completely different reason.Click here to find out what it is.SJMJ. M. Smucker8/28/2025Boost Price Target$106.51$112.00Neutral$0.0000.00% ROIFLOFlowers Foods8/18/2025Reiterated Rating$15.74$15.00Neutral$0.0000.00% ROIVITLVital Farms8/11/2025Boost Price Target$45.79$52.00Buy$0.0000.00% ROIFRPTFreshpet8/7/2025Set Price Target$62.74$101.00$0.0000.00% ROIHSYHershey8/4/2025Boost Price Target$189.67$188.00Neutral$0.0000.00% ROICPBCampbell's6/9/2025Lower Price Target$34.19$34.00Neutral$0.0000.00% ROISMPLSimply Good Foods6/9/2025Lower Price Target$33.65$38.00Neutral$0.0000.00% ROIBRBRBellRing Brands5/27/2025Upgrade$61.79$85.00Buy$0.0000.00% ROIBRBRBellRing Brands5/15/2025Set Price Target$65.93$85.00$0.0000.00% ROIOTLYOatly Group5/5/2025Boost Price Target$10.86$17.00Buy$00.0000.00% ROIHSYHershey5/5/2025Boost Price Target$165.53$163.00Neutral$000.0000.00% ROIUTZUtz Brands4/24/2025Upgrade$13.38$16.00Buy$0.0000.00% ROIMDLZMondelez International4/24/2025Downgrade$67.43$68.00Neutral$00.0000.00% ROISMPLSimply Good Foods4/11/2025Boost Price Target$37.25$41.00Neutral$00.0000.00% ROIVITLVital Farms3/14/2025Lower Price Target$31.53$42.00Buy$00.0000.00% ROISJMJ. M. Smucker3/11/2025Lower Price Target$114.86$120.00Neutral$000.0000.00% ROIUTZUtz Brands2/24/2025Lower Price Target$14.27$16.00Neutral$0.0000.00% ROIHSYHershey2/10/2025Lower Price Target$154.98$149.00Neutral$000.0000.00% ROIFLOFlowers Foods2/10/2025Lower Price Target$18.48$21.00Neutral$00.0000.00% ROIMZTIMarzetti2/10/2025Boost Price Target$187.32$207.00Neutral$000.0000.00% ROI Stock Forecasts and Research Tools Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Price Forecasts for Popular Stocks Alphabet (Google) Stock ForecastAmazon Stock ForecastApple Stock ForecastMeta (Facebook) Stock ForecastMicrosoft Stock ForecastNetflix Stock ForecastNvidia Stock ForecastTesla Stock Forecast Top Stock Recommendations by BrokerageWall Street ZenWeiss RatingsUBS GroupCitigroupBarclaysWells Fargo & CompanyMorgan StanleyRoyal Bank Of CanadaJPMorgan Chase & Co.Jefferies Financial GroupThe Goldman Sachs GroupTD CowenTruist FinancialPiper SandlerStifel Nicolaus Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. 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